Backlinks Filtering Options – Interview with Dixon Jones
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Backlinks Filtering Options – Interview with Dixon Jones


Okay Dixon, while I’ve got you here, I want
to hear what you think of the new filtering options. It’s great what you
had to do before was – you had to export all of the the links, download the whole lot and then use Excel to kind of manually get rid of them. The new
backlinks tab has… we’d already got sorting – the ability to sort things by
different criteria but now there’s a filters button and if you
switch on filters there’s some great stuff you just have a whole load of different
ways of pooling your backlink data to any websites. So it allows you to band
Trust Flow so you can say, right just give me Trust Flow links
that are between 11 and 20 for example. or sort of “high whatever” it
may be so I take suppose some sort of banding thing. And that’s really
useful because a lot of people would like to really concentrate on links above a certain level or below a certain level depending on what you’re trying to
do. So be able to band them it’s very very useful. Same with Citation Flow. The
next thing is being able to look at ‘link types’ so you can just say, “right
give me all the redirects”. That’s great all the sites are redirecting… or just show me all the ones that are text links, because actually
I’m not interested in the image links… whatever it may be. Frames I think we’re in there as well so And then the next one – nofollow/dofollow. So you’ve got the ability to just say… right I’ve got all these
nofollow links can I go and persuade them to know dofollow them or whatever.
The next one is ‘crawl result’. Once you’ve got ‘link status’ so link status
has it been. A link is either live or it’s out of
our system – deleted – and you can on the backlinks tab you can have the option to
show or hide deleted links and if you suddenly bring that in you get this all
this information about you know what’s going murky in your backlink profile or
in somebody else’s backlink profile because there’s a link there and then it
started to disappear and if you do that the fresh index
you’ve got a 90 day crawl cycle so we will keep a link in the
fresh index for up to 90 days after it’s been deleted. So once it’s being deleted
it will stay there but we’ll never find it again because it’s not there so unless
it sort of returns then it will carry on in the index for 90 days. After that it’s
gone it’s you know you can find it in the historic index and find out you know
but it it’s because the way the algorithms work a legacy effect is left
when a link has gone that you need to have some kind of memory effect
in there. So the fact that we keep it in for a while but not forever is very very
important. Being able to see those deleted links is great you can see where
Google’s had problems crawling, where we’ve had problems crawling web pages or wherever it may be and so you know being able to look at those just for that it’s
really really good. So I love that this is just on-the-fly and this ability
to filter on-the-fly has been something that has been called
for, for a long time in the system and i love it!
The other things that you can do is you can actually check by keywords. You
can say right I want links that contain the word keyword here in, not only your
anchor text, but also in the URL of the link that’s coming in or the title of
the link that’s coming in. That title is very important I think because if a page
is about online banking it’s probably gonna have the title online banking. So that title of a webpage is what the the creator of that webpage thought
that page should be about. Very useful to be able to go and find backlinks that
contain individual keywords in the title of those pages right. Okay and we had
been talking about agencies and the need to work at scale. Can you give me any
examples of how an agency might use this sort of feature in that situation? I
think the filtering here allows the
agency to target specific campaigns that they can make into manageable activities
over the course of a week or a month or even a day. So the agency can say to the
customer right this week we’re going to concentrate on getting links surrounding
this content. So if you’ve got content coming out on subject X then you’re
going to be wanting to get links from pages on the internet that perhaps talk
about subject X – the top ten subject X’s here or whatever it may be. So this will
allow you to go into your own sites and your competitors websites and have a
look at their backlink profiles that contain content from pages that are
about subject X, so you can drill down and start curating a list
very very efficiently and if you use that little cog that’s next
to the domains then and ‘add to bucket’ you can start building up a nice picture
of which sites you need to go and approach to try and get influence around
that particular keyword right. If you’ve enjoyed this video please give us a
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