Etsy SEO: Etsy Algorithm Changes
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Etsy SEO: Etsy Algorithm Changes


So Etsy SEO and algorithm changes can be
super scary.. They can cause you to lose money if you don’t know what to do you
can continue losing money and definitely freak out in this video I’m going to
review how to overcome any algorithm change as well as the changes that
happened in late 2017 and 2018 plus a fancy sellers welcome back to my channel
my name is Dave if you’re new to this channel please consider subscribing I do
new videos all the time on Etsy success so guys before we jump into it please do
me a favor to leave a like on this video and comment below right now what your
biggest SEO obstacle is when it comes to Etsy so let’s get started so there are
been a lot of changes in that si algorithm recently like late 2017 and
mid 2018 and there are usually always changing something it has to do with
weeding out spammy type SEO and getting the customer more specific items that
they’re actually searching for rather than showing them items that the shop
owner got super clever with SEO repeated a ton of keywords and happened to show
up on the first page so whenever they make these changes it is for the better
in the moment it really hurts it really is aggravating because you can
start losing money’s lose viewers and definitely hurt you in the wallet if
you’re paying bills with se then it’s definitely scary to see your Etsy income
go down so the changes that were made in late 2017 and are continuing to be
changed in 2018 is more specific they want more specific keywords and more
specific titles and less repetition so in it used to be in the past that you
could repeat a keyword a ton of times and rank easier in that aspect so you
could repeat like handmade soap like three four times and one title and that
will help you rank better it would give more weight to that phrase and since it
match with a specific search more times than
not it would rank right now it’s not the case they’re moving away from that and
if you are repeating a lot in your titles you may see your views drop so
what they want to see now is less repetition what is working now is less
repetition and more specific unique keywords to your listing so for example
I spell I sell crystal necklaces I’m just going
to give you a quick example of an old title and a new title so in the past I
used to structure my titles like this healing crystal necklace gemstone
crystal necklace stone crystal necklace or stone crystal pendant healing crystal
necklace you get the point I would repeat crystal necklace a ton because
that’s what I wanted to rank for and then all those other little add-on
people those add-on tags they were like just in case somebody was searching for
that other stuff but my main focus was crystal necklace and the other stuff but
I wanted to give the most weight to crystal necklace those titles aren’t
working anymore that may be working now and I’ll go over that in one second but
this is what’s working this is what is going to work now and in the future when
the change is fully kicked in and when they start to roll out even more so
instead of the previous title that I mentioned this this title would be the
fix for crystal necklace comma gemstone common natural comma healing comma makes
sense so those adjectives key words lots of different adjectives and you don’t
have to repeat them now there are multiple nouns for that specific
situation for my crystal necklaces I would do crystal necklace gemstone
pendant healing jewelry comma natural comma wooden you know so if that makes
sense compared to the last one let me know in the comments below
that’s what’s working now and that’s what’s going to continue to work since a
Etsy’s new algorithm is like matching all of the words in your title to the
customers search you don’t have to focus as much
on matching your phrases exactly the algorithm is going to mix and match from
your title and match it to the search and then you will rank based on other
factors it’s in the in the past your SEO could get you the to the top now they’re
gonna they’re gonna wait it on other stuff as well it’s always been that way
but it’s going to change this way so that is how it is changed in 2018 and
that’s how it’s going to continue to change in 2018 you may see listings on
the top page that have the old SEO practice and have a lot of repetition
this is not because it hasn’t changed it’s because that these listings are
ranking based on other factors they’re ranking based on the amount of sales
they’ve had the amount of refuse they’ve had the size of the shop etc with any
Etsy algorithm change you will see listings on the top page still that are
ranking based on those factors and not on the new algorithm and the new SEO so
you may hear one thing you may hear oh this is what’s working now this was
working on go on Etsy and see listings on the front page that do not follow
those practices then you think to yourself what the heck should I do that
still or should I change my stuff that is why they’re up there still they’re
going to slowly lose their rank if they do not change how their title and tags
are structured they’re definitely going to lose their bank eventually I’ve had a
few of these listings I’ve had a lot of these listings happen just like that in
the past I’ve had winners at the top of multiple pages for multiple search
phrases and they continue to be winners through algorithm changes then they
slowly die off because I don’t change things ready because I didn’t change it
and I wanted to ride it out as long as I could and of course when you change
something you have to rear anq in a way so that’s why you’ll still see old SEO
practices ranking top pages because their ranking on other factors so that’s
the chain right there is they want more specific
keywords and less repetition I can go over more of this in depth in future
videos please leave me a comment below right now if you found that explanation
unclear or if you have any questions based on I tend to answer more comments
in the reply reply to more comments on my YouTube videos than in my email I get
a lot of emails every day you guys so if you send me an email and I didn’t reply
I’m very sorry I get a lot of them and I typically well I definitely always only
reply to people who buy shop critiques and one-on-one coaching etc and I reply
to everybody on my youtube comments as much as I can so please ask me questions
in the comments below so how do you overcome future changes on
the algorithm for Etsy whenever you hear a new rumor or I’m just gonna classify
it as a rumor right now if you hear something new even what I’m telling you
right now you can take it as a rumor take it as oh he doesn’t know what he’s
talking about take it however you want it whenever you hear a new piece of
information regarding Etsy SEO do not change your listings based on those
rumors because then you have to rewrite and regain your spot because you changed
it all so what you do is if you really want to test a rumor or whatever you
want to call it you create new listings you create duplicates you know two or
three duplicates for each product you have is okay if it’s bent and you’re one
of a kind and you sell it make sure you to delete the duplicates if it’s a
product you can continue to recreate don’t worry about the duplicates that
that’s just more views for you so create duplicates based on the new SEO
practices that you hear about so go out there right now let’s say you sell
handmade so I always use handmade soap as an example it’s just the easiest
let’s say you make handmade soap and you you want to try this out so make a
listing that’s like handmade soap or like orange scented handmade soap comma
natural comma vegan comma whatever whatever tags
match your handmade soap put them after that put the main phrase at the front
the most important phrase at the front and then match all your good stuff
afterwards don’t worry about soap so many times you don’t have to repeat soap
just just keep adding new adjectives adjectives and nouns think in terms of
adjectives and nouns if you have another noun that’s good too just don’t repeat
it more than once so handmade soap comma natural beauty product come so like you
get the point so don’t repeat nouns don’t repeat
adjectives get a lot of adjectives going and you will see more abuse because the
algorithm is going to match up more of your adjectives with more of these
searches so that’s how you overcome the algorithm changes you test it with new
product listings you don’t change your stuff don’t change a little bit all at
once I’ve done this before it doesn’t work out when you change everything all
at once then you have to rear anq and your views drop just because you changed
everything regardless of the algorithm change so with the algorithm change and
you changing everything your sales and your sales and views are definitely
going to drop because once you change everything you if you get a new chance
you get a new chance and you have to refrain with that listing so you’ll see
your views drop and you’ll double freak out don’t double freak out I’ve double
freaked out plenty of times it’s not fun so I hope this video was super helpful
for you guys if you have any comments please ask me below and also if you want
to see an e-book in the future based on my specific SEO practices the SEO best
practices join my email list below I’ll put a link to sign up for it I am
writing an e-book right now for Etsy SEO so just sign up below and I’ll send you
an email when it’s ready to be purchased and I’ll continue to make more videos on
it as well thanks guys have a great day you

87 Comments

  • AddToCart

    REMEMBER: You don't have to believe me! Old ways can still work…This is simply a new way of approaching and testing new ways. Thanks everyone for watching. Please comment your thought here, and be sure to join my email list in the description above to be notified when I release my SEO playbook for 2018 and beyond. (Future Proof). Cheers! 👍

  • Kerith Stull - Christmas Tree Gifts

    So we should simplify our titles to not have repeated words. Got it. What about keywords? Still long tail even if certain things repeat? Do you overlap words if there aren’t enough characters?

  • Kerith Stull - Christmas Tree Gifts

    (Have you thought about doing shop critiques? For listings? Descriptions? Photos? About pages? Would love to see you do videos like that. Would be helpful to see a variety to really see how you do things. Love your videos and concrete best practices!)

  • Jean Miskimon

    Titles are hard! Thanks for the tips. Should I repeat same phrases in titles tags and descriptions? Or is it truly say it once?

  • Chef Mani Mania

    Super helpful! I will now change listing a little at a time and as needed versus a full day dedicated to revising my shop (then being disappointed about the drop in views and visits). Side note: I increased my promoted listing max cpc from 0.11 to 0.15 this Monday and my visits and views drastically increased today on one listing. How would I convert this popular listing to sales?

  • Lynette Dale-Paulsen

    Very helpful! Two questions: 1) I've heard many comments about how (for instance) "shirt" and "shirts" are looked at separately by Etsy. Would you consider these two separate nouns? 2) Does this info apply to keywords? So, from your example, would you only have one keyword that included "soap" and have separate keywords that just say "natural" etc and no other keywords that included "soap"? Thanks!

  • Lady Gemologist

    It's the introduction to Marmalead.. just watched it yesterday. Was invited to a "go to meeting link". I'll try to send it to your email address please?

  • Gwen Gibson

    Thank you for the video, sounds like I have a lot of work to do! I will add the new listings I have using NO reputation and see how it goes! Thank you!

  • StrawberryCouture

    I made the for the new Etsy algorithm for the future that you mentioned in your video. Can you please check to see if I did it right? I changed the titles and the tags. We're supposed to go by mostly adjectives. https://www.etsy.com/listing/162586353/lauren-cloche-hat-pattern-crochet-pdf

  • J Kay

    Thats SO good though!! how much better for the customer… I mean if someone wanted a "purple people eater necklace" rather than having to go through multiple irrelevant listings because some fool wanted to up their seo and list a purple item under pink etc…the algorithm searching all the hashtags for relevancy will see all the words or near to and point the customer in that direction… it makes it more precise for people that don't have millions of hours to search through irrelevant terms!! Wonderful thought on Etsy's behalf…making the customers time spent there more pleasant only benefits shop owners. ha can you tell i'm excited about this?

  • Jeff Aubuchon Art

    Hi Dave, my question is about 'how well a listing item has done in the past, in Promoted Listings'. I am an oil painter, so my items are a one time only item. How does that affect compared to someone who sells the same item over and over? My one time painting doesn't have 'a history' of sales.

  • Carat Seeker

    My shop is just 2 weeks old. I'll consider to change title & tags for all listings before I apply your promoted ads strategy. Will see how things work afterward. I just came across your video few minutes ago, an instant subscriber here! Thanks for good advices.

  • Ailalela

    Hello, good morning my name is Ana, I have an etsy shop and my question is when you have for example several necklaces of precious stones (to follow the example) the same as acting with respect to the repetition of each other. Thank you

  • Shannon Modrell

    Thank you for sharing this! I actually like this way better. I t will allow us to use more of the descriptive words instead of having to choose between diverse words and repeated words. Now we won't have to fight as much against the limited characters allowed in the space.

  • Cristina Mampaso

    Hello: and how to do in the descriptions? Is it true that now you are going to give more importance to the description? What do you advise

  • Rachel Swanson

    What about word order? If you are saying "crystal necklace, gemstone pendant" in your title, then to my understanding, you wouldn't rank as well for "gemstone necklace" because the words are out of order. If you only have "necklace" at the front of your title and all the adjectives afterward, I would think that you wouldn't rank well for "natural necklace, gemstone necklace, wooden necklace" etc. because you don't have the words in that order in your title. Would it make sense to include your noun again at the end of your title just to make sure you have the right order for all those adjectives?

  • Schwebewesen by Romina Lutz

    Hi Dave! Great and very helpful videos! I really appreciate your tipps! Perfect for shop newbies 🙂 Thank you!

  • Jeff Aubuchon Art

    Promoted listings,.. everyone says expect to have your daily budget spent, My daily budget is $30.00 and I am only spending $1.00 or under a day. Etsy Rank says my SEO is good. Why is this?

  • Mike Baum

    My sales have dropped off dramatically since etsy was down for maintenance last week, is anyone else seeing that? Did something with the algorithm change during that down time?

  • Dame and Duchess

    Thank you for all your videos! You make sense! We are going to make the new rumor changes on our duplicates this weekend 🙂

  • anna c

    Just when i thought i was getting a grip on this .. here comes you – with this now. wow. i'm glad to learn about this news.
    will start trying to switch it up, the way you suggest. thanks so much. What is the name of your website? I'd love to see it. I will subscribe.

  • Art of MGHOW

    I think we cannot see any relevant results of the search anymore. When you said, that if we still see some listings with old titles on the top page. Although it is a rumour, I believe this: the search is now based on each individual. Like we all know how results are shown on Youtube or on Google. Everything is personalised now. So, if we see some other shops ranked on the top, that can most probably mean, that they are based on our search history. This doesn't mean that they are ranked too for all other users. So, this way, we cannot search our selves anymore. Our items are not relevant for us. We are not buying our products. I think this make a lot of sense. Don't you think so too?

  • Ruff Puppies Collars

    So I think this change just punishes those of us that specialize in something. I for example I sell only dog collars, this automatically sets me up for repetition. If you go and look at the first page for dog collars these are clearly not people who hand-make items. I feel I am being punished for being a specialized craftsman, I am a small one man shop that makes truly hand-made collars one at a time from scratch. I thought Etsy was all about hand-made and craft culture, not imports. shame on you Etsy, changing the words doesn't change the products. Any company that has been experiencing large sales volumes on Etsy will not suffer from this they will just make the changes and stay on top… we need a better place for true craft people.

  • Bad Rick Soaps

    I just found your page. Started making a few changes and got three sales right away. Can’t wait to try new combinations. Thank you.

  • Asiya Bajwa

    One thing Etsy before had and was good was that whenever you listed new thing it got a fair chance on first page on categories. Now I see same things all the time. You upload something new it don't appear anywhere. Before you were able to see through categories what new things your competitors are bringing. Imagine how exciting it was for buyers to see new stuff each time they checked categories.

  • Anna Seay

    I started my Etsy shop in 2012, and then in 2015, I put it aside and focused on a different platform. I didn't come back to Etsy until mid-way through 2017. So that's almost 3 years with maybe 5 sales a year because I pretty much let the shop die. Now that I'm back to Etsy full force, I'm worried that 6 years in business with a lower number of sales (due to the break) is hurting how I rank. Is that the case? I sell jewelry, if that makes a difference…

  • Maria Stoyanova

    Thank you so much for your great and useful tips! I have a question. Before it was best to copy our listing title tags to our 13 tags below. How about now?

  • A&Z Channel

    Are you not creating anymore Etsy. Videos. I still don’t understand which set words are the best to use? Even if I use Etsy rank to help me

  • Creative Nomad Studio

    My shop is new and I don't have any reviews. How can I encourage each customer to give a review? Very helpful video! WildSpiritColoring

  • Frankie Baby Art

    Hi! I’m a Watercolor artist on Etsy. Would you mind taking a peak at my store and possibly giving me your feedback on my titles? I’m trying to go through and adjust based on your suggestions. I never realized the title was important. I always focused on the tags. That’s probably why my sales have slowed. My store name is FrankieBabyArt. Thank you!!

  • Cathy - Catshy Crafts

    My biggest problem is picking tags and titles. I've tried Marmalead but I couldn't wrap myself around how to use Marmalead effectively. I watched their videos but I just wasn't getting it. Any videos on how to use Marmalead?

  • Noelle Kostraba

    Hi Dave! "After" you have mirrored your title when the last 4 or 5 tags aren't filled yet, would you add the word necklace to a few adjectives? Say I am selling a bridal necklace that could also be worn for prom or evening. I would not use necklace more than once or twice in the title but in the tags would I say "crystal necklace, bridal necklace, prom necklace, silver necklace" or add other adjectives instead? Also, can you add 2 short descriptive words in one tag? Like "Formal Glam?

  • Elena Kyriakarakou

    Great video, Dave! Thank you. Do we repeat the title words in tags too or not? do we use all 140 characters in the title? are rank grades worth or not? because i am confused with them (talking about etsy rank grading system). also how long do we wait for changes to have results? I am an etsy newbie and i have a ton of questions. thank you in advance.

  • Jacqulyn Duff

    Hi Dave, can I ask a quick question. I know you mega busy. Should I create all my listings in this new method, as I am about to open a brand new shop. Oh, sorry an other one, do you have any tips on turning on all my new listings at once I have around 30 or 3-4 a day for a better push from Esty on frequent new listings. I hope I'm making sense. Thank you in advance.

  • Wendy Witt

    no more comments on thank you so much this is helps me a lot I knew they were changes but I wasn't sure exactly what they were and you mentioning me see the old titles the same way I've been trying to stick to the old way now I know I need to go in a revised all my titles thank you so very much

  • Anthony Turner

    Most advice for Etsy Shops is concentrated on sales of hand made products.
    Sellers of Vintage Items are hardly ever mentioned.
    Any specific comment on achieving success in the Vintage field of sales?

  • Carol Schiff

    As as artist, who sells original paintings, how to I overcome the conversion rate issue. I cannot have a listing that sells numerous times? I have been on Etsy for 10 years, and my sales have dropped by 80% since 2018. Please help! I have reworked titles, tags, descriptions, etc with no results.

  • Douglas Randall

    I am just getting started. I have been in the jewelry business for a long time. I am excited about the digital marketplace. Thank you for all your help..

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