How I Use Morningfame’s Keyword Research Tool
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How I Use Morningfame’s Keyword Research Tool

Hey everybody. My name is Daniel from
Extreme Food Reviews and today I wanted to talk to you about Morningfame.
Morningfame is a fantastic program. It helps creators who have small channels
just like mine find relevancy on YouTube in areas and niches that may seem tough
to break into. Morningfame can help you stick your foot in the door and find
rank for a search and suggested in places that you didn’t think that you
could. What I’d to do is show you how I use Morningfame before I ever even
start filming. Let’s go to the computer. So first we want to log in to our
Morningfame account. Morningfame has a ton of amazing options but for today
we’re just going to focus on the keyword research tool. Up in the right-hand
corner click on the three horizontal bars and then hit the keyword research
tool. We’re going to click on tab number three, the Search tab and because we’re
eating a tarantula in our upcoming video let’s enter something into the search
that seems reasonable as a potential title for this tarantula adventure. Oh
wow. That was actually a decent start. The first thing we look for is a green
checkmark next to the ranking opportunity rating and there it is. That
tells us that people actually search for this term. It’s got a pretty high score
of 80 so we are already on the right path. Let’s look at the grading. Now a
quick way of understanding the grading system is that Morningfame looks at the
overall topic and gives us grades based on the statistics of other small
channels against our own channel so that we can see how we might stack up in
terms of potential for ranking. The idea is if they were able to do it maybe
we can. So right off the bat we get an A for relevance in this potential title. We
know that YouTube rewards relevancy so this is a fantastic start. The rule of
thumb here is that we would at least like to get an E grade on all of these
other metrics. So I see an E grade for subscriber count or how our subscriber
count stacks up against both the competition and Gateway video. We also
get a D in views which is awesome. We actually aren’t doing that bad in this
category. Likes & comments not so good. We got an F. That one hurts. But we
actually aren’t that far off from the Gateway video when we look closely they
have a score of 76 and we have 50. I know our likes and comments
have really been growing lately so we may actually have a shot at this one.
Back up at the top that green checkmark tells us that people actually search
this term. So let’s scroll down and find out more by using the Google Trends
quick link button that Morningfame provides for us right here. This feature
is really amazing because it instantly opens up a Google Trends window with our
targeted title preloaded into the search term window. The default Google Trends
setting will show us our search term worldwide, over the past 12 months, in all
categories, in YouTube search. Snd there we go.
Pretty decent historical data that this search term isn’t just trending recently.
It’s got some legs. Eight of them. Like a spider. But we want to know if this title
has been searched beyond just YouTube. Let’s check the historical web search
history for the same time period and boom. Another win. This is incredibly
important because being able to potentially rank in Google search
results as a YouTube video as well as YouTube search results can have a huge
impact on potential views. While we’re here, let’s check an alternative search
term and see how it ranks. We’re eating a zebra tarantula. So let’s put that in as
a search term. Maybe that’ll keep my mind off of the fact that I just said we’ll
be eating a zebra tarantula. The great thing about Google Trends is it allows
you to put in multiple search terms and compare their search history as separate
colored graphs. Well, that’s interesting. In web search
“zebra tarantula” is actually outperforming “eating a tarantula” as a
search term. Keep in mind that could include people just looking to learn
about this spider. Not necessarily looking to make it their dinner. So let’s
click back and see how it performs in YouTube’s search. Well, there you go. See?
We just learned that in YouTube it isn’t as highly searched as our first target
but it definitely has some longer term search history so let’s not forget that
fact. Let’s keep that in mind. Back in the Morningfame keyword research tool let’s
quickly check what the search term “zebra tarantula” might do for us. Alright, it’s
got a green check that we like. That means that it has got some historical
search which we knew from Google Trends but it’s a lower search volume
than our other target compared to an 80. Again, Google Trends confirmed this when
we looked at the graphs. But then again I’ve got better grades on the other
variables with one D and two E’s, no F. Not a lot better but I’ll keep that in
mind. When I look at these two I’m not convinced that this is the better option.
I’m gonna throw all my chips in on the search term “eating a tarantula” even
though I know I had one F for likes and comments. I may still have a good shot at
ranking for it and it has much better potential if I do. We have the option of
learning a whole lot more about other videos and how they ranked for this
search term but I’ve got a tarantula waiting. Let’s move on. So let’s use this
search term for the next step. Step number four. When we click here
Morningfame instantly gives us a layout for optimizing our upload. Just like YouTube
would in the editing phase. There’s a spot for title, there’s a spot for a
description, and there’s a spot for tags that give us a score and tips in order
to get all of these things optimized and working towards helping us rank. The
title is automatically inserted. So for now let’s move on to the description. We
want to get our title into the very beginning of our description as to
reinforce that metadata. So let’s think of how we can use the term “eating a
tarantula” in a descriptive sentence. Did you see our relevance score go up on the
left? That means we’re doing the right thing. Let’s fill out the description a
little more for the time being. We can tweak this later but for now we want to
get a full 20% out of 20% in the description optimization achievement bar.
It turns green when we’ve hit our target. Everything just helps broaden that
description from there on in which is always a good thing. So think of
interesting things that might help expand our description and engage the
viewer. Next, let’s move down to the keyword tags. We’re going to see that
some were automatically generated. Some of these are narrowly focused and some
are more broad. Morningfame gives us a wide spectrum to work from but today we
have a tough challenge. So I’m gonna stay fairly narrow in my focus. Each keyword
that has a search history comes with a green check next to it that tells us
that these terms are not only good tags but people actually use them as search
terms. Let’s narrow that focus by eliminating any tag that isn’t
historically searched. Morningfame has a button for that, too. Now let’s consider
some tags that might help YouTube understand what this video is about.
Clicking the tags tip tells us that we should try finding long tail search
terms that start with our whole target term and use those tags to help describe
our video. So we have “eating a tarantula”. We can click on suggested and see if
Morningfame can give us some more ideas as well. Let’s try “eating a tarantula
challenge”. This is where using your imagination is really helpful. How
about “eating a tarantula whole” or “eating a tarantula in a can”? It did come in a
can. We know that this is a zebra tarantula and we know that search term
has some crossover value as well. So let’s throw a few of those related tags
in there. As you can see, we’ve hit our optimized 40% out of 40% tag target goal.
So let’s go back to our title. As tough as a target as this one is, it wouldn’t
hurt if we added something to the end of our title to potentially extend our
short title a bit and open up some other potential relevancy if we don’t hit our
current target of “eating a tarantula”. At least we’ll be well-positioned to pivot
to the somewhat easier target of “zebra tarantula” if we have to reoptimize
later. So we add that into the title which will drop our optimization score
very slightly but if you click on the blue tip button next to our title, it
tells us that adding a few words at the end of our title to intrigue people to
click is actually a good idea. It even has a great link about how to craft the
perfect title with the help of our old pal
Brian G. Johnson. So now we double check everything to see that we’ve hit all of
our targets for optimized title, description, and tags. All before we’ve
ever started filming. Let’s click and save and all of this will be waiting for
us when we come back. The best part is when we do come back and our video is
completed and ready for uploading each area has an individual “Copy to Clipboard”
button that copies all of the information within that block
so we can quickly copy and paste it right into YouTube title, descriptions,
and tags. How easy was that? No more writing titles, descriptions, and tags
just hoping that they’ll help you rank. Morningfame gives you the ability to
really focus on strategic keyword research that can give your channel the
best chances of ranking for the very search terms you need to. So there you
have it. That’s exactly what I do before I even start filming. I want to know my
title, I want to know my description, and I want to know that my tags, all three
are optimized to give me the best chance of ranking for the search terms that I’m
targeting. Morningfame takes something that seems really difficult. It makes it
so simple to do. The reason knowing this information is important before is
because you don’t want to go into YouTube blindly shooting at targets
having no idea whether you can achieve ranking for them at all. You want to have
focus in what you do. You want to have focus on your titles, focus on your
description, and focus in your metadata. And that metadata includes things like
your raw video file that you upload or your thumbnail. A raw video file may have
nine seven six two three four eight dot mp4. I know that I’m going to be eating a
tarantula. So if I’m gonna upload a thumbnail I want the thumbnail to be
named “eating a tarantula” and I want the raw video file to be named “eating a
tarantula”. That way when all of my titles, descriptions, tags, video file, and
thumbnail are presented with their metadata fully optimized, they’re all
telling YouTube the same thing: This is what this is about. This is where this
belongs on YouTube. And that will help you rank in your niche. I really hope
this was helpful and I hope you use Morningfame to help you rank the way
I’ve gotten my channel to rank. Best of luck and I’ll keep an eye out for you.
Peace out.


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