Well, one more element that has to do with positioning On Page, is the description that you put to you website. When you search on Google, the results showing you are composed of different parts: one is the title, which as we saw in the video above and below is a small short sentence, you It gives a description of what the web has. That phrase can be programmed with the Description tag in the meta tags, the head of the HTML. I suppose that this you know and if you do not know, you have to delegate it to someone who knows, so those terms the need to know yes or yes. If you do not know … first you have to learn HTML, but, well, I mean. In the Description tag, the right thing would you to put two sentences that are simple, easy to read that are natural (ie natural, means that are normal sentences) can not take advantage of that Description to put many keywords and are only meaningless words one after another. For example: If the page you do, imagine, scary stories; You can not pretend that they are Description Horror stories, “scary stories”, “horror stories”, “stories that are very scary,” “scare stories”, “ghost stories” … No, you can do that, because that is not a description; these taking advantage of that field to put keywords and that is penalized, because it is not the objective. Put sentences normal, and can take advantage of describing, in those phrase to put keywords there can take advantage of, but not much; so once or twice, but give strength; because if there are the keywords you will have to give them strength, but not abuse. And of course, you can not put on every page of your site, in all internal pages in each url, you can not put the same description, because it is understood that each page is different; the same thing can not put each title, did not say in the video above, but it is obvious. You can not have two pages, or the same title and the same description, have to be different. Seeing this, the next element of HTML, which makes you have better positioning are the titles, headers, H1, H2, H3 … The headers.