Here’s How to Build High Quality Backlinks as a Real Estate Investor
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Here’s How to Build High Quality Backlinks as a Real Estate Investor


Hey, you ever notice when
I’m doing these videos, I always start by rolling my shoulders. Hello everybody. That’s Daniel Barrett from AdWords Nerds
here and I wanted to make this quick video because I just got off a coaching
call with a student that was coming into our REI marketing mastery program and
we were talking about something that I think is really applicable to all real
estate investors that are doing online marketing specifically. If you’re doing search engine optimization
now search engine optimization. I think a lot of us know, you know you’re tweaking your website. You are creating content for your website, things like that, but a big part of that process
is going to be building links, building back links to your websites. This is getting a third party website
like let’s say Zillow or your friend’s blog to link back to your
website and generally in Google, right? A link is viewed as a
gesture of good faith, it’s viewed as a passing of authority, right? If a lot of websites link to your website, Google is generally going to
assume that your website is good. It’s high quality, it works well. All right. Now this has led a lot of people, real estate investors specifically to
go out and try to get as many links as possible. Because generally we all have the kind
of belief that the more the better, but this isn’t the case because you
can get links that actually hurts you. You can get links that are spammy links, you can get links that
are low quality links, but essentially do more to harm your
site’s reputation in Google’s eyes than they do to help. So we’re in this weird situation where
real estate investors know they need to get links. They know that getting links is a really
critical step to ranking their website aggressively and getting
more motivated seller leads. But if you go out and you
get the wrong kind of links, you might get hurt by that. If you don’t get any links, you’re not going to move forward. It’s just very difficult. So why is this so hard
for real estate investors? Well, real estate investors are
in a really weird market. There aren’t many people
sort of outsiders, uh, you know, tangential businesses or industries that
haven’t logical reason to link to real estate investors. If you’ve got a pizza restaurant, you can find people in your local area
that have a logical reason to link to you. A newspaper or a blog is talking about
local restaurants while local business directory, whatever it is for investors. Finding those, you know, those partnerships is a lot harder. Real estate agents don’t really want
to link to real estate investors and, and you know, realtors are the same way. Sites like Zillow and Trulia definitely
don’t want to link to real estate investors. They have every reason not to do that. So you’re in this weird situation of
where do you go out and get links and you know, it’s going to take time and there’s a
whole whole bunch of stuff that goes into this process cause into this thought, this um, this strategy that I, I can’t necessarily get into
on a video that’s this length. But I do have a rule of thumb
that I think it’s really, really valuable. And it’s this, the rule of thumb is if
a link is easy to get, you probably don’t want it. You definitely don’t need it, but you probably don’t want it. And the reason I say this is
because links that are easy to get, like for example, getting a blog posts listed on a blog
directory or getting your business listed in the yellow pages or whatever
they’re generally are going to have, they’re either going to be very, very common. Meaning you’re not going to get much of a, an edge on your competition because
everybody’s got the same links or they typically tend to be low quality or spammy
and actually hurt your site more than they help. So when I think about link building, I think about things that
are hard to reproduce. Forming relationships with media outlets
over time are riding high value content that you can post on an industry website, building local partnerships, uh, joining the changer for
Chamber of Commerce, even sponsoring a local baseball team. These are all things that spammers
and people that are not legitimate, won’t do or can’t do. They’re hard to get. And that’s why they’re valuable, right? It’s just like expensive metals, right? Rare Earth metals or whatever. They’re rare. They are. The more valuable they are. If something’s everywhere, it’s not worth anything. So when you’re thinking about going out
and getting links for your real estate investing website and increasing your
search engine rankings for finding motivated sellers, you want to think about
this rule of link building, which is, if it’s easy to get, you probably don’t want it. I hope that helps. And I’ll be talking to you again soon. Daniel Barrett from
AdWordsNerds.com signing off. Cheers.

10 Comments

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