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9 SEO Metrics You Need to Measure When Launching a New Website


– When you’re getting a
new website off the ground, knowing exactly what to measure will make or break your success. But with all the metrics
that Google Analytics and other platforms offer,
it’s easy to get lost. So, you know what? Today I’m going to keep it simple. That way you can succeed. Hi everyone, I’m Neil Patel and today, I’m going to
break down 9 SEO metrics that you need to measure
when launching a new website. Before we get started
make sure you subscribe. That way, when I release
more videos like this you’ll get notified and
if you’re on YouTube, click the alert notification. The first metric that you
need to monitor is load time. It has a huge effect on
SEO and user experience will make or break your website’s success. You know, I was reading
an interesting article that was breaking down
some stats from Walmart. Did you know that every
second that they saw in load time improvement,
they saw roughly a 1 or 2% increase in conversions? That’s not bad, something’s
better than nothing, right? So load time not only affects
your search engine rankings but it can also affect
your conversion rates. The second metric that
you need to keep track of is dwell time or at least average session duration in Google Analytics. If people like your content, they’ll spend more time consuming it. If they don’t, then
you’re kind of screwed. And a simple way that you can improve this is crosslinking your content together. So for example, if I have an article that breaks down SEO and
an introduction to SEO and I break down all the factors of SEO such as things like link building. Well, if I was to have an
article on link building, I’ll link to that article
and that will help with this metric. The next metric is average time on page. Check this metric off for individual pages to see what’s working
and what’s not working. You’ll have some pages
that hit it out of the park and you’ll have some pages
that just do terrible. You want to take the pages
that are doing extremely well and figure out, all right, what do all these pages have in common? Go look at all the pages
that aren’t performing well, what do they have in common? This will give the idea of
what you should do more of and what you should do less of. The next metric I want you to look at is percentage of returning visitors and the early days,
especially when your website is brand new, what you’ll find out is you’ll have a ton of returning visitors. Because that will be you
going back to your site or your friends going back to your site. As your site grows and you
start getting some traffic from other sources, you’ll find that you have barely
any returning visitors. But as you grow your
brand, you’ll find that your returning visitor
count will continually go up and up and up. In the early days you’ll live and die by returning visitor numbers. For example, if you’re
getting all these visits but you can’t figure how
to get any of them back, ensure your trafficking,
maybe it can just be growing month over month. It’s growing because
you’re adding new people, you have a big leaky bucket. You need to solve that because
the easiest way to grow is retain the people that
are already on your site. And you can do a few things to get people back to your site such as, collect emails so you can
email people every time you have updates or new content. Do push notifications, that way every time you have a message to send out. You can also leverage messenger chats such as MobileMonkey or minichat. The next metric I want you
to look at: referral traffic. Organic traffic won’t be
great in the beginning but if you can get referral traffic in order to get people to your site, if they’re from relevant sites, you can get sales, conversions. Knowing what is the best
referring traffic sources will help you fine tune
your marketing strategy. I look at referring traffic
for two main reasons. One, the more referring
traffic I’m getting, usually that means the
more backings I’m getting which means overall
time, my organic traffic is going to increase. Secondly, I like to see which sites cause the most conversions
cause then I need it to know, to focus all my efforts on those sites that are not just driving traffic, but they’re driving sales. Because traffic that doesn’t
convert into sales is useless. The next metric I want you
to track is organic traffic. In the early days you’re
not going to rank for much so what you want to do is you
want to look for your rankings and if they’re climbing up. So you may be in the 100s
spot, then you go to the 50, then you go to 10, and
as you keep climbing you’ll see your traffic going up as well. So when you’re looking at organic traffic, look at the total number not
just each individual keyword, because you can see as a whole, are you getting more
traffic or less traffic. You can do this through
Google Search Console or you can sign up for Ubersuggest and it can track your rankings as well as your search traffic
on a daily basis for you. That will give you idea of what’s working, what’s not, what keywords
are driving impressions, what pages are working
so you get a good idea of what you should do more of and
what you should do less of. The next thing I want you
to track: bounce rate. For organic traffic, anything
around 50% or lower is good, anything above that level you need to make improvements to your site. Bounce rate’s not just about the content but it’s about the experience. If your site loads slow, you’re going to have a higher bounce rate. If you’re not interlinking
your pages together, you’re going to have a higher bounce rate. Bounce rate is important metric to measure because it tells you what
users think of your website. If you have a low bounce rate that means they like
the stuff on your site. The next metric: email opt in’s. Email subscribers will be one of your best source of traffic. Why? It won’t bring in the
most amount of people but it’ll bring in a lot
of your paying users, your customers, your subscribers. Whether you’re selling parts or services, emails are effective. I was once talking to the
president of Overstock.com which is a publicly traded company and he told me emails are
one of their best channels and I worked with a lot
of Fortune 1000 companies at my ad agency, Neil Patel Digital, and we found that emails
are super effective whether you’re a big Fortune 1000 company or even a small and medium business, so make sure you’re collecting emails. And on that note, if you need help with any of your marketing, check out my agency Neil Patel Digital. Now another metric I want you
to track: pages per session. Look, if people are coming to your site and they’re sticking around
for two, three, four, five pages per session, that’s good. If they’re sticking to
one point something, that’s pretty low. Look at the behavior
flow in Google Analytics to see exactly where
users are navigating to. This will inform you and tell you what’s working and what’s not. This will tell you what you need to do to get more pages per session. That behavior flow is one of
the best reports that I love and with it you’ll get a better idea of what changes you need to make. If you need help growing
your site’s traffic, check out my ad agency Neil Patel Digital. Thank you for watching,
make sure you subscribe, like this video, share it and comment if you have any questions. I’ll look forward to helping you out.

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