How to Build Backlinks for a New Website? (Link Building Technique)
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How to Build Backlinks for a New Website? (Link Building Technique)

So, by far, one of the most common questions
I receive is how to build quality backlinks to a new website. And the key word there is new. So I get this from a lot of beginner bloggers
who are trying to just get off the ground, trying to gain some momentum. They’re trying to gain some traction within
the search results, and the search engines, they are discouraged because they’re not seeing
results quick enough. They want to build up the authority of their
website, so they always ask, “How can I build quality backlinks to help with search engine
rankings, help drive more organic traffic to my website, etc.” So in this video, I wanted to discuss a really
simple yet powerful tactic that really anyone and any blogger can get started with as soon
as today. So with that being said, let’s jump in and
let’s go over this in a bit more detail. So, first things first. Why is building backlinks important? So for starters, for SEO purposes, building
backlinks is crucial. Google looks to your backlink portfolio, it
looks to the quality of your backlinks that you’ve built to your website as a ranking
signal. If other webmasters are linking out to your
website, that shows Google that your content is helpful, that your website is important. If they see other webmasters, other people,
other bloggers, linking out to your website, it helps with your search engine rankings
going forward. So it helps with your keyword rankings within
Google, it can help therefore, in return, drive more organic traffic to your website. It helps build the overall authority of your
website as well. So from an SEO standpoint, building backlinks
is super beneficial and super important. Another reason why building backlinks is important
is just for overall brand awareness. If your website link or your blog link is
out there on other external websites for the world to see, for people to see, it helps
give you more exposure to your website, to your brand, to you. If you’re marketing yourself on your website
overall, having your link placed throughout the web on other websites and hopefully authoritative
websites, you’re helping by build your brand’s awareness. So building quality backlinks really helps
you improve and build more brand’s awareness for your website. And last but certainly not least on why building
backlinks is important, is increased referral traffic. So if you have your links placed on external
websites like we just discussed, you’re going to… eventually if you build enough quality
backlinks, you’re eventually going to get some referral traffic from this. So people clicking on your link on these external
websites, coming back to your own blog or your own websites. So this is kind of the icing on the cake. I would say the main goal and the main benefit
with building quality backlinks is for SEO purposes, but it’s a great way to get some
referral traffic to your website as well and increase your overall referral traffic from
people clicking on these backlinks on other websites. So now let’s get into, in my opinion, the
best strategy to build quality backlinks for a brand new website or a newer website. And that strategy is guest posting. So guest posting is something that anyone
really can do. Once you understand the process, once you
get your feet wet with it, it’s something you can rinse and repeat and get some really
good quality content out there on other websites and other blogs. So, guest posting essentially is writing a
blog post just like you would for your own website, but you’re pitching these blog posts
to external websites within your general niche. So say you run a dog training blog for example,
you may want to identify other bloggers, other websites within the pets niche or the dog
niche. Reach out to these types of websites and see
if they are accepting guest post opportunities. There’s different way to identify these opportunities,
which we’ll go into in a second, and a lot of these times, these websites actually look
for guest post content. A lot of them like to get this content. It’s a win win situation because you get to
publish your article on another website and build the quality back, and for the external
website or the blogs that you’ll be pitching, they get fresh, unique, and quality content,
which we all know that Google loves. So it’s a win win situation. Generally there’s not too much resistance
when you go to pitch some of these guest post opportunities, so in my opinion, this is the
easiest and one of the best ways for newer websites to start gaining some traction in
terms of building quality backlinks to their website. So with that being said, let’s actually go
into how to find these guests posts opportunities, how to research them, how to go about reaching
out to them, because I think this is going to be super helpful and it’s pretty easy once
you get the hang of it. Just a few steps that you can do and get started
with as soon as this week. I think it’ll be easier to drive home the
example if I do a screen share on this, so let’s jump into the computer screen real quick
and I’ll show you exactly a method that you can use starting today or this week, to find
quality and qualified guest post opportunities. All right, so let’s jump right into it here
on how to find quality guest post opportunities. So I’m going to be referencing a blog post
that I wrote. I’ll leave the link in the description for
your reference. Feel free to visit the link because it goes
over exactly what I’m going over in this video and what I’ve already gone over, and also
what I’m about to go over in terms of finding quality guest post opportunities, reaching
out to them, et cetera. So feel free to visit that link if you feel
like you’re getting stuck. It’s got everything written out in detail
and I think it will be super helpful if you need additional assistance or additional help
on this method. So with that being said, let’s go into exactly
how to find quality guest post opportunities yourself. There’s tons of ways. Let me just say there’s tons of ways to find
guest post opportunities, but we’ll focus on just two really simple methods that you
can get started with right away. So, the first one is just to research relevant
blogs. You want to just in general guys when it comes
to guest posts and get used to using Google search, certain Google search queries that
you can use to help you identify these opportunities, the first method is just to research relevant
blogs within your niche. For example, if you’re in the technology niche,
you might just want to do a simple Google search for technology blogs. I know it sounds so simple, but… or top
tech blogs, or technology blogs, accepting guests posts. Sometimes these simple Google searches, you
can find really good and authoritative type of blogs to guest post on. Not all of these will be accepting guest posts,
but it’s okay. You can add them to a list, which we’ll go
over in a second, and reach out to these types of websites. So, the first method I would just get used
to just researching blogs within your niche. Doing very simple Google searches with like
technology blogs or top tech blogs, if you’re in a different niche, mix it up a little bit,
but just start by doing simple Google searches for technology blogs. For example, like I’ll just… we’re a Google
search technology blogs right here, and the first result here are the top…. here are
our 20 of the top tech blogs you should be following in 2019. Go through some of these lists, top 100 technology
blogs, websites and newsletters to follow in 2019. Go through some of these lists and see if
there’s any websites that you would be interested in guest posting on. Sometimes with building links, it’s you want
these to be as quality as possible, but you might have to go through a number of websites
before you get a few opportunities secure. So, this is just a starting point. A really easy way to just research certain
blogs and see if they are accepting guest posts. So, a little bit of a more specific way to
find opportunities that are looking for guest posts and content to be published on their
website, is to use specific queries within in Google. So we’re going to be drilling down even further
now. You should try to use these strategic search
queries in Google. I’ll also leave these in the description of
the video so you can reference it again, just follow the link and you can get right to this
blog post here to use these. So, a lot of times, guest post opportunities
will have pages such as a write for us page. It’s a specific page, specifically put on
a website that is looking to attract content contributors and people looking to publish
guest posts on other websites. This is a really great way to find specific
sites within your niche that are looking for guest posts. So, I’ve left a few different search queries
that you can use here. A lot of them, they end with a keyword. So for example, let’s just… we’ll do a couple
of these right here now for you live. So, leave the quotes for this. It’s part of the search function, the search
query. So write for us, let’s just say you’re in
the, like I said prior in the video, the dog training niche. Maybe you’d want to put in a keyword such
as pets here and we’ll just hit enter and we’ll see what comes up. So all of these pages here, you can see write
for us, write for us, write for us, iHome Pets, write for us. You can see that a lot of these websites using
this search function immediately you get these really quality sites that are… well, actually
have this… you have to scrub through these lists and make sure they’re quality. So I should say you get immediately though,
a good amount of search results, a good amount of results that you can start looking through
to see if these are types of websites that you would want to guest post on. So, for example… and this the keyword, you
can switch this up as much as you want. You can put in dogs, you can put in animals,
you can put in pet care, whatever it is, whatever niche you’re operating in. So, for example, we’ll just look at a couple
of these or one or two of these. So, you can see that this is a
specific page. Become a contributor. They’re looking for guest posts for people
to write guest posts. They’re looking for content contributors. This is the perfect page. This is exactly what you want. So, they do have guidelines. Most guest post opportunities will have some
guidelines that you have to follow just like a word count, just stating that’s got to be
100% unique content everything that you should do anyways. What you want to do next, let me just get
back to my blog post here to make sure I am referencing the right steps. And so, use all of these different search
queries. f you feel like you get stuck on one, these
are all really good and should all be tested out. It’s going to be different for every person
and every blog, but this is a great way to find quality opportunities like this, for
example. So, the next thing you want to do… actually
before I go on to, I do have utilized guest posting tools. There’s different tools that you can utilize
as well that are out there. Most are paid tools that can help you find
guest post opportunities as well. I’ve left a couple of links to these websites. There are tons of them out there, but I would
get into the habit of actually doing this research on your own. It’s a great learning experience and it’s
a great method and it’s just great for your overall blog and your website. To learn how to identify guest post opportunities
on your own. So now that we found a website here that we
would like to guest post on, the next thing you want to do is you want to check the domain
authority of this website. So what I’m going to go over here and do an
in Google is just type in domain authority checker, and basically, we’re just looking
how authoritative this website is, if it’s worth guest posting on. I recommend using this free tool here, There’s paid ways to check the domain authority
of a website. Paid tools, you can use such as Moz and Ahrefs,
but if you’re just getting started, this tool here is perfect and it’s a free tool. So really all you would need to do is just
take the URL here that you found from your guest post opportunity and add it to the domain
authority checker. Basically, the higher the domain authority,
the more benefit you’re going to get out of your guest post, but especially if you’re
new website just starting out, don’t get too hung up on domain authority. I would say if you’re a newer website, try
to target anything that’s got a domain authority of 15 or higher. 15 or 20 or higher, I would say is a good
gauge to go by. So you could see the domain authority here
is 32, so this is a great opportunity if you were in this niche. So what I would do next is just start organizing
your guest post list. I would do this in a batch, like I would do
a bunch of these, try to find like 20 to 25 to 30 opportunities at once, even 15 if you
don’t want to do that many, but what I would do is I would open either an Excel document,
a Notepad file, or just a Google sheet and I would start organizing your list by URL
domain authority. Let’s see what else I have here. You can put opportunity. We know these are guest post opportunities,
so we can leave that out for now, and then just the contact. The email addresses of the contact form submission. This way, you know when you’re doing the outreach
process exactly who and how to contact them. And maybe just some, I like to put a status
column. So just to keep… this keeps everything organized. We’re just going to sort this. Sometimes I like to make the status column
another color just so we know where we’re at and whatnot in terms of the process, the
overall process. So, here I would add the URL we already saw
and check the domain authority, which was a 32. So there we go, 32, and then now let’s look
for their contact information. See if they leave us an email address, which
they do. Boom. So it’s as simple as that. And then, once you reach out you would say,
reached out. This is just for your own reference if you’d
like, reached out 8/11. So, this is a really great way to start stacking
up guest post opportunities. You can really just start filing and looking
for… you could do this, like I said in batches on PetInsider. Again, this looks like another really great
opportunity to be featured on PetInsider. Do you have something to share with pet lovers? So you would again just come back here once
you get the URL, check the authority, and this is a domain authority of 30, so these
are two really good opportunities so far. So I would add this one too, and that’s really
the process in terms of identifying opportunities. Again, there’s many different ways. I just want to get you started on a simple
way to get you going and get you started here. So this one looks like probably a contact
form submission. So I would just write that here. This is just so you know once you come back
to do the outreach process, even though we haven’t reached out, I’m just putting the
status here. Once you come back to your list, you’ll know
now contact form submission that you have to go to the URL here. You can even say see URL to give you the right
notes. Again, everything is in this blog post guys,
so if you get stuck, if you think I’m going too fast, just come to the blog post or pause
this video and rewind it. That’s really it in terms of starting to generate
your guest post list. Again, I would try to do anywhere from 15
to 20 to 30, whatever you’re comfortable with to start. Not all of these are necessarily going to
be free. Some guest posts are free, some are paid,
so you’ll have to figure that out once you do the outreach process but you can’t find
a lot of free opportunities as well with guest posting. So there’s a mixture of both. If the domain authority is high enough and
it’s really authoritative and you think it’s going to provide a lot of benefit to your
SEO and your overall website, say it’s a domain authority of 60 or higher or 50 or higher,
I would think about paying for it because some of these are definitely worth it to get
your content out on other websites. You want to make sure this is quality content
you’re producing as well guys. Everything that you put out there, whether
it’s your own blog or guest posting on other websites, you want to make sure the content
is as quality as you can. So we went over how to identify and find quality
guest post opportunities very quickly. I could spend a very long time on this video,
but I just want to get you started here and this is, again, for newer websites. You just want to get up and running. So we went over how to find quality guest
post opportunities, we went over how to spot check the domain authority. Again, all the links are here if you need
them. We went over how to organize your guest post
list. Now let’s just quickly talk about crafting
a guest post email outreach template. So, you should come up with a template that
pitches… this is some of the highest converting type of templates that I use. You want to come up with a template where
you pitch three to four blog topics right in the initial email. This sometimes eliminates extra emails back
and forth in terms of trying to figure out which article you’re going to write, so I
would come up with three to four blog topics that you could pitch right away. So, here’s an example of an outreach email
for guest posting that you can actually use. Just modify it to your liking, to how it make
sense for you. So basically you just want to say who you
are, the website that you write for, maybe look through their website and pick out a
particular article that you really liked. Sometimes that helps the guest post opportunity
know that you’ve actually gone through and read their website and read about what their
site is about, and then you would just pitch the articles and say, “Would you consider
any of these topics for your blog?” And you give them the article title and you
would just give a brief description, two to three sentences. So, this is a really high quality type of
outreach template that you can use. You’re basically saying who you are and you’d
say, would you consider any of these articles for your blog? And you just give them a couple of options,
and hopefully they come back to you and let you know. You’re not going to get a yes from every single
guest post that you reach out to. So just know that this is somewhat of a numbers
game too. You want to reach out to enough, so you give
yourself a chance to actually get some articles published out there, but if you do enough
of this, you will start getting some yeses and you will start getting some guest posts
published on other websites, which is great. So use this template, I would say, again,
batch this out where you’re going to build a list of, let’s just say 15 guest post opportunities,
say these are all different websites, do a round of outreach for all of these in one
batch and then check in in maybe three to four days or something like that and see if
you’ve gotten any responses. So you want to do the outreach? You can use this template and your article
pitches for while. Just sure every guest post that you publish,
guys, this is important, is 100% unique content. If you write an article on a website and it’s…
say you’re pitching the same articles for a month or so. If you write two articles on the same topic,
you just want to make sure it’s 100% unique content. You don’t want to be publishing duplicate
content out there. You can use the same pitches for a little
while, but you want to make sure it’s unique content, if that makes sense. I would also recommend that you refresh your
guest post pitches every once in a while as well. So maybe once a month or however you think
you want to be publishing fresh content out there. So you want to refresh these every so often
as well, just to keep things unique, keep things fresh and keep things updated for your
guest posting efforts. So, last but not least is… and, let me back
up one second. You can either use a simple Gmail account
for your outreach efforts, or if you have a website, you might benefit more from using
your URL email. If you have like an [email protected]
for example, or using an email specific to your domain name might give you a bit better
results, but Gmail is fine if you don’t have that. That’s something you can start with. So just to sum up writing your guest post
then as I discussed a little earlier, is some of these websites will have some guidelines
that you want to follow. So just make sure you come through here before
you get started, and go by the guidelines on the website. You want to make sure you’re abiding to these
to avoid as many headaches as possible. If you pretty much tick off the boxes as you’re
writing these, this should go pretty smoothly for you. So just make sure that you are following the
guidelines, and most importantly, make sure you’re getting a do follow backlink within
your article for the best results. This is a link that Google will follow and
credit you for, so you want to make sure you’re building do follow backlinks in your guest
post opportunities. No follow backlinks are important in a backlink
portfolio as well, but in terms of guest posting, try to make sure if you’re doing this, you’re
for the most part, getting do follow backlinks. So sometimes you’ll be able to add a link
within an author bio for your guest post opportunities. You’ll get a little bio that you can write
up about yourself, maybe a headshot that you can use a picture of yourself and a little
bio of yourself and you can add your link there, or sometimes you can add your link
directly into the content itself. Either way, the links are both still just
as powerful, whether they’re on the author bio or the actual content of your guest posts. Just make sure that you get a do follow backlink
with this. So that pretty much sums it up. I’m trying to just think if there’s anything
else to go over in terms of this example ,and I don’t think there is. So, that really sums it up. I did that pretty quick. It’s really overall. It’s a process that you can rinse and repeat. You’ll get used to it and you’ll get better
at it the more you do it. So, if I want to look quick in this video,
if any of this seems confusing, please go back and reference my article here. I think it’ll be really helpful to you. Keep getting used to publishing and writing
guest posts, keep pushing the link building work for your website in general, especially
if you’re a newer website, because over time, this could really help with your search engine
rankings and your organic traffic. So, with that being said, guys, I know that
was a longer video than normal. I hope this was helpful, and if you have any
questions whatsoever, please let me know. I’m happy to help. And until next time, I’ll see you on the next
video. Thanks so much.


  • Evan Hoeflich

    What strategies are you currently using to build quality backlinks?

    Timing of steps below:

    – Why Is Building Backlinks Important? (1:04)
    – How to Build Backlinks for a New Website (3:21)
    – How To Find Quality Guest Post Opportunities? (6:16)
    – Spot Checking the Domain Authority (DA) (12:16)
    – Organizing Your List of Guest Post Opportunities (13:30)
    – Crafting an Email Outreach Template (18:18)
    – Writing Your Guest Post Articles (22:14)

  • The Empowered Healers Academy

    Evan!!! This video is BEYOND helpful. Way more than I thought it would be to be honest!

    Thank you. My web designer casually mentioned using backlinks on our new website recently, but she didn't explain it and I really didn't understand what the heck she was talking about haha.

    Your 3 reasons backlinks are important makes a lot of sense. Super digestible. Thank you!

    And you even share HOW to find guest post opportunities!!! This is a video I'll be saving.

    Thank you!

  • Yes To Tech

    I totally needed this! Even though my website has been around for around 2 years, it's always great to learn how to get more backlinks!

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