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9 Trends in Content Marketing for 2020 (Fresh Ideas) | News Review


Hello, guys. Today, we will discuss about content marketing,
trends, what you need to consider when you go into promote your website. And marketing doesn’t stay in one place, all
the time is developed, and you need to consider new technologies, new staff, what you can
use in your marketing strategy, or sometimes to change your marketing strategy. Who don’t know me, my name is Anatolii Ulitovskyi,
and I am from seotools.tv. And the first article I want to discuss with
you, it’s article from Julia McCoy, and she wrote article about nine trends in content
marketing for 2020. And the point in this article about “Content
personalization”. I like this point, thanks Julia for this point. Yeah. You remembered that you need to use this. for example, I remember when Neil Patel writes
his article, he uses a lot of you and I because in that point, he can speak with his readers,
they will understand whether his content. And, you know, people don’t like when article
or what I read on to crowd, but when they read your article, I feeled that it was written
for them, you know, for only one person. I think it works much better. And Julia highlighted here, sales funnel in
its awareness, interest & intent, decision, and loyalty. You need to consider all these points because
content marketing is more related to informational content, not commercial. And if you want to get traffic today, you
need do them, and create some content for free, and promote this content. It’s not only to create long-tail tutorials,
but you can create some other content and personalize this content for your audience,
to learn your audience. Don’t try to extend your audience to everybody,
just find your buyer persona and create content for your buyer persona. And the second point “Virtual reality & augmented
reality”. I think it’s more related to be companies,
it’s difficult to create this type of content, but if you use Instagram or Snapchat, you
can use such type of content. And I know that virtual reality is more expensive,
but augmented reality in Snapchat, or Instagram, yeah, you can use it, and this is an example
of how you can engage your audience. Yeah, you know, for example, even if you promote
your website by using SEO, don’t forget about social networks because without them, it’s
difficult to get results in SEO world as well. And the third point “Visual-heavy social media”. Yep. You know, don’t put your attention only to
one method of promotion, for example, on the SEO or pay-per-click, I think it’s better
to extend your content everywhere, especially in social media networks. And when you use all the features videos on
these platforms, you can get in six times more results than you just write some common
text, and Julia highlighted about YouTube and Facebook that you can create content there. And you know, especially about YouTube, It’s
more simple to promote content that than to use any other methods, for example, SEO. Ahrefs make study that only 7% of websites can get
the top 10 position in the first year. But in YouTube, you can get this position
in 24 hours, it’s more simple to create content for YouTube. And you know, if you want to create content
for Facebook or Instagram, you need to consider that you can’t have the same content for YouTube
because YouTube ranks long videos, and people have feeling when they open YouTube, they
want to watch long videos, interesting videos, but on Facebook or Instagram, people just
check their dashboard, and they don’t have time to watch long videos, they want to get
some shorter version of this video, just highlight some interesting version, and for example,
even when you can divide your long video to many short ones, and to promote them. And tip number four “Classic storytelling”. You know, I like that point because people
like stories, and when you write story, you can promote much better your content because
people view engage with your story. If you don’t have your own story, use stories
from your customers, from big brands, analyze them, and provide the story, it works. Just use classic storytelling in your content. Don’t create the just giant text with a lot
of numbers. People want to get story because it’s real
practice, its life. And when they see that, “Oh, it works in other
lives.” Perhaps I can use in mine, you know, create my
own story. I like this method. I think it work all the time. And tip number five “Voice search”. You know, by 2020, voice and image search
will account for half of all searches on the internet. Yeah, it’s a lot here, 50% of all searches
will be voice and image search. If you want to get the results in voice search,
Google recommends you don’t need to change something, but you need to write content,
you know, for example, when you write some article, read your article out loud, and after
this, you will see what you can change there. Greater authors, they always after writing
their draft, after this, they out loud this article and understand, “Oh, I need to change
this because it’s difficult understand.” And Yep, it works. When you create articles, you need to write
these articles not like for books, but like for people who will read this article. And yeah, just use out loud. And tip number six, “Artificial intelligence
and chatbots for conversational marketing”. I’m not sure about artificial intelligence
that you have some resources, perhaps you have, I don’t know. But big companies, yeah, they use artificial
intelligence like Google, Microsoft, any other big companies. But you know, I think it’s more related for
us, chat bots, because it’s not expensive. For example, I usually use ManyChat, it costs
$15 per month, and you have chat on your website. It’s not difficult to set up this chat on
your website. And you can use other versions, many other
platforms, and even a lot of free versions, but I don’t like free versions because they
insert their own advertisement. But yep, I think it’s important to use chatbots
because you don’t need to pay your employees or any other, or even you can save your own
time because if you speak with your audience, sometimes it’s not good decision because people
can feel that it’s bored, it’s not related to their equations, but you can customize
maximum of what you can do it in that situation. And tip number seven “Omnichannel content
strategies”. I like that point. You don’t need to pay attention only to one
marketing methods, for example, SEO because tomorrow Google will change all my intent,
don’t provide traffic to your website, or change algorithm and many big websites, they lost their rankings just in one day, it doesn’t mean that if you have only one channel, you
can also business. And for example, like, Facebook in 2016 decided
to limit all organic search in their platform. Today you need to use pay-per-click to get
results on Facebook. And yep, if you have omnichannel, you can
choose whichever works better for you. And yeah, they intrest in statistics, infographics, thanks, Julia. And tip number eight “More brand collaborations”. If you have some partners, or, I don’t know,
any other stakeholders, you can think how you can collaborate together, for example,
to write this post or to have some events or meetings together. And yeah, it helps to promote your website,
just consider this. And tip number nine “Building authentic brand
voice”. You know, it’s not a good idea to copy other
brands, have your own voice, you know, analyze your audience, how you can provide your own
content in all to your audience, and think young, it works, if you have your own style. And don’t try to copy other people, no, I
like to take their ideas too, and seeing how you can adopt these ideas to your content,
in order to your content strategy, and it definitely works. Thanks, Julia. I like your article. And we go ahead. And the next article by Andy Crestodina, and
he wrote article “Where to Blog: Subdomain, Directory or Off-site? 5 Options in One Guide”. What I like here is that he highlighted pros
and cons. And the first variant when you have slash
blog, yeah, your site slash blog. I completely agree it’s the best option when
you start this to hold the same that– If you have your domain slash blog, you can promote
your website much better, and you can get better results. And yeah, what we can see, he didn’t find
cons there, just that it isn’t for you. But, you know, if you use free version, and
I’m not sure it’s a good idea because you can get results like if you have paid version,
for example, when you have a developer who can optimize your content. Yep, it works much better. And if you have on a subdomain, you know,
of course, I agree, it’s in the second place, but I think it’s better to use a first version if you have a new website if you don’t know this type of structure you need to use. But if you have audience, if you have traffic
today, don’t change it because you might lose this traffic or some part of this traffic,
for example, HubSpot. HubSpot uses structure blog.hubspot.com. It means that for HubSpot, it works now, but
even if HubSpot wants to change it, it’s not a good idea to do today, because they might
lose some part of this traffic. And yeah, I see that easy setup, visually
seamless. Cons require fancy analytics setup when you
need to divide your analytics from old website, and to setup different analytics to your subdomain. I mean, like in Google Analytics or Google
console. And the fourth varient, I think it’s very
varient when you have wordpress.com, or blogspot.com, or many other platforms like this, and when
you have your company name.wordpress.com, or any other stuff. Fast and cheap. Agree, agree, but bad for SEO, bad for user
experience, not good for analytics, I completely agree. If you don’t have any money, yep, perhaps
it’s a good decision, you know, to start there. But if you want to have money, to get traffic,
yeah, it’s better to use paid version and have your own domain. And by using Medium or LinkedIn, yeah, I completely
agree. You can create content on your website, and
syndicate this content to these platforms. And even in this platforms, you can set up
canonical tag to your web page, it helps Google to understand that your content is the short
version, what they need to rank. But in this point, you can extend your content
to bigger audience, like LinkedIn and Medium. Yeah, I think it’s a good article. You definitely need to read it. And we go ahead. And the next article “Learn how to write compelling
copy from the masters of copywriting” Yeah. You know, if you want to be a great author,
you need to learn from great authors as well. You don’t need to copy down but adopt some
their interesting ideas to your style. And the first point “Write with your ears”. I see some quotes from Leo Burnett, “If you
can turn yourself into your customer, you probably shouldn’t be in the ad writing business
at all.” You know, before writing any advertisement,
just analyze, you buy this product, or perhaps some other people buy this product because
if you are not sure about the quality, if you are not sure about any other stuff, any
advertisement will help you. At first, you need to have high quality product,
and you need to have customers who can buy this product. And yeah, I like that point. And the second point, “Write irresistible
headlines”. You know, 80% of readers don’t open the site
if they don’t like headlines, if it’s boring, and if they don’t see some interesting information
there. And 80% of readers even after opening content,
they just come to this content, they just try to find some interesting points to their
subheading as other data. But yeah, it means that only small headline
more important than all content. And yep, just consider this, and use some
techniques, and what type of techniques we have here. “Useful: answer the “what’s in it for
me” immediately, Urgent: tell them why they should read your post now, Unique: make clear
your article isn’t just a rework or recycle of all the other pieces on the subject, and
Ultra-specific: tell them exactly what they can expect”. Yep. Okay, And tip number three “Put the most important
information first”. Of course, you know, people, when they open
any content, they scan the introduction, and if they don’t see the most important information,
they can skip it, avoid this article, and go to competitors. But, you know, it’s important to hook them,
you know, to give them what they want to get, and when they hook them, you know, it creates
a slippery slide, and they can read all your content, like Joe Sugarman taught us that
when you have slippery slide, when you hook their attention, it is difficult to stop a
reading because the most part of people, like 86%, they skip reading, and, yeah, it’s important
to pay attention them. And tip number five “Don’t go off on any tangents”
Okay. “Your readers should be so compelled to read
your copy that they cannot stop reading until they read all of it as if sliding down a slippery
slide.” Joe Sugarman. Yeah, I told about him and Yep, it means that
what they like from Joe Sugarman that he started from the few sentences, he usually writes
small sentence, even non complete sentence because it helps to pay attention, and people
think that, “Oh, I need to do read more, I don’t understand why it’s not complete sentence.” But it helps Joe Sugarman to create slippery
slide, and in order to feel the goal of your sentence, that to read the second one, and
the goal of second sentence, to read the third one. Yep. It means that you need to create this slippery
slide, and you have to use some techniques. And tip number six “Make it crystal clear”. You know, when you write some articles, you
need to think. For example, it’s understandable, and for
example, to give this article or your content to other people, ask their opinion, perhaps
your family, your friends, your colleagues, your editor, you know, sometimes it’s better
to give this article to editors who don’t know your topic. For example, I usually do it. And when I read some article, I give to editor
who doesn’t know SEO or digital marketing. And if the editor doesn’t understand my content,
it means that they need to change something, even to rewrite all the piece of the content. And I think that we have different readers,
and you don’t need to create difficult content. Your readers need to understand your content
more quickly. And yeah, it’s enough. Thanks for this article. And we’ll go ahead. And the next article from HubSpot “Why we
removed 3,000 pieces of outdated content from the HubSpot blog”. Yep, you know, I think it’s difficult decision
to delete 3,000 pieces of content, it means, you know, I don’t know how much you need to
spend to create fresh amount of content, but they did it because it’s outdated, because
it’s not available anymore for your readers. And HubSpot highlighted why he did it, why
the subsite did it. And I think they forced to use Screaming Frog’s
SEO Spider for this step to find some pieces of content What do you need to fix it, or
delete it, or edit it because when you need to spawn your content in order to find, you
have three solutions. First one, delete this content, the second
one, to rewrite this content, and the third one to get some additional information, or
even the the first one, when you can, you know, don’t touch this content, just go ahead
because it works, it’s not outdated, and stuff like this. And yeah, you definitely need to read this
article from HubSpot because they explained how they did it. They used Screaming Frog, and after this they
use Google Analytics, you know, to find which pages don’t have a good time on site, and
perhaps big bounce rate and yeah. And the first tool what you need to use, its Ahrefs
because you can understand what type of backlinks your content have. For example, if you have some outdated content,
and this content have a lot of backlinks, you don’t want to lose those backlinks, it
is better to setup 301 redirect or any other point to understand what you need to do with
this content. Yeah. Read this article, it’s interesting example. And free go ahead. And this article from WEGLOT Blog “5 practical
ways to increase the conversion rate of your ecommerce website”. Yep. And we some explanation what is conversion
rate, conversion rate is simply the percentage of visitors to your site that complete a desired
goal, and in commerce terms, purchasing something, for example, if you have 1,000 people who
visited your website and 100 people of them bought your product, it means that your conversion
rate 10%. What we have here, we have some average conversion
rate by industry, it’s interesting infographic, like 2% in– I think, yeah, it’s the average
from 1 to 2%. Yeah. And what they propose, how you can increase
your conversion rate. And the next point “Website translation”. You know, yeah of course. For example, if you sell your service or products
or any other stuff, you can expand your audience to other countries. For example, if you have English version,
you need to understand that German or Spanish or any other, even the Russian language, they
are not competitive in English. And when you translate your content, you can
get more sales, you know, more results, why not? And the second point “Website popups”. I think everybody hates popups, I hate them
as well. But you know, if you have loyal audience,
if you have big traffic, you can setup some popups and analyze your user behavior. If you don’t lose your traffic after this,
if you get your popups, why not? Yeah, you can use it. I think it definitely works and what we have here “Customer testimonials”. Yeah, of course, that you need to confirm
that people know you, and you have some testimonials, it helps to sell. If you have some loyal customers, ask them
about testimonials, or, I don’t know, to write some case studies, it helps to sell your product. And “Product video”. Yeah. You know, I don’t remember exactly this number,
but– Yeah, I see here and when you see stats such as 96% of consumers find video helpful
when making an online purchase. It might just be the moment to invest. It means 96%, you know, people want to watch
video before buying. Yep, it definitely works. “Email marketing” of course. You know, I think email marketing will work
all the time. Of course, it develops, but it’s much cheaper
than any other type of advertisement, and for example, if you have some loyal audience,
your own subscribers, yeah, you need to sell them, why not? Because you just need to send them some interesting
email or big propositions. Yep, it definitely works. And yeah, I think a lot of explanation, give
some interesting examples. And we go ahead, the next article from SearchEngine
Journal, and in this article, I see “10 reasons you can’t be afraid to experiment & fail
with your content” You know, nobody knows what works or not, we need to test, all the
time test to check it. For example, even I don’t know how this video
will work, I hope you will enjoy this video, but if you are not, it means that I need to
change something, to change my style, or to explain another point, but you know, I will
analyze all this myself in the comment sections. And what we have here are some interesting
article from SearchEngine Journal, and The first point “You can’t get better unless you
try something new”. If you don’t try some new stuff, you don’t
know it works or not. Just try it. Why not? Try to find some other angle how you can provide
your content, you know, and test it because, you know, if you do not provide, you don’t
know exactly it works or not. And the second point “You’ll never know what
works if you don’t test it”. Of course, you know, test everything. You know, sometimes many of my customers,
they told me pay-per-click don’t work for them. How it doesn’t work. So for example, Google earns more than $100
billion, you know, in pay-per-click system. It works for everybody, but you need to test
it, to think what type of content you need to provide that, and just test. For example, if one type of content doesn’t
work, it doesn’t mean the another type will not work. Tip number three “We learn more from our failures
than our successes”. Yep, yeah. It’s interesting point, I think you can learn
from success, but you don’t need to give up when you don’t have results. And you fail, it means that it’s a good lesson,
it’s experience, and remember, you never lose, you learn and you try to find which way will
work for you. And even big websites, even Mark Zuckerberg,
when he started his Facebook, I think before Facebook, he failed with some other projects. It helps when you don’t win all the time. You fails, yeah, go ahead. And tip number four “We are less likely to
repeat big mistakes once we’ve paid the price for them”. Mm-hmm. Of course, you know, even the big mistakes,
you can go ahead. Yeah, you can lose a lot of money or your
own time, but never give up, just continue working hard enough to this, it helps you
to find your own way, and in future, you will get some results. I like this picture. And tip number five “You can’t afford to
not experiment as you never know what might flip the dial”. Yeah. Okay. It’s interesting point. You know, there are so many factors in play
with Google that you can’t afford to not experiment as you never know what might flip the dial. And yeah, of course, who knows? If everybody knows who will get this result
because you have only the top 10 position, but thousands, even millions websites won’t
get this, the top 10 positions. And if everybody knows what work, it’s difficult
to imagine how Google can choose from them. Of course, Google chooses only the best. And if you want to be the best, just you don’t
know the time. And okay, tip number six “You’ll never stand
out if you toe the line & do what everyone else is doing”. You know, I agree with this point. For example, when I started to record my videos
for my Russian YouTube channel and for the English channels, no, I tried to take some
stuff from Brian Dean or any other offers, but I decided it doesn’t work for me, you
know, I need to have my own style, and to provide the style and to get my own followers,
you know, subscribers who will be interested in my content. And of course, you need to find your own style
as well. And I know that if this video will not produce
great results, the next video or some other videos will give some interesting results
for me. And the tip number seven “Something might
not work the first 2 times, but the third time’s the charm”. Yep, you know, you don’t need to provide some
tests only in a few days or even in one week. Some tests you can provide, like monthly,
or for example, few months because we have some seasonality or any other factors. And yeah, just test all the time to change
something there,you know, and after this, yeah, you can get some results. “Closing the doors too early means you might
not have the chance for something that could be amazing”. Yep, you know, I think all this article are
related with test. Of course, for example, if you test something
and this point didn’t give results for you, perhaps you can test one more time or change
something in your strategy. And yeah, tip number nine “Failure gives you
motivation”. I don’t know how it gives motivation, but
for me, you know, if I fail, I understand that I need to change something, perhaps to
slightly change my strategy. I don’t know if the author of this article–
It motivates, yeah, perhaps, why not? But I definitely agree that you don’t need
to give up, just go ahead. And tip Number 10 “Failure gives you empathy”. Yep, interesting article. You know, you can read this article and think
how you can, you know, adopt this idea with your own content. And we go ahead the next article, “How to
write email marketing copy that converts like crazy”. And the author of this article, I think, Jeff
Bullas. Yeah, it’s his website. And yeah, of course, he started from introduction
that email marketing is not dead, and I’m not sure if it’ll be dead in any time. But the first step “What is persuasion?” Yeah, of course, you know, if you write your
email, and you can persuade your recipients that it’s valuable for them, I don’t think
it’s a good idea, you know, try to sell them. Of course you need to be persuasive. And even when people open your email, and
if they feel that, “Oh, I am not sure the offer of this email. I’m not sure about it or not.” Be persuasive, you know your stuff, and write
your email if you can persuade people, you know, to buy your stuff. And what you have here, tip number one is
“Reciprocity”. If you offer a potential customer something,
that act alone is usually enough to convince them to give something in exchange. Discounts and free samples are a good example
of the sort of gifts you can offer your customers if they purchase from you. Yep, you know, of course, it’s important to
use reciprocity, and yeah, I definitely like this point. And the tip number two “Scarcity”. Yep. And, you know, I think marketers all the time
use this technique, like we have some limited offer or limited deadline, and you need to
buy now, and it helps to sell a lot because, you know, people have this feeling to miss
something unique or valuable, and it helps to sell. And of course, use this point, scarcity. And “Authority”. Of course. How without authority? if you don’t have authority,
especially in service or products, I don’t know, in any other places that people will
not trust you, and they might think this, “Why I need to buy from him, or his book,
or his I don’t know, course or any other products if these sellers don’t have, you know, high
level of authority.” “Consistency” you know, yeah, it’s important
point. When you’re consistent with your proposition,
you know, you can sell many times, you know, to tell that it’s valuable, you definitely
need to buy this. Tip number five, “Liking”. Six “Social proof”. Of course. How would you doubt social proof? You know, even I created it with my Twitter
account in this month and I get towards my followers. Yeah, because I want to have some social proof
that my content is valuable. And right now, I focus my attention, you know,
to increase followers on Twitter, on YouTube, or any other channels. We can see here some examples. And thank you, we can ahead. The next article was published in Search Engine
Land, it’s short article, but it’s news about breadcrumb structured data that it’s available
in Google Search Console. Yep, it’s interesting that you can analyze
how Google scans your content on website, and Google checks your breadcrumbs, not only
the site map to analyze your website’s structure, and you need to consider this when you produce
your content, to create some simple structure to your audience, you know, to your visitors
of your website. For example, on Amazon, you can see a lot
they use breadcrumbs. And the next article from Google Webmaster
Central Blog about “Making Review Rich Results more helpful”. In this article, now Google highlighted which
type of schema markup you can use because today, Google supports only some types of
schema markup. And yeah, a lot of questions were in the last
week that how you can set up a schema markup, you definitely need to read this article to
understand you have some type which works or not today. And Google disallowed to use…it’s not like
disallow, of course not. Google highlighted that you don’t need to
use third-party reviews on your website, and perhaps you can use it, but Google will not
show stars on search results. Yeah, I mean, like this stars, and Yep, because
Google decided that it’s not helpful for you to use. Okay. Read this article, it is interesting, and
I think that you can give this information to your web developer. And the next article from SERoundtable, “Your
syndication partners should canonical to you or they may outrank you on Google” For example,
if you syndicate your content on Medium or LinkedIn, there are features that you can
make canonical back to your website. And for example, if you republish your content
on other websites just to have this canonical tag, because if you don’t have it, Google
might rank bigger websites with more authority. Yep, it’s not good enough to not get this
traffic, but just to check do you have this canonical tag or not. On this article from Search Engine Land about
“Organic search responsible for 53% of all site traffic, and paid only 15%”. Yeah, it’s some difference, like three, four
times that organic search get more results because even today when we have, like the
first four position for pay-per-click, but not all of keywords have pay-per-click, and
especially when you have some strategy for content marketing, you have informational
pages, some marketers don’t want to have advertisement there because it’s difficult to convert, but
when you have some sales funnel, you can use it. It’s good information that because many marketers
think that Google took all results, now with the pay-per-click will be needed to provide
a SEO. But yeah, we can see here that SEO works better
than pay-per-click. And the next article from SearchEngine Journal,
“Stop wasting money: 8 tips to maximize your content marketing budget”. It’s interesting. And tip “Align content needs with goals”. Of course, you know, many times when I spoke
with my client,s and I saw there are some mistakes, then, you know, they don’t have
right content strategy, working content strategy, for example, they have some generic content
strategy to try to outrank Amazon and any other big websites with high level of authority,
you don’t need to do it, just to create your own content strategy and think how this type
of content can help you to get more attention and get more results. The number two tip “Create a strategy”. Of course, many websites don’t have strategy. You know, many times I spoke with my clients,
and when I get new clients, more than 50% of them don’t have content strategy, don’t
know what to produce, and, you know, I always try to create the best content strategy for
them, you know, considering their level of authority and considering their competitors. Yep, of course, it’s better to create some
content strategy, even during your work, you can change it, that’s okay, that’s normal,
but you need to know what type of content you can produce, how you can promote it, do
you have resources to promote all of this content? For example, when you write a lot blog posts,
even great blog post, but you don’t have resources to promote them. Why You need to have this? You know, perhaps to write less and promote
more, you know. And yeah, it definitely works much better. And tip number three “Learn from the past”. Of course, you need to analyze your past,
you need to test everything, what you made it and to feel how you can change it, to replace
it or, analyze it, and that’s normal, that’s a game. And tip number four “Learn from competitors”. Analyze competitors, of course, use HREF,
SEMrush, or any other platforms, you know, to think how they provide their content, how
they promote this content, and to think how you can use it, you know, for your website
in order to promote your website. Tip number five, “Listen to your audience”. You know, even in big companies, they have
like different sales department and marketing department. And the biggest problem when they don’t speak
with each other. That’s not good, you know, because when you
don’t know what your customers want to get, how to set up your advertisement, of course,
it’s better to speak between two departments and to understand your customers, or even
to speak directly with them to set up some goals, you know, issues, to ask them. Yeah. Listen to your audience of course. At first you need to work for your audience. And tip number six, “Leverage your subject
matter exports”. Yeah, you know, in this video we spoke about
subject, and yeah, it’s important point, you know, and of course you need to think, you
know, how you can set up your subject, but in this deep, it’s more about high, it’s more
about to use some different opinions from authority people, from some experts. Yep. Perhaps you you can ask other experts to analyze
your content, perhaps they can add some quotes. You know, you can give them backlink to their
websites. Yeah, it helps, you know. You can collaborate with other experts because
people and visitors know when they see some content, they want to get proof, and if experts
though, yeah, it’s definitely cool content. Of course you need to know it’s more simple
to sell your products. And tip number seven “Use same content in
multiple ways”. I like that point. So for example, you can create content for
your blog post and syndicate this content to Medium, LinkedIn, and for example, convert
to a different formats like audio, video formats, you know. You don’t need to create a world of content
everywhere. For example, if you create content for YouTube,
you can divide this content to many shortest video and provide this content on Instagram
or Facebook. You don’t need to create a world of content
there. And tip number eight “Measure content performance
& be agile”. Okay. You know, of course you need to measure all
your content. You can use Google Analytics to check time
on-site, to check out other metrics, bounce rate. Here are some interesting points. You need the long-term strategy and calendar,
but you have to build in the mechanisms to be able to adjust as you go. Yeah. Thanks, Search Engine Journal for this article. And we go ahead. What you can see here “How to unleash the
power of pre-outreach strategy”. You know? Yeah, I like link building, I usually provide
link building for my clients, and what they can see that, of course, outreach is related
to find link building, you know, but sometimes outreach doesn’t work or doesn’t produce great
results because people don’t know some of my clients, and if they don’t have some outer
followers connections, you need to create this one before providing outreach. And when you make pre-outreach, you can write
some email before sending emails with outreach with your proposition to get backlink or any
other interesting proposition. You know, you can warm your connections, you
know, you can speak with readers in the comment sections on their blogs, or even to write
pre-outreach to say thank you, you know, for their content. Don’t flatter people just to find some interesting stuff and to build connections with recipients. Yep. I like this article, you definitely need to
read this article. And we go ahead “10 link building lies you
must ignore” from MOZ, of course, of course who gonna write this article. And the author of this article is David Farkas,
and the first point was, “If you build it, they will come”. Yep, it’s confused for many content creators
that if you create great content, you can get results without link building, without
promotion, but it doesn’t work today, you know. You need to promote your content, you need
to have link building strategy in order to provide link building, and after this, you
can get some results. But if you don’t promote, I’m not sure that
you can get anything, you know. And what you can see here– Oh, you know,
what I liked in this article that it’s quite different metric, involves that 11.6 time
clicks more organic results than paid results. It is interesting because Search Engine Land
showed another metric, but it’s okay. We can see that organic search is more, you
know, give more results than pay-per-click. And the tip number two “You don’t need links
to rank”. How? You know, many websites made studies like
HLS, Majestic, seminars, even in seminar study, I remember that they showed that the first
position had 2.2 more backlinks than the second position. It means, yeah, links are matter, you know,
you can’t promote your website without links. And tip number three “Only links with high
domain authority matter”. Of course not, you know. You know, yeah, it’s great to have this links,
but some niche-related websites can give even more results because it’s more relevant to
your audience. You know, it’s more– You know, Google likes
when they get some niche-related links, you know, from small websites, and don’t pay attention
only try to have backlinks from big websites. Sometimes mobile sites can give move well,
you know, to your website. And tip number four “You need to build links
to your money pages”. So you know, 10 years ago I told you that,
you know, yeah, you need to create big backlinks only to commercial pages, today, no way. Now today, you need to build backlinks only
to informational pages because it’s difficult to get backlinks to commercial pages, and
Google are usually ranks informational pages better than commercial pages. Brian Dean might stated that the top 10 position
usually have 1890 words. Yeah, it means that it’s more related to blog
post. And even Google don’t like to rank commercial
pages because informational pages give more value to visitors to cover more questions
what people can get answers. And tip number five “You have to create the
best, most informative linkable asset”. You know, sometimes it’s difficult to create
step-by-step tutorial, it takes a lot of resources. But you know what I like in this point that
you need to have your own style, and the value of a linkable asset has much more to do with
finding the right angle and the accuracy of the information you’re providing than the
amount. Yep, why not? You know, I think he you need to have different
type of content and analyze them, I think the rich content view work better for you
now. And tip number seven, “The more emails you
send, the more links you will get”. Of course not, you know, and of course, if
you can write a lot of emails, but valuable emails, to personalize them to the recipients,
yep, it definitely works. But if you can’t do it, you need to consider
that the quality is more important than quantity because recipients might spam, you know, might
mark spam your emails or delete them. Yeah. And today, you know, people usually get hundreds
of emails every day, it’s difficult, you know, to read all this emails, and they just choose
the best important for them, you know, and I think the most important emails from colleagues,
from friends, families, and after this, you can try to, you know, to pay attention, you
know, with your email. And tip number seven “The only benefit of
link building is algorithmic”. You know, of course link building is one of
the most important element, you know, to rank your website. And you know, you need to to create links,
not only to think about link building to rank your website, perhaps your links can give
you traffic, sales, other results. And for example today, a lot of new backlinks,
and you know, but even these backlinks can have indirect impact to your website because
when you give some traffic, you know, people spend time on your site to show some user
behavior, and yeah, Google can consider this. And tip number eight “You should only pursue
exact match keywords”. Of course not. You know, it’s better when you have this anchor
text, but you can invite Google penalty, Bing to check your website, to think what type
of content you have, you know, perhaps it’s black cat technique, and don’t pursue them. Of course, you know, so for example, if you
work a lot with guest posting, and you can customize some your anchor text, you know,
to make slight different because when you have different keywords, you know, in your
anchor text, you know, it shows– no, it’s like, more natural for Google, you know? And after this, you can invite some additional
check in on your website. And tip number nine “Link building requires
technical abilities”. No, no, no, of course not. No, I’m not a technical guy, I don’t know
anything about web development. But, you know, I usually spend more time to
learn about content, about link building, and I don’t need to have some technical abilities,
you know. For example, you can be successful everywhere,
just to choose your direction, you know. And tip number 10 “All follow links provide
equal value”. No, of course backlinks were not created equal
and it depends on authority of bages, you know, even not domains, for example, if you
have looking from Forbes, but this page doesn’t have, like external backlinks and even internal
backlinks, I don’t think you will give a lot of results. But, you know, it’s more important how well
you build this content, you know, on even big websites, more websites if, for example,
you provide some guest posting– to your guest posts, you have a lot of backlinks, some traffic,
you know, yeah, it’s good. You can, you know, I think you will give more
well, you know, in that point. And thank you, MOZ. We can go ahead. This article from SEMrush blog, “Researching
new markets: a 3-step guide”. Okay. Step number one “Industry and Market Overview”. What you can see here– You know, before providing
your content, creating content you need to analyze all your market, you know, to think
do you need this product on market or not, who is your buyer persona, you know, to analyze
this, you know, because many websites didn’t analyze, and they failed. But when you’re alone, you know, you can use
SEMrush and any other platforms to think how popular keywords, and you know, how they convert,
how much money advertisers can spend to promote this keywords. Yeah, It means, you know, if people pay money
to make advertisement, it means that it works, you know, it brings value. And tip number two “Target audience analysis”. Of course, you need to analyze your audience,
to think, you know, to create content for your audience, to have some buyer persona. You can use by using SEMrush because SEMrush
is great tool that have some cool features there. And step number three “In-Depth Competitor
Analysis”. Of course, you know, without competitor analysis,
how you can call that? You need to know your competitors and create
something better, you know, to analyze their failures, perhaps, you know, I think you can
see what type or investment they have, you know, where they invest more money, and it
helps you to think what you can provide, you know, for your website. Of course, you can use SEMrush, learn this
tool. And the last article today “Producing useful
content is the new SEO”. Hmm, yeah, why should I focus on producing
useful content? It’s a simple article, not big one, but something
I feel that I don’t remember exactly, but how can I get the most out of my content? Yeah, I mean, I think that you can check this
article one more time, you know. It was published on this website, all links
will be in the comments section in the description. And Yep, it’s everything for today, and I
hope you enjoyed this video. And yeah, see you next time. Cheers.

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