Do dates in URLs determine freshness?
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Do dates in URLs determine freshness?

>>CUTTS: Felipe Santos from New York asks,
“Do dates in the URL of blogs or websites help determine freshness of the content or
is it largely ignored?” Well, I think dates in the URL or in the content can be very useful,
but people can also try to optimize that and, say, they’re always ten minutes old. So we
have our own measures of how fresh pages are; for example, the first time that our crawler
saw a page. We also look at, you know, revisiting pages how much the content changes. So I think
it’s a good idea to have a URL very clearly somewhere on your page that, you know, people
can find out how old the content is. But I don’t think that you necessarily need to do
it for Googlebot’s sake. So it’s a good usability thing, but Google has its own ways of measuring
how fresh various content is. You don’t need to worry about having the URL in the–the
date in the URL or directly in the content just to convince Google that it’s fresh. We
already do that computation to figure it out for ourselves.


  • Mark Palmer

    yo matt I have a related question: is it OK to put dynamic data (price, inventory, etc) into title tags? could it ever *hurt* a ranking, ie. titles are preferred to be static? I try to innovate by keeping titles in SERPs fresh/informative but wonder if that hurts..

  • Chris Thomson

    Thanks, Matt. Dates in URLs just don't look proper to me, and it's great to know that Google doesn't penalize those who don't include dates in URLs.

  • WinyTips

    Is there an updated version of this video? After checking the recent changes in search it appears to me that dates have become a much more important signal for freshness?

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