Hi my name is Paul, and I’m the Operations Manager at Clix, and today I’m going to talk to you about a backlink. The reality is that there are more than 200 variables that Google takes in consideration when ranking any website and backlinks are part of that. They are not the deciding factor behind your SEO strategy. A lot can be done independent of a backlink to drive your rankings, to drive traffic, to affect conversion optimization and how people convert on your website. So, for us at Clix, we focus on building backlinks associated with, kmov.com and your interviews that you do with news sources, and important and establish blogs that are credible and user driven. As well as opportunities with your partners. So if you have a supplier / distributor who mentions your brand on their website or has an article focused on your services or, you know, just a biography of who you are, we might want to try to get a backlink from them. Now you get the votes, you get the backlinks from the people that you want to be represented and associated with. You don’t want to get those backlinks for those votes from directories from low-quality sites that don’t pass any value and ultimately are a liability to your brand and company. If you found this video helpful please give this a thumbs up. If you’d like to contribute to the conversation please comment below.