How to Build Unique Backlinks With Resource Page Link Building
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How to Build Unique Backlinks With Resource Page Link Building


Getting backlinks on resource pages is one
of the more “beginner level” link building strategies. But just because it’s easier, it doesn’t mean
that it’s not effective. Now the question is, how many “resource pages”
are really out there? And if there are as many as I’m subtly implying,
how can you scale this technique to really make an impact on your link profile? You’re about to learn a simple system to find
these link opportunities by the masses. Stay tuned. [music] What’s up SEOs? Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research your competitors and dominate your niche. Now, today is all about resource page link building. And from the people that I’ve spoken to, you
either love it or you hate it. Well today, my goal is to make all of you
believers in this low-hanging link building strategy. And more importantly, I want you
to be able to start building high quality backlinks right away. Let’s get started. So first, what is resource page link building
and why is it so effective? A typical resource page usually lists a bunch
of links to helpful resources on a particular topic. And the reason why it’s effective is because
unlike a lot of other link building strategies, the intention behind these pages is literally
to link to other resources. So by reaching out to these pages with solid
recommendations, you’re contributing to the purpose of that page. Whereas, if you’re trying to get an editorial
link from a blog post, you need to do a little more convincing since their goal is to deliver
their own information rather than link to external resources. Now, this link building technique is only
a 2-step process. First, you need to find resource type pages. And second, you need to send an email to the
person in charge of that page with one or more recommendations from your site. And for the purpose of this video, we’ll be
focusing on the prospecting part. But I won’t leave you high and dry, we have
a full video on email outreach that’ll help you make your email campaigns more effective. Alright, so there are a few ways to find link
prospects. The first is the most common, and that’s to
use search operators within Google. So I might type “inurl:links.html intitle:fitness”. And you’ll see that the majority of the results
seem promising. You can also try other search queries like
these: Now, the great thing about these queries is
that you can change any of the words in the highlighted colors to get completely new results. For example, change the links.html to links.php,
or resources.html, or whatever footprints you can think of. After you’ve done enough variations of your
query, you can expand your prospects by changing the topic. So instead of “fitness,” we might use something
like “workout,” or “weight training,” or “dieting,” or whatever it may be. And I’m sure you can imagine how large our
list of prospects can get, right? Next, we need to scrape the URLs from these
results pages and put them in a spreadsheet. And if you haven’t already done so, you should
change the maximum number of results per page by going to Settings, Search settings, and
then drag the top bar to the end. Now, to scrape these results, there are a couple
tools you can use. The first is Scraper for Chrome. After you’ve installed the plugin, just right
click anywhere in the browser and click on “Scrape similar.” Next, paste this string of XPath code here,
and click “Scrape.” And I’ll leave that in the description below
so you can copy and paste it. Finally, we’ll copy it to our clipboard and
paste it into a spreadsheet. Now, if you’re an Ahrefs user, you can just use
the SEO toolbar and click on this button up here to export the results pages that you’re
on. Now, rinse and repeat this method until you
have a list of prospects that you’re satisfied with. Alright, so you should have a ton of link
prospects by now. Don’t worry if you haven’t vetted these
pages, because we’re going to do that right now and actually filter out a whole bunch
of pages without ever having to visit them. And the tool we’re going to use to do that
is Screaming Frog Spider. If you haven’t already exported your list
of link prospects, do that first, and then open up Screaming Frog. And you’ll want to make sure that you’re using
List mode. One quick side note for those of you who have a paid license with Screaming Frog and Ahrefs. You can connect Ahrefs API by going to Configuration,
hover over API access, and add your API credentials when prompted. This will add various SEO metrics from Ahrefs
to your crawl data, which will be super helpful later. And if you don’t, you can use the Batch Analysis
tool and connect the data with the VLOOKUP formula. Alright, so just upload your file here, confirm
your list of links, and ScreamingFrog will start crawling those pages. Once your crawl is complete, export the results. Now, let’s open up our spreadsheet and we’re
going to get into vetting these pages. As you can see, there’s a ton of data in here,
and we don’t need all of it for the purpose of resource page link building. So I’ve actually cleaned up this list to just
Address, Status Code, Indexability, Title, Word Count, Unique External Links, and
I’ve left some Ahrefs metrics in here too. Now, we need to filter through this data,
so I’ll create filters for each column. The first filter that I’ll set is for pages
that have a 200 response code. And we’re doing this so we don’t include
redirected or broken pages in our resource page outreach. Next, I’ll set the Indexability column to
only pages that are indexable. And this is to weed out pages that have been
canonicalized to another URL. Next, I’ll set the “Unique External Outlinks”
filter to those that link to at least 3 unique pages. And you could get more loose or strict with
these. That’s up to you. But it’s important that you set this because
if they have zero external outlinks, then it means that their resource page is only
linking to other internal pages. So your chance of getting a link there is
slim to none. Finally, I’m going to set a filter on the
Address column to exclude URLs that contain the word “Blogspot” since I won’t be interested
in contacting those pages. And I know they do show up frequently for
resource page search queries. And you could add additional footprints, but
let’s leave it at this for now. You can also set filters using Ahrefs SEO
metrics. For example, if you only want to focus your
attention on websites that have a certain Domain Rating, you can set a filter here to
pages with a Domain Rating of, let’s say, 30 or higher. After you’re done setting all of your filters,
go to openallurls.com. And in the text area, you can paste up to
250 URLs at a time. Just be aware that Screaming Frog uses your
computer’s resources, and opening a ton of URLs at once can get very resource heavy. From here, you would need to manually vet
whether or not these sites would be a good place to get a link. And as you go through the list, you can just
replace the URL with an “x” if you’re not interested in contacting them. After you’re done, just set another condition
where the URL cannot equal “x.” And you should now have a solid list of pages. But why stop here when we can actually export
the external links on these resource pages. And the reason it makes sense to do that is
simple: pages with a link from one resource page will likely have links from others too. So we can reverse engineer those domains and pages and find other relevant link prospects. So let’s go back to Screaming Frog and run
a new crawl with the filtered resource pages that we’ll be contacting. This time, I’ll click on Upload, and choose
to paste my list of clean URLs and run the crawl. After it’s done crawling, click on the Bulk
Export option, and choose “External Links.” Next, you’ll want to open up the file, copy
all rows from the Destination column, and paste them into a tool like this, which will
convert the URLs to domains and remove duplicates. Just make sure to set this checkbox to remove
duplicates and then run the filter. After it’s done, copy and paste all of the
domains into a sheet because we’re going to run a batch analysis on these domains. So I’ll head on over to Ahrefs Batch Analysis
tool and I’ll just paste in a good chunk of domains that were found on our prospects’
pages. Then I’m going to change the target mode to
“domain” and I can now get the SEO metrics for all of these domains at once. Now, when I’m looking through this list, I’m
looking for relevant websites that have a lot of unique referring domains. So I’ll sort this table by Dofollow referring
domains in descending order. And right away, you can tell that some of
the domains are irrelevant like Facebook and Twitter. But generally speaking, you can look at a
domain name, and get a good idea of the type of content they would produce. So this one from acefitness.com seems promising.
So I’ll click on the caret beside the domain and click on Backlinks, which will open up
their backlink profile in Site Explorer. Next, I’ll search for one of our footprints
like links.html using the Include filter. And just like that, you have a lot more resource
pages that you can start pitching for links. Also, you won’t need to run another crawl with Screaming Frog on these pages, since the EXT column shows you the number of external outlinks
on that page. So you can quickly identify whether you have
a good chance of gaining a link or not. From here, all you need to do is reach out
to these sites, pitch your resources, and hope to get a bunch of new quality links back to
your site. So as you can see, there is no shortage of resource
pages where you can get backlinks. You just have to follow the rabbit hole, and
you can literally find and qualify thousands of link prospects in under an hour. Now if you enjoyed this video, make sure to like, share and subscribe. And if you have any questions, then leave
a comment and I’d be happy to jump in. So keep grinding away and I’ll see you in
the next SEO tutorial.

32 Comments

  • Ahrefs

    Have any additional tips for resource page link building? I'd love to hear about it. We also have a lot more videos on systematizing link building coming up, so be sure to subscribe / follow to get notified when they're up. https://www.youtube.com/AhrefsCom?sub_confirmation=1

  • Brendan Hufford

    I'd be really keen to learn more about how to use this tactic outside the marketing niche. So many people who talk about doing outreach and show the effectiveness of this tactic uses it within the marketing niche. "All you have to do is reach out, pitch your resources, and hope to get a bunch of new quality links back to your site." What I've found at the agency level (obviously just a bad case study of n=1 and very anecdotal), is that even with really good outreach (highly informed by your two excellent posts on it), we're seeing a 3-5% ROI. What we're finding is that this tactic is dead unless you're well using go the spammy automation route for pitching.

  • Joseph Robison

    This is so unbelievably epic. 10x better than what's out there! Chains together a bunch of different scattered methods I had into on vid, with some awesome new tactics too.

  • Dimitar Margaritov

    I was just today wondering whether these are still viable or not. Thanks for the video. Will definitely use what I learned to build some of my first resource page links. PS: congrats on the bigger desk lol

  • MO Nour

    Man, The SEO dose I get regularly, I'm learning a lot from you guys and I still don't have Ahrefs in my arsenal, but I'm gonna get it one day … IT's gonna be my ultimate weapon 😎 … Thanks, guys as always.

  • Yellow Door

    So informative, thanks. You mentioned a tool within the clip when you recommended reverse engineering the Urls. The logo shown on the screen was an A symbol but you didn't mention the tool you were using. Can you enlighten me?

  • Rikki C

    Great Video..

    Can I ask when you export in Screaming frog using the ahrefs link clipper my excel opens it but I don't seem to see the field at 5:32 I see others such as Ahrefs RefDomains – Exact
    , Ahrefs URL Rating – Exact
    but there doesn't seem to be an Ahrefs Domain Rating column is this something I should activate somewhere??

  • Aaron Anderson

    Wow Sam, awesome video. I didn't know about the ability to export the external links from a list of resource pages like that in Screaming Frog. I like resource link building, but I find that broken link building has a higher conversion rate and many resource pages end up having broken links on them.

    So, now I want to go take your idea, export those external links, and then crawl that list and sort for the broken links. Then plug those into ahrefs to find which of those broken links has the most referring domains 🙂 Excited to go try this now, thanks for the great tips!

  • sulav sapkota

    Wow, we need videos like these. Majority of SEO videos and contents are so repetitive. Everybody is talking about things but nobody is showing how it's done. But yours was different. Subscribed.

  • Deepak Kumar

    Hello Sam,
    Thanks for the great video, Just want to know what was the website which converts URL into the domain and removes duplicate pages

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