Backlinks Overview Report
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Backlinks Overview Report

Knowing how to analyze your competitor’s
backlink profile is key to understanding their reputation. Backlinks can tell you what type of relationships
websites have with each other, and they’re a huge factor in determining your search engine
rank. SEMrush Backlinks give users the ability to
clearly view where specific backlinks are going to the queried domain. With this knowledge users will be able to
view the total number of backlinks, referring domains and referring IPs. You can analyze the domain and trust score
of a backlink and you can also view the distribution by link type. The SEMrush Backlinks Overview can provide
you with a snapshot of your competitor’s backlink profile, with everything from their
total number of backlinks to the types of links and countries of origin. After entering a query for the Backlinks report,
we can see the total number of individual backlinks, the number of referring domains
and the number of referring IPs. You can customize your report scope located
directly below your enter domain. This will let you choose between a Root Domain,
Subdomain or URL. The Domain Score and Trust Score of the queried
site will also be listed. These metrics both measure the value of a
particular domain based on their backlinks. Domain Score measures importance and is based
on the quality and volume of links pointing to the domain, while Trust Score measures
trustworthiness based on the number of backlinks coming from trusted websites. If the difference between domain score and
trust score is high, it could indicate that the website acquired a high number of low
quality links, which would inflate the domain score. There are times when the Trust Score may be
higher than the Domain Score but a huge difference is not very likely in these cases. If trust score is much lower than domain/page
score, it could indicate that the website acquired a high number of low quality links,
which would inflate the domain score. If trust score is a lot higher, it could show
that the website has a small amount of links but they come from very authoritative sources. Below these fields at the top will be a graph
of the domain’s new and lost backlinks. Adjust the graph’s date range with the options
at the top right and follow the domain’s link building progress in a clear visual representation. Below that will be a series of boxes previewing
more specific reports about backlinks. You can see a domain’s distribution of text,
image, form, and frame links with the Backlink type box. Clicking on any of the bars will open a filtered
report with each specific backlink of that type listed in a table. Next is the domain’s spread of follow verse
nofollow links. You’ll immediately be able to see how many
of their backlinks are nofollow links, and if you click on either sides of the bar graph,
it will open up a report with the specific follow or nofollow links. Below here is your TLD distribution and Country
boxes. Here you can see how many links are from governmental,
educational, commercial, network, and organizational websites. Of course, governmental and educational backlinks
carry a little more weight than a regular .com backlink. The country chart lets you see where a domain’s
backlinks are coming from geographically. Both of these boxes can be expanded with the
“view full report” which will open up a complete list of backlinks, broken down
by TLD or country. Finally, at the bottom will be the domain’s
most common anchor texts used. This is an easy way to see how other websites
refer to the domain with their links, and a great report to track your domain’s progress
in acquiring links with relevant anchor text. Again, you can select to view the full report
of anchor text used in the domain’s backlinks with the blue button at the bottom. This report cannot be exported on its own,
but you can generate csv or excel downloads of every other report in the backlinks section. Thanks for watching, and remember to reach
out to our Customer Success team if you have any questions.

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