8 Things To Master in SEO – Do You Know Them?

– People really overthink
and over-complicate SEO. But if I had to break it down
to the bare minimum essentials that you need to master
in order to get SEO, it wouldn’t be a lot. Hi, everyone, I’m Neil Patel. And today I’m going to break
down eight things to master in SEO. Do you know them? (upbeat music) Before we get started, make sure you subscribe to this channel. And if you’re on YouTube,
click the alert notification. The first thing I want
you to master is studying search results and competitors. Who’s ranking? How many
back links do they have? What kind of back links? Where can you get these back links from? What kind of pages are ranking? Is it content pages? Is it E-commerce pages? Is it a service page? Is it a app? All these things are things
that you need to know if you want to rank. Now if you’re just tryna figure this out, and you’re not sure where to get started. You can use Uber Suggests, you can type in any keyword
and we’ll show you not only all the other similar keywords, but I’ll also show you who’s ranking in the top hundred positions. How many social shares they have, how many back links they have. How many other phrases
that they’re ranking for, heck it even tells you all
about their content as well. So you know, hey, should you
be copying what they’re doing? Or should you be using
a different strategy? The second thing that you need to do is start planning and strategizing. What are the keywords that you can win at versus the ones that are
going to be a waste of time? Look, search volume is everything, you need to look at what
people are ranking for, and see whether or not
that you can replicate those kind of metrics. For example, if it’s a Wikipedia
that you’re going after, well, Wikipedia has a high domain score, the chances are you’re not
going to rank for everything that they’re ranking for. You want to go after keywords
that are less competitive, because if you go after less
competitive keywords that still get some traffic and have a
high chance of converting, you can still generate revenue. And once you get your business going and you’re doing better and better, then you can start going after
the more competitive terms. And Uber Suggests, if you look
at the keyword ideas report, it tells you how a keyword is. Go after keywords that
have a SEO difficulty score of less than 40. Those are easier to rank for. Uber Suggests will also
tell you how many back links you need to rank for any given keyword. And that’s integrated within
the SEO difficulty score. The next thing I want to cover is writing. SEO is all about
delivering what people need and doing a better job than anyone else. Writing content is going to
be crucial to anyone running an SEO campaign, even if
you’re outsourcing it. If you’re not great at
writing, you can use your phone to record yourself speak and
then use services like or to transcribe the audio. You can edit the transcription and then turn into blog posts. Or if you’re looking for other writers to write amazing content for you. You can go to the Problogger job board and in this job board, you
can find a ton of freelance writers that are good at
writing content that’s SEO friendly. The other thing that you
need to know is basic HTML. You’ll need this skill because
you need to edit title tags, meta tags, you need to
add schema markup like the FAQ schema markup, it’s a great way to get higher rankings. You also need a tracking code on your site like Google Analytics. And then hey, is that traffic
converting into conversions, Google Analytics will tell you this. You need to figure out how
you can structure your site. So that way you have a hierarchy, right? You have parent topics subtopics. All these things will
help you rank higher, from optimizing all tags to
other basic things that are really important when it comes to HTML. If you don’t know basic HTML,
you’re probably going to have to hire a developer. You can find people at Upwork
for pennies on the dollar. Or else you could try
to learn it yourself. But it may take a while. Or if you’re using WordPress, you can just use plugins
like the Yoast SEO plugin, or the Rank Math plugin. And this allows you to optimize your blog and adjust a lot of this HTML stuff without learning a single line of code. Literally, you can do
a lot of these things with a few clicks of a button. The next thing you need
to learn is analytics. Your results will only be
as good as you’ll be able to measure them. If you don’t know where your
users are spending their time, what kind of content to produce, what’s your best dwell time, which causes your visitors to bounce, and which causes your
visitors to keep coming back and buying more, and
increasing your lifetime value with those repeat purchases. It’s important to measure
content that’s effective, and why people are coming to your site. And once they land on site,
what they’re doing next, even the devices that they’re using, because hey, converting
something on a mobile device is totally different than converting them on a web-based desktop site. Even if you have a responsive
design, it’s not that simple. These things will tell you
how you should optimize your site, not only from a content standpoint, but also from a technical SEO standpoint. And remember, SEO is all about providing the best user experience. So you need to look at things
like conversion rates per page and channel, bounce rates, time
on site, traffic by channel and month over month growth rates. This will all help you
determine on how you can grow from an SEO standpoint, but from a user experience
standpoint as well. The next one, self management,
SEO is multi-faceted. You’ll be doing several
kinds of activities in any given day, you can be doing SEO
audits, writing content and keyword research,
strategy, on page optimization, cold email outreach, client meetings, if you don’t have the
skills to manage your time, things are going to get lost. You need to know on a daily
basis, what are the actions you need to do and which
ones should be prioritized and how to manage your time effectively. If you’re a bit lost, start
off with the site audit report within Uber Suggests, because
that site audit report will end up breaking down what
you should focus your time on first, second, third, fourth,
fifth, etc. based on what’s going to have the biggest
impact to your ranking. The next thing you need to do
is be willing to constantly learn. SEO changes rapidly and every
day something different can happen to alter your industry, whether it’s Google doing an
update, like the medic update, or just a general
algorithm change, or hey, you have new competitors who are copying all of your schedules and doing it better than you. So if we’re not going to be
staying up to date with industry trends, reading blogs, learning
new techniques that may be surfacing, you’re going to struggle. You need to read each and
every single day and learn from other people in your industry as well, even if that takes some
time out of your day. And I like doing things like
going to industry events, like when you go to those
in person conferences, you can network with other members, heck, even if they are at a SEO Marketing event, and you can get feedback from
other SEOs and markers on what they’re doing that’s effective versus what you should be doing. Most importantly, you need
to write conclusions from your SEO experiments and
understand what are the lessons that you can learn from each
success and each failure that you have, because not everything you’re
doing is going to work out. And last but not least cold outreach. I’ve shared over and over
again several studies that show correlation between
back links and rankings. Atrus has a lot of studies on this, and so does a Authority Hacker. And we’re even seeing the
same thing in Uber Suggests, in which there’s a direct
correlation between how many links you have and your rankings, and true after a while there
is diminishing returns. But for you when you’re starting off, and you don’t have that many back links, each and every single one
really helps move the needle. It’s important to master cold outreach, whether it’s by emailing, social
media, or even phone calls. How do you pique a stranger’s interest and get them to link to you? How do you craft that introduction,
that you’re so likable and approachable that people
want to converse with you? How do you craft amazing subject lines? How do you persuade other
people to take action? These are all skills that you
need to master if you want to do well with cold outreach. Now, if you’re tryna build
links, or figure out hey, how do I get a ton of PR and
get these links in an easy way? There’s a tool called milkshake. Milkshake has a lot of
templates that they’ve tested and tried when it comes to link building. Check it out. It helps you and they even
have a community support center where you can live chat with
people and they help you craft your outbound emails
to generate more links. If you enjoyed this video, make sure you like and
subscribe to our channel. And if you need more help with your SEO, check out my ad agency. Neil Patel digital. Thank you for watching. If you have any questions,
leave a comment. I’ll do my best to
answer and help you out.

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