APP STORE OPTIMIZATION (ASO): Harness the Power of Search with NativeX
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APP STORE OPTIMIZATION (ASO): Harness the Power of Search with NativeX


Did you know that 67% of mobile users say
that the last app they downloaded was found through an App Store Search? Making search the #1 method for discovering
and downloading new apps With the top 3 results delivering over 50%
of the downloads. This makes ranking at the top your app’s relevant
keyword searches a critical priority for your success. So what can you do to help your app rank higher? Apple and Google have gotten more sophisticated
with their app ranking algorithms. So the first step is to understand App Store Optimization
(ASO). Similar to Search Engine Optimization for
the web, App Store Optimization is the process of improving multiple factors which affect
your app visibility as well as influence users’ motivation to download your app. That increased visibility tends to translate
into more traffic to your app’s page in the app store. NativeX has recently published a free white
paper to help developers identify the elements that have the most impact and how to get started. After reviewing and acting on the suggestions
from the white paper, the next step is to evaluate how paid conversions can drive increased
organic installs. Both high chart and high search rankings improve
organic conversions. On average, apps generate 1.5 Organic Installs
for every Paid Install. Which can grow up to 3 to 10x higher when your app achieves
top rankings. Which is why NativeX has created advertising
solutions optimised to improve your search and chart rankings to best reach engaged users
in that golden moment when they are actually searching apps in the store with the intent
of downloading. It’s called Search Spike. Contact NativeX
today to see how you can get started.

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