Many of us are familiar with the concept of
virtual reality: utilising specialised equipment to simulate an interactive digital landscape. Augmented reality, or AR, involves overlaying
3D rendered objects in a physical space using our smartphones or tablets. While this may seem complex, anyone can create
their own unique AR filters or render products in 3D, usually for free! High fashion brand Burberry and search giant
Google have teamed up to integrate AR into mobile searches for some of Burberry’s most
popular products. Could Augmented Reality be the next big thing
in digital marketing? As the technology to do so becomes more accessible,
there’s never been a better time to find out if AR can help your business.