DIY SEO: 9 Powerful Techniques To Rank in Google
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DIY SEO: 9 Powerful Techniques To Rank in Google


In this video you’re gonna
learn nine powerful techniques to help get your site to
the top of Google fast. In fact, one of my followers recently used these same techniques to rank number one for his target keyword. The best part? You don’t need to hire an agency to execute any of these
DIY SEO techniques. I’m Brian Dean, the founder of Backlinko, and today I’m gonna reveal nine of all my all-time favorite
white hat SEO techniques. Stay tuned. (electronic music) I’ll be honest with you, when
I launched my first website, I had no idea what I was doing so I hired a random SEO
agency to SEO my site. Uh, hey, yeah, can you SEO my site? Thanks. Needless to say, that agency
did absolutely nothing. That’s when I decided to fire the agency and learn SEO myself
through trial and error. It took three long years, but I eventually learned
how to do SEO the right way. Thanks to my proven strategies, I now rank in the top five for some super competitive keywords, and inc.com recently called me “one of the world’s most
sought-after SEO experts.” With that, let’s get into
the actionable techniques, starting with use these
words in your title tag, get more traffic. Last year SEO pro Ross Hudgens decided to run an interesting SEO experiment. Ross analyzed 7,999 pages that ranked on the first page of Google. So what did he find? Ross discovered that
top-ranking pages tended to use these words in their title tags. What’s going on here? Google up ranks websites that get a high organic
click-through rate. According to Ross, certain terms tend to attract lots of clicks
from Google searchers. And because pages that use these terms in their title tag get more clicks, they also get higher rankings. Now, besides the terms that Ross found, here are some others that I personally use to maximize my organic click-through rate. I’ll have another
strategy that you can use to boost your organic click-through rate later in this video. But for now let’s jump right
into DIY SEO tip number two, find long tail keywords
with searches related to. Here’s exactly how to
execute this technique. First, type a keyword into Google. Next, scroll to the bottom
of the search results until you hit the searches
related to section. This section is where
Google shows you keywords that are similar to the
one you just searched for. And because these terms
come straight from Google, they can make great long tail
keywords for you to target. Now it’s time for technique number three, which is to use these little-known sources of awesome keyword ideas. You’ve probably already
used Google Suggest to find long tail keywords. This is where you type
a phrase into Google and see which keywords Google suggests. Now, this tactic is pretty useful, but there’s one problem
with this approach. Everyone and their mom knows about it. That’s why I recommend
using untapped sources of suggested keywords. I’m talking about places like YouTube, Wikipedia, Amazon, and Bing. For example, let’s say that
you’re gonna write an article about the paleo diet but you didn’t have a
keyword for that article. Instead of typing the phrase
paleo diet into Google, you try YouTube, and you get a whole
new set of suggestions. You can get even more
awesome keyword ideas by doing this same thing in Bing. That’s all there is to it. Okay, let’s rock and roll
with technique number four, which is to reduce your bounce rate. Last year I analyzed one
million Google search results to figure out why certain pages
ranked higher than others. One of our findings was that pages with a low bounce rate
tended to outrank pages with a high bounce rate. In case you’re wondering, your bounce rate is the
percentage of people that click on your site
in Google search results and then click their back button. Now, it’s not clear if
Google uses bounce rate as a direct ranking signal. Our findings could be the case of correlation not always
equaling causation. For example, pages with a low bounce rate might just have straight
up better content, and that’s why Google
ranks them so highly. Or it could be that
Google uses bounce rate as a direct ranking signal. Either way, I recommend
improving pages on your site that have a high bounce rate. It’ll boost your conversions and will probably also help with your SEO. Okay, let’s move on to our fifth tip, which is to optimize
your click-through rate using AdWords ads. Look, I already showed
you how a higher CTR can help you get higher rankings, and now it’s time for me to reveal one of my all-time favorite ways
to boost CTR: Google AdWords. In case you’re not familiar with how Google AdWords works,
it’s basically a big auction. But unlike most auctions, AdWords also takes into account
an ad’s click-through rate. If an ad has a really high CTR, it gets a steep discount on every click. Now, needless to say, almost
every ad that you see in Google is optimized to maximize clicks. And when I realized that
I could use these ads to write my title and description tags, a light bulb went off. (light bulb dings) With that, let me walk you through this step-by-step process. First, search for your keyword in Google. Keep an eye out for AdWords ads that appear at the top and
bottom of the first page. If you notice any terms that
the ads tend to use a lot, sprinkle them into your
title and description tag, and you’ll probably notice an increase in your CTR and traffic. It’s that easy. Now it’s time for our first
link building technique, link roundups. I can’t believe we haven’t
talked about backlinks yet. After all, a Google employee
recently said that backlinks are still one of Google’s
top three ranking signals. And now I’m gonna show you
one of my all-time favorite link building strategies, link roundups. Link roundups are weekly
or monthly blog posts that link out to the best
content that recently came out. So if you publish high
quality content on your site, you have a good chance of
getting your content included in a roundup. Here’s an example of a backlink that I got from a link roundup using the process that I’m
about to share with you. Okay, let’s get into the steps. First, you need to find link
roundups in your industry. All you need to do is search in Google using these searching strings, and you should find at
least a handful of roundups that are a good fit for your site. The last step is to
reach out to the person that runs the link roundup. Let them know that they
run a great roundup and that your content might be a good fit. Here’s a real life example of
an email that I recently sent. And if your content is a good fit, they’ll usually have no problem
adding a link to your site in that week’s roundup. The best part? Not only do you get a link, but your link’s anchor text is usually the title of your article. That way your anchor text
includes your target keyword, but it’s not spammy
exact match anchor text, which Google doesn’t like. And while we’re talking about links, let’s cover another white
hat link building technique, resource page link building. This strategy is similar to link roundups with one major difference. Like link roundups,
resource pages link out to awesome content on a given topic. But unlike link roundups, resource pages include
the all-time best content on that topic. Here’s an example of a resource page. And now it’s time for me to show you how to build links from resource pages. First, use these search strings to find resource pages in your niche. When you find a page where
your link would make sense, send the site owner this script. Obviously, this is a
bit of a numbers game, but if your content is amazing, most people will have no
problem adding your link to their resource page. Speaking of amazing content, it’s time for do-it-yourself
SEO technique number eight, publish in-depth content. Last year one of my readers,
Emil Shour, reached out to me. He emailed to tell me
about a piece of content that he published that quickly
hit the number one spot for his target keyword. How did he do it? He published an incredibly
in-depth piece of content. And my big search engine
ranking factor study found data to back this up. We found that long, in-depth content tended to rank best in Google. So in practical terms,
what does this mean? It means that articles
like Five Tips for X or Four Ways To Do Y
simply don’t work anymore. To rank today, your content needs to cover everything there is to
know about your topic. For example, last year
I wanted to write a post about SEO tools. Now, my original idea was to
list my 12 favorite tools. Now, this post would have been okay, but it wouldn’t have been
the type of in-depth content that ranks on Google’s first page. That’s when I decided to review every single SEO tool on the market. It took over 70 hours, but in the end I had a piece
of very in-depth content, content that now ranks in the top five for my target keyword, so
the hard work paid off. Now it’s time for our
last DIY SEO technique, pay attention to SERP features. You probably noticed that
Google is adding more stuff to the search results instead of just 10 blue links, Google’s results now have
knowledge graphs, rich snippets, video results, and, yes,
more ads than ever before. Why is this important? Well, most people choose a
keyword based on two things, search volume and competition
on the first page, but they don’t consider that Google’s new SERP
features can steal clicks away from the organic results. For example, let’s take
the keyword weight loss. As you can see, Google displays
ads at the top of the page, new results, and a people also ask box. And because of these new SERP features, according to Ahrefs, only
44% of people searching for that term click on an organic result. Bottom line, do your
best to target keywords that don’t have a lot of SERP features. That way you won’t rank for a keyword that ends up getting
very few organic clicks. I know that I said I’d only
cover nine tips in this video, but I wanted to throw in
a bonus SEO tip for you, and that’s to tap into multimedia. So, should you use videos, images, and charts in your content? Let’s look at the data. Skyword research discovered that articles that contained at least one image got an average of 94% more traffic than articles without an image. And our ranking factor study discovered that image-rich content
tends to rank best in Google. Bottom line, make sure
that your content contains at least one piece of multimedia,
like an image or video. Industry studies show that this can help you
rank higher in Google. If you liked this video,
make sure to subscribe to my YouTube channel right now. That way you won’t miss out on actionable SEO videos like this one. Just click on the Subscribe button. Also, if you want exclusive SEO techniques that I only share with subscribers, head over to backlinko.com and
sign up for the newsletter. It’s free. Now I wanna turn it over to you. Which technique from today’s
video are you gonna use first? Are you gonna try
publishing in-depth content or build backlinks from link roundups? Let me know by leaving a
comment below right now. Yeah, when he sees you come around, he’s gonna be like, “That bastard.” Causation, correlation. Oh, I’m still wearing that. (groans) This guy. (laughs) Actionable. So it’s gonna be like, “Ding,” you know?

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