Advanced Tiered Link Building Tutorial Part 1 – Theory
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Advanced Tiered Link Building Tutorial Part 1 – Theory

What’s up guys this is Matthew Woodward
and welcome to my ultimate guide to tiered link building. Today I’m going to take you through exactly
what tiered link building is. The benefits of tiered linked building. How to use it to rank sites easily. And ultimately how to setup a tiered link
building campaign So what is tiered link building exactly? It
is a unique approach to link building in which you essentially build backlinks to your backlinks.
That helps to give your first tier of backlinks more strength and authority. Over time your
tier 1 backlinks will gain page rank and that link juice gets passed directly onto your
site. You can then take this a step further and
create a third tier of links to strengthen your second tier. This creates a knock on
effect passing huge volumes of link juice and authority all the way down the chain to
your site. The other advantage to this is it gives search engine spiders millions of
paths and oppertunities to land on your site which will further increase rankings. Now I realise all of that probably sounds
pretty confusing so let’s make things a bit easier to understand with a diagram. Here
you can see your main and normally you would build a first tier of backlinks such as web
2.0 sites, blog posts, article directories and things like that. What makes tiered link
building different though is you then build backlinks to each of those first tier links. For example we might create a wiki link, blog
comment and bookmark to your web 2.0 tier 1 link. This helps give the tier 1 link more
strength and authority in Google’s eyes. We would then do the same for each of the tier
1 links. As you can see there is already a decent amount of link juice flowing through
to the site just with 2 tiers of links in place. What we actually want to do is repeat the
process for the tier 2 links by building a third tier. The idea is to build as many tier
3 links as possible to boost the tier 2 links, which in turn boosts the tier 1 links and
your site. This is a very simplified example but hopefully
you can see how powerful it is if each of your tier 1 links had 50 tier 2 backlinks,
and each of those 50 tier 2 backlinks had 300 hundred tier 3 links. It might all sound like hard work but tiered
link building offers some superb benefits. First of all it allows you to build a protective
layer of tier 1 links around your site. This protective layer helps reduce the risk of
getting a penalty and also means that we can take advantage of a lot of the riskier link
building methods out there. For example high PR blog networks such as
ALN can be used to strengthen your tier 1 links. If they get caught out in an algo update
then it is your tier 1 links that get penalised and not your main site. Overtime your tier 1 links will become page
rank 3, 4 or more which is passed onto your site. You can essentially manufacture as many
relevant high rank links to your site as you want. So what makes a good tier 1 link? First of
all you should focus on only getting high quality links pointing to your site. These
should be surrounded by relevant contextual content that makes sense, so no cheating by
using auto generated content here. Although we do have a use for that in lower tiers. Ideally you want your tier 1 links to come
from domains Google already trusts. .
Tier 1 links are the foundation to your ranking so you want to make sure they will not get
deleted or removed. Usually this isn’t a problem if you have used quality content on your first
tier. You should also have complete control of the
link and be able to remove or edit it at anytime. While this isn’t essential it is a safety
net that I recommend so you can quickly clean up your link profile if Google has a problem
with it in the future. Most importantly you need to be able to get
the exact URL of a link in order to build a second tier of links to it. Here are a few examples of great tier 1 links. You could build out a set of web 2.0 mini
sites that each have 5-15 pages of relevant content. Link out to related sites and include
things like relevant images and videos. Building great web 2.0 mini sites is a can
of worm in itself, so I will be creating a separate video for them in the near future. You can also get tier 1 links from things
like Press release
Wiki’s Article directories
Social bookmarks Web directorys
Blog posts Videos Remember the key to tier 1 links is quality.
You should only use high quality content across your tier 1 properties and target domains
that Google already trusts. With tier 2 link we can let the quality slip
a bit to increase the overall quantity of links that we build. You still want your links to be contextual
and relevant, but you can use auto generated content on a second tier without a problem.
You can worry a lot less about the overall authority and page rank of the domains you
are building links from as we start to move the focus away from quality and towards quantity. You need to be able to create these links
quickly and easily and also get the exact URL of the tier 2 links so you can begin to
build out the third and final tier. This means you want to be building links such
as Article directories
Blog and image comments Web directories
Social bookmarks Web 2.0 and Wiki sites
And High PR blog networks like ALN and Rank Solver Although getting the live URLs of these is
a bit trickier And last but not least we have tier 3 links.
Tier 3 links are purely focused on quantity and we dont really care about the quality
of these links at all. You can use any link type you want however you want, anything goes
when it comes to tier 3 links. You will want to build as many of them as you can as quickly
as you can. You will also need a huge supply of target
sites to link from as you will be building huge volumes of tier 3 links. If possible try to get the live URLS of your
tier 3 links as you can use something like an auto approve comment blast at the end of
the process to index everything up. Here are some of the link types you might
used on your third tier. Article directories, bookmarks, web 2.0, wikis
and microblogs. Blog, image and document comments. Web directories, profiles whether that’s
from forums or web 2.0 sites. Guestbooks and then things like statistic sites, pingback
and trackbacks. All of these will make great tier 3 links
and you can build all of these quickly and efficiently. Unfortunately tiered link building is one
of those things that is easier said than done. Working out where to start and how everything
fits together can be tricky. It is easy to get confused and give up on it all together.
Don’t worry though I will step you through the entire process. One of the toughest parts is keeping track
of all the links that you have built. I recommend creating a spreadsheet for each URL you promote
with 3 tabs. Tier 1, tier 2 and tier 3. Keeping things organised like that will save you a
lot of time and frustration in the long run. Creating the tiered link profile is a lot
of work and it is time consuming. My tutorials will teach you all of the shortcuts and my
personal tips to save time and money throughout the entire process. Either way the reward far outweighs the effort. To sum it all up in a slide you want to focus
on building high quality tier 1 links to your site. Then increase the strength and authority of
those links with a second tier. And finally build a third tier of links to
the second tier using all of the dirtiest links you can lay your hands on. In the next video I’m going to teach you how
to build the perfect tier 1 link profile for your multi tiered link campaign. You will be able to watch the entire process
over my shoulder whilst I share all of my personal tips and tricks with you. You will also learn how to schedule and automate
the majority of the campaign with ease. Well that wraps up the first video of the
series. If you enjoyed it and want to see the next
one then I suggest that you subscribe to my blog right now at You can subscribe via e-mail in the sidebar
or at the end of one of my posts. If you visit the blog you can download a copy
of this video in a variety of formats to watch on your phone or tablet device. If you have any questions or comments then
get in touch via the blog or any of my social media profiles. And finally if you found this video helpful,
then please please share it with others. The more people that see my videos the more I
will make, so it’s up to you. Sharing is caring, see ya!


  • Play Media Inc

    lol you're still at this trick? this is an old trick in the book mate. might want to update or you'll end up crying and hugging disavow link tool.;) cheers and for all ppl dmb enough to believe in this trick, goodluck to your site. Remember,as long as those tiered links are connected to your site G. will check all your footprints and kick your 4ss bigtime. There goes your Cocitational relationship. Remember all this are trickery not natural way to rank your site. cheers!

  • Play Media Inc

    watched your whole old school way of ranking a site and definitely can tell that you are new to SEO. Whatever your reasons you still fall under UNNATURAL WAY OF RANKING a site, infact "Creating ways to flow rank juices" is ultimately a way to cheat your way up to rank your site on top. And are NOT a long term goal. If you people think it is great, go ahead and do it. If anything goes wrong with it, you know who's to blame. Cheers!;)

  • John Landon

    Google won't just blow a hole in this. It's in many ways white hat seo. Yes it requires a bit of spamming with the lower tiers but as long as your writing good content that people will enjoy reading well into the future, you will be getting powerful link-juice for years to come. Cheers Matt, I look forward to finishing this series.

  • boomarangman

    great video no question.
    but my question is how can you use a tier 1 backlink which is a web2.0 minipage you created yourself if the a part of the definition for tier 1 backlinks is that they have to be ranked trusted pages. thats like inception… that is what we are trying to create. Trusted, ranked pages.

  • Frangy13

    I love you because of subtittles. A very good help for not english speakers like me, which most of times have difficults to understand videos. Thanks.

  • JamaicanPianist

    Wow dude I appreciate the selflessness in you SHARING your wisdom! You already have an established site and business, but you are taking the time out to give others sound advice. I'm so glad i stumbled across ya!

  • Matthew Woodward

    As long as people dont ignore key bits of advice like scraping your own list, preparing content properly etc etc its good to go =D

  • Matthew Woodward

    The reason it works so well is because it takes advantage of the fundamental way google spiders and structures the web.

    The theory will always be solid – the only thing that could change are the variables we use on the tiers and we might have to start tweaking the types of links we use, where we use them and the content used on them.

    Other than that, its good to go!

  • RsExtremeVids

    You don't understand how grateful I am that you made this video. I've been learning SEO a lot lately and this series is going to help me so much. Thanks a lot for taking the time to make these, I really really appreciate your efforts.

  • Jon Patrick

    My gosh, what a great explanation. I'd heard of tiered links, but am just now 'growing' to that point.
    I have questions – I have a blog with multiple posts, pages, etc., as well as videos, etc. For my main blog to benefit the most, what type of strategy is required to build links to the Main URL, as well as pages and posts? (if this is in a later view, sorry in advance!)

  • Matthew Woodward


    I would focus on a handful of URLs to promote (3-4) then setup a campaign for each.

    Don't go overboard or it becomes difficult to manage

  • Anna VanDem

    Hey Matt,

    Loving the tier link building videos. I've always been unsure about some of the elements but your videos explain most them really well.

    ps. I've tried to get in contact with you through your blog, but no answer. Can we chat sometimes, I still have some questions.

  • mfc gen

    Hi Matt

    I really appreciate what you have done for us. Thank you very much for sharing your knowledge completely for free.

  • Sarah Beresford

    If Tier 1 lnks have to be such high quality on trusted domains, and you suggest hand making Web 2.0 sites….how does that relate to the video where you explain how to use SENuke to automatically create Tier 1 links? Does SENuke create these "high quality links on trusted domains", or should you really create Tier 1 links manually?

  • Spook SEO

    This is the best video that I ever watched about tiere link building. Short and yet very precise tutorial that you were able to explain what is tiere link building and how to do it. I agree with you Matt that we should look at the quality and not just the quantity.

  • W3Tuts

    So, to summarize: make a ton low quality backlinks from articles/blog posts to articles/blog posts (hosted on third-party site); in hopes to pass some PR through to the first-tiers. This is blackhat, or greyhat at best. I'd rather have one quality, relevant and contextual backlink from a decent site, than 300 tier 2 and 3s pointing to the first tier. As for blog comments: didn't you hear – they we're massively no-followed a while ago. Overall, terrible advice. Let's compare my new site to yours, in terms of backlinks. According to majesticseo you have 36,042 backlinks with 20citation flow and 15trust flow. Whereas, i have 56 backlinks with 15citation flow and 11trust flow. 

  • Swiss brands Mojo

    This is a great series of videos, i've watches 3 already and kind of understand the process. However i have 2 questions:
    1- After the 2 weeks of tier 1 and the week of tier 2 and 3 is complete (when all links are created) how much time does it usually takes you to rank for your keyword in the first, let's say, 50 results of google (if you hit the first 10 much better)?

    2- is it recommended for niche sites?, can i rank in the first 10 resoults in a month if is a low competitive long tail keyword that i'm aiming for?

    My friend, thanks very much for the video again, i'll give it a try and share anyway!

  • Jeremy Gard

    Great tutorial Matthew. Thank you. Just what I was looking for. Got some great tips and I really like the way you've set up your video links. I started on your website, and ended up here on YouTube. I've always tried to keep people on my site. I guess it doesn't matter in the end as long as people get your content.

    I've just started using SENuke for link building but having trouble figuring it all out. Your tuts are great and hopefully I can make sense of it all now.

  • Jaimer Toresh

    wait if tier 1 got penalize would that harm the money site ranking coz it was linked to a penalized site? but i guess you can edit it and remove the link of the money site..

  • Clive Sargeant

    hi mathew if this is such a good strategy, i assume that you have used it for your own site. if so, how come your site is page ranked at 0 out of 10?

  • Raj UBR

    Thanks for the tutorial… Wats the software used to create this video?? Pls inform me so that I could share my knowledge to many… Thx

  • ELBService

    +MatthewcWoodward It's one of the best tutorial online. Thanks for share. Any new videos on the way? 😉

  • Patrick-Joseph: Whitson

    @Matthew Woodward, thanks for this great intro. to tiered link building. Will be going through the other videos in this series.

  • Pix Particle

    But the tough part is google's constant updates/changes, your site lost after loosing in the top place, undoing after being penalized (which is always #1 to avoid) = forget figuring out.  That comes to lots of tier links, links, back links, etc.  Yeah, we're going in circles.  Still figuring it out.  Helpful info you gave.  Thanks.

  • Paulstreet SEO

    Hello Matthew, Good information about tiered link building and the way to explain is really very good. But why do the 4th level of links spam.

  • Graham Ferguson

    Matthew, will this still really work in 2015 or is this likely to see you get penalised in the long run? Also are these tools and methods still the best to use in 2015 or have you now moved on? If so it would be great to have an updated version.

  • Carrie Fisher

    can we have a practical video for the above video . (i mean practically show tier1 ,tier2 ,tier 3 building with live example)

  • Joshua Allison

    Can you recommend a way i can use this with squeeze/landing pages and articles ? I don't want to build a big website. I just need to get traffic to my pages.

  • Muhammad Talha

    Hey there Matthew, thanks for the amazing series! Simply love it, you have broken down the whole process into easy-to-digest format. Thanks a lot.

    I have a question, is this approach recommended for ranking local sites in year 2016? Thanks!

  • Snoopy Sikh

    i think this concept is good for any year…..but the main concern today is that there are not many DOfollow websites now which make it difficult to make backlinks like a madman :(.. any tip for 2017

  • Catherine Allen

    Hey, SpinnerChief is a great program which can supply unlimited unique content for link building.

  • My Gear Envy

    I'm a little confused – Where do you get the Web 2.0 from if you don't own the domains (as you detailed later on). Are they just relevant (random) subdomains to public blog sites etc. Sorry – I'm a newbie.

  • Yatharth Joshi

    Hello, Matthew.

    Is this still working on End of 2017?

    I've read some Comments you've told that use Private Blogging Network, how to do that and where should I do that step on 2nd tier or 3rd? Thanks. Can you provide me a video of Private Blogging Network if you can I will be very much appreciated.

    Thank you!

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