How can I guest blog without it appearing as if I paid for links?
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How can I guest blog without it appearing as if I paid for links?

Today’s question comes from
Phoenix, Arizona. Ben asks, “How can I guest blog
without it looking like I pay for links?” OK, that’s
a fun question. So let’s talk about– for example, whenever we get a
spam report, and we dig into it in the manual webspam team,
usually, there’s a pretty clear distinction between an
occasional guest blog versus someone who is doing large-scale
pay-for-links kinds of stuff. So what are the different
criteria on that spectrum? So if you’re paying for links,
it’s more likely that it’s an off-topic or an irrelevant blog
post that doesn’t really match the subject of
the blog itself. It’s more likely you’ll see the
keyword-rich anchor text, that sort of thing, whereas a
guest blog, it’s more likely to be, hopefully, someone
that’s expert. There will usually be a
paragraph there that talks about who this person is,
why you invited them to be on your blog. Hopefully, the guest blogger
isn’t dropping keywords in their anchors nearly as much
as these other sorts of methods of generating links. So it is interesting, because in
all of these cases, you can see a spectrum of quality. You can have paid links
with buy cheap Viagra, all that stuff. You can have article marketing,
where somebody doesn’t even have a relationship
with the blog, and they just write an article
of 500 words, or whatever. And they embed their
keyword-rich anchor text in their bio, or something
like that. And then you’ve got
guest blogging, which can be low quality. And frankly, I think there’s
been a growth of low-quality guest blogging recently. Or it can be higher quality
stuff, where someone really is an expert, and you really
do want their opinion on something that’s especially
interesting or relevant to your blog’s audience. And so there is this spectrum. And we look at those kinds of
criteria when we try to distinguish whether something
is organic or not, whether something really deserves to be
considered high quality, or whether it’s more likely
to be spam. So one note of caution I would
advise is it feels like a lot of people– guest blogging seems like it’s
the fad of the month a little bit, because we do hear a lot of
people who are complaining about tons of people just
spraying and praying, sending out invitations. I’m going to guest blog on all
these different things. And sometimes they’re spinning
their guest blogs. They’re not even writing unique
content for each blog. And I don’t think that that’s
the best way to build links to your site. And so I wouldn’t recommend
that as a tactic. Guest blogging is probably the
sort of thing that you should be thinking about doing
in moderation. It shouldn’t be your
full-time job going around find people that– can I borrow your soapbox, and
climb up on it, and talk for a few little bits, and then
also embed some links back to my blog? If that’s all you’re doing, then
that’s probably not the best way to build reputation
to your website. But that’s a little bit
of the criteria. I was talking with someone right
before we taped this video, and usually it’s pretty
clear cut, the sorts of things that are paid links versus
guest blogs. Whereas if you’re doing a guest
blog and it gets pretty close to what looks like paid
links, then that might be the sort of thing where we decide
we don’t want to count those links, regardless. Hope that helps.


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