Backlinks Filtering Walkthrough
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Backlinks Filtering Walkthrough


The new filtering options under the Backlinks tab opens up opportunities to really dig deep into our link intelligence data. That means that you can define and focus in on specific groups of backlinks that are highly relevant to a particular project you may be
working on. To demonstrate, we’ll create a hypothetical project that concerns a fictional online retailer that sells fishing gear. The link builder working on this project has
done some good ground work, but now wants to find opportunities that competitors might
not have uncovered. He knows that the top outdoor clothing site,
Cabelas.com sells a lot of fishing equipment online – and he’s sure that many good fishing
blogs and sites probably link to Cabelas.com. However, he has to work quickly and doesn’t
have the time to work through the huge number This is where the new filtering function comes
into its own. He decides to look for what he calls ‘magic
middle’ sites. In other words, they’re not so big that
they’ll ignore him, and yet they’re good enough to be worth getting a link from. And he knows his client is interested only
in do follow links, so he sets the filter to show only do follow links. Finally, he wants all the backlinks returned
to be relevant to ‘fish’ – and he wants to ignore all the others. There are 3 ways to do this – and he should
try each in turn to return the maximum number of backlink prospects. So with just a few adjustments, he’s used the filters to create a set of highly relevant
prospects in a short period of time. Now to recap, let’s summarise the filters
– I like to break them down into 4 groups: The 2nd group describes the nature of the
link: The 3rd group has only one member, but an
important one – crawl result which tells you what Majestic found with our most recent
crawl The 4th group of filters are all keyword searches
– source URL, source title and anchor text. These four groups of filters give you tremendous power in thinking about and then digging into
detailed and specific link intelligence. Just a little bit of thought and creativity
and you should be able to come up with some very exciting prospects. If you’ve enjoyed this video, please give us a thumbs up and remember you can check out our plans and pricing at Majestic.com

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