How to Do SEO For A Tiny Site With No Backlinks | Neil Patel SEO Tips
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How to Do SEO For A Tiny Site With No Backlinks | Neil Patel SEO Tips


– Backlinks, content,
people who have both of them do well when it comes to SEO. Websites who don’t have either
of them tend not to do well. But does that mean SEO is helpless if you have a tiny
website with no backlinks? Hey everyone, I’m Neil Patel and today I’m going to share with
you how you can do SEO for a tiny website that has no backlinks. (upbeat music) Before we get started make sure
you subscribe to this video and if you’re on YouTube
click the alert icon. That way when I release more
videos and more tips like this you’ll get notified. Before we get into the
tips I want to share a site that you guys should all check out. It’s called Backlinko. Backlinko is a marketing blog by a buddy of mine, Brian Dean. He doesn’t have a ton of pages, he doesn’t have a ton of content, he doesn’t spend his time
doing manual outreach and link building. Yet, he dominates his rankings. And he’s getting hundreds and thousands of visitors per month. He’s not the only example. There’s so many more like
that all around the web. And there’s a secret, there’s a strategy to getting a lot of traffic when you don’t have a ton of pages. Sure, I’ll be honest, you’re
not going to get as much traffic compared to a site with a million pages. But that’s okay. You can still do extremely well and get hundreds of thousands
of visitors per month even if you only have 20, 30 pages. So let’s get into exactly
how you do this step by step. The first that you need
to know is you need some sort of content. You don’t need a ton of content but you need some sort of content. And the content you
create needs to hit hard. So before you go out there and
write any types of content, what I want you to do is go to Ubersuggest and put in all your competitors’ URLs. When you put in your competitors’
URLs you’ll see a page, it shows you their traffic, this page shows you
all of their top pages. Again, I want you to do this
for each of your competitors. Because this will show you
their most popular pages. It’ll also show you the key words each of these pages’ rank score. And by doing that you’ll now
know not only their top pages, what they’re about, but the keyword that they’re ranking for. What I want you to do is look
at their most popular pages of content, look to see
if you’ve already covered any of those topics. Chances are if you have a tiny
website and you don’t have any links, you haven’t. But just in case, double check
them because in that case you’d want to adjust your content. If you haven’t you’ll want
to create new content. What I want you to do is
create more in depth versions. In essence, all advanced
guides are definitive guides or beginner guides, whatever
you want to call them. But you’ll notice that I’m
always using their term guides. You don’t have to use the term
guides but when I mean guides I’m talking about something so extensive that everyone’s like, oh my
God, this is the end all be all, this is all I need to look
at, the rest of the stuff in this space is useless,
it doesn’t matter. So the way you do this is
you look up all your other competitors who are ranking,
you look at their pages because you saw those
articles in Ubersuggest, you go to those articles, you read them, you make sure your page
is five, 10 times better, more thorough in length,
it’s not just about putting the key words in there,
it’s about thoroughness. I would add in custom images, graphics. You can do this for free
using tools like Canva or if you want to pay someone
you can use fiverr.com. And then by having that you’re
now going to have a detailed guide that’s super thorough. And remember, a really
important part in doing this is you are looking for the keyword
that you’re competition’s looking for because Ubersuggest shows you all of those keywords. You want to make sure you’re integrating the most popular ones that
are relevant to the article. More so, guide and
including them in your guide because if you do that you’re
going to outrank other people over time because your content’s better, your user metrics will be better. If it’s not that great,
you’re not going to shine because your user
metrics won’t be as good. And when I’m saying user
metrics I’m talking about time on site, people not bouncing back, and by creating something so
amazing they should want to stick around a lot longer
than your competitors’ URLs. The second thing I want you to
do is invest 50% of your time in promoting your content. Now, I would tell you in
most cases to spend 80% of your time promoting content
but when you’re creating these detailed guides
they take so much work that you need to spend at least 50%. 80% is probably unrealistic
but 50% should be doable. Again, in Ubersuggest
when you found these URLs it shows you all the
people linking to them. If you aren’t able to
go back to them just go to the backlinks report in Ubersuggest, put in the URLs for all your competitors, it’ll show you every single person that’s linking to their page. When you see the list of
links, you can hit them all up and you can email them being like: Hey John, I noticed you
linked to XY and Z article. I have one that just got
published, mine covers AB and C that theirs didn’t. You can check it out here. If you like it feel free and share it. Cheers, Neil. And when you send out
enough of these emails, I’m not talking about 10 or
20, I’m talking about 50, 100, 200 over time per guide
that you’re writing, you’ll start getting
people to link to you. The same thing goes with promoting. You can use search.twitter.com,
put in your competitor URLs, it’ll show you every single
person who tweeted out your competitors’ article. You link to them, you
ask them to share it, it’s pretty much simple. Most people will not share
it but a large portion will so overall you’ll start
gaining social shares. Those two tactics gets you
links and social shares. The third promotion thing
that I want you to do is everyone that you link
out to in your guide, let them know that you linked out to them, shoot them an email and ask
them to share your content. That’s another simple way
to get more social shares. The third thing you need to
do is nurture a following. Have you noticed if you leave a comment on neilpatel.com I respond? If you leave a comment on
Facebook, I try to respond. I say try because sometimes
there’s too many there. YouTube, I try to respond to all of them. By me responding to every single one, I’m nurturing a community. I’m building that loyalty. Now, I may not ask people for
anything but that’s helping over time get more social
shares, more backlinks, higher rankings, more brand queries, people typing in my domain
name constantly into Google. That helps me boost my rankings
as well because Google’s looking for brand queries. When you brand queries and more of them than your competition it
shows Google that people love your brand over the competitors, hence you should rank higher. So you want to nurture your community. It’s not just as simple
as throwing up content or putting up good pieces
of content and promoting and being like, that’s it. If you don’t care for people, you don’t go above and
beyond to help them out, you’re not going to do
well in this day and age when it comes to SEO. The fourth thing I want you
to do is build a network of content promoters. Remember how I told you to email people to share your content? Email people to link back to your content. Well, you’re going to start
seeing a pattern in which some people are willing
to and some people aren’t. Most of people aren’t but even
the percentage that’s willing once you publish a handful of articles, you’ll notice that
consistently there’s people who don’t mind sharing and
linking to your content. Now that you got your list of promoters now you know who to go
back to every single time you create a detailed guide. You don’t need to create
one of these detailed guides each and every single week. Heck, you could do it once a
month, sometimes maybe even once every two or three months. It just has to be super high in quality that way you can consistently
maintain your traffic. Last but not least, use
Ubersuggest backlinks. That’s that backlinks
report in Ubersuggest to identify new link opportunities. Always look at your
competitors, their new links, the lost links, ones that
they’re recently getting. Ubersuggest will show you
this in the backlinks report. If someone recently linked
to one of your competition, what do you think the chances
are of them linking to you? Well, it’s much higher
than someone who linked to your competitors five years ago. When people are linking
right now that means they’re open to linking today. When someone linked to
other people five years ago eh, they may be done with
it, they may not care to link to anyone else
or update their site. But when people are continually
updating their site, their content, linking to more people, those are the people to target
with your outreach campaigns because they’re much more
likely to link to you. So if you do all of those things even if you have a tiny site,
you don’t need to create tons of articles or tons
of pages of content, they just need to be
super detailed, thorough, and amazing high in quality. You do that, you can get a ton of traffic. I kid you not, over
100,000 visitors a month. It’s not about quantity, it’s an quality. Quality is the key factor to doing well in Google these days. There’s over a billion blogs. That’s roughly one blog for every seven people in this world. Google doesn’t need more content,
they don’t need big sites. They need amazing sites with
high quality content to rank. So focus on quality instead of quantity. If you need help with your
content marketing, your SEO, check out my agency Neil Patel Digital. Thank you for watching, make
sure you subscribe, like, share this video, leave a comment.

100 Comments

  • Harshit

    My question is regarding Affiliate website Im working on- If 20 people are working on to make amazon affiliate website on same niche to get rank #1 on google, Should I even try to do the SEO? becoz the competition is really tough

  • Dhiraj Mishra

    Hi Neil I want to start a blog on various topics I just want to write on different topics. What do you think will it work to generate traffic?. And how can I target keywords for this kind of blog?. Thanks in advance

  • Dheeraj Vyas

    Neil, when it is good to promote content of site like i have 5 post on my site but i thought when i completed 40+ high quality content then i go for promoting site.

  • Pablo Gutierrez

    This content is GOLD! Would love to see more case studies (small businesses) related to your lessons.

    Keep it up!

  • Rodolfo Pujol

    Hi Neil, excellent content, thank you for taking the time to share it, I want to ask you which country you recommend to focus apart from the USA, where there are still great niches available?, thanks

  • Harpreet Singh

    Hello Neil Bro, How many long tail keywords can we use in one article or we have to make numbers of articles for all long tail keywords?
    Example. Suppose I have to write article about '' Hydraulic Brakes " and I found approx 20 long tail keywords regarding this articles, like Hydraulic Braking system, Hydraulic Brakes diagram, Hydraulic brakes bleeding, Hydraulic brakes working principle etc. so can I optimise content around all these 20 LTKs. Thanks in advance

  • Hanhan

    Thank you so much for making this video. I don't have a blog yet, but I'm planning to start real soon. I'm also still currently studying, so I don't have the money to pay for certain things or hire someone. This is a great video for small time bloggers thinking of expanding their blog. Thank you so much once again!

  • saurav rai

    My website which is brand new has only one article. My article is ranking at 3rd page of google without backlinks. I'm pretty sure one day, I'll be making a lot of money from my blog and a fulltime job.

  • Darrell Lischka

    The skyscraper technique is a great way to do this Neil. In fact, I was watching a video earlier in the week and they stated, produce 1 really good piece of content per month and then promote it. Cheers Neil.

  • muskanlif

    I am new in blogging and trying my best to rank my site but still I am struggling whenever i gets discourage i see ur videos to motivate my self thank you sir

  • Debbie Burgio

    Hi Neil! This is great info. I am in a fairly tiny niche. I work in Older Adult Ministry and I am trying to grow my web presence. I am checking out a main competitor. They do have a number of backlinks (182). I have 6 so far. ๐Ÿ˜‰ Most are as a part of a list of suggested sites, not linked to from any articles. Should I just reach out to the sites and offer my site as another resource to add to their list or should I go for more and pitch specific articles on my site? I appreciate how generous you are with your information. Have a great day!

  • Jasper Stojanovski

    Great video Neil! This is really what Iโ€™ve been looking for as a small website owner. Iโ€™ll definitely use these methods to get more social shares and backlinks!

  • Social Media 55

    Hello Neil,

    Weโ€™d like to invite you to an interview on SEO. Let us know if youโ€™re opened to doing this with us.

    Regards

    Joseph

  • James Scott

    โ€œ Qualityโ€ information. Thanks Neil. ๐Ÿ‘You are right. You need to snap the needles of Googleโ€™s UX metrics to rank. ๐Ÿ™‚

  • Kazim Jafar

    Hey Neil. Idk if you remember Iโ€™m the guy who got that Digital Marketing internship. I wanted to tell you that I started a Cold Email Campaign for my company. We had an open rate of 80% within few hours. Click rate and replies are still abysmal 2% though. Letโ€™s see how the follow up emails perform.

  • Meggon McCall

    I absolutely love finding folks, like you, that share exactly what to do! You never sell us stuff. I'm super excited about ubersuggest!

  • Mitch Allen

    Yes, the eye opener for me was Brian Dean / Backlinko talking about how he has < 30 posts / guides that he refreshes as needed. I apply this to a blog where I have 18 posts that get 22K PV / month and growing. Iโ€™m told I could ignite the PVโ€™s too if I follow his tips on creating a YT channel. But the big question for me: can you convert that cold SEO traffic to info product buyers and what related product / bundle should I offer?

  • Geelong Cable Locations

    Hey Neil,
    Don't really have anything special to say, but in the video you said you always try and reply to everyone on here and in the past you have always replied to me, so I just wanted to say "hi" ๐Ÿ˜Š
    Hope you are having a fantastic day!

    Oh and thank you again for another insightful video.

    Regards Ben

  • What Online Global

    So simple. Time consuming unless you can pay to outsource. The more you do this the more bites youโ€™ll get. I also like linking between my various social media sites, eg; Facebook, podcast, YouTube, Instagram, Twitter and LinkedIn. People prefer different formats so cater for all.

  • SEOProf

    I haven't much experience in US SEO market but in Italy and other European countries, I own dozens of sites ranked with 0 backlinks.

  • John Bucalo

    Great video man I agree 100 percent with the social aspect seo is starting to take on, it's not all about link building and content anymore user experience and brand following are going to be larger and larger factors in the coming years. BTW as I'm a striving competitor looking to be the best international SEO expert around I would like to bring attention to your backlink and keyword anylitic tool uber suggest, I've used it in the past and have found ahrefs and semrush are much more detailed. What is your argument for uber suggest?

  • Full Funnel Club

    To everyone whoโ€™s just starting their channel like me, good luck and Iโ€™m wishing success to everyone! ๐Ÿ˜Š๐Ÿ™๐Ÿปโค๏ธ

    I currently have only 16 subscribers but Iโ€™m pumping out valuable content everyday! Mostly because Neil is such an inspiration to keep grinding! Thanks for the support and continued success to all! ๐Ÿ‘Š๐Ÿ˜‰

  • greg crocker

    Ok, Neil, love your stuff, but when I go to my competitor's site in my local niche roofing- I actually sell and put on roofs, it says there is not enough data. ??

  • greg crocker

    I can study their keywords and pages of course for this. I find I don't have time personally to do the marketing, but i understand what to do, would it be better to hire someone in the house and direct them, this is my preferred way or to save money, outsource?
    I can do it on the fly if their working for me, i'm making enough to do this ,but it cuts into my pie. I'm at the stage where i need a couple of more sales people to run leads, yet i would prefer to get more leads for them to help them see more real buyers. Need both.
    Last time i hired two good salesmen, one is still here, the other guy thought he knew enough to start his own company after 2.5 months. The weird thing is I supplied them most of the leads, even though he got a few on his own.
    I get tired of training my competition.

  • Ali Ahmed

    Great video Neil! One thing about Ubersuggest please make it more better as it shows old data mostly of previous months not up to date. It needs to show up to date data of ranking and keywords so users will not gets confused. That would be great if this applied.

  • the money book blog garg

    Hey neil, I have started a new publication on medium called alphabetical life! Well, it talks about what happened in my life! Just like vloggers do! Just in words! It's been 15 days that I have started and I have only got 3 views! Do you thing my publication will rise up! And no one is doing this stuff on medium! Thanks! Cheers!

  • Ryan Hildreth

    SEO is key ๐Ÿ”‘ It helped me scale my online business to $1,000,000 profit in my first year๐Ÿ’ฐ๐Ÿ”ฅ๐Ÿ’ฐ your videos have helped me along the way Neil๐Ÿ™๐Ÿผ๐Ÿ’ฏ๐Ÿ™๐Ÿผ

  • Flawedatdesign

    Hey, Neil how well does this work for a new site? I don't even rank on google. If I do all of the steps recommended will that still put me ahead even if I'm not ranked?

  • Mohammad Ahmad Faruqi

    Hello Neil, thanks for the great content.
    I wanted to ask you that when we are ranking for a particular term, does that mean its necessary for you to put that term in title meta tags and headers? Because i see people ranking each page for several terms. Do they put all of their keywords which they want to rank in metas and headers? After a lot of time I spent on web and blogging, I still dont know about this term ranking different keywords.

  • Watching The Horizon

    Neil, I have been doing SEO since before Google Panda. This video is fantastic. Well done sir! This is the most real, non-hype, non-magic-wand-waving tutorial I have seen in a long time. Just real info with steps that actually work. Good job!

  • Sana Zia

    I use ubersuggest a lot. Just love it and Neil you know what? I am really really grateful that you are giving us free access to this tool. Yes it is generating traffic to your website too but the benefit we are getting from you is what other ppl arent interested in delivering us. You just dont work to earn but you work to help community members too. Thanks a lot. And kindly tell me how can we trace the competitors' lost backlinks in ubersuggest as you mentioned? I think that could be a great opportunity.

  • Advert Lines

    Quick question Neil. Q: How would you market a ( we buy any house ) get a free cash-offer today service for my local city to get leads? I run a local ad on YouTube to 50k people and I didn't get one lead. Thank you Neil.

  • Maidul Islam

    Hello, Sir
    I want to know about how load faster website in browser in computer or mobile. I have blog website. It load slowly, may be 6 to 10s slow to load. Have any solution to speed up site faster.

  • Jozef Sedlak

    Hi Neil, great video once again. How many keywords should I aim in an article of 2300 words? For a new site, would you suggest a long-tail or short (harder to rank) keywords? Thank you.

  • Adit Garg

    Thank you so much Neil. As a thirteen year old with a very tiny website and not as much access to recources due to age restrictions, this video is perfect for me!

  • John Shedd

    Neil,
    How do I rank for a local contracting business that doesn't want to share its business location? There is a PO box address, but from my understanding, Google doesn't allow PO box addresses for local business listings.

  • Aleksandar Filipovic

    So true! Your involvement and responsiveness made me a fan of yours. Now I mention you a lot whenever I speak about Digital Marketing or people that inspire me. I always try to respond as well. I'm having a difficulty finding the right balance between dry and content rich replies and content rich ones take up so much time.

  • Jiล™รญ Franฤ›k

    Hi Neil, I want to complete registration to your ubersuggest without using google account, but there is missing register button.

  • Cook Drink Eat Spain

    Great info. Thanks for the tips and links. We are learning a lot. Will start applying these ideas and see what happens.

  • Brendon Patrick

    If I create an infographic and someone else wants to share that in their own article, how is it then attributed back to me for the benefit of SEO ?

  • Joan Matsui Travel Writer

    Thank you for your suggestions, Neil! Please run more videos related to tiny sites. I recently launched a new website.

  • Phone Sex Castle

    I love your videos, while its very informative, its just really difficult to get our footing for a couple of reasons, 1. we are a brand new company still in the building phase. 2. In the adult industry for phone. So trying to convert what you are teaching/saying where it works for our industry seems to be so difficult. And I'm pretty knowledgeable about SEO and some marketing. But i am determined to figure out how you do things to apply it to our type of industry – Stephanie

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