3 Step Formula to Making “Display Advertising” Profitable (So You Can Make More Money Online)
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3 Step Formula to Making “Display Advertising” Profitable (So You Can Make More Money Online)


– You see banners all over the web, and you’ve probably even considered, should you be using banner ads? ‘Cause I bet you don’t
even click on ’em yourself, so you’re like, “If I don’t click on ’em, “are other people clicking on ’em?” Hey, everyone, I’m Neil Patel,
and today I’m gonna explain if you should be using banner ads. (bright music) Well, the answer is yes. And the reason it’s yes
is because banner ads, if they don’t clicks, they
don’t cost much, right? In other words, if everyone’s
doing banner advertising and they’re not getting a lot of results, then the cost typically goes down. Think of it as supply and demand. If the cost is so high
because the conversions suck, no one’s gonna be using it. Because they don’t convert as well, banner ads typically have a
really low cost per impression or a low cost per click. Now, when you’re using banner ads, there’s a few simple strategies
that you should follow. One, create banner ads for
your remarketing campaigns. What remarketing is is when
someone comes to your website and they don’t buy, you can remarket them so when they’re browsing the web, they can start seeing adverts all related to your product and services. Number two, make sure you
rotate up your creatives often. People have banner blindness. If you keep showing the
same ad over and over again, what’s gonna happen? No one’s gonna click ’em. Try to rotate up your banners
at least once per week. This will enable them
to get way more clicks. So when you’re paying per
every thousand impressions, by rotating them up you’re
gonna continually get more and more clicks. Last but not least, make sure
whatever messaging you put within your banner ad is
congruent to your landing page. For example, if on your banner
you’re offering discounts, make sure you emphasize that
discount on your landing page. You can cross off the original amount and then put the discounted
price on the landing page. It’s a simple way to be like, “Oh, this company offered me X, Y, and Z, “and then they’re even giving it to me “and showing it to me
on the landing page.” By following those tips and strategies and even doing banner ads, you’ll start generating
more income and more sales. (bright music)

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