10 Best Free Keyword Research Tools for SEO (2017)
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10 Best Free Keyword Research Tools for SEO (2017)

Hi my name is AJ Ghergich and today I’m
going to talk to you about free keyword research tools that don’t suck because if you’re
like me, you hear free SEO tool and you’re probably thinking it’s crappy and it’s
probably really just free-mium and not actually free and will try to push me to purchase at
the first moment. I get it, we have all had that experience. I have plenty of paid keyword research tools
but I still use these tools in my day-to-day to augment my tool sets. This is my first YouTube video so please subscribe
down below and leave a comment if there is a tool that you really like that we didn’t
cover. I would love to check it out, I’m always
interested in new tools. Also, all the tools will be linked in the
description as well as place markers where you can jump from tool to tool if you already
know all about one, you can skip to the next one. I hope you find it useful. Lets dive into our first tool. Alright, I’m excited to show you the first
keyword tool. This is from SERPS.com and this is a keyword
tool that I actually use in my day-to-day in my SEO. The main reason I use this keyword, even though
it is free, it is just fast, fast and easy. So, I pin it in my bookmarks and I tend to
use it a lot because it is quick and easy to use. Let me give you an example, let’s say we
are researching the keyword SEO. Press enter, you’ll get keywords quick with
no fuss. They have some other features that I really
like. I like that it gives you a cost-per-click
estimate and a volume. A lot of free keywords don’t give you that. They also give you an estimate of value but
I personally wouldn’t put a ton of stock into that because it is so subjective, but
it’s cool that it’s there. So when you’re looking at this, another
thing you can do is, you can click add and save them to a list and download that as a
CSV and you don’t have to sign up for anything. It’s cool they offer this for free and export
the data. One pro tip, to make this more usable with
results of 100 pages, I come down and click view as a single page. You will then get a ridiculous amount of keywords
depending on what you search for. If you are overwhelmed by them, use the filter
and that is where this gets very powerful. So if you’re looking at SEO but only want
things that are talking about SEO tools. You put in tools, and here are all of the
keywords that are talking about SEO and tools. So you can see how powerful this is for being
a free tool. Be sure to give it a try. I’m really excited to show you our next
tool, that is Keyword Shitter. As you may know, Keyword Shitter has been
a staple for enterprise SEO teams and SEO thought leaders for years. Ok, that’s possible that was a good example
of alternative facts, but Keyword Shitter, despite the silly name, does serve a purpose
that I think you will find useful. It’s very straightforward; let’s give
it a go. Let’s put in keyword research, click shit
keywords, and that’s exactly what it starts doing. It starts going bananas popping out keywords. I have already ran a tab of the same thing
to speed it up. You will see it gives you a ton of stuff,
and you may want to use these filters, like remove moz and it will take it out live while
it is running. And you can use this positive/negative filters
to get the data more usable because it is frankly overload of keywords. Here is a trick that I use – I copy this all
out, select it, then I go to a keyword density tool. Yes I said that right, I know, you’re not
supposed to use it as an SEO, but it works for this case. So we paste this into SEO books keyword density
tool using the default settings and click submit. So what I’m mainly paying attention for
is 2 and 3 word phrases. So select “keyword research tool”, “free
keyword research”, “best keyword research”, “google keyword research”, and the idea
here is taking a big list of 500-600 keywords and distilling it down and looking at what
is the most important phrasing. I think that will really help you see what
is important in this section. Now, someone, I don’t think the same company,
created Keyword Shitter Pro. It has some cool options, but to me it has
one fatal flaw which is why I’m not totally recommending it yet. That is, you can see I told it to get me stuff
on keyword research and it does, but it only shows me 10 at a time, and I have to keep
clicking next, and I’m not going to do that. Yes I can export it but I like the original
KW Shitter because I can see what is happening live and use the filter live. So if they were to tweak this, I think it
could be really cool. So, it may be worth checking out Keyword Shitter
pro, and it could develop into something quite useful. Up next, I’m going to show you 3 tools but
each of these keyword tools actually revolves around this Chrome extension or Firefox extension
if you prefer, which is Keywords Everywhere. Go to keywordseverywhere.com you can click
the install button, snag this, then be off to the races. You do need an API key for this, but it’s
free. Give them your email, they email it back to
you, and you can click on update settings, paste in API key and you’re good to go. So, what does this tool do? It actually is a helper for many free tools. So you can see right here a list that it is
integrating with, see Keyword Shitter, we just covered that. So what it does is integrate with these tools
and gives you Cost-Per-Click and search volume. Honestly, I would be remissed if I didn’t
mention that Nick Eubanks is the one that told me about this tool. Nick is fantastic to follow on Twitter if
you’re into keyword research or if you want to make sure you are following the hottest
guy in seo. Proof! So let’s check out how this tool works. Even when you search Google, I searched keyword
research it spits out for you the volume, cost per click, and a competition score. If you notice, there is a star right here. You can “star” anything and add it to
your favorites. And Keyword Everywhere will keep a tab of
that. So if you click on my favorite keyword you
can see a list of all of your data, tons of ways to download it, searchable, sortable,
everything you would want and it’s all free. So I mentioned earlier I’ll show you a 3
in 1. So 2 tools it integrates with is, the first
one is Uber Suggest, now this is kindof a mainstay. Every keyword research the list probably has
before suggest on it. I’ll be honest that I don’t typically use
it all that much but I probably will use it more now that I have the Keywords Everywhere
plug-in. So I’ve done a quick search here that’s filterable
and you can download all the results just like a lot of the other tools and with the
plug-in installed I can click and add these to my favorite list and I’m also getting this
data which is making the tool much better than it is in it’s original state. You getting the volume, getting the cost per
click, so it becomes a lot more usable. you may also want to check out another old-school
keyword research tool, and that is Souvle. I think I am pronouncing that right. If i’m not, someone can let me know in the
comments. Very simple tool. You can see here I just typed in SEO tools. You can type in anything on the flight that
results from anywhere from YouTube to Google, Amazon, Bing, so it is helpful in that sense. The UIs get a little long so I find it hard
to read the text against the logos as it goes over the top. You can also see it is integrated with Keywords
Everywhere. So you can see the search volume and cost
per click as you are going though this. What I do is go up here and download it to
Excel. I find it a little easier to sort through
the data and just easier to deal with when I snag it in Excel. So check it out I think can definitely add
it to your list. Next I’m going to show you a tool that I do
use all the time and it’s also integrates with Keywords Everywhere. So the tool that I’m talking about is called
Answer the Public and it is really good at doing one specific thing. That is putting you on the questions that
are being asked in your niche. I put in “keywords research” and I put
in “US” for the country (there are multiple options you can check out). Click “get questions” and check out the
results. So, the first thing you’re going to see is
a list of questions, prepositions, and the alphabetical list that a lot of the tools
use. I usually stick to questions and prepositions
that is why I use this tool, you may find different uses, though. So when you are looking at this, if you were
like me, this looks visually very cool but the problem is unless you can spin your head
around, it’s hard to take it in. The first thing I do is click data. When I click data, I find that the data is
easier to process. What we’re looking at here are 29 questions
around our keyword that they have returned and you can see it is integrated again with
Keywords Everywhere, which is very nice, but I use this for two main purposes. One is to understand the questions in my niche. I want to know what kind of pain points people
are having, what are they looking for, what features do they want, what questions they
have about my product or niche, and that can help in ideation when you’re looking to create
blog posts to answer these so that you can be there throughout the buying cycle. All the way from awareness to the decision
phase people are asking questions and if you can craft content tailor made to answer that,
then you’re good to go. The second reason is to earn featured snippets. If you don’t know featured snippets are, Idid
a big research project lately with a paid keyword research tool called SEM rush, and
we analyze 1.4 million featured snippets. This article on Moz (I will link these articles
and tools in the comments) will walk you through our findings. How to optimize for them, what questions to
use, what kind formats to put them in to earn them. But if you don’t even know what that is, let
me show you an example. Let’s check out something like this “how
to do keyword research step-by-step”. How-to keywords are phenomenal at earning
featured snippets. So let’s click here “how to do keyword
research that by step” and someone has this formatted in a numerical order and it is showing
up in Google as a featured snippet. And what is cool about this featured snippet
is it sits above all the other organic rankings. It is jumping up to position zero for this
keyword and it’s free. This is not a paid listing or anything like
that. So that’s what I use Answer the Public for. I gather a lot of keyword research and ideation
from it and try to use that data to earn featured snippets. It is one of my favorite tools and I think
it will be one of yours as well. So the next tool I want to show you is keyword.io. It is very similar to some of the other tools
we have done. It’s free and it’s very useful but we will
go through a little quicker since you will be familiar with some of the ways it works. I will just type in “keyword tools” and
click search. You can see it’s pretty fast and we already
have 380 keywords. Each one you select will show up over to the
right. You can add all of them and you can sort them
as well. If you only want the ones that say “SEO”
you can do that as well. So you can snag all of that. Now you do you have to sign up to download
the files. So if you go to export, you will have to sign
up you in order to download. I will say, though, that if you just highlight
this and hit Command+C, you can copy them all out if you don’t want to sign up, but
that’s up to you. The other thing that makes this a really neat
tool is some of the options that you wouldn’t normally see like Alibaba or Fiverr, which
are some different places you can search. More data is good data, so keyword.io is a
nice little tool so give it a try. OK so let’s take a look at another tool and
that is going to be SEO Books keyword tool. It is very simple so I think we can go through
it pretty quickly and I think you’ll find it very useful. So let’s just put in “keyword research”
like we’ve been doing. Hit enter and you can see it takes 10 to 15
seconds but but is actually quite snappy. In no time you’re getting a lot of information. You’re getting cost per clicks, value, monthly
search volume, and even daily search volume. So it’s quite nice in that sense and you’re
also getting a lot of keywords. You can see here by just putting in “keyword
research” I have a ton of keywords. If you put in something like “SEO” you
will see a very large quantity. So you can scroll down and it’s just a ton
of keywords at your fingertips for free. Now you do have to register so yeah that’s
1000 entries and you can export right to CSV. You do have to sign up, but it’s free. You just put in your email and sign up and
you can go about using the tool. It’s pretty self explanatory so I won’t go
into great detail in it but it’s a simple tool and quite effective keyword research
tool. Let’s take a look at SEO Chat next. SEO Chat been around a long time they have
a lot of tools, as you can see just in their SEO tool list. It is quite extensive but be sure to check
them out. They have a lot of different keyword research
tools as well. Let’s take a look at this “suggest tool”
I think that’s one of their better tools one that you’ll find most useful. So, I’ve typed in “keyword research” and
I’ve selected the various sources (so YouTube, Amazon, Bing, Google) and hit search. It is interesting the way this tool works,
it’s a little bit different than others. When you first get through here it’s a three-step
process. I’ll show you quickly if you select a whole
bunch it does take a little bit to process. I’ll do “keyword research tool”, “keyword
research”, “keyword research tutorial” just a couple keywords real quick. I’ll go ahead and move onto part two. From these keywords it’ll give a bulk suggestion
of even more keywords. It’s a little bit funny the first time you
use it, so I’ll walk you right through it. Again, for the sake of this video I am just
grabbing some of these keywords that way I can get to part three. You can select up to 100 keywords for part
2, actually you can select more but it will only process up to 100, which is fine because
you’ll see right here when I click run, this is where information actually gets a lot more
valuable. I only selected a few so I’m getting a small
output here, but if you were to run 60 to 80 keywords and take your time picking them
out, it will give you the cost per click estimate and the search volume in a really nice refined
list at the end. It’s just a little bit different than some
of the other tools in getting used to the workflow with the step three step process,
but is a very powerful tool. It is quick and easy with no sign up, so definitely
check out SEO Chat and their other tools as well. So let’s look at her next to which is actually
another chrome extension and it’s from SEO Stack and it’s SEO Stack keyword tool. It’s a free chrome extension if you just Google
it you’ll find it right away and you can install it. I also have the link in the comments as well. Once it’s installed just click on their icon
and bring it up. It’s a nice, clean interface and I’ve already
typed in two keywords that I’m going to check out. There’s several modifiers, pretty much what
you would expect – YouTube, Google, Amazon, things like that. So far I will select these three and I will
click start. What you will notice is it is very similar
to Keyword Shitter in the sense that you’re getting a ton of keywords right away. You are close to 400 keywords now and I think
it goes up to around 800 – I think that is the max for this tool but it may even be 100
per keyword. You’re going to get more keywords than you
can handle right, so let’s just stop it here at 451 keywords. That is awesome, but the only negative is
you’re not getting much context like which one is the most search or which one is the
most valuable member. You can take these over to Google Keyword
Planner – if you click this button it’ll do it for you. But what I would do, I love that they have
this plain text view. You can go over here select them all, copy
them out, and you can use your Keywords Everywhere plug-in that we installed earlier from Chrome
Extensions and click “bulk upload” and then all you do is paste these in and click
get search volume and cost per click. So, it’s a little extra step but at the same
time you’re still right there in your Chrome Extensions. You’re not really doing anything additional
and who knows, maybe eventually Keywords Everywhere will integrate with SEO Stack. The next tool I want to show you is called
Wordze. Wordze has been around a long time and it’s
a very powerful tool. You do need to create an account but it’s
free, quick and easy to create one. When you login you have two main options:
one is “ultimate research” and the other is “long tail keywords”. Ultimate research is the one I use the most,
but if you want a lot of keywords you can run the long tail. I will say that Wordze takes longer than other
tools to run. So, for the interest of this video I’ve already
ran some reports that we can take a peek at. Another cool feature about Wordze is you can
you can save and store your past projects. You can see here when I’m going in for ultimate
research I can enter the keywords, select the country, and you can also name your project. If you’re coming back you can say see past
projects here and actually view it. So this is a project I already run and I ran
it on “keyword research”. You can see I have 129 keywords and you’re
getting a lot of really good information. You’re getting monthly search volume, cost
per click, and the overall value of the traffic, as well as the PPC comparison, which is really
nice for a free tool. So you can see the competition level is lower
for this keyword compared to the term “keyword research”. What’s really great about Wordze are the filters
and I’ll show you that on the other side with the long tail report I ran. Here’s an example of the long tail report
you can see this one has, 878 keywords and I think I entered 1 keyword. So if you had entered by 10 to 15 keywords
you would get a ridiculous amount of keywords, so the filters come in very handy. What I like about them is that you can stack
them; you can say include or exclude. I want to include only average monthly search
volumes greater than 20. Click search and that’ll take our 800 results
down to 43. You’re going to find that with a lot of the
long tail that a lot of long tail keywords do not get a lot of traffic but you can play
around with these. But I like that you can stack them as well,
so you can it say exclude cost per click less than $.20 and hit search. That will take us down even further to 32
keywords. You can see it’s very powerful. It’s a free tool, gives you a lot of great
information, and the fact that you can stack these and filter these until your heart’s
content and then export them to a CSV or text file is a very good. So the last tool I want to show you is LSI
Graph. LSI stands for Latent Semantic Indexing. That sounds like a Google that and find out
a lot more about that, but for our purposes but I want you to think about when you hear
LSI to think about synonyms and related concepts. For example if they were talking about Monster
do you mean energy drinks, or Monsters Inc., or do you mean the job site? Let’s prove here that we are a real human
and generate our list. You can see here there are many concepts because
we are not very specific. We can see Monster energy, Monster High, and
things like that because we were very broad and we have no data showing us that we’re
into or what direction to go into. Let’s be specific and look at Monster Jobs
and now we get better results. We are getting things like ZipRecruiter, which
is a competitor, CareerBuilder, and also getting things like ‘job search engines’ and ‘job
search sites’. So if you are optimizing for how to get a
job on Monster.com you want to be sure to include some of these semantically related
keywords like job search engines or even their competitors. Like how does this compare to ZipRecruiter
or Career Builder? So when you are optimizing nowadays, don’t
just focus in on they keyword. This tool makes sure that you are getting
the other concepts that you should also be including in a document that’s fully covering
this topic. So, I think you’ll find this tool quite helpful
and hopefully overall you have found these tools very interesting. There’s a lot of really cool, free options
for everyone to give a try.


  • Ben LeFort

    AJ, thanks for the great video! Here's a question: How accurate is the search volume / CPC / Adwords competition data in several of these tools, especially since Google started restricting that data to all but big-budget advertisers?

  • Fish Fest

    Keep it up man, don't stop making videos like this. Knew about SERPS but I like the keyword shitter too because of your vid. Cheers!

  • Mangesh Yadav

    Keywords are backbone of your website. Targeting the low competitive right keywords will help your website to rank on search engines which will also bring high organic traffic to your website. This will leads into decent amount of sales ultimately boosts your business. There are many keyword research tools in the market which are highly priced. But KW Finder is the affordable keyword research tool to find right keywords for your business.

  • crispy

    Simply great tutorial videos – watched also the other two videos. Look forward to your next video, so I subscribe to your channel. Keep up the good work.

  • Restorative Frequencies

    Hi A.J. and thanks for uploading this video. I'm totally new to SEO and keyword research. So I'll ask you a question that may sound a bit silly, but I'll ask you anyway.

    Why is the bid amount on the keyword important when choosing a keyword for a particular niche?

    When choosing a particular keyword for a niche that I want to market, what are the most important stats I need to focus on for that particular keyword? Is it searches per month, competition or what?


  • Pablo Invierte

    Hi thanks to you, I have a question, because in www.ubersuggest.io I do not see the volume of search, only the key words?

  • Linda Fau

    Very helpful information. Your presentation of it is very clear and easy to follow. I'm looking forward to the next one.

  • Patel B

    Hi Guys,

    You can organize keywords and then directly import them in CSV files from the this Keyword Planner for free. http://youtu.be/GN5FdUp9Brs

  • Joy VLOGS

    Thanku so much for this great video.


  • Roboman Robo

    I logged to youtube just to give this comment. I gotta say this video is a MASTER PIECE! i have had success with seo but i have had trouble finding free tools. You unlocked the seo underworld that new guys dont see, by revealing all the free seo programs, hidden in the shadows. Thank You very much, great video cant wait to implement theses new tools into my seo strategies. Thank You so much! You just earned another subscriber! 🙂

  • Harold A

    thank you, you saved me 22 hrs (don't ask) and extra kudos for the deadpan pronunciation of keyword shitter and keyword shitter pro :p

  • From Clapham Junction

    Very interesting video gives loads of information but still leaves me puzzled in deciding which will be the best key words to use to attract views to my You Tube videos. Any tips on how to use all this information for this particular purpose will be most appreciated. Am giving this video a big like and am subscribing to your channel.

  • Ryan Campbell

    Great breakdown of the basics, I've bookmarked all of the suggestions and will be experimenting with what combo serves me best til it's time to throw down some cash on a not so free tool

  • annie lin

    A.J. these are great tools for me to search for key words. I just have a questions: I am an affiliate marketer and I am using www.mediatraffic.com and I need to research for keywords and urls.. can I use one of your keyword website? if yes, which website do you recommend?

  • Denver

    One of the best videos EVER! Thank you so much for enlightening us with your knowledge. Just what I needed. Much appreciated. Subscribed and looking forward to all videos. Great job!

  • Ivan Palii

    Thanks for so detailed and evident overview of keyword tools. How do you use them all? Do you expand your semantic core using one after one? I guess each tool shows little bit different search volume and cpc data from anothers. So, it can be difficult to transform data to the same species. In our company we also develop keyword tool similar to your examples – https://kparser.com
    It has no some unique functions. But we add one tab on the left and a few function for advanced parsing. Can you also share your minds about it? Thanks.

  • Jared Broker

    That was a really awesome and thorough video. I use the manual upload of Keywords Everywhere all the time. Thanks for making it!

  • jinhi9005

    Appreciate Video! Forgive me for the intrusion, I am interested in your opinion. Have you thought about – Riddleagan Blossoming Solo Remedy (Sure I saw it on Google)? It is an awesome one off product for mastering guitar scales minus the headache. Ive heard some great things about it and my GF at last got astronomical results with it.

  • A S

    Is there a tool/ app that can multi search keywords on a specific website for me and will highlight / notify me when that word becomes live on the webpage / is spotted ? Kind of like using cntr+f but on a larger scale as I need it for 50 keywords not just one and a notification ??? I need help please!

  • Jamie Doherty

    Looking to create your own website or have an existing website?
    Visit Here https://www.jaaxy.com/?a_aid=7fc53c1e to find the best keywords easily and efficiently.
    The Number 1 Keyword Research Tool Website.

  • mareke tin

    Hi, great explanation, you should do more of this presentation, your language is clear and you do not repeat many times as all the others are doing which is boring to follow, thanks

  • Munna Hossain

    if you need high-quality keyword research for your website or blog.Then knock me.I will do the best research for you( https://lnkd.in/ftKf2vz

  • B.O.S. Productions

    Thank you for creating this video, I just found you and can't wait to check out the rest of your content. Look forward to learning more. Chat with you soon AJ

  • Ali's Archive

    I almost hit the brick wall when I came to know that moz costs at least $99. I am using SEO to make at least $100. How the hell am I supposed to pay my entire goal amount.

    But you saved me. Props to the last 2 tools.

  • Sasha Z

    the very first site may not be accurate… The data is very different from what's available on kwfinder……. then again, kwfinder may not be accurate… this is not good

  • Andre Pastor

    Great video, super helpful. No one else has this. One question, do these free sites allow for searching by location ie. city?

  • wskungfu

    Really good video, I use some of these and some I've never heard of. Answer the public lol. You guys should try this keyword tool. It's free and I just got my hands on it. It's supposed to be really simple to use and is a keyword spy tool to find out what keywords your competition is using to rank. Like I said it's free at moment. It's at this site if you want it keywordjacker.com

  • Simon Maina

    Thank you with a capital "T". This is very resourceful and informative content that frankly is not out there with the mainstream "gurus"!

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    I have been using SEONINJATOOLS for checking free Top Searched Keywords/CPC/Query Volume For A Website.Visit SEONINJATOOLS or search SEONINJATOOLS on google.

  • Sammy Vickery

    Looking For The best keyword tool?


  • Maggie Tuczapska

    There are number of free keyword research tools, such as Google Keyword Planner [you can use it for free within the PPC campaign, yet you don’t need to set a budget for it], KWFinder, Uber Suggest, SEMRush, Serp Stat etc.
    Google keyword planner [as well as other similar tools] is extremely limited in terms of the phrases they suggest. They focus mainly on the most popular keywords, which is not always the best solution for you. There's no point for you to target a keyword that attracts 10k monthly searches, if it's also used by millions of your competitors – so your chance of getting to Google page one is very low, or close to "zero".
    What I recommend for the store owners to do is to search for their keywords beyond the analysis tools. Explore the discussion groups in your niche, see suggested phrases on Amazon, YouTube, Reddit etc. This way you can discover what phrases people really use when talking about your products. You can find more organic keywords that your competitors might miss.
    That also gives you another advantage – if you use the keyword suggested by the Amazon search, you can be sure that this phrase will be used by someone looking to make a purchase – as they were looking for it on Amazon! So they searched for a specific product, wanting to buy it. This kind of keyword [transactional] can bring you the most relevant traffic, most likely to convert. This is much better than the general and hyper-competitive keywords suggested by the keyword tools.
    Learn more and discover Keyword Explore: the most comprehensive keyword research tool available on the market today: SEO Keyword Explore (http://bit.ly/KeywordExplore)

  • ali mohamed

    hey ,if anyone else trying to find out KEYWORDS GO HERE try Corbandy Wedding Speech Crusher (Have a quick look on google cant remember the place now ) ? Ive heard some pretty good things about it and my colleague got amazing success with it.

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