English Google Webmaster Central AND Google News office-hours hangout
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English Google Webmaster Central AND Google News office-hours hangout

JOHN MUELLER: All right. Hi, welcome everyone to today’s
Google Webmaster Central Office Hours Hangout. My name is John Mueller. I am a Webmaster Trends
Analyst in Google Switzerland, and we have a special guest
today from Google News. Hi, Stacie. STACIE CHAN: Hi, everyone. I’m Stacie. I’m on the Google News team. JOHN MUELLER: All right, and
we have a short presentation from you. Should we switch over to that? STACIE CHAN: Thanks. Yes, please, John. Oh, you skipped to
the first slide, John. Great. Thanks, everyone, for joining. Like John said, I’m on
the Google News team. And I’ll just give
a brief presentation that will hopefully answer
some of your questions. And if you still have a
few, feel free to follow up. Happy to answer any questions
that you guys may have. OK, great. So next slide. So what the presentation
is going to contain is really just three parts. It’s going to be a brief, brief
history of Google News, Google News as it stands today, some
members, the main publishers, additions we have, et cetera. (ECHO) You skipped
to the first slide. Oh, and there’s an echo now. (ECHO) Thanks,
everyone, for joining. Like John said, I’m on
the Google News team. And I’ll just give
a brief presentation that will hopefully– JOHN MUELLER: You need
to mute it on your side. Whoops. Now we can’t hear you anymore. STACIE CHAN: (ECHO) Happy
to answer any questions I hear a recording of myself. It’s kind of trippy. (ECHO) OK, great. So next slide. JOHN MUELLER: You probably
have the old cube– STACIE CHAN: Oh, I have it on. OK that’s like a creepy loop. OK, I just paused my own screen. There we go. Sorry about that guys. Clearly I’m a guest
on this Hangout. OK, so I’ll start over
again because that was some weird deja vu. So from the Google News
team the presentation is going to be roughly three
parts, a brief history Google News, Google News as
it is today as you can see from those members, and
then tools that publishers can use to better optimize and
surface their content to Google News. Sorry John, could you
go back to slide two? JOHN MUELLER: This one? STACIE CHAN: So yes. This was the screenshot of
Google News when it first came out in 2001. It was created by Doctor
Krishna Bharat who was an esteemed
scientist at Google and it was right after 9/11
when obviously every news outlet around the world was
publishing articles about what happened
on September 11, 2001. And he wanted to view as
many sources and perspectives as possible. And so he built a tool that
could cluster news stories as news events were unfolding. And this is an early
screenshot, as you can see. So Google News today, 13 years
later, is very, very different. Next slide please. You can click the arrow. So previously when Krishna
first created the product, there were a few
dozen publishers. Today we have over
65,000 publishers now from around the world. And those publishers
write news articles in thirty different languages. We group those publishers
and all those languages into 72 editions. An edition is content that is
also in a different language. So for example, Canada has
two editions, one in English and one in French. We get over a
billion unique users weekly to news.google.com,
but that’s not the metric that I like to tell. It’s actually the 10
billion monthly clicks that Google News sends
to news publishers, because ultimately Google
News is a go away site. It’s a great place
to scan the news, but if you really want
to read what’s going on, we always want users
to click through to publisher’s articles. And like I said, this is one
of the oldest Google products. It’s 13 years old, so
it’s very mature product, but at the same time we
always like to fine tune it. We’re constantly trying
to add features to make it a better news
experience for users, and a better platform for
news publishers as well. Next slide, please. OK. So I just want to briefly
go over a lot of tools that publishers like
yourselves can use. So the first one is the
Google News Publisher Center. We launched this– oh
goodness, I can’t even remember the exact
date– I think it was a month and a half ago. And I love the
direction that we’re now heading with this tool,
because what we wanted to do was give publishers more control
over their site’s information and how their site’s content
is appearing in Google News. So you can see the
link down there. Hopefully if you are a
Google News publisher, you’ve tried to access
it, because what you can do is update and
edit your site’s name, so really get control
of your branding. If you decide to
capitalize or lowercase certain characters
in your name, we want you to be able
to accurately reflect that in Google News as well. We now let you add news
sections to your account. So Google News can
recognize if you’re creating a new section for the
upcoming November elections. We want to make sure that
we’re crawling that section to better surface that content. Another thing you can do as a
publisher in the Google News Publisher Center is
apply relevant labels to your source and sections. So for example, if you want
to create an opinion section because we know that
people on Google News love reading op-eds,
we would love for you to apply that label
to better signal to our crawl what type of content this is. And then lastly, this is
really just, this is the start. It’s a really good
foundation, a foundation tool, and we’re going
to be really using this to develop more
features that give you guys, the publishers, a
better Google News experience. And again the links down there. Next slide, please John. Oh, Chris, you have a question? CHRIS ANDREWS: Yeah, is
that still just to US publishers right now, or is it– STACIE CHAN: Very good question. I’m glad. Yes– CHRIS ANDREWS: –rolled
out to other countries? STACIE CHAN: It is to US
publishers in English. The next roll-out is going to be
English publishers in whatever country you’re
in, and then we’re launching this internationally. So yes. I apologize, it’s just kind
of the way we do roll outs, but this will be available to
every publisher in Google News very soon. When I get hard– well, dates
are always a little bit tricky because we always have
an estimated date. We don’t always launch,
for various factors, but very soon is actually
what I can promise. Definitely, definitely
by end of year. Good question Chris, thanks. Next slide, John. OK. So skip one back please. OK, great. So the question we
always get to this is, well how do I access
the Publisher Center? Again, the link is down
there but a few things to make your lives a little
bit easier before you just try going to that link. You to make sure your
site is in Google News. If it’s not, we highly
encourage you to apply. You just go to our help center. I don’t have a link up
there, but if you just search Google News help
center, click on it, in the top right corner
click Contact Us, and then you can apply if you
believe that your site meets all of our quality and
technical criteria. The second step then if
you’re in Google News is to verify ownership of
your site in Webmaster Tools. I highly recommend visiting
the Webmaster Tools Help Center because there are few different
ways you can verify ownership, but the way we recommend
it on Google News is to do the Domain
Name Provider method. This really helps
us if you decide to later on add subsections. Proving ownership
at that domain level is just much simpler in future. If not, you could also do
HTML file verification method. And then lastly, you need
a login with the same email account that you use to
verify ownership of your site, and then you should be able to
access the Publisher Center. If you’re still having
trouble, again there’s a Contact Us button
in the Help Center and someone should be
able to help you out. And if anyone has any
Publisher Center questions, I’d be happy to answer them
after this brief presentation. I promise it’s only
a few more minutes. OK, next slide please. OK. So other tools that are really
beneficial to publishers and help you guys
control your content is through new site
maps because you have things like time stamp,
and you have meta tags. It really helps us discover and
classify your content better. That’s not to say that we won’t
crawl your content otherwise your new sections, but this
is just an additional tool that you can use. If you choose to do
Site Map only crawl, it really helps us differentiate
between your news and non-news content. Also by submitting a
news site map, which has separate types from
a regular site map, you can see your
article specific errors in your Webmaster Tools account. So it’s really neat to be able
to see why this article wasn’t crawled, was it because
it was fragmented? Was it too long, too short? The errors can actually
get it pretty specific. And then finally,
for those of you who are familiar with the
Google News three digit rule, site maps allow
you to bypass this. Essentially, we require
articles to have a unique combo of three digits in the article
URL for us to crawl that. OK, next slide please. OK. And we get this question
a lot from publishers and I am so happy we
developed this standout tag. So a lot of times in
the news business, people are breaking stories or
getting exclusive interviews and rightfully so they
want credit for it. So we developed this
standout tag for you to use on your best stories. So you would just put this
in HTML header as a meta tag actually, and it’s
just standout. The Help Center has a
few more instructions if you still have questions. People often ask
us, well how often should I use this standout tag? We ask that you use
it very judiciously. No more than once a day. I like to say just as
a newspaper would only have one front
page story, you’re likely not going to have more
than one standout story a day. And when you use this tag and
if we verify that it actually is a really good
story, you can see that you’ll get the featured
tag right by the story as it appears in Google News. So the prime example use is when
The Guardian broke the story about Edward Snowden
and all the leaks. So that was most definitely a
standout story and The Guardian used the standout tag very
accurately and effectively. OK, next slide please. OK, and Editors’ Picks. This is probably
my favorite section on the news.google.com
home page. It’s the one spot where
news publishers actually get control over what
content goes here. So Editors’ Picks is
just as the name denotes. If you’re a news
publisher and you want to make sure that certain
stories that your publication report on our noticed,
that’s an Editors’ Pick. So it takes the
form of an RSS feed. It’s a really simple RSS feed
that you can submit to our team to highlight your
five top stories. And we don’t tell you
which stories to pick, it’s completely up to you. Currently we do ask that
they are text only stories, but other than
that, again, we know that some publishers produce
dozens and dozens of stories. It’s completely up to
you which five you pick, and those will circulate
on the homepage depending what the user adds as
their preferred sources. So again this is something
great for your existing users, but also something really
cool for Google News users who stumble upon your content. You can convert them to big
fans of your publication. OK. Next slide please. And this is something new that
we will that we recently as well, it’s section
based Editors’ Picks. So we know that there are a lot
of niche publications out there and we want them to also be
able to surface their five best stories. So for example, CNN Money has
a Business Editors’ Picks feed, and Tech Crunch has a Tech
based Editors’ Picks feed. You can actually have one
main Editors’ Picks feed, a business feed and a tech
feed if your publication also is much more broad based and
you want to have multiple feeds. So what you would
do is when you write into us with your
Editors’ Picks feed, you just tell us
which one it is, and then it would
surface on the business section or the technology
section once you expand and click on it. So ideally we would expand
this also to all sections that we have in Google
News, it’s a matter of time. We need to get enough critical
mass of entertainment feeds or sports feeds before
we actually launch those. So keep them coming
and hopefully we’ll launch Editors’ Picks to every
single section on Google News. Next slide, please. OK. And a lot of people ask
us about Google+ posts. Just as– whatever is
going on in industry, Google News really
tries to mimic that. So we saw that social was a huge
place that people were getting their news, so we felt
it was the best decision to incorporate Google+ posts
onto the Google News homepage. So we highly encourage every
publication that has a Google+ page to really post
their articles, because as you can see from
this example cluster of news, ABC’s article wasn’t
featured– ABC’s text article wasn’t feature, but their
Google+ post did get featured on this cluster. And it’s really prime real
estate where this Google+ post exists. So again, highly recommend
putting all your content on social, which I’m
probably echoing things that you guys already know. But just wanted to
reiterate that social is another important
signal to Google News. Next slide, please. OK, and multimedia is
obviously hugely important. It’s another medium
that a lot of publishers are leaning towards in
addition to regular HTML text. So we want to be able to surface
this really quality content. So we highly encourage
publishers to submit a YouTube channel, because
in that media strip at the bottom of each cluster,
the first three slots if there are enough videos are
reserved for YouTube videos. If you don’t have
a YouTube channel, we will still crawl
your embedded videos and those can also appear
in that media strip as well. But again, if you’re
going for top results, the YouTube videos
get prime placement before other types of videos. OK, I think that might be it. Next slide, though. Do I have any more fun features? Oh OK. No, so that’s it. Lots more information that
I didn’t cover available in the Help Center. There’s the URL. Tons of information about the
Publisher Center if you have questions, site maps,
Editors’ Picks, Google+ posts, YouTube videos, all that. Also, I wanted to
give a shout out to the forum and our TCs
who do such diligent work and are extremely helpful. That’s the next slide, please. You can go check out the
form as well, if you want. A lot more conversation,
interaction, myself or the TCs are pretty good about
getting back to you guys if you have specific questions. So that’s the end. Thank you for sticking with
me, I know it was a bit long. But now I’m happy to
answer any Google News questions you may have. And I know John,
you probably want to leave some time for general
Webmaster questions too. So I think we’re going to start
with Google News questions though. JOHN MUELLER: OK we
have time to Q&A set up, and most of the
questions there seem to be generic for websites. Let me just double
check to see if there’s anything news related here. Is it OK to publish content
to Google News using a blog sub-domain, or is it more
effective to build a dedicated URL on the domain itself? STACIE CHAN: The
question just jumped. Who was that by, John? I just want to go to
read that as well. JOHN MUELLER: VaporMZ. I don’t know. STACIE CHAN: Where did you go? JOHN MUELLER: Vapor Nation. STACIE CHAN: I just
want to re-read it. OK. OK, you just push it to the top. Awesome. Is it OK to publish content
to Google News using a blog sub-domain or is more
effective– good question. Because when you submit your
application to Google News, we ask that you only
submit your news sections. So it actually is OK to submit
a sub-domain from an existing blog. One thing I will say,
you know if you’re asking for more
effective or better, it’s hard to qualify that. But what I can say is when
we’re looking at your section, we sometimes also look
at your site as a whole, again to provide a
better user experience. One of the criteria we have to
get accepted into Google News is readability and navigability. So again, put yourself
in the user’s shoes. If you think a
dedicated news URL would be better and a
better experience, go ahead and do that. But it is OK to
submit an application with just a blog sub-domain. JOHN MUELLER: OK. STACIE CHAN: I hope that
answers your question. CHRIS ANDREWS: I saw
another question in there that was about a site
that had been turned down, and instead of going through
all that in the video here, what you can do is
stop by our forum. And I’m one of the TCs. Either I’ll take look at it–
we’re going to look at it and then give you
specific feedback on why it might have been turned down. STACIE CHAN: Thanks
for the plug, Chris. That’s absolutely true. If you guys are
applying for Google News and you want a second
expert opinion, go ahead and post
it in the forum. Again, the TCs are wonderful
at taking a very thorough look at your site and providing
specific feedback if you should seek it out before you
apply to Google News. JOHN MUELLER: OK,
here’s another one. How often should I
post content in order to qualify for inclusion? STACIE CHAN: That’s an
interesting question. I don’t want to be cliche, but
it’s really not about quantity, it’s about quality. We have a lot of
monthly magazines, for example, in Google
News who you can tell, they have a huge spurt
of published articles at the first of the
month, every month because that’s when they
release their magazines. But for the rest of the
28, 29, 30 days of month, they don’t really
have a ton of content. But at the same time, if you’re
a source looking for inclusion and you haven’t published
within the past three months, we ask that you publish
timely, relevant content. So again if you’re
a tech publication and you haven’t written about
a tech company in a month, that doesn’t seem
very timely to us, because we know that there
is tech news happening pretty much every hour. So I don’t know what kind of
content you’re writing about, but follow the news
cycle, and I think that that’s the best advice I
can give for how often sites should be publishing. JOHN MUELLER: Alright,
I had another one here that just popped away. Let me see if I
can find it again. Changes to the Google
News inclusion criteria. So what are the recent changes
to Google News inclusion criteria for other
sites like Reddit and various blogs that haven’t
been included previously? Have there been changes? STACIE CHAN: That’s
a good question. I’m glad someone brought this
up, because there– to clarify, there have been changes to
the Google Search homepage. I think a lot of
people have started seeing more nontraditional
sources of information like Reddit pop up
in the news box. That doesn’t mean that Reddit
is a Google News source. So if you go to
news.google.com and you type in site:reddit.com, you
won’t see content from Reddit because they don’t meet our
existing Google News criteria, which is– you know, one of
the things I can think of off the time of my head, Reddit
doesn’t vet who posts on their site. We require credibility
and authority as one of the criteria
to be a Google News site. So I could go into the
laundry list of criteria, but I think the easiest way
to check is our Help Center. So if you just search
quality guidelines, I believe, that
should pop up the page where you can see the
five main criteria that we try to bucket our
requirements in. But again, we’re constantly
expanding the types of sources because we believe that
information doesn’t exist solely in
newspapers anymore. It really is everything
from blogs to YouTube videos to the more
traditional newspapers. So our criteria in quality
hasn’t necessarily changed, but we’re trying to expand
the types of sources that we allow into Google
News, because again we’re trying to reflect how users are
actually consuming their news. JOHN MUELLER: Awesome. Let’s see. I think there’s some more here. We’ve seen a major
drop in traffic from Google News to a majority
of our newspaper sites, over 50% in the
past five months. No penalties, content
is getting indexed, Google Search
traffic is healthy. What reasons could cause a drop
to 8 major daily newspapers? STACIE CHAN: Hmm. I think it’s hard to
answer that without knowing what the publications are. Obviously that’s very
concerning to us if– we want, again, we’re a go away site. We want to send as much traffic
as possible to quality sources. Let’s see, who– OK. Yeah, Jane if you’re on
the call or if you’re watching, happy to help out. Send our team an email
through the Contact Us form. You can even address it
to me, say hey, you know, wrote in this question
during office hours. Can you address this? Because it’s hard for me to tell
without knowing the exact URLs, because again, we don’t make
any changes that we think would adversely affect
the top publishers that we have in our database. So that is really hopefully
an unintended consequence, or something that we can
work together to fix. But drop me a line. JOHN MUELLER: Alright, let’s
see what else we have here. Schema and microformats
are becoming more commonplace in
standard Google results. Will these be more prominent
Google News as well? STACIE CHAN: Let’s see. Again we– Google News
has no news editors. We are simply trying
to aggregate and crawl the content that
publishers produce. So again, we primarily
crawl HTML text articles, but as we see more and
more publishers produce diverse types of content, like
multimedia, what have you, we are working to better
surface and crawl that. So if it is starting to
become an industry trend, that is something that our team
is always keeping an eye out for and we do our best to
surface that kind of content. So good question. I know that answer was
a little ambiguous, but we are noticing
trends like that. JOHN MUELLER: OK. Let’s see. CHRIS ANDREWS: If I can
jump in here for a moment. JOHN MUELLER: Sure. CHRIS ANDREWS: I see there’s
a question from Panos, I believe it is, that
is asking about how to add an additional language
version of their website and they need to do
with Google News, and that comes up pretty often. Stacie, can you address that? STACIE CHAN: Sure,
it was from Panos. Is it near the bottom? I’m trying to
scroll to find that. JOHN MUELLER: So many questions. STACIE CHAN: Oh, I see it. OK. If I have an existing
site index in Google News and want to add an
additional language what would be the
best way to go? Good question, Panos. Thanks for seeing that
Chris, because we do get a lot of those questions
on the form, as well. So this would
actually require you to apply for that additional
language into Google News. The first thing though, is
we ask that you separate it. So if your site, newssite.com
has both English and Spanish articles just interwoven
on that domain, we ask that you would separate
it out to spanish.newssite.com and just put your
Spanish articles there. And then you would apply
for that site for inclusion in Google News. And again that’s the
same way you did it with the first newssite.com. You just go to Contact Us
form, list this site URL spanish.newssite.com
and list the language. The reason we do
that is it helps us categorize your
content by edition. So we find that even though
I happen to be bilingual love to see English and
Spanish articles on the US edition of Google News,
most English speakers don’t speak Spanish,
so if they started to see Spanish articles
because you started listing Spanish articles
on newssite.com it would be a pretty poor
experience for the users. So again if you do have
an additional language, we ask that you separate
it on a subsection or even break it
out into a new site and then apply for that for
inclusion in Google News. Thanks for pointing
that out, Chris. JOHN MUELLER: OK, and I guess
this other question from Adam here is could you get a
duplicate content or thin content penalty for quoting
someone in a news article? Is that a problem if
you quote other sources? STACIE CHAN: Not at all. I used to be a journalist. I would quote
people all the time. It’s how the news
industry works. Not everyone can have the
original, exclusive story. But what we do ask is
for proper attribution. So if you ripped a quote and not
only attribute it to yourself but didn’t even attribute
it to the right person, we would consider
that not in accordance with Google News’
quality guidelines. So I think not everyone is
going to be on the ground with the microphone
in that person’s face, but what you can do is
attribute it to CNN, New York Times, whoever did
actually quote that. JOHN MUELLER: OK. Here’s one about
applying to Google News. We applied for
acceptance some days ago. Our site was not
accepted but we only got a text pointing to
the news guidelines. Are there any chances to get
a little bit more information about the cause of the denial? STACIE CHAN: That
is a good question, and I know currently
our rejection emails are a little vague. That is something we
are actually working on, because we really do want
quality publishers who were kind of on the fence to
get constructive feedback. So on the Google News side,
we are looking at ways to be more specific
in our feedbacks, but as Chris, our TC
mentioned before, there always is the forum and the TCs do
an excellent job of providing specific feedback on why
your site was rejected, or why they believe your
site was rejected and then ultimately feedback to really
constructively, hopefully for the next time
you guys apply, on how to improve your site. JOHN MUELLER: Alright. Let’s see what more
questions we have here. If I have an existing
site index in Google News and want to add an
additional language– oh, we just looked at that one. That was easy. Let’s see. STACIE CHAN: I saw a few. Things are jumping around. JOHN MUELLER: Yeah. STACIE CHAN: You guys got
a lot of good questions. I see a lot of panda
questions, though. I think that’s really,
John, what they want to be talking about. JOHN MUELLER: Yeah. Do Google News
publishers get priority in the news box in web search. STACIE CHAN: Hmm,
very good question. Priority– it’s hard
to define priority, because there are
many signals as we know that go into the
algorithm to determine who gets those spots. Timeliness, in addition
to quality is a big one. So I would say priority
is really hard to define. I can’t say that there’s
priority given to any source, because we try to in those
results– when I say we, I mean Google Search and
I’m not on that team, so I can’t quite speak
for them, but I’m sure Google Search is trying
to surface the most relevant, informative, accurate results. And if that is a Google
News source, then great. But if it’s a Tweet or
if it’s a Google+ post, then I think the algorithm
is going to detect that as the most relevant
search result. JOHN MUELLER: OK. That sounds good. Let me open it up for
the others as well. And in the meantime if there’s
something common that you found in the forums Chris,
for example, maybe it would be a good time to
ask those questions as well. STACIE CHAN: Sounds good. CHRIS ANDREWS: I don’t have
anything in particular right now, but it does look like a lot
of good penguin questions here. That’ll be interesting. STACIE CHAN: I do
have a couple– I have one question that’s
kind of interesting, John if I could just ask this one. JOHN MUELLER: Sure. STACIE CHAN: Someone
wrote, how does Google treat duplicate
content– oh, sorry. I thought that was Google News. OK, I’ll leave that–
I’ll open it up. I could’ve answer it if they
were asking about Google News, but I don’t want to
speak for Google Search. OK, and quickly,
the standout tag. Where do you insert the HTML? On the page or on
the site as a whole? So it would be on the article
itself, in the HTML header. Because again, it’s
really for news articles that are exclusives or
originals or breaking news. JOHN MUELLER: OK. Wow that filled up quickly. OK, you guys must have been
waiting here all this time. STACIE CHAN: I saw people
trying to get seats up front is what people are
saying in the– JOHN MUELLER: Yeah,
I started a thread where people could sign up. So oh well. OK, let’s grab some of the
questions that are left. Is [INAUDIBLE] implementation
possible between pages of two different domains
targeting different languages? Yes, you can do that. Just keep in mind that
the [INAUDIBLE] tag is per page and not per domain. So just put it on the homepage. Make sure it’s
really page by page. We must know, is
penguin rolling out? Yes. I think we confirmed
it for Barry as well. Yes. AUDIENCE: Yeah, thanks
for confirming it. Appreciate it. Could you give us
details on that, like percentages impacted,
or anything like that. JOHN MUELLER: Not at
the moment, no, sorry. I don’t know how much
more details we’ll have for you guys,
but we’re looking into what we can do there. AUDIENCE: Thanks. JOHN MUELLER: How
does Google treat 301 redirects between
different domains now. I see a lot of redirected domain
still appearing on the index. We essentially
follow as redirects and we try to pick
one of the URLs to keep as the one shown we
show in the search results, and we understand
that sometimes there are multiple URLs associated
with the same content. So if this is, for
example, one brand that redirect to a new website, if
you search for the old brand name, we’ll probably
try to show you content from that old
branded [INAUDIBLE], just because we think it matches
more of what you’re expecting. So that might be something
that you’re seeing here. If you’re searching for the
old website specifically, if you do a site query, if
you search for the domain name then we’ll try to show
that to you, even though we have followed at 301 redirect. AUDIENCE: John, can
I ask a question? JOHN MUELLER: Sure. AUDIENCE: Will
structure snippets have some special structure
markup for the webmasters to be able to implement it,
like the bread crumb structure markup. JOHN MUELLER: I’m not aware
of anything specific in that regard at the moment. I don’t know. AUDIENCE: So for now
Google is picking up what he believes is right
for those structure snippets. So I was wondering if
you’re going to make it up like the structure
markup data or something. JOHN MUELLER: I imagine
that’s something that we do try to take
into account there, but I don’t know if there’s
any specific markup that you would need to use for that. So I don’t have anything
really concrete at the moment, but I’ll double
check with the team to see what we can find there. AUDIENCE: OK, thank you. JOHN MUELLER: Do you
guys, any of you, have any Google News
specific questions that we need to ask Stacie? AUDIENCE: I see that there’s
a local company in my area. They’re releasing News that
is kind of like irrelevant but I guess they got accepted. I guess it’s from their blog. So I was just wondering, is
it– do you give preference to specific people? I mean it’s just a blog
about, you know, SCO. STACIE CHAN: No we
don’t give preference to any specific site, and
just to avoid naming names, we really try not
to do that, but I’d be happy to take
a look at the site if you could probably direct
message me on the forum is the best way. What we do believe though is
that companies, even if they’re for profit businesses,
can have just as quality news, information
as other sites. So without looking at
the site I can’t exactly judge the quality, but
sometimes what we’ll have to do is apply a press release
flag if we believe that the content that
they’re serving better falls into that category. But happy to take a look,
because we don’t want to be providing poor quality
information to users. AUDIENCE: OK, I can ping
that URL to John right now. STACIE CHAN: OK, great. JOHN MUELLER: I’ll pass that on. All right, more news related
questions from you guys. Anything specific? You’re in Google
News Barry, right? BARRY: Yeah I am. I can make up some
questions if you want. So just so people who
are watching, the Google spiders that crawl, there
is a Google News bot, but I think they share
data between each other, the regular Google spiders
a the Google Newsbot. So does that makes sense? Am I saying that correctly? So if you are in Google
News, you’re probably going to get indexed
more frequently and show up in both the web
and news results pretty fast. STACIE CHAN: In terms
of spider share, yeah I think that’s a
pretty fair analogy. Again Google Search uses over
200 factors for their algorithm and they’re always
trying to look for good signals that
determine quality. Google News has an
application process, so we like to think that
by being a Google News, you are a higher
quality source than even if I just created a
random site on the internet, and I’m not going
in Google News. So it is a signal that
I’m sure the Google search algorithm uses. AUDIENCE: So Stacie, if
I have a YouTube channel and specifically, basically
let’s say there’s no website. It’s just strictly on YouTube. So I can just submit
an application just for the YouTube, right? Just from the YouTube
channel, can I do that? Or do I need to
have a website even though I have a YouTube channel? STACIE CHAN: Currently
you need to have a site, but that is a very
good question. It’s something
we’re looking into to see if you can just apply
with a YouTube channel. So I can’t say for certain if
that’s ever going to happen, but it is something
that we’ve noticed that publishers are doing. They don’t necessarily have
a standalone site anymore, but they do have quality
videos on a YouTube channel. But the existing
process is you do need a site attached to
your YouTube channel. AUDIENCE: Because
even like Miley said in one of her
instruction videos there that a website is
not a necessity anymore. So that’s why I’m asking. STACIE CHAN: Hmm. JOHN MUELLER: I think she said– STACIE CHAN: You know what, then
I will have to get back to you, because I don’t want to have
conflicting information. AUDIENCE: OK. STACIE CHAN: Or John,
do you have any– JOHN MUELLER: I think that
Miley’s video was mostly about like small businesses, though. So maybe not– I don’t know,
I haven’t seen her Google News video in quite some time. That’s a few years back. STACIE CHAN: I think
envisioning the application form in my head, you do
need to type in a site URL and I just anticipate
our crawler wouldn’t be able to do that quite yet,
but it is a very good question and I will definitely
follow up with you on that. AUDIENCE: OK, thanks. BARRY: Back to
Google News, Stacie, you said that you are confident
that Google Web Search uses a factor or has a signal
saying this site is part of Google News. John, would you comment on that? You [INAUDIBLE]. STACIE CHAN: John, can you
comment on exactly what I said? JOHN MUELLER: So I think this is
something that’s mostly around how quickly we
crawl those pages, and usually if a site
is in Google News or if a site has news in
general and is fast updating, we’ll try to take
that into account for Web Search for
general crawling as well. So that’s something where we
pick up the content fairly quickly. With regards to ranking
that’s generally a bit of a different question. That’s not something
where we’d say, oh this site is in Google
News, therefore we’ll show it in the news one
box and ranking it higher. That’s something we’d
probably treats separately. But the crawling
speed in general is probably something
where there’s a lot of correlation
between a website that updates very quickly, has
a lot of really great content, and the sites that
are in Google News. So that’s something
that kind of falls into both of those buckets. But I wouldn’t necessarily
say that just because you’re in Google News means you’ll get
preferential treatment in Web Search. Usually that’s just because your
site is a little bit better, is something that we
see as something that’s kind of higher quality,
that’s updating quickly, has a lot of good information. BARRY: I mean, Stacie
kind of implied that since these are
vetted by humans at Google that they’re
authoritative sources and thus should have some
type of benefit I guess, or you’re saying not. JOHN MUELLER: I think from
a Web Search point of view there is just a lot of
correlation between those two sides, where if this is
something that someone really reviews and they say
this is a great website, then that’s something where
we should be picking up other signals that also imply
the same thing for Web Search. And you probably
see a lot of overlap between those kinds of sites. BARRY: Anna has a question
in the chat about what’s the criteria for an article to
long error message in Google News. STACIE CHAN: Very good
question, because I think the hard part about that
is people go, well this article is only 600 words, too long. But it’s really about– here
let me pull up the exact Help Center page. What happens is that–
I’m glad publishers do this– but they’ll
allow comments on the bottom of their pages,
and they don’t enclose them in an iframe, so
it looks like it’s an infinity page because
you’ve got 200 plus comments. And that’s when a
lot of times the page will generate an
article too long error. Or I’ve seen this a
lot on other articles where you’ll just keep
scrolling and it’ll keep populating with
other related articles. Sometimes that might produce
an article too long error. So there are a few
things you could do in regards to the comments. Like I said, you could
enclose them in an iframe if you can expand
it after a click, or even move them to a
separate page will sometimes solve the error. But I think it really is
on a case by case basis. So again, happy to look
at that specific page or that specific
publication, Anna. If you want to message me after
I can take a look into that. JOHN MUELLER: All right. We have five minutes left
and a gazillion questions, so let me try to run through
some of these as quickly as possible. I want to know if Penguin
has updated completely or whether it’s
still rolling out. As far as I know, it’s
updated completely. AUDIENCE: Are you
going to run– basis? JOHN MUELLER: Sorry. AUDIENCE: Are you
going to run it on a monthly basis like Panda? JOHN MUELLER: We’ll
see how far we get it. I mean, The holiday
season is coming soon and I don’t think we want to
like cause too much fuss there, but we’re definitely working
on speeding up the updates. So– BARRY: So was this a refresh? Just that signal added– you
can’t tell us anything yet. JOHN MUELLER: I
don’t have anything more on that at the moment, yet. Sorry. How’s the progress with
better Webmaster Tools data? That’s something
we’re also working on. I imagine expanding
into a longer time frame will take a
little bit longer, but we’re definitely working
on the individual features to see what we can do to
kind of make that data more useful and more
accessible for you guys. We’re also adding
some cool new features that we’ll hopefully see, I
don’t know, in the next month or so. I’ve recovered some from
the new Penguin update. I went from nowhere
to page two and three. Can I expect to stay
there, or will they get better as this update
rolls out more over time? I think you can expect to see
constant change in Web Search and you shouldn’t assume that
any specific ranking will stay there forever. So I can’t really promising that
your site will rank on page two or that it’ll jump up to one. I think you have to assume
that these things will continue to change over time. Is it safe to say that
videos hosted on YouTube have preferential treatment
in the search results over those
hosted on other platforms even if the video site maps
are correctly completed? No. I would definitely not say
that with regards to Web Search and with regards
to video search. We can generally recognize
videos on YouTube very easily. We know that technically the
platforms is fairly sound. But you can host
videos yourself. You can host it on
other platforms, and they’ll show up in
Web Search just as well. So it’s not that YouTube has
any preferential treatment. We just know that YouTube has
a very technically well made foundation to kind of work on. So you can host it wherever you
want, provided you’re actually providing something
technically correct. AUDIENCE: Hey John. JOHN MUELLER: Yes. AUDIENCE: Can we expect any
more information on Penguin in the future, or
is Google not going to be printing much
more information. JOHN MUELLER: I don’t know. Probably. So my hope is we can provide
a little bit more information about what has been
changing there, kind of what kind of
results we’re seeing there, but I can’t promise
you that at the moment. And generally when
we do know when we’re going to share
more information, we’ll just share it with you. I don’t think this
is something that we try to pre-announce and
say, oh tomorrow we’ll share this number with you. We’ll just give you the number. AUDIENCE: Of course. And last thing, there has been
some talking about negative SEO with this version of Penguin. If I have any
examples of people who claim to have been negative
SEOed through this, do you want me to send those
examples along to yourself. JOHN MUELLER: Sure,
that sounds great. AUDIENCE: OK. Because I have a few. JOHN MUELLER: Good, yeah. I have a big inbox. AUDIENCE: Alright, great. JOHN MUELLER: OK, this kind of
goes in the same question here. Someone’s been building that bad
backlinks against my website. I’ve been doing a monthly detox
and building a disavow file that I upload in
Webmaster Tools. Today it seems like
Penguin him my site as all my rankings are gone. Help. Like with Josh, if you feel
that something like this is happening with your website
and you feel that Google isn’t picking up on it
properly, you’re welcome to send it to me. You can send it to me
directly on my Google+ profile and I’ll share that
with the team here. AUDIENCE: John, can I just ask
a follow up on that YouTube– JOHN MUELLER: Sure. AUDIENCE: I think the question
asked about video site map and hosting on YouTube. I thought a video site map only
applied if you host yourself. JOHN MUELLER: You can submit
a video site map for content that you embed on
your website, even if it’s hosted somewhere else. So you could host
your videos on YouTube and embed them on your website
and submit a video site map for that. So that’s kind of a
combination of a set up. So you don’t have to
host the videos yourself. You don’t have to worry about
bandwidth for these locations. You’re just
essentially providing the landing page
for those videos. AUDIENCE: OK. JOHN MUELLER: All right, and
with that we’re out of time. I have some people
running for my room, so I’d like to thank you all
for all of your questions, and thank you Stacie
for joining us. It’s been really insightful,
really interesting. STACIE CHAN: This was very fun. Thanks for inviting me. JOHN MUELLER: Yeah. I hope you guys
have a great week. And we have another
Hangout planned for Friday, so maybe we’ll see
some of the questions that we missed on Friday then. AUDIENCE: Thanks, John. Have a good week. STACIE CHAN: Bye. JOHN MUELLER: Bye.


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