How to Do SEO in a Competitive Industry When You Have No Money
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How to Do SEO in a Competitive Industry When You Have No Money

Any time you do a Google search, roughly 30%
of the time, you’re going to click on the ads. Seventy plus percent of the time, you’re going
to click on the organic free listings, ads on top, organic free listings right underneath,
so where would you want to be? Ads cost money and they only get roughly 30%
of the traffic. The organic listings get roughly 70% of the
traffic and it doesn’t cost to be there but the problem is it’s not easy to rank organically. Well, you know what, today, I’m going to teach
you how to do SEO in a competitive industry when you have no money. The first thing you want to do is start doing
roundup posts. With your website, make sure there’s a blog. If you don’t have a blog, just go to
or .org and add a blog to your site. Once you have a blog, go and interview every
single expert within your space. I’m in the marketing niche so I can Google
things like top marketers, top marketing influencers, top SEOs. I can create a list of them. It’s easy. There’s so many blogs out there. I just have to hit up all the marketing blogs
and I just say, Hey, John. This is Neil. I’m a huge fan of your work, so much so that
I want to include you in my roundup post. Now, what a roundup post is, it’s asking all
the influencers within your space opinion. In essence, you’re asking them the same question,
you’re seeing what everyone in your space thinks about that one question. Let’s say your question is about how to get
rid of dog hair and you’re in the pet space and you’re trying to figure out, all right,
what’s the best way to get rid of dog hair all over my furniture, my clothes, et cetera? Once you get all of the responses, create
a blog post about it, make sure you link over back to their website. Include their face, their image within that
blog post and then once it’s released, e-mail them back and ask them to share the content. It’s a great way to get more social shares. When you get more social shares, you get more
visitors. The more visitors you get to your website,
a portion of them may even link to you. As they link to and you get more social shares,
your rankings will climb. That’s why a lot of people are doing roundup
posts, not only because it’s great for the webmaster, the website owner, right, it’s
also great for the influencers that you interviewed because it gets them more free press. Of course, they’re willing to share on all
their social profiles like Twitter, Facebook, LinkedIn, et cetera. The next thing you can do if you’re trying
to get more search traffic is Google SEO book keyword density. They have a free tool. Just put in the URL of all your competitors
who rank for a specific keyword that you want to rank for. You got that keyword? Let’s say that keyword is SEO. You look for all the websites that rank on
page one for SEO, you put in that URL and what it does is it shows you all the key phrases
that they’re using on their website and the density. The more they use a specific phrase, the more
it tells Google that that’s what the page is about but you probably already know about
keyword density. I’m not telling you to shove your content
with tons of keywords over and over again. Instead, what I’m telling you to do is be
thorough. What Google likes doing, and you’ll notice
this, is the more thorough the page, the more in-depth that they go on a topic, the higher
that web page ranks even if they have less backlinks and less social shares than someone
else because of course, Google wants to rank the page that provides the most value to the
user. If you look at all the key phrases that people
are using who rank on page one and you include some of those keywords within your web page
and you’re really thorough and you go more in-depth than everyone else, you’ll notice
that over time, your rankings will climb higher. Now, the last tip that I have for you, and
this one’s really simple, is Google whatever key phrase that you want to rank for organically. Let’s say you’re in the hotel space and you
want to rank for a term like cheap Las Vegas hotels. Now, there’s a ton of people bidding on that
term in that 30% right? The top and the bottom are all the paid ads. The middle portion where the majority of the
traffic is, those are all the free listings. What you want to do is look at all of their
titles for their ads. See, Google AdWords, which is the paid version,
they base the rankings on where you are in the paid rankings based on how much you spend
per click going to your website and how appealing your ad is. The more appealing the ad copy, the more clicks
it’ll receive. The same thing goes with organic. You don’t have to pay to be there but the
more appealing your title tag, right, your copy that you show Google and your meta description,
the more clicks you’re going to get and the more clicks you’re going to get, the higher
they’re going to rank you because if you Google cheap Las Vegas hotels and Google notices,
right, they rank ten listings on each page that are organic and if they notice that everyone’s
clicking on the second listing instead of the first organic listing, what are they going
to do? Well, they’re going to be like, ’93Hey, everyone
prefers the second listing. We should place it above the first one. That all comes down to ad copy, right, but
with organic listings, there is no ad copy. It’s title tag and meta descriptions. The more appealing that copy is, the more
clicks you’re going to receive. Go into your HTML, ask your webmaster to help
you out or just Google how to change your title tag or how to change your meta description
and you can just go in there and then, make it more appealing so more people want to click
on it. Now, some quick tips to make your title tag
more appealing, consider using the date like the year within your title tag. Update it in 2017 or update it in 2020, whatever
the year is. Also, use adjectives. Adjectives make people want to click. I’ve also learned that using words like now,
fast, get, try, free also increased click-throughs so test some of those words and phrases within
your title tag and meta description. You should see that you’re going to get more
traffic, more clicks and your rankings will climb even if you’re in a competitive industry
and you can’t spend the money that these big corporations are spending. Best of all, these big companies move slow. You can move fast. You can get results quicker. Thank you for watching and I look forward
to seeing you tomorrow.


  • Asjad Khan

    without back links ? are kidding me bro ? it is even not possible to rank in mid to low competition niche with only these year meta tag and title tag tweaks,

    Maybe roundup post will help to build some links here and there but I don't think those are enough in any sense

  • Techno Pranay

    I'm 19 years old ! and I really want to get into marketing field can you make video on How to get into marketing ! #neilknowledge ! peace ✌

  • Asjad Khan

    what's your favorite link building method ? how do you scale link building process?

    what are some SEO hacks that you think are underrated ?

  • Prasanth

    Neil, Once again nice Video for Beginners in SEO! Thanks, Man, Keep up going like a Rocket & Keep me in your mind… Ba…Bye


    Thanks for the awesome tips Neil! Can't wait for more videos. We are a marketplace for sports services (imagine the Fiverr of Sports), offering a wide range of services to Athletes through gig providers. We just began designing our marketing plan and we want to be as resourceful as possible. In terms of free solutions what would be your top choice to drive traffic (blogging, backlinkgs, Round ups?) and which one in terms of paid? (facebook campaigns or Google ads)

  • nikhil softpro

    Hello Neil,
    I'm running a startup for web development & web designing and we are soon looking to start digital marketing can you please suggest me some SEO Tip for that? Since there is lot of competition out there in market i want to new clients

  • Mike Franz

    Great content.
    However, I would remove gesticulation – when a verbal message is attractive, the hands flickering is distractive.
    The hands of DaVinci's Mona Lisa say a lot about her without moving much.

  • MEN and Mountains.

    Hi Neil .. Sorry to bother you on your channel for asking a question. But I have tried a lot of research on it and still cannot find the answer. Here is my question-
    Suppose I have a real estate company corporate website. Now I want to have a website where I can list my properties so that people can look up them and research about them. So what option will be best suited for me- A subdomain, A subfolder or a new domain. If you could also give explanation that would be great

  • Tyler Garrett

    Very powerful advice Neil. I'm the founder of – And have been avidly learning from you for a long time. I appreciate your work. Have a great day. You help me continue to work for myself, and I've been home every single day to see my son grow. My wife and I had a kid and I felt safe with the knowledge I knew you would start to share.

    I notice you're not taking advantage of your youtube description to generate backlinks – and you're also not linking to other videos with your video description. That seems interesting because those backlinks hold a lot of power.

    You can study artists like Drake, Future, etc… and see the differences in their SEO
    strats on youtube.

    I'm wondering if you're just so far ahead right now that you potentially do not need that?

    Maybe you have some wisdom to drop on me – as I feel youtube videos are the only way for my to rank in my market space – where my competitors have built fake community posts for the past 5+ years, where I was busy building solutions – they were farming their domain authority.

    So in my opinion – without youtube, some of these keywords are absolutely dead.

    Lucky for me my space also isn't familiar with social media, what so ever, and I will likely retire before anyone actually reads the comments for insights.

    Thanks for your time Neil. Have a chill day.

    PS. I'd love to know your thoughts on building custom shortlinks to get off the 'usual short link clicks' to offer actionable clicks.

    I've studied the difference between using the backlinks, and not, and also a strategy on how to build the power between the videos to increase speed on indexing.

    Would love to get your insights on shortlink tracking and how you're monitoring clicks on your massive massive massive heavy text pages. (like your sitemap one)

  • Elmo one

    hi neil i just want to ask you that i am just create a website and make some posts . but the question is why my website did not show up on google search engine

  • Nqrve

    Neil, how long do you think it would take to rank on the 1st or 2nd page for a keyword with between 10K and 500K Search Results??? If amazing content and proper SEO is applied to my site.

  • nyaaba solomon

    Thanks very much Neil, you are doing an amazing job when it comes to content marketing. In fact you one of a few I turn to for my most perfect seo ideas. God bless you as you keep providing valuable.

  • A Lo

    Hi Neil! Awesome stuff! Thanks for posting this info 🙂 QUESTION: other free tools for competitor analysis? SEO Book site says they don't allow more registrations. Cheers 😊

  • AmenRadio #KeepOnBelieving

    i wish i could get some help with understanding a few things. I watch you videos a lot. They have helped improve my posting, writing and ranking. However, i have noticed some errors in my Search Console with the addition of a /feed/ extension e.g whereas the original link is i have been doing 301's but mehn this is too much, isnt there a way to fix this permanently?

    Also, i have seen a wp core or theme 404 linking to my page e.g, how do i fix this?

    I would not mind we sharing emails with you [email protected]

    Thank you

  • Sandra Helmsley

    your knowledge is very much appreciated. is Yoast a good SEO plugin to have on my brand new wordpress blog to edit my title and meta description, keywords, etc? I have the free version right now

  • kerry ruddock

    Beautiful. Neil explains organic search results in the 1st fifteen seconds of this tutorial. Finally I found tutorial worth watching that isn't over my head.

  • Hitesh Lalwani

    Thank you so much..!! It really helped. Could you do a video on how to do roundup posts and most importantly, how to persuade them if my blog receives very less traffic. Thanks again 🙂

  • Iternal Coder

    wow is it you! the Real Neil? am following you (on fb and your blog) since last 2 years (or maybe more)..just saw your video here in youtube (in suggestions as an ad)… I was surprised actually.. 🙂 … although awesome video… and thanks for being here.

  • Mastermindtm

    Bro, All the things i know is Youtube Videos and messing with Youtube Algorithms,i succeed after losing my 5 youtube channels…
    I've knowledge on YTSEO,ADwords,Googletrends,Blogs…more than that i know nothing,
    What can i do or what should i do next to earn at least 1 rupee!

    I don't have any Idea on domains,websites,earning money and some many terms…

    I'm willing learn and to do something in online,But The problem is "I REALLY DON'T KNOW ABOUT WHAT I DON'T KNOW"
    [you talked about buying old domains and gave rebirth to that domains and earned money these all are completely new ideas to me]

    Tell me exactly what should i do "Introduce me some ways that are existing to earn" I don't want a deep reply just pls give the ways which i can search in internet!!Pls

  • Bhuvi T

    Hi Neil, am following recently, i have started my seo career 1 year before. I can understand what you are telling about in this video , but as fresher i need visual explanation, can you please do it in your upcoming video. And, i have one request can you please explain how google ranking the page, what is the algorithm or anything mathematics they are using for top 10 positions, am working on -page , off-page everything but my page ranking don't have any improvement please give an suggestions.

  • Gaurav Singh

    Nice video.
    Sir i am so confused between moz site or moz extension.
    Which show correct DA, PA ?

    I am checking your site DA, PA
    Using Moz Open site Explorer – DA=76 and PA=80
    using Moz Extension – DA=73 and PA=61

  • Mehulkumar Raval

    The explanation of organic copy to compare it with the ad copy is just awesome… thank you so much for sharing and educating the community

  • Business As Usual

    Is Google Keyword Planner still free? I tried using it the other day but it kept redirecting me to AdWords.

  • SeifTalks

    Hello Neil,
    Thank you for your great content.
    I recently started having more than one business idea and I wanted to hear your opinion on whether or not you believe it is possible for a startup to create a new keyword (or make people use a very low competitive/non-monetized one) and drive more people into linking their product to it and searching it?

  • Rabel Catayoc

    Thanks, Neil! Your video contents always want me to stay competitive in the SEO world. This one is tight! I love it! Thanks for doing this, man!

  • Iqbal Hariadi

    Thanks neil! Your videos helped a lot, really appreciate your content. Any chance coming to Jakarta? I'm marketer based here. Look forward to your reply!

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