Does the position of keywords in the URL affect ranking?
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Does the position of keywords in the URL affect ranking?


>>CUTTS: An interesting question from Adeel
in Manchester, UK, “Does the position of keywords in the URL have a significant impact? For
example, example.com/keyword/London is that better than example.com/London/keyword?” Truthfully,
I wouldn’t really obsess about it of that level of detail. It does help a little bit
to have keywords in the URL. It doesn’t help so much that you should go stuffing a ton
of keywords into your URL. You know, if there’s a convenient way that’s good for users where
you have four or five keywords that might be worthwhile, but I wouldn’t obsess about
it to the level of, you know, how deep is the URL in the path or, you know, how am I
combining it. For example, on my blog, when I do a post I’ll take the first four or five
words or two or three words related to that post and I’ll use that as the URL. But, you
know, you don’t need to make seven, eight, ten, twenty words because that just looks
spammy to users and people will probably not click through as much in the first place.
So position is going to be a very, very second order kind of thing of keywords in the URLs.
I would not worry about that so much as having great content that people want to link to
and people want to find out about.

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