Free SEO Tools: Our Top 11 Tools
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Free SEO Tools: Our Top 11 Tools

Hi, my name is Michael Rolfe, a Digital Marketing
Executive here at Koozai. Today I’m going to be talking to you about
some free SEO tools that you can use. If you have a business and you’re looking
to improve results or if it’s a new website and you want to get some
SEO traffic, these tools should help you out. I’ll go through the list. It’s a common list
of things that need to be addressed if you’re looking at a website from
an SEO perspective, and the first one is keyword research. Most people
start with the Google keyword tool, which is a great place to start. You
can put in a keyword, and it will come down with a list of alternative
related terms. Alternatively, you can put in the name of a URL of your site
or a competitor’s site and get another list of relevant terms. Some slightly newer features are the keyword
grouping and the searching by category that you might be interested in,
but do be aware that a lot of the number of search query result numbers are
not as accurate as you might think they are. I’ve seen some research that
says that this could be out by a factor of ten or more, especially with the
low volume search queries. Something else that you can use to tie into
this is Google Insights, which will show you graphs of the search queries
over time, but they don’t give you figures. So it’s just for finding relations
between the sets of keywords. Next, once you’ve got some keywords and you’ve
got them grouped, is to look at some competitive analysis. So, you can
look on Google and find what the chances are of you ranking compared to your
competitors, how many other competitors are trying to rank for that term,
and the strength of those competitors’ sites. So, go into Google, type in the term, have
a look at the search engine results pages. Are they large sites with hundreds
of thousands of pages that they may be difficult to compete against,
or are they small niche blogs and you think that you might be able
to outrank them? That’s always a good common sense place to start. Then, you
can put the term in quotes and have a look at the number of competing pages,
and it will give you an idea of the size of the market for the size that
are competing on that term. Then, you can type in “all in anchor:” and
then your search term, and you can find the amount of links that are linking
back for this term. So you can find out if these sites are really focusing
on link building campaigns to rank for these terms. If you type in “all in title” and then type
in the search term, then you can see the number of sites that look like
they might have some on-page SEO. They’ve optimised the title for that
term. They might again be serious competitors. A tool you can download for free is called
Traffic Travis. There’s a free and a paid version, so just stick with the
free version. It’s all you need, and that will give you a competitive analysis.
If you type in a key term, it will show you the search engine results
page in Google for your location, and then it will show you the number
of backlinks and the on-page optimisation for that site as well. So, check
that one out. Next up, once you’ve got this, is to buy a
domain. If you can, try and buy a domain with the key term that you’re trying
to target in the domain. It is a ranking factor, although it is less of
a ranking factor than it used to be. A tool you can use for that is called
Domain Samurai. Next up is creating the website itself. There
are lots of free CMS’s and website designers and so on. One that I personally
like is WordPress. It’s very popular and for a good reason. Whether
you’re new or quite advanced, there’s usually something in WordPress there
for everybody, including a lot of free themes so you can customise the look
and feel of the site as well as free plug-ins so you can change the way
the site works and the functionality that it can offer. One thing
I would recommend is always keep the plug-ins and WordPress itself as up-to-date
as possible because there may be some hackers who can take over your
site, put in bad links, and ruin your rankings. Next up is content. The biggest tip I can
give you about content tools is not to use them. The quickest way to get good
content is just to write it first hand, unique, get it done, and then
you don’t need to worry about it. If you are using scraping and rewriting tools,
then you often find that you need to learn how to use the programs, which
takes a long time, and then the results don’t come out the way that they
should do. And then, you have to go back and you have to fix them all, and
that’s arduous. And then, after it’s all done, Google and the other
search engines get smarter, and they don’t rank that content as highly as
they would if you just did original content to begin with. So, don’t
take shortcuts there. The quickest way is to write unique quality content. Next up are the graphics. For those of you
who have used Photoshop before and you know it’s a great tool, but you can’t
afford it, there’s a very similar version which is open source. It’s
called Gimp, G-I-M-P, and it’ available at If you don’t know what
all the buttons are because you’re used to Photoshop, just go onto YouTube
and type in a tutorial for what you’d like. So, banner making tutorial,
buttons, logos, and so on, and you will be able to see someone actually doing
it, and you can follow it step-by-step and you can get really professional
results in a small amount of time for free. Next up is on-page SEO. You can use some tools
to check the on-page SEO is reflective for the keyword that you’re trying
to optimise for. Traffic Travis does this as well as other tools, such
as There’s the URL there. Next up is ranking. I recommend CuteRank.
There we go. You can only look at one domain at a time, but I think the keywords
are unlimited and the results are accurate. Next up then is analytics. You really want
to have a look at the analytics from your site so you can benchmark your performance
and further optimise where people are spending the most time on
the site, which source is driving the most traffic to the site and so
on. Use Google Analytics. It’s very easy to install and it is free. Site speed. Check the site speed of your site
at Again, it’s free. It will give you tips on which
images you can compress, which ones you can load in a different order or
load from a different place in order to improve your site’s speed. Improving
your site’s speed with all other things being equal will rank you higher
in the search engines vis-à- vis other sites. Finally then, for backlinks, look at Majestic
SEO for a backlink report of your site or your competitors’ sites and see
where they’re getting backlinks from. However, there’s a paid version
with most of the great features from Majestic SEO. So, for a free
version, you can use their free version, or for a free alternative you can
use or Traffic Travis that we mentioned before, which will
show you backlinks, the number of .edu, the number of .gov links. And you
can then go to those sites, and if your competitors have links from these
sites, you can probably try and get a link there as well. So, it’s is a good
place to do some link building research. Also, if you have a look at my previous post
on how to find the hottest niches, then there’s a search string that
you can use, again, to find relevant places where you can post links back
to your site. If there’s anything else I can help you with or for further
information, please visit


  • longbendy81

    Good advice. Unique onsite content is increasing in importance – offsite backlinks are seemingly reducing in importance over time.

    Still vital… just not "as" vital as they were as recently as even 12 months ago, I suspect March 1st will reduce the importance of backlinks a little more.
    The pareto of "effort V reward" for SE's chasing the covenance of every sites linking profile seems to have reached a tipping point where they have decided "enough is enough – we need another metric here"

  • Rabbitdigital Design

    Great vid thanks and some smart new tips on SEO that I wasn't aware of! I'm a designer by trade so need all the advice I can get when it come s

  • Serba Lima

    i was using serpweb [dot] com to check and track my keyword position , it my best found so far and the result seems prety honest.

  • Spook SEO

    Even though this video was made almost two years ago, they are still important up to today. As long as you focus on authority, relevancy, and originality, you will be able to survive any update Google and other search engines will make.

  • Spook SEO

    While these are very useful tools, what matters most is how you use these tools in your advantage. It's still about the outcomes of your website. Whatever tools you use, make sure to focus on originality, authority, and relevance. With these three values, your website will surely be fully functional.

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