Digital Marketing Q&A – Hump Day Hangouts – Episode 254
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Digital Marketing Q&A – Hump Day Hangouts – Episode 254

Unknown Speaker 0:00
Alright, I think we’re live. So Hey everybody, this is Bradley bender with Semantic Mastery
Today is September 18 2019. This is Hump Day hangout Episode 254. Unknown Speaker 0:16
quite a feat where we’re approaching our What is it five year anniversary? just about right
260. So I think we’re six weeks away from that. Five years, man five years. I’m going
to have to miss one next week. But I won’t be missing our our five year anniversary no
matter what. Unknown Speaker 0:35
And that’s quite an accomplishment, man. Unknown Speaker 0:38
Five years of coming here for an hour and talking shit every week. Unknown Speaker 0:45
Anyways, let me go right on down the line. Adam is out running, running in the woods
as he often does. So he’s not here today. So that’s why I’m doing the kind of introductions
and announcements and all that and you just heard me Unknown Speaker 1:00
Marco, but go ahead and let’s give a formal introduction to Marco. How are you? I’m good,
man. I’m good. We’ve been having really good weather in Costa Rica. Unknown Speaker 1:09
You know better better than usual during the rainy season hasn’t rained in a couple of
days. So it’s pretty good man. And I’m happy going away on vacation next week. After what,
three years since my last one. siloed the family and we just going away. I’m gonna just
disconnect. So don’t look for me next week won’t be here. Unknown Speaker 1:30
Yeah, I disconnect. Unknown Speaker 1:33
I think I took one vacation two years ago. But I usually what I do now is just I go,
I take weekends off now, which I didn’t use. You know, for many years. I worked six or
seven days a week most of the time, seven days a week and now I take just about every
weekend off. I rarely work on the weekend. So I don’t really take full vacations much
anymore, but a lot of times I don’t work on Fridays much either. It’s like a three day
weekend almost every weekend. So anyways Chris, I Unknown Speaker 2:00
man Unknown Speaker 2:02
doing excellent, as usual here. Unknown Speaker 2:05
Good. And we got we’re going to be talking about a couple things here in a moment. But
let me introduce her non Hunan. How are you? Hey guys, Hey, what’s up everybody good. I’m
battling with my connection but other than that really good. Hey, sorry I’m here, Miami
and just really excited for poker live instead of working on my presentation actually today
for poker lights up, that’s gonna be pretty awesome. And you know, I’m excited. I’m really,
really excited. Will you answer the question I was going to ask you, which was why are
you battling with your connection? Because maybe we’re battling with it yesterday as
well. And so it’s you’re traveling again? Is that it? Yeah. So I’m on the road. So I’m
here and there. So I’m battling with my connection. That’s why it’s up here and in Miami to so
probably going to have a better connection. Next week moving forward. So all right. Well,
speaking of hopefully live, I was working on my presentation a bit yesterday. It takes
me several weeks to get Unknown Speaker 3:00
Put one of those together for once a year type presentation. But I’m looking forward
to that. And so we’re going to talk about that just briefly. Over the next week or two,
we’re actually for the next couple of weeks we’re going to be each one of us are going
to be doing like a live stream video into the Facebook groups, just kind of talking
about what we call our, you know, our post food path to po food moment, right, which
is just some of the, you know, various insights from each one of us not going to be doing
it like as a group. But, you know, we’ll each jump into the Facebook group and just do a
quick live stream video throughout the week with one or two different, you know, topics
or insights as to what we consider our path to po for what our position of fuck you is,
for those of you that are unaware of what Pokemon stands for, that’s what that stands
for. And essentially, it’s just about getting, putting your yourself in a position where
you can, Unknown Speaker 3:54
you know, pick and choose what you want to work on and your life is in a much better
position because you’ve you’ve Unknown Speaker 4:00
engineered it or designed it that way. And you know, it takes time to get to that there’s
no doubt but that’s part of what powerful live event is going to be about is is a way
to kind of shortcut that instead of going through many years of trial and error, which
a lot of us here have done. You know, we’ve all gained my partners and I have all gained
a lot of insight since we’ve been working digital marketing business or various businesses
for that matter. over all these years, we’ve all been entrepreneurs and business owners
for many years now. And we’ve tried a lot of things even as a, as a as a as a group
as us as partners have tried many different things. And, Unknown Speaker 4:37
you know, we’ve learned a lot we’ve become much more experienced in what kind of things
we should pursue and one of the primary things is pursue something that you’re passionate
about, you know, too often I think people get into business and try to become an entrepreneur
or start their own business to chase money and obviously there’s certainly that’s a big,
motivating motivating factor, but I think Unknown Speaker 5:00
There’s a lot more to having a high quality of life and being in a position to fuck you
than money alone. You know, if you’re just always chasing the almighty dollar, then a
lot of the times you can become a slave to that dollar. And that’s no way to live in
my opinion. I know because I’ve done it, I’ve done it in the past, I’ve worked with shitty
clients, because they were they, you know, I gave them a price that they were willing
to pay even though I had a bad gut feeling that they were going to be shitty clients.
You know, and that’s always hit me in the ass, right? That’s always come back to haunt
me and be something you know, it’s been miserable. So over the years, I’ve learned to pick and
choose and it’s taken a while to get to that position. But I’ve really learned to Unknown Speaker 5:39
pick and choose what I want to work on and really only go after things that I’m passionate
about. And then in the more recent times, just very briefly, I you know, I got really
kind of fed up with just digital marketing for other people’s businesses, doing client
work and or just straight lead generation. Unknown Speaker 5:56
And a lot of it has to do with I think the market is Unknown Speaker 6:00
You know, doing local business marketing, it’s become very, it’s almost saturated. It’s
not that you can’t still do it, you certainly can, especially if you know how to get consistent
results. But it’s getting harder to be able to sell services, right, because of so many
other people out there doing it. And a lot of people don’t know what they’re doing. A
lot of business owners get bad taste in their mouth and that kind of stuff. And honestly,
I’ve been doing it for since 2010. So I kind of was getting burned out on it. And Unknown Speaker 6:30
recently, I’m more recently I started a real estate business, that’s my own business. And
it’s, you know, for flipping properties, and I’m building my own business and applying
all of my digital marketing knowledge that I’ve, you know, acquired over the years to
that as well as more traditional marketing. And I’ve seen an incredible growth with that
business in a very short period of time. And it’s fun again, I’ve got passion again for
what I’m doing. And so that’s part of what I’m going to be talking about at the post
live event is how I think passion is very emotive Unknown Speaker 7:00
Part of what you should be doing for your business. And I know some of you might be
saying, well, I got to make some money, and I get that, but you should be, you know, do
what you gotta do to put food on the table, no doubt, but at the same time, you should
always be thinking in my opinion of what you can do around your passion to start monetizing
that. And then, you know, putting the the marketing methods into place and in the practice
that will help you to grow that business, whatever that may be. And it doesn’t have
to be client work if that’s what you want to do. Sure. So be it if lead generation is
your thing, so be it. But or whatever business you want to get into, you have the resources
available for marketing online. And more recently, I’m going to earn in the coming months, I’m
going to be teaching a lot more about offline stuff that has a significant effect on growing
a bottom line for a business too. So that was really my little path to po food moment
right now that I wanted to chat about. I know Chris and Marco each have their own and again,
we’re going to be talking about these in various like Unknown Speaker 8:00
Just short little live streams into the Facebook groups over the next couple of weeks. One
more thing is next Thursday, and everybody that’s on our subscriber list. And we’ll post
in the groups and everything else as well. We’re going to have a webinar where we’re
going to talk more about what tofu live is next Thursday at 12:30pm. Eastern Marco won’t
be there, because he’s actually going to be off next week. But the rest of us should be
there. And we’re going to, you know, kind of just talk about and answer questions about
what Pope who live is and what people can expect. So with that, Chris, do you have any
insight you want to share? Before we get into questions Unknown Speaker 8:33
about Khufu? Well, I’m excited. But I will only say a few words in that because I will
share one of the things that had like a tremendous impact on what I focus on what I do in my
business. But the thing is, it’s one of the topics that I really don’t like to share on
the internet. So if you want to know what it’s about and benefit from my knowledge,
I haven’t read Unknown Speaker 9:00
command this Europe and also come to the event. Unknown Speaker 9:05
Well, that was short and sweet. Unknown Speaker 9:08
I think one of the things that we need to concentrate on, and I always tell people this
you see me when I when I post all over Facebook to come to the Hangout setup don’t get stuck
in the middle. Unknown Speaker 9:20
It doesn’t this isn’t just for me. I mean, think about it. If you want to fail, fail
miserably. But Learn, learn from your failure, right? use that as a stepping stone to success.
And by the same token, if you succeed, Unknown Speaker 9:38
then make sure that you’re succeeding on your own, excuse me your magnificent obsession,
so that you become more even more obsessive about the things that help you succeed because
we can either become slaves to negativity, or we can feed off of all that positive energy
that comes from 16 Unknown Speaker 10:00
seeding, and succeeding again, doesn’t mean that that in between all those successes,
you’re not going to have failures, it’s still going to happen. But it’s just, it’s you have
to make your, your worst, your worst moments, your worst moments at the fourth you into
the most focusing clarity. I know it’s going to seem weird if you’re in the middle of one
of those worst moments in your life, but that has to force you to focus to look at why you
got there. And then to give you clarity into the things that you have to do to get the
fuck up and work and work your way back to the path to both Unknown Speaker 10:37
agree with that. So with that, I think we can get into questions. We don’t have a lot
of questions. So we might be closing it up early today unless you guys decide that you
want to furiously post a bunch of questions before we run out of them. And that’s perfectly
fine as well. But as I got today’s national cheeseburger day in case you didn’t know in
the United States and I get to take my daughter to dinner today Unknown Speaker 11:00
I already told I said we’re going to get a cheeseburger somewhere. Unknown Speaker 11:05
Anyways, that said, Let me get the screen. And we’ll get right into anything else we
need to mention guys. I don’t know that we do Unknown Speaker 11:15
anybody? No, I don’t think so. Right. Very good. Let’s get going. Let’s do it then. Unknown Speaker 11:23
Turn on dropped out. So Unknown Speaker 11:27
it’s just the three of us. All right. So we’ll start with Mike. He says, Hi, what do you
think about the new GTL Ds for local service provider? Is it good to create a website on
URL with one of the new TL Ds instead of use something like that best design about
plumbing for example website for a plumber would be like you know Mike dot plumbing or
even more, what about exact match keyword domain like website design for website design
services, I understand exact matches note not so good. Unknown Speaker 12:00
Here with a new detail a detailed these What does GTLD sam i know what top level domain
is, but what does the G stand for? I have no idea is the first time I’ve seen that Unknown Speaker 12:10
mobile maybe? Yeah, I don’t know maybe So Unknown Speaker 12:14
anyways, he says, but here with the new domains we have exact keywords already. It will be
a good idea to have a business name Ashley flower store combined with the URL like wedding
florist. Thanks. Um, you know, I, I actually like those new domains. I’ve got several of
them that I’ve got a client actually that I, I encouraged to use one of those Unknown Speaker 12:37
specifically because I happen to like them, I haven’t had any problem ranking them at
all, Unknown Speaker 12:43
you know, especially if it’s part of the, if it’s part of the brand name. So for example,
my real estate company that I just started. Unknown Speaker 12:51
It’s got realty in the name, and there’s a real TRDALTY top level domain or you know,
whatever Unknown Speaker 13:00
Those those new extensions. So realty is one of them. And so my company it’s my company
names alpha land Realty. And so I’ve got alpha land dot Realty and it works out really well
because it just, it makes sense. What’s funny is whenever I’m talking to people, and I,
like, you know, realtors or surveyors, or whatever, and I’m telling them like to email
me, I give them my email address, and they’re always like, alpha land, you know, at alpha
land dot Realty. And then they go, is it calm? Unknown Speaker 13:27
Like, no, no, it’s not Realty. But uh, I’ve got I’ve got a couple of clients that I have
actually talked into using those domains as well, and we haven’t had any issues whatsoever.
Obviously, Unknown Speaker 13:39
you is normal, more normal, you know, if you can get it, that’s great. But the problem
is, it’s it’s getting harder and harder to get the comms that you want. And I think if
you can use those those types of domains, you know, as long as it’s not, I don’t know
about an exact match keyword, but if you can work it into a brand name, then I don’t see
why not Unknown Speaker 14:01
You know, there’s a ton of different plumbers out there that have plumbing as part of their
name, right? So dot plumbing would be a good opportunity to use that in, in their domain.
That said, Remember, like I just mentioned, a lot of times when I’m telling people what
my email addresses at my domain for my real estate business, they often want to
or something to the end of it, which is incorrect. And I’ve even had people saying, call me and
say, hey, look, I sent you an email, but you never replied. So what did you send it to?
And then they’ll say, you know, whatever at alpha said, well, that’s not
incorrect. So you got to keep that in mind until people become more custom with these
types of domains, these new domain extensions, then you’re going to have that which is why
like, if you can just go with and stuff, that’s great. But if you can’t, then I don’t
see any problem using it. I’d like to get you guys opinion on my turn on on that would
be over up over optimization if you’re going to go with with an exact match key Unknown Speaker 15:00
Right, the domain turns out to be an exact match keyword because Google will recognize
that as an exact match keyword, so you’re going to have to be dealing that you already
have the word plumbing in your URL structure. If you try to include plumbing, some Unknown Speaker 15:17
plumbing comes up down the line in the same URL, you could run into those problems. Now,
I haven’t seen any problems as far as ranking as as you know, we’re working with land solutions
network is the National site that I’m building with with Rob. I mean, there’s just there’s
no issues because it everything that we teach has nothing really to do with the domain extension
that you use. What we teach is branding and entity and how to strengthen that entity and
how to make it even stronger over time so that it’s way stronger than anybody else’s.
We were after becoming the entity the recognized entity, right. The trusted Unknown Speaker 16:00
authoritative. Unknown Speaker 16:03
The go to website in that niche, the trusted and authoritative website. That’s what we’re
after. And so we’re not so concerned about but what what the TLD, it doesn’t matter.
As long as you’re structuring everything else correctly, it will rank regardless. Or in
spite of even sometimes even if you’re over optimized, you can overcome that right with
what we teach, which is art, activity, relevance, trust and authority. Yeah. Unknown Speaker 16:30
Yep. So Chris, your thoughts? Yeah. The only issue that I run into the couple old school
services that Unknown Speaker 16:39
don’t take the generic top level domains, the longer they will recognize it. Yeah, your
idea. That’s the only issue Other than that, no problems. Yeah. That what it stands for
generic generic top level. Yes. Okay. Unknown Speaker 16:54
Thanks. Yeah, I didn’t know that either. Yeah, and I’ve experienced that in a couple places
where, you know, try to talk Unknown Speaker 17:01
The domain to service or something, and it’ll it won’t recognize AGTLD or whatever, one
of those newer domain extensions that will say, Please enter a valid domain, you know,
and I’ve had to contact support and say this is a valid domain, I’ve got a website on it,
and then they have to go fix their code to make it acceptable. You know what I mean?
So I have experienced that too. But I think that’ll become more common as time goes on,
because there’s only a finite number of dot coms really that are that are reasonable anyways.
So yeah, one more thing that I just remembered. I’m not sure if that’s still the case. There
are certain domains that were available for I don’t know, like $1 or something like that,
that XYZ Unknown Speaker 17:42
and if it’s like a domain that is like massively abused on like black hat tactics and stuff,
I’m not sure if that’s still the case. Like, there were a couple penalties and those previously,
anybody knows if that’s still the case? Yeah, but look Unknown Speaker 18:00
Google’s alphabet is on XYZI. I know what you’re saying though, because a lot of the
mass page builders, Unknown Speaker 18:11
you know, dot x, y, z domains were on sale for $1 for a long time, and they got mass
page spammed to death, like what the book two different types of mass page sites? The
gadget. Unknown Speaker 18:24
What was the other one the plugin version of it? Unknown Speaker 18:28
Shit, I can’t remember the name of it now, which is crazy. But a lot of those types of
domains got spammed to death with this mass page builds on those dot XYZ is I know because
we had remember guys, we built like 675 sites or 725 sites and when we got smacked for the
dot XYZ is we lost like, I don’t know 600 600 and some Unknown Speaker 18:50
It was crazy. So I yeah, I know what you mean. I wouldn’t recommend using those types of
really overly spammed extensions. But some of these newer ones, I don’t think there’s
been a lot of changes Unknown Speaker 19:00
For them to be spam that much. So Unknown Speaker 19:03
was a good question though. Unknown Speaker 19:05
So his next question says, how does how to NAP and citations if it’s for an area or service?
So you mean a service area of business? There is no store for the customers how to create
any p for a plumber, for example, thanks. Well, Unknown Speaker 19:20
because the business has a physical location, right? It has to a real business has to have
a physical location somewhere, right? So if it’s if it’s a genuine Google My Business
profile, it’s not a spam address or black hat ID profile listing, right, then it’s going
to have a genuine address, per Google’s Terms of Service or Terms of Use, you’re not supposed
to for service area business, you’re supposed to hide the physical address. So essentially,
it’ll just say company name, city state zip, instead of the actual street address in there,
which is fine, but the business still has a street address and Google Unknown Speaker 20:00
knows what that street address is. So for a lot of business directories, which is what
you would call like a structured citation, Unknown Speaker 20:07
they’re going to require that anyways, they’re going to require the physical location, like
the full street address, more and more business directories now are allowing you to just enter
the company name, city, state, and zip plus phone number and, you know, website address
and stuff like that. That’s becoming more common. But there’s still the vast majority
of citation directories or business directories require that you have the actual full address.
So you just use the full address. Here’s the thing. You know, very few people, actually,
at least from contractors, which almost, you know, almost all of the businesses that I’ve
been doing client work for, as well as for lead generation stuff, our contractors, and
they’re almost all service area businesses, very few of them have a storefront and those
that do it’s typically because they got a showroom like a kitchen remodeling company,
for example, might have a showroom where they show off show to showcase to Unknown Speaker 21:00
Different types of kitchen layouts and things like that. But very rarely, because most all
of them are surface area businesses, which means we hide their addressing Google. But
I still build citations for them, which will show the street address on most all of like
90 95% of the business directories that they’re listed on. Why? Because it doesn’t really
matter. You know, even my contracting clients that run their contracting company from their
home don’t really care because not very many leads ever come from any of those other websites,
we use those other directories to help them rank in Google, because that’s where they
get, you know, the vast majority of their leads, and people go to Google and search
and they don’t actually see their address. That makes sense. Unknown Speaker 21:41
So you know, if you’re going to build citations you can if it’s for a valid business that
has a real physical location with the street address, then go ahead and include it. If
for whatever reason your client or your business if it’s your own business does does not want
your physical address published, then just don’t build Unknown Speaker 22:00
citations on those particular directories, the ones that require a street address just
build on the ones that allow you to get away with company name, city state zip and phone
number and you know, web address and that kind of thing. Unknown Speaker 22:13
You know, that’s that’s entirely up to you. That said, if you are using a spammed GMB
profile, so a black hat and profile that a business doesn’t really reside where you say
it does, don’t build citations period. And the reason I say that is because what happens
is when you start building citations, you that that company name and that address that
was used will actually get onto mailing lists for you know, the, what just gets on the mailing
list period and all of a sudden you’ll start getting solicitation in the mail like physical
mail. For Advertising Specialties like from you know, people that create pens with the
name on it and things like that you’ll get marketing Unknown Speaker 22:55
marketing mail from the directory services live. Unknown Speaker 23:00
Lot of times trying to upsell you on additional marketing services. And you’ll just start
to start getting like checks like VISTA print, you know, things like that, and people that
are trying to get you to sign up to have checks and merchant, Unknown Speaker 23:12
merchant account processors and credit card machines and things like that, you start getting
all this shit sent to an email or a physical address that either doesn’t exist or is it
actually where your business is located. And if it’s going to somebody else’s business
or residence, then they can often will often report that they’re getting mail from a company
or to this address to a company that doesn’t actually reside there. And so it’s a good
way to get your business shut down or your listing shut down anyways. And if it’s a non
existent address, then the post service will start returning the mail to those directories
or you know, the the mailing list providers and and eventually can get reported that there’s
not a business there. So I recommend and we’ve been recommending this for well over a year.
Now if you’re going to be using any spammed addresses, then don’t build structures. Unknown Speaker 24:00
citations, you can still rank in maps without building structured citations. They certainly
help. But you don’t need them. You know what I’m saying? So and you guys you guys want
to comment on that at all? It’s it’s two different things. Right? One of them is Google requiring
a service area business that the display the address. And the other one the question that
he should be asking or that this person should be asking is, is it a legitimate business
with I don’t know stop. And a storefront or a place of business can just be a garage,
right where they, where they can receive a businessman, if that’s so they should definitely
have name, address and phone number because that helps your entity as far as the location
is concerned. Right? It creates what we call the centroid, the business centroid, where
you have that legitimate address and you can get the citations and you can do all of that
work to enhance your your entity knife if as Bradley said, If you using a spam business
address Unknown Speaker 25:00
Then no, you don’t want to do the citations. So it depends. This is, as always, on the
internet and with the space in which we work. This depends entirely on the type of business
that you’re servicing, or whoever your client is, it depends entirely on how you’re setting
that up. Unknown Speaker 25:21
Great. Unknown Speaker 25:23
Okay, so the next one is from Peter, he says, Hey, can we use MGYB embed network for maps,
PDFs, websites, etc, for non English keywords? That’s a question for you, Marco. Unknown Speaker 25:33
No, right to Unknown Speaker 25:36
the right to support at MGYB dot CEO. And that’s a question for data whether he’s willing
to do that in another language, as far as I know. Unknown Speaker 25:47
No, English only, but you know, again, it’s up to the idea, right to support at MGYBCL
and ask your question there and you’ll get a better response. Very good. Unknown Speaker 26:00
Gordon’s up sup Gordon? He says, Hey guys, thanks very much again for your hump to help
I read this question prior to the previous question Gordon, to myself, and it sounds
like a question that you’ve asked many times before. So, I don’t know. We’ll go ahead and
answer it again, cuz we didn’t have a lot of questions anyways. But I swear to God,
we’ve answered this question before, or at least it sounds very similar to some of the
other questions. But anyways, I just thought that that was kind of funny. He says, I know
you said that local organic SEO is harder now mainly because and he’s talking about
local organic SEO guys that’s ranking you know, organic underneath the map section is
now harder mainly because of the major local directories dominating the first page. But
if you wanted to rank your own multi location, local directory site was strong on page SEO
as well as normal off page SEO, would it be possible to outrank the major directory sites,
since they may not have strong on page SEO for each location and may not do extensive
off page SEO either? Yeah, it’s certainly possible. We Unknown Speaker 27:00
We’ve talked about that before, it’s possible to outrank even in the more metropolitan areas,
the major directory sites with the enough force applied right with and that’s essentially
the case it’s if you have enough for supply, which can be a combination of on page as well
as off page stuff. Can you outrank like Yelp or home advisor Angie’s List? Yeah, of course
you can. But what is the like return on investment for that? Right that that’s the key. And so
and I know I’ve answered this in the past to where it’s going to be harder to outrank
those directory sites is going to be the more Metro metropolitan areas, which are the more
searched more commonly searched keywords, for example, and I know I’ve used this example
answering this very question before, so I know I’ve answered this before, but again,
I’m okay with answering it now because we don’t have a ton of questions. Fairfax County,
Virginia, it’s got 23 different locations or towns Unknown Speaker 28:00
municipalities within the county, Fairfax City being just a very small one within the
greater County, but there’s a bunch of different areas like or what you could call suburbs,
but they’re different towns, right? So like Vienna Tysons Corner open. There’s a bunch
of them, right. Fairfax station is another one. My point is, most people in that entire
county doesn’t matter whether they’re in Vienna or Tysons Corner or Oakton or wherever they
are, they’re just going to search tree service, Fairfax, right, or Fairfax Tree Service or
something like that. If they’re looking for a tree service in that area, no matter which
township they’re in because they know they’re in Fairfax. So that trying to outrank Angie’s
List and Yelp and you know, home advisor and things like that for that general term. For
that greater more commonly used geo geo modifier or local modifier is going to be a hell of
a lot more difficult than trying to outrank Yelp and all those directory sites for Tree
Service Tysons Corner or Tree Service. Unknown Speaker 29:00
piano or Tree Service open, you get the idea. So my I’ve always said that if you’re going
to especially if you’re going to build a directory site, or if you’re going to optimize a Unknown Speaker 29:10
client site that has, you know, service area business where they serve all those different
areas, you’re better off creating individual landing pages, especially with silo structure
for each one of those suburb areas with the greater more commonly used location modifier
phrase as the top of the silo, right? Because then what you do is you with internal linking
and everything else, you create the relevancy and what network Empire always called buoyancy,
which helps to rank that more general term, in this case, Tree Service Fairfax, right,
and this, you know, example that I’m sharing. So, yes, you can do it. It’s better to start
with the less competitive smaller suburb areas because the grip the bigger business directories
don’t typically target those. It’s not that they that you will still see examples of them. Unknown Speaker 30:00
You know, having index pages directory index pages for the smaller suburb areas, but there,
they, the SEO teams for the bigger for the big directories will will spend money and
effort on ranking for the bigger terms. Right. So the more generalized location modifier
type keywords, then they do on the suburb areas because they have limited resources
on a national level. In other words, does that make sense? They’ve got deep pockets,
bigger budgets, teams of SEO people and all that kind of stuff. So they focus on the more
metropolitan areas and they usually often don’t put much effort on the smaller suburb
areas or towns within counties and that kind of stuff. And that’s where your opportunity
lies your best opportunity to get quick results at a what it what a lesser opportunity cost.
In other words, like I said, your return on investment. It’s it’s easier to to rank a
suburb type keyword and get it monetized me Unknown Speaker 31:00
Even if it’s a smaller revenue that is generating, then spending months and months and months
trying to outrank for the the harder, much more competitive term that yes, it’s going
to generate more revenue. But if you’ve got to spend a shit ton of time, effort and money
trying to get that ranked before you ever see Penny number one, then why, you know,
again you’re much better off it’s much more it’s a much better approach to start targeting
the smaller areas that you can monetize much quicker. That makes sense. And I know you
guys got some comments on that. Yeah, you know, I’m going to point out our DC plumber,
plumber in DC test where we took on Yelp, Angie’s lease, Angie’s List, rotor rooter,
john c flood, all of the big hitters in Unknown Speaker 31:45
the Washington DC area for plumbing, and it can totally be done. Now the question is,
whether your client has enough money or whether or what your budget is because Unknown Speaker 32:00
The link building alone this is this is that million link test, right? The link building
alone can get into the thousands of dollars. So if you have to run press releases, which
is four to five, between four and five, a 400 to $500. In press releases, you need embed,
you’re going to need the drive cyclist g site, you’re going to definitely need the syndication
network, the entity has to be right. So all of the work has to be in place. So you’re
talking about what $2,000 to go after that now in the long run is definitely going to
be worth it. Correct, because of the leads that you’re going to get. This is one of those
cases where I mentioned the plumber had to take one of his phones off the hook. He couldn’t
handle the calls. Unknown Speaker 32:46
All right. So it’s just one of those things. How much money do you have to spend on on
this project? I mean, what are you? What’s your budget, and how are you going to use
that Unknown Speaker 33:00
That budget to go after and our ranking or be able to rank within this because you’ll
see that that the G site ranks we rank in the in the three pack of course. Unknown Speaker 33:12
It ranked in in organic. Unknown Speaker 33:16
Yeah, I was I was looking at that I was just looking at some of the different borough names
in DC to see what pops up. But But yeah, this is what you were talking about and see Marco’s
Google site here for the, you know, he’s ranked number one in maps, but then in Google Sites
is number three, because it’s pushed, at least from where I’m searching. It’s pushed down
below Yelp and Angie’s List. And that’s what I was saying. Gordon was that again, organic
that you know, there’s there’s a lot of money that these companies put into ranking or inorganic,
they might not have a maps listing, that’s where your your real edges, but for a directory
style site, you’re not going to have maps listings anyways, right? If that’s what you’re
trying to build, you’re going to be competing down here. And that’s why I was saying something
like DC Unknown Speaker 34:00
It’s there there is money being pumped into the SEO teams for these areas for Yelp and
Angie’s List and look home advisor number four, and Marco was able to squeeze into there
by doing what we do, but again, it’s what is at what cost, right? And that’s why if
you’re able to target like for example, Dupont Circle is an area in DC you have a better
opportunity. Like here’s Spartan man calm and Spartan man. He’s got two listings in
the top four and and plumber, Washington, Oregon we we in sons calm, Thomas Clark or
E. Clark calm. He’s got two in the top 10 you can see obviously this is a borough or
district within the city of Washington DC. And you can see that organically yelps got
a couple listings, but then the rest are almost all individual players. Does that make sense?
Sorry. Go ahead. Yeah, after pushing all of that power initially, so that you can get
into DC then it becomes easier what you Unknown Speaker 35:00
just mentioned, because not now we’re expanding the DR site, we’re adding depth and breadth,
as, Unknown Speaker 35:07
as Jeffrey Smith calls it, and it just becomes incrementally easier as you go. So that it’s
not going to take a million links to rank for these outlying area is going to be that
much easier. And pushing into those outlying areas will actually help. It’ll, again, network
Empire, it’ll create buoyancy for your top market level keyword which is the the DC plumber.
But this is, again, this is a two year at well over two years over a two year old test,
which you know, basically nothing has been done since then. And imagine if we had just
kept at it, we could probably be challenging Angie’s List and Yelp and I have no doubt
that we can we take him down. But the whole point behind this it was just a test we wanted
to test and see how far would we could go with power. And it just, it just goes to show
that if you push enough power Unknown Speaker 36:00
Yes, you can get get after these people. Now, if you have a $500 a month client, you can’t
do this. That’s right. If you have $1,000 a month client, you can only start your to
be able to start with something like this. You’re you’re at around 2500 to $3,000. And
your client has to understand that to rank for the for the top level, you’re going to
rank for a whole lot of Unknown Speaker 36:27
longer tail keywords so that the money is going to come in. But are they willing to
hold out three, four months? While all of this takes place? And most of these mom and
pop plumbing places now working out of the garage, they can’t they can’t hold out your
$3,000 a month for three, four months. That’s 9000 $12,000 they can’t come out of pocket
with that. Yeah, unless they really understand what it is that you can do. Yeah, that that
would be your job to sell it. And if you’re selling directory if you’re trying to build
a directory site, which we Unknown Speaker 37:00
In your question, then you’re likely going to be charging a directory listing fee, which
is going to be a much, much lesser amount than if you were getting, like a retainer
for monthly SEO services from an individual client. I mean, again, I can only imagine
that you’re going to so in order for you to rank like your index page, which would be
like what you’re seeing here, this is a Yelp index page. This is an anti Angie’s List index
page, you’re going to have to have a significant number of clients in that particular business,
vertical or industry that are paying you in order for you to justify the cost that it
would take to rank a cat directory index page for that type of a term. That makes sense.
So again, it’s, you know, years ago, it was so much easier to build directory sites and
I, you know, I dabbled in that myself. But it’s also a pain in the ass because if you
think it’s hard working for an individual client, imagine if all your revenue comes
from a little tiny Unknown Speaker 37:59
you know, Unknown Speaker 38:00
Little, little tiny, Unknown Speaker 38:02
monthly, monthly, you know, retainers or whatever it is monthly subscription fees, or even yearly
subscription fees, which is what a lot of people want to pay when they’re in a directory,
and happen to have dozens and dozens and dozens of clients and each business vertical. Right?
That I mean, again, it’s it, you end up with a lot of churn, you end up a lot of people
that come in and say that they want to subscribe to your directory service. And if you don’t,
if they don’t get leads from you right away, they cancel, you know, and that. So it just
to me, it’s, I don’t know that it’s worth it. I’m not trying to discourage you from
it, I just know that I’ve done in the past. And it’s a lot of work to get a directory
to rank, it’s easier, in my opinion, to get an individual site to rank. And you usually
get a better budget to work with at that point, too. So And one last thing. Now it could be
that you build your directory and you rank it, and you rent it. And you get this person,
a ton of calls Unknown Speaker 38:57
and whoever it is Unknown Speaker 39:00
Either doesn’t answer the calls. They don’t answer them in time, or they’re horrible.
their phone manners are terrible. And they’re not going to close any of them. Guess whose
fault it is? Unknown Speaker 39:13
Yeah. And their eyes, it’s your fault Unknown Speaker 39:17
that they can close the deal. Yeah. So you run into that. That’s where your leads are
shitty now leads or leads. Yeah. Unknown Speaker 39:26
Yeah, we heard that before too. So all right, Muhammad’s up, mom. And What’s up, buddy? Unknown Speaker 39:32
He says, Hey, guys, a prospect sent me his roofing website for a review. And I noticed
that his previous web guys made pages like Best Roofing Services in Albany, and Best
Roofing Services in Utica. And so on that pattern of multiple client pages with just
the city being changed. Is this a viable strategy? Still, it seems to basic question but from
what from when I’ve cloned pages in the past I’ve only done it with ADD landing pages,
not regular site pages. Should there be more differentiation Unknown Speaker 40:00
I tell you 100% equivocal Yes, they should be different. And I’ve always done that, I
know that there probably are still sites out there that rank by just changing the location
modifier. But ever since I mean, 2012 timeframe, I’ve always, always, always, when I’ve had
moat, you know, been targeting basically the same service and multiple cities have always
had article rewrites done. And I’ve talked about this numerous times, guys over the years.
But it’s because even if it does still work, which I wouldn’t suggest it at all. At some
point, it’s going to stop working, because it’s so easy. I mean, algorithmically. The
only thing different about the pages is that location name, that’s, you know, that’s just
the same content over and over again, and can trigger a panda penalty. And I know that
like the mass page sites and things like that, they’re out there and that’s all they pretty
much do or they use spinners, which is my thing is even worse, because it’s fun content
reads like garbage. Unknown Speaker 40:58
But what I’ve always done is Unknown Speaker 41:00
would get, you know, like I would have, let’s say, Roofing Services is the primary keyword,
I would have five different writers write a roofing services article, right. So now
I’d have five versions of that article. And then I would order two or three rewrites of
each one of those articles, right, so that you went because rewrites are a lot less expensive
than our original content cost. The cost for original content, none of that shits original
content. By the way, guys, when you order articles unless you know a writer, you know
that that’s actually writing original content, which is very rare. If you’re ordering content
from a current content farm. All they do guys is go scrape an article from online, they
run it through a spinner or they rewrote manually rewrite it either way they read they they
end up rewriting something, some content that they pull it offline, where they mix and match
pieces of content, around Roofing Services in this example, that they pulled offline.
They’re not writing original content guys that they haven’t done that shit for years. Unknown Speaker 42:00
So just so you’re aware that, so what I would do is just order, like I said, a few originals,
so to speak. And then I would have those rewritten because it costs a fraction to have rewrites
done than it does to have to order original content, so to speak. And then I would use
those. So for example, if I needed 25 articles, I might get five articles written, and then
have five, you know, four rewrites done of each one of those articles. And that would
give me a total of 20. Down, excuse me, 25 with the five originals, and then I would
use then I would swap out the location modifier is in there. And what I would do is I would
instruct my writers to, I would put the location in, but I would usually just use a you know,
square brackets location, right, so location in and I mean, like the word location in square
brackets, because that’s now a token that you could use to find and replace function
to swap out location names, right. And so that way, it would make it easy. You could
have just one article written in and have it rewritten multiple times without having
to go in and manually change the location for each one of them. That makes sense. You
just Unknown Speaker 43:00
instruct them to use the location token. That’s how I did it. I would recommend if you’re
if this is going, you know if this is a prospect that you would recommend to them, that they
make the content more unique or that that’s something that you would provide to them as
a service if you take them on as a client, because and tell them exactly that exact reason
that’s that kind of shit can trigger a panda penalty because it’s basically duplicate content
on the same domain. Right? And that’s, that’s where duplicate content becomes an issue is
when it’s on the same domain. If it’s the same page over and over and over again, then
that creates a lower quality score for the entire site. You want to comment on that,
Marco? Unknown Speaker 43:41
Are you muted? Yeah, no, no, sorry. Unknown Speaker 43:46
Sorry about that. No, no, no. That was good enough. Okay. All right. So yeah, no, I totally
recommend that you always use and I’ve been doing that for years and years and years,
even when I know that other people were like even competitors would just clone this Unknown Speaker 44:00
Same fucking page and put the change up the location modifier and get results and it would
always pissed me off. But I always said I don’t want to build up this website with that
kind of shitty tactic and then when it does get penalized then I got to start all over
again like I don’t like to do rework I like to build it and have it produced for me for
years and years and years, which I’ve got sites still that are producing for me that
I built years ago for that reason and especially that tree service industry because I was able
to make the content unique on each page right and that to me, that’s a big deal. So Unknown Speaker 44:35
well says what’s up? Well, he says I have a client in the printer hardware sales he
example HP design jet and repairs Google AdWords has disapproved all of our printer repair
ads. This is a robot issue probably because you use a trademark name and the ad. Other
than GMB is an SEO Do you have any suggestions? I have tried Printer Maintenance printer services
type keyboards and Google ads and they tend to run for a week or so before they get disapproved. Unknown Speaker 45:00
One thing I haven’t tried is YouTube ads or Facebook ads. Unknown Speaker 45:06
Printer Maintenance and printer service keywords shouldn’t be disapproved, if they will are
I would get on the phone with a Google Ads Rep. And ask Why? To find out why because
that’s a generic word, right? That’s a generic keyword that’s not a brand term or a trademarked
term. The problem with using Unknown Speaker 45:27
for example, Google suggests in there Unknown Speaker 45:34
for Google ads, if use call outs, call out extensions, for example, they give suggestions
in there for the type of text that you can add as a call out extension. And so a call
that extension is like where you can list the features or the benefits of a product
or service for example, and what that does is it just takes up more real estate in the
ad section for your ad. In other words, it makes your ad bigger, and it allows you to
get more text in there and things like that. Unknown Speaker 46:00
And so they’ll suggest that in the in the call out extension, when you go to, you know,
when you say that you want to add some call out extensions, they’ll provide you with some
suggestions. And it’s funny because they’ll say car review on and then they have in square
brackets his review site and I know because I just was setting up an ads campaign for
a remodeling client just last week and it suggested that and I was like, Hmm, I didn’t
think we could do that. So I I actually created a call out extension that said car reviews
on and there he’s got reviews on house. Unknown Speaker 46:39
I think he’s got someone home advisor. He’s got reviews on his Facebook page, and they’re
all really you know, 4.9 stars and up is what he’s got. And so anyways, I went to I started
adding a few of those call outs like that and guess what every one of them got disapproved
for for trademark. And I was just like, Well, wait a minute, Google just suggested this.
But so when I removed all of those, you know, all Unknown Speaker 47:00
different names of different brands or trademark names, then then the other call outs got approved.
So I just want to let you know, like, if it’s if it’s a trademark name, like a brand name
or something like that, and you can oftentimes use like competitors brand names for local
businesses because they haven’t trademark them, by the way, but for trademark names,
it will usually be disapproved right away. But for something like Printer Maintenance
or printer service, as long as you’re not doing HP design jet, or HP or Hewlett Packard,
for example, printer service or Printer Maintenance, I don’t see why that would be disapproved.
So well I think that’s what he’s saying that he’s using HP designed it Unknown Speaker 47:41
say or maintenance or maintenance. Yeah, yeah. And so because he I don’t know he put that
in. Unknown Speaker 47:49
Yeah, and know if you’re using HP design jet and that’s a trademarked name in the actual
ad along with Printer Maintenance, for example, that I can see why it wouldn’t be Unknown Speaker 48:00
proved. Unknown Speaker 48:02
So again, I would contact. Look, I know a lot of times shit happens with Google ads
that I just doesn’t make any sense. And the only way to get an answer is to call them
and ask and sometimes it will take a couple of days to get, you know, to get a valid response.
For example, another one is I had, Unknown Speaker 48:20
I don’t know if you know, but you can use remarketing lists as what they call an observation.
You can add an observation audience, which is essentially a remarketing list is what
I like to use for search ads. Not remarketing lists for search ads in our LSA, but I’m saying
you can if you have a remarketing list built you can actually use that or add an audience
to a search add a search ad campaign not to serve to that audience but it helps to show
kind of creates like a similar to or lookalike audiences, I guess in Facebook, they would
call it but a similar audience so that Google will serve your ad your Unknown Speaker 49:00
Search Ads to people that are more likely to engage with them. And so you call it an
observation, ad or observation list. And for whatever reason, all of my observation lists
were saying your remarketing list has been suspended for search, use or search, ad use
or whatever. And I didn’t know why. And I spent like an hour digging into Google forums
and help threads and all this kind of stuff, trying to figure out why it was saying that
they were, you know, what did I do wrong? And finally, I just call it a Google Rep.
And I, you know, sometimes I’m wary of doing that, because I’m worried that they’re going
to, you know, I’m going to reveal something about my account that I shouldn’t have done.
But I just called Google and I got on the phone with somebody. And within about, they
ended up saying that they had to escalate it up to their engineering department. And
then they get back to me within. They said, 48 hours. Well, within two hours, I got a
call back from the Google rep that I’d spoke with. And she said, Oh, it’s a known bug.
You didn’t do anything wrong. Don’t worry about it. The when it gets fixed that that
warning message Unknown Speaker 50:00
That says that suspended will be cleared automatically. And within 24 hours everything will clear
it up. So what I’m reason I say that is just don’t hesitate to call Google ads. Remember,
you’re spending money on their platform. I don’t like to contact Google for any SEO related
support, although sometimes we have to. But when it comes to Google ads, I’m paying them
money, you know, so I don’t mind calling them and asking them to clarify issues and most
of the time I get a reasonable response from them. So as far as YouTube and again, as long
as you’re not using a trademark term in the ad copy, I don’t see why that would be an
issue. But I don’t know you’d have to contact them for sure. Unknown Speaker 50:39
The core group of generic level top domains consists of com info, net Okay, thank
you for that. That’s GTLD generic top level domains. Will says how do we get spam GMB
is verified I created a legitimate GMV for a paper lead generation service in the roofing
market. And I would like to test how I can expand with multi Unknown Speaker 51:00
Spam GMBS Well, it’s, it’s, Unknown Speaker 51:04
you know, for a long time well, and you should know this, you were Unknown Speaker 51:08
well, was that Pope who laughs last year? Right? So anyways, I mean, we were able to
get for a long time we were able to create GMV listings that were black added listings
and there were a ton of services out there that you could buy him from we we offered
it as well. But there’s it’s been crackdown on there are probably services out there still
selling them, but just go look in some of the other Facebook groups and you’ll see about
people that have built, you know, dozens or even hundreds of GM bees that were verified
with the black hat verification methods that have just been completely fucking suspended
now like I mean, and people lost a whole bunch of them. So you know, some of them I’ve got
a bunch that I created, I created close to 100 and I’ve got most of them I had a few
of them get suspended, but I’ve got a lot of them still Unknown Speaker 52:00
But there’s a lot of them that are just been suspended, like completely whack. So I don’t
I don’t recommend that man, if, if you’re going to build additional giam bees have access
to a physical address that you can receive a postcard, even if you got to use the post
office option. With the street address, which I’ve talked about many times, that still works,
and at least you have the ability to go retrieve mail there. So it’s a real valid physical
address. It’s the spam listings that get black added that don’t aren’t attached to a real
address or attached to an address that you can’t have access to. You can’t go retrieve
mail from those are the ones I don’t recommend doing. And guys, I know there are probably
still services out there selling them, use them at your own risk. You have to understand
what you’re getting into if you’re going to use those and you lose your business because
you built your business up on those, you know why? Right? I mean, it’s it’s you have to
you have to take that use it your own risk, right. Unknown Speaker 52:53
So I wouldn’t recommend doing that. Unknown Speaker 52:57
doesn’t make a difference if we use an image from the GMB album. Unknown Speaker 53:00
Writing a post for uploading the same image again? Unknown Speaker 53:04
You made from the photos album, the Google My Business photos album? No, I mean, you
can do it either way. I don’t think it matters. Marco, do you have a comment on that? Yeah,
I don’t think it makes a difference. But just upload new images. I think he just got into
our local GMB Pro. If I’m seeing that name seems familiar, you’ll see how you can get
unlimited local images. So there’s no reason why you shouldn’t be uploading relevant local
images with all of the geo tagging and just serving Google and giving Google white at
once. Yeah, remember, you can also use my team uses a mix of the local images and topical
images just to mix it up. And we do use stock images from time to time but try not to use
those unless it’s in an industry that’s kind of hard to get good images from, but you can
always go to YouTube and just take snapshots of video Unknown Speaker 54:00
Those that are topically related, right? Just what I always do is go to YouTube search for,
you know, Tree Service tree removal, right, or tree trimming or tree pruning or something
like that if it’s for free services, for example. And then use the YouTube filters, the search
filters to only show videos that are in HD, right and then click through to a video, find
a spot in the video that you know it’s got a good a good image and pause it and then
just take a screenshot of that and use those video or those images because those are unique
images, right? That’s why I like doing that. It’s much better doing that than going in
like copying somebody else’s image. Just take a screenshot from within a video. So we use
a combination of both don’t don’t not use the local images, though, because those are
Google can recognize those locations in the images. That’s why you want to use those two.
All right. Unknown Speaker 54:54
Is it okay to have several Google stacks for one local business Margo? That’s a question
for you. Unknown Speaker 55:00
Yeah, but why? Yeah, put everything inside one and make it much more powerful. And those
are totally webinars are actually free, guys, you have no idea how much value is on those.
It’s just it’s like we give you the keys to the kingdom. And then you guys try to come
up with a way not to do it. Go look at the webinars it in write the update webinars,
the charity webinars that I did, and all you have to do is donate to my charity. And you
get the it’s like six hours of webinars for entity and how to how to expand the drive
stack. But it’s, it’s usually centered around the same one and adding inner pages to UG
site and moving all of that relevance over to the target page on your money site. Or
you can just leave the G site which as you’ve seen from the DC plumber, they’ll they’ll
rank just fine. Yeah. Unknown Speaker 55:58
Alright, so the last two and then Unknown Speaker 56:00
We gotta wrap it up. I only got four minutes left anyways is a Bradley about citation building
I created a campaign with right local using only aggregators and I was wondering how long
I should wait before creating regular citation campaigns. I don’t want to duplicate citations.
You don’t have to wait at all because the way that the aggregators work is Unknown Speaker 56:18
the aggregators will publish your information and the other a lot of business directories
and various sites will actually scrape data or pull data from those aggregators and create
listings automatically. But if there’s already a user created listing on that directory site,
then they they won’t write as long as all that that’s, that’s, that’s the key, right?
As long as all the data is consistent. So however, you set up your data aggregator that
you enter your NAP information, as long as you’re consistent, absolutely consistent when
you go to build on other citation sites or directory sites, and you’re using the same
NAP format. Unknown Speaker 57:00
There’s no differentiation, right? No discrepancy. Then when those sites were go access or try
to pull data from those data aggregators, it will recognize that the listing already
exists and it won’t publish a second. But if you change a punctuation, or you spell
out street as opposed to just using ST, for example, then that creates some invigoration
or creates a unique listing, and it could be created automatically as a duplicate listing.
So just keep that in mind. But I don’t usually wait, what I do is, you know, I do the site
because a lot of times those aggregators like Unknown Speaker 57:36
sites won’t start pulling data from those aggregators for anywhere between 90 to 180
days, right, so three to six months. So I don’t wait, I submit to a data aggregator
usually right up front, and then I start doing, you know, monthly citation building of somewhere
around 30 to 40 citations per month for most clients. That makes sense. Okay. Unknown Speaker 57:59
All right. Last Unknown Speaker 58:00
question is Will says or he’s more of a comment than a question. He says, Well, I’m using
trademark names. Yes, I’m using trademark names with HP. The tire repairs market has
been disapproved because of the spam repairs companies. were set up. Yeah, that’s what
I was saying. I understand that. All right. Looks like that. Was it good timing. Beautiful.
Alright, thanks, everybody for being here. We do have a mastermind webinar this week.
We got lots of cool stuff that I’m going to be talking about this week. And kind of a
preview for pokey live actually. So and then, just for wills benefit since he asked for
a link to the charity. Once you’ve donated just make sure you write to support at Semantic and Chris G will take care of you. We even have scripts that will help you
clone the folders and make your life a whole lot easier. And it’s a really good cause.
So so we totally made it worth your time and your money to Donate to the charity. Unknown Speaker 59:00
Sweet. Thanks, guys. See you next week. I know Transcribed by

One Comment

  • Mark Hardy

    I like helping others on my same level + my own projects only – clients simply fill in any gaps and ill fire them the second I have the chance.

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