How to Build Unique Links to Skyrocket SEO Rankings (2018) | Backlink Strategies to Rank on Google
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How to Build Unique Links to Skyrocket SEO Rankings (2018) | Backlink Strategies to Rank on Google

do you know what the number one factor when it comes to search engine rankings is its links Moz did a study they interviewed SEO experts and you know what they said what the number one factor that impacts your google rankings is links but links are really hard to build so how are you gonna build them hey everyone i’m neil patel and today i’m gonna share with you how i built over 23,000 unique links to neil patel calm and what’s really impressive about this is neil patel calm is purely marketing related if I can convince other marketers to link to me you can build links using the same exact tactics so let’s break down how I built over 23,000 backlinks so here’s one simple thing that I did that works now and it worked five six years ago you go to buzzsumo you then type in a keyword related to your industry it’ll show you all the popular articles based on social shares go take the articles that are really in-depth and list based and they break down things step by step and then I want you to go create an infographic with that same information you can spice it up add your own data to it but hey the content is all right there in front of you now when you create this infographic you need a cite the source that you got all your information from this specific website but it’ll go viral why because most people rather look at an image then read thousands and thousands of words of text you can use info Graham or canva to help build your infographic or you can use dribble DRI BBB le com to go find a designer who can help create your infographic for you if you’re gonna pay a designer doesn’t cost more than five hundred bucks now that you create an infographic what you need to know is this infographic has to be super visual if it’s data rich that’s great but if it has a ton of colors and it’s hard to look at that’s bad if your steps don’t flow in a smooth pattern that’s bad for example I have an infographic that talks about the psychology behind colors and it’ll discuss different things like the meaning of colors or what men or women perceive different colors to be what colors convert better than others right but the flows from each point go together right the data has to all blend in together and if it doesn’t blend in together people are gonna look at your infographic and be like whoa kneel or whoa John or Jill or whatever your name is this is super choppy I don’t know how to follow along and implement this information so it has to float I can’t emphasize that enough now once your infographic is up and running I want you to put embed code at the bottom of your infographic you want to put it in bed code so other people can take that infographic and put it on their website if they put it on their website what does it do it links back to yours and if you don’t know how to create embed code what you want to do is use a plugin on WordPress called WP and bed code generator and that’ll just create them bed code for user then that way people can just copy and paste and slap your infographic on their website now that you got that infographic up on your website and people are able to embed it so they’ll create backlinks you need to get traffic to your site because if you don’t get traffic no one’s gonna embed it so I want you to go back to buzzsumo and find that article that had all those shares click on view shares and that will break down every single person that shared that article on twitter you want to email them hey John I notice you shared this article on Twitter called 101 ways to boost your traffic by author Neil Patel I have a similar infographic that actually breaks down those points in a visual fashion Cheers David right usually I what i said cheers Neil but I actually said my name was Neil or I put Neil within the message you get the point nonetheless all right so now that you’re sending out these emails you’re gonna get a lot of responsive people being like yes I want to see it not only will they share it but a lot of them will embed it now the next thing you want to do is go to a trucks a href put in that competitor article and see every single person who links to them and email them it’s that simple a lot of times they’ll respond back with yeah it’s already linked to the article that means they liked it why wouldn’t they bed the infographic it really is that simple and then once you have the audience you want to create more amazing content and I love using the skyscraper technique which Brian Dean invented so what that is is you go to let’s say buzzsumo again you type in keywords and you’re looking for articles like ten ways to double your search engine traffic and you want to write more thorough articles like a hundred and one ways to double your search engine traffic and again you want to use the same thing you click on the view shares if you head up each of those people using an email you get them to share your articles and then BOOM you’ll get more traffic more backlinks and I’ll keep rolling in and a create this snowball effect you also want to do the same thing with hrs you go type in your competitor URL and you’ll see all the people who link to them and which articles get the most links right better versions of those articles and then email them again with the same email template and asking them to link to you by doing those things you’ll get a ton of links now as you get this traffic coming to your website you need to do one last thing you want to use the tool called hello bar hello bar makes it really simple to collect emails just like how I collect emails on Neil Patel comm with my exit pop-up now when you’re collecting all these emails what ends up happening is when you publish a new blog post you can email all these people letting them know about your latest blog post they’ll come back to your website they’re more likely to share it they’re more likely to read it and they’re more likely to link back to you your email subscribers are your most loyal readers so make sure no matter what you’re collecting emails and you can do this using hellobar so if you have questions on how you can get more backlinks similar to me just leave a comment below and I’ll be there to help you out I’m trying to build a community of like-minded entrepreneurs and marketers so please subscribe like the page subscribe to my channel leave comments let people know about this video because I want to continually help more people like you thank you for watching


  • WhatGear

    Hey Neil! Great video I'm going to try this method.

    I currently run a tech YouTube channel. I'm very much an underdog here in the UK. My videos are bit hit & miss, I think it's because of the algorithm. Do you have any advice on gaining YouTube traffic? Will off site SEO or a PBN help?

  • Ousmane Sow

    Hi Neil how does changing your IP address can impact your rankings. Like wanting to rank in foreign countries.

  • advance2digital

    Hey Neil, Thanx a lot for the video. It is really very nice. I just started with Digital Marketing and want to be as big as Neil Patel. I will certainly watch all your videos and implement all those on my website. Thanx !!


    Fantastic information Neil … I have a friend that is working on a cruise ship…. It's called the Carnival Horizon it's brand new… He now has a YouTube channel it's ILIKECRUISESHIPS. This guy creates videos of the whole ship by himself while working on the ship. I would like to help him grow his YouTube channel what would you recommend me do to help him….? John Chow told me you helped him get back onto Google…. After he got SLAPPED BY Google…😀

  • Next Level Advertising Solutions

    Can you give more information about the different ways of getting backlinks, for example business directories, articles, blogs are the foundations…but I've noticed social bookmarking is a thing as well as forum posts & profile backlinks.

  • Nicky Anderson

    Hi Neil, it feels like i am beginning to stalk you your content is very appealing but i want to see more for people starting out with low incomes after watching at least 10 of you videos the recommended sites and tools are all asking for money and subscriptions to use: i tottally understand this business, but i noticed a theme to writers ectc.. producing great content that 100 % of the time points to a site that wants a subscription or money. Is this just mastery in being an affiliate to all these sites ?

  • Pavan Kulkarni

    Hey Neil,
    I am new to blogging but I really want to do it, but it is very difficult for me to actually understand what is link building and how to actually do it. Yes, I am doing my research, but if you can point out more specific blogs of your own or Brian Dean's it'll be great.

  • Hitesh Lambat

    Hey, Neil again you nailed it with the uniqueness. I have one query regarding this process I tried to reach people by email for backlinks and the information on my blog is super through, but still, people are not responding positively and some of them are asking for money to link back. Is this same in everyone's case ?

  • Qweb

    Wrong. I disagree. links are not The Number 1 reason for search engine ranking, you are making assumptions about google algorithm when google never ever releases their number 1 indicator, and i believe you are aware that there are 200+ algorithm.

  • Abiding Happiness

    Hi Neil. What do you put in the subject of email that you are talking about ? And how to be sure that people will not mark it as spam ? Thank you very much in advance. I hope you answer as almost nobody with many subscribers do, exempt that they like my comment when I say nice words.

  • Amir Afianian

    Remarkable as Always Neil.
    Given that I have just deployed my blog and have published merely 5 posts, at what point do you suggest start hunting for backlinks?
    I feel like first I have to establish a solid foundation of contents before I go for the backlinks. What do you suggest Neil?

  • hevin jose

    Hey Neil, Have a doubt. What are the Top Off Page Techniques that really gain traffic to the website in 2018? Can you please give some examples how to do it in proper way? Thanks

  • Arno Pisspot

    love you value Neil, i just feel you are screaming at me everytime i watch your videos. But i guess the value makes up for it. 🤷‍♂️ 🤷‍♂️ 🤷‍♂️


    Hi Neil. Thanks for the video. It was such a useful information.
    But can you suggest how to find the email id of the sharers of an article?

  • Mainak Ghosh

    Hey Neil,
    i am getting confused about link building strategy, Neil Patel has over 2.49M backlinks and 60.2k Referring Domains (ahrefs result). But when i put Neil Patel on long tail pro only showing 61517 Referring Domains and 0 backlinks.
    so please tell me why backlinks are not showing long tail pro but backlinks are showing on ahrefs? What is the main problem between this?
    What is the difference between backlinks and Referring domains? Which is best?

  • Bradley Doering

    Going to try implementing this after exams and boost my site! I really love your content Neil, you've been so helpful. I've heard you say before that its pretty easy to rank on Youtube in comparison to Google – would it then be a good idea to turn these infographics into short videos and also embed them on the blog (maybe alongside the infographic) for an added boost? I would love to hear your opinion on this and any tips for ranking on Youtube.

  • ProDev

    Hello, This is a really good technique to get unique backlinks. I Love it.
    Could you please make a video about how to find the best keywords for packaging industries.
    Thanks in advance.

  • The High Priestess - Connecting the realms

    The WP Embed code generator hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

  • Zac

    Hey Neil, loving the content!
    When starting a blog (on your own), would you recommend building up a Facebook audience as well as working on blog SEO optimisation? Or would it be more fruitful to focus purely on the Blog SEO optimisation? Thanks for your help 🙂


    Sir u tips n tricks r good for them those who hv computer ….but most of us hv only mobiles …so can u give us some tricks n tip for SEO BACKLINK for mobile users

  • James Carter

    Hay Neil love the videos. I’m working on launching a blog that help homeless people. So I wrote a 1500 word post that answers 3 questions related to the post I wrote. My 1500 word post answers the question “is being homeless illegal?” Well I did a Google search and discovered “The Huffington post and Quora both have posts answering this question. Can I link out to these two articles to try and get a back link? Or should I pick a new question to answer? My blog is real new to this niche.

  • Ashish Goswami

    Great you made me the way of living. If I could be earn money with your guidance. I aside your revenue share always. Thanks for making guidance

  • Life's Wisdom

    Hi Neil,
    What are your thoughts on buying 301 redirect high DA from sites like fiverr? Is that ok since it is a 301? Thank you!

  • Andriy Haydash

    Thanks for a great video Neil.

    Just curios, would this tactic work with you? 🙂

    I actually have found that you're linking to one article regarding pricing web design and I feel like I have a better version of that article 🙂

  • Christine Karam Elgergawy

    thank you for this great video. I'm a marketer and need to learn how to create SEO from scratch. one more question as I used your website analyzer but I didn't receive the report on my mail. could u please help

  • Amrita Saha

    Hey Neil, In your strategy you suggest to email those who are sharing a content that I found in Buzzsumo. My question is, how will I know the email ID of those sharers?

  • Csaba Toth

    Could anyone please advise me a tool for creating infographics on my own for a good price-value ratio? (also would be great to download them in PDF and put links in it)

  • Jerald Johnson

    Neil, could you recommend an alternative to Buzzsumo that will get you info on who shared/backlinked the article?

  • Keval Mehta

    Hi, I am learning Digital Marketing and want know more about to Create a backlinks in more simpler way, if possible. Thank you

  • Status 09

    Hi Neil, many thanks for your guidance on back links, do you think its possible for you to advice me on my website on link building?

  • Francisco Ortiz

    Great Video! Neil, I have a question, due to Ahrefs doesn´t have free trial account anymore, I´d like to know if there is another similar free tool that makes the same than Ahrefs. I would like to check who is linking my competitors content to mail them. PD. Your strategies are always really incredible!!

  • Kagura TheWindSorcerer

    Hi Neil, i am a fan of your blogs and videos. They are all very insightful and inspiring. I see this technique may work very well with those who would build their authority as expert. But what about for bloggers who write emotional contents like games, poems, motivations and alike? Are there other techniques you might have mentioned in your other blogs/videos you see will work well in such case? Thanks!

  • Sahil Manocha

    Hey Neil ! As you told to embed code under the infographics, can you please brief it out about how and where we need embed that code after generating it through the plugin though??

    Thank you for such an amazing tutorial.
    Looking forward to your valuable reply.

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