Do Yourself a Favor: STOP Trying to Rank #1 For Keywords on Google (SEO Strategy 2019)
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Do Yourself a Favor: STOP Trying to Rank #1 For Keywords on Google (SEO Strategy 2019)


– What if I told you that
ranking number one on Google won’t necessarily make you more money? Hey everyone, I’m Neil Patel and today I’m going to share with
you why you should stop wasting your time trying
to rank number one on Google. Before we get started,
make sure you subscribe to this channel, that way when we release
more videos like this you’ll get notified. Question for you, how many
of you try to continue to try to rank number
for a specific keyword? If that’s you, leave a
comment below with “Yes”. If it’s not you, leave a
comment below with “No”. Can you guess how many
keywords I try to rank number one for? Zero. I don’t even track my own rankings. Now let me break down why
you should try to avoid trying to rank number one on
Google for a lot of terms. First thing, one, rank
tracking is really inaccurate. So when you think you rank number one, you may not rank number one. Every region has different results because of localized search. Every person, every state, every country is looking at different results
based on how they search. Google is trying to adjust the results to be personalized to each individual. So it’s not about trying
to rank number one, it’s about trying to provide
the best user experience so more people want to
see results from your site versus someone else’s site. The second thing is ranking number one, doesn’t mean necessarily
mean that you’re going to get most of the traffic. Did you know according to
ahrefs, only 49% of the time, ranking number one gets
you the most traffic. That means 51% of the
time, all the other spots get the rest of the traffic. It’s not about being
number one, it’s about getting most of the traffic. The third thing is, you
don’t have to rank number one to get the most traffic. For example, there are certain keywords that I rank, let’s say,
number 3 or number 4 for, like SEO tips, but
yeah, I get more traffic than the number 1
listing because I take up the rich snippet. If you take up rich snippets,
you can also rank higher. So when people are googling for a term, don’t just think about, “oh I want to rank high, I
need to build more links” “I need to do more internal linking”. Make sure your content
addresses that term. And here’s what I mean by that. If someone’s typing
keywords like SEO tips, they’re looking for SEO tips. So your article may break
down seven tips that can help them out and when you
clearly define these tips, you’ll notice that you have
a higher chance of being pulled in as a rich snippet and that’ll help you get more traffic
than if you weren’t there. The fourth thing is not
all keywords have intent. For example, I rank on
Google for terms like online marketing, internet marketing, SEO. Those terms may seem amazing
and they are competitive but guess how much revenue they drive? Very little. Why? Because anyone who
searches for those keywords is looking for basic advice. There’s no intent there. People who search for SEO are looking for, “Hey, what is SEO?” “How does it work?” “How does Google rankings work?” Those warm people that
aren’t going to pay me for my ad agency, but on the flip side, if I rank for SEO agency, I’ll
generate way more revenue. So in other words, you
need to look for keywords that are intent based. And last but not least, rankings won’t guarantee your success. Here’s what I mean. If you do all the right
things to get to the top, but yet no one wants
to go visit your page, you’re not going to stay at the top. A good example of this is ahref was trying for a very long time to
rank for backlink checker. They created content, internal links, they did everything that’s possible to rank at the top, but no
matter what they did, they weren’t ranking. It wasn’t that their SEO was bad, it was that users didn’t
care to visit their page. And the reason being is
they were looking for a free backlink checker while
their tool cost money. Once ahref figured out that, “hey, we’re not doing
what’s best for the user” and they gave the skimmed
down version of their tool for free and they only provide, let’s say, 100 links, I don’t know
what’s the exact number is but it’s somewhere around there. What they found is, their rankings shot up
to the top of page 1. Why? Because they gave users what they wanted. So even if you do all the right
things to rank at the top, but you ignore the user,
you’re not going to rank, you’re not going to convert them. You need to understand what they want. And using tools like
survey monkey will help you get that information. So that’s it, it’s not just
about ranking number one, you shouldn’t focus your time on that, you should focus your time
on all these other things including providing the
best user experience, because that’s what will
help your business grow and make more money. If you need help growing your site, your traffic, your revenue,
check out my ad agency, Neil Patel Digital and of
course if you enjoyed the video, like it, share it, tell
other people about it. And leave a comment below and I’ll make sure I respond and answer it. Thank you for watching.

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