7 SEO Experiments to Test in 2020
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7 SEO Experiments to Test in 2020


– SEO isn’t something that you learn once and it’s good to go forever. Google makes over 3,000
algorithm changes per year. That’s a lot of changes. So if you’re not continually testing, you’re not going to do well
and outrank your competitors. Hey, everyone, I’m Neil Patel, and today, I’m going to share
with you seven SEO experiments to test in 2020. (light music) Before we get started,
make sure you subscribe to this channel, and if you’re on YouTube, click the alert notification. That way, when I go live,
you’ll get notified. The first test that I want you to try is to A/B test your headlines. You want to come up with a
handful of different headlines and test them against each other. You can use tools like
clickflow.com to do this. The reason this is important is, Google is all about user metrics. If someone does a search for something, heck, if 1,000 people do
a search for the same term and everyone clicks on the second result instead of the first result, what does that tell Google? The second result is more relevant. It doesn’t matter if the
first result has better SEO or more backlinks. They do not care. It shows them that the second
result is more relevant and that the second result
should be ranking number one. And some quick things that you can do to ensure that your
headlines, your title tags, get more clicks. One, you can add the years
to the end of the title, such as updated in 2020, updated in 2019. Those things help with a lot more clicks. You can also do something
in which you ask questions in your title tag. What is SEO? What is digital marketing? Questions tend to increase
click-throughs by over 10%, according to ClickFlow. Another simple thing that you
can do is evoking curiosity. Example, the seven benefits of green tea. Number six will shock you. That’s a good example of like, oh what’s number six? Well, if you want to find
out, you got to click through and find out more. So continually test your title tags, and ClickFlow will give you
ideas on what you can do to improve your title tags, and they have a free
version of their product or a free trial, so that
way you can get started without spending any money. The second experiment
I have for you to run is create separate headlines
for social media and SEO. Now in the first tip, I talked about adjusting your
headlines, your title tags, so you can increase
your click-through rate on Google and boost your rankings, but here’s the thing. From everything that we found, what’s loved by social
media is the total opposite of what’s loved by Google. Using things like shocking,
using things like, words like amazing, all
those type of terms, those words like effortlessly, in a lot of cases, they do extremely well to gain social shares, but
we’re seeing a new trend in which people don’t
necessarily want to click on those keywords for
Google because they think it’s quote unquote clickbait. So you want to create
separate titles for your SEO, and you want to create separate
titles just for social media. And you can use Open Graph, and that’ll allow you
to create different tags just for social media. And then you can have
title tags just for SEO. Heck, the headline on your page, the title of your blog post, could be totally different
than what you use on social media or even SEO. But that’s something that’s worth testing, because that way you can
get the best of both worlds. You can create a headline
that does really well for social media, you
can create one that gets a lot of clicks for SEO, and you can create one that
does well for your readers. The third experiment I want you to run is to produce a lot less new content. So on neilpatel.com, I
only blog once a week. Most people don’t know that, like, “You have so much content.” I’m only blogging once a week. Sure, in the past, I have
a lot of content, but now, one a week. But can you guess how
many pieces of content that I update on a monthly basis? 90. Now I’m not updating
all the content myself. I may be writing the
content myself every week, but I have a team of three people that just update my old content. And they update 90 posts a week. And what we found is, when
you update your old content, make it fresh, not just a
few words here and there, but update it, really
make it thorough, better, make sure the links aren’t dead, everything that improves
the user experience, we find that our traffic and our rankings have continually gone up. Before we started doing
that, we were getting four million visits a month. Now we’re at roughly 5.3
million visits a month, all from updating old content. That’s a huge increase. The fourth experiment that
you should consider running is improving your time on site. Google’s all about user
metrics, bounce rates, time on site, click-through rates. All these things can impact rankings. because they’re not just about, hmm, the page that has the most
links should rank at the top. They’re like, huh, the page
that users love the most should rank at the top. Some of those metrics are
things like time on site. So how do you do that? Well, adding videos to your
content is a simple way. When you see YouTube videos or videos that you’ve created, embedding
them within your content is a great way to keep
people there longer. Embedding audio files
like your podcast episodes on your page is a great way
to keep them there longer. Slideshows, you can use SlideShare to do PowerPoint presentations that you want to embed on there. Continually updating your
content and making it longer, that should improve your time on site. Internal linking, getting
people to go throughout your whole site, that helps. Quizzes, people love that as well. Asking people to comment, engage, and then responding back
to them brings them back to your site again. That should help as well. All those things should
improve your time on site. The fifth test I have for you to run is load your HTML files from a CDN. Everyone already knows that page speed is important to Google’s rankings now. The faster your page loads, the
higher you’re going to rank. You optimize your mobile
load speed, that’s fine. You do that for desktop
as well, that’s great. But even if you get a better server, that’s not necessarily going to guarantee that your site’s going to
load as fast as it can. What a CDN is is a
content delivery network. Companies like Akamai have
servers all around the world. That way, when someone
in India views your site, it’s getting delivered
from a server in India. When someone in New York views your site, they’re seeing a server
from New York or New Jersey or somewhere close. And the same goes for most
of the rest of the world. So with the CDN, you can
use things like Cloudflare to have them host your HTML files, so that way wherever people
are visiting your site around the world, you can
distribute to them faster, which should improve your rankings. The sixth experiment I have for you is LSI and search intent. Don’t just focus on main keywords with the highest search volume. While this may drive a
lot of top line traffic and you want to rank from
them, and even if you can, takes a lot more time, a lot more effort, and a lot of those keywords
don’t convert into revenue. Go for the most qualified
traffic that’s possible. So instead of just
going for sheer traffic, optimize for conversions, for revenue. Go further down the funnel. Move into keywords and terms
that your target audience, your qualified buyers, really look for. I’d rather have 1,000
amazing, ready-to-buy visitors than 100,000 visitors who
are likely to bounce away and don’t convert. You can use Ubersuggest for this, and a quick win is, go take the keywords that you already rank for and
it’ll give you a long list of long-tail phrases. And it sorts them by volume and CPC data. Typically if a keyword has a higher CPC, that means there’s more
buyer intent there. And if you take the page
that’s already ranking for these head terms or popular terms, you integrate all these long-tail phrases that are much more likely
to bring in buyers, you’ll notice within 30 days, you should be able to easily rank. All you have to do is adjust your content, include those keywords, expand upon them, make sure it’s relevant,
and then resubmit that URL into Google Webmaster Tools. When you submit it, you can
request for new indexing, and then within 30 days, you should see your rankings go up. The seventh experiment I have for you is double down on video content. Most people aren’t into video. They’re just like, “Ah, it’s more work, “I don’t look good on camera.” They’re all picky. Don’t worry about it. You’re going to be your harshest critic. Google is trying to rank
videos more and more, same with podcasts. They rank podcasts as well now. And they’re pulling out
the audio, transcribing it, and using it to figure out
what it should rank for. The reason I want you
to double down on video is one, YouTube SEO is
different than Google SEO, in which when you rank, you tend to rank within
the first 24 or 48 hours you upload the video. You don’t even have to wait months. That’s the beautiful part about it. Two, the audience in general, we want to consume content through video rather than text now. Video’s becoming much more popular. I get way more people
coming up to me that say, “Hey, Neil, I see your video content “over your text-based content,” even though my text-based
content gets roughly three times more traffic
than the video-based content. That’s the power of videos. You need to keep pushing it out there. You need to keep creating it. And I recommend you
create more video content than text-based content. I create roughly three videos a week. Remember, I only write
one blog post a week, but I’m doing more than
three X the video content. So start mixing that into
your overall SEO strategy, especially in 2020, and
that should help you get more traffic. Now if you need any help
getting more traffic to your business, check out my ad agency, Neil Patel Digital. If you enjoyed this video,
like it, comment below, share, subscribe, thank you for watching.

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