How to do SEO on a One Page Website
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How to do SEO on a One Page Website


– Not everyone wants a multi-page website. If you’re a digital marketer,
you’ve already worked with a company or consulted with people who just have one page websites. And in many cases, they refuse to change because they’re like what’s
wrong with my one page website? I have everything here that I need. And yeah, multi-page
websites are clearly better when it comes to succeeding with SEO. But that doesn’t mean you can’t do well with a one page website. Hey everyone, I’m Neil Patel, and today, I’m going to break down how to
do SEO on a one page website. (upbeat music) Before we get started, make sure you subscribe to this video. That way when I go live
and share more content, you’ll get notified. And if you’re on YouTube,
click the alert notification. The first thing you want to do is optimize each section of your page. So with your website,
you have a header area, you have the body with a lot of content. You even have a footer area. You want to make sure you’re optimizing each and every single space. Now even if you only
have a one page website, you may want to consider
getting it longer and longer. And here’s what I mean. When you’re optimizing your page, you want to make sure
you’re using subheadings in each section, because
in the subheadings, you can use H1 tags, H2 tags, H3 headings. This will help you add keywords and make it easier for people
to skim your site, as well. You also want to group together keywords that are in specific sections. So as I mentioned how you want to optimize each section of the page,
well one section could be on, I don’t know, dog food. Another section could be on cat food. Another section could be on shipping and getting dog food to your door and getting it on a regular basis so that way you don’t have
to keep manually reordering. But look to see what keywords are popular. And you can use tools like
Uber Suggest for that. It’ll show you all the other variations and long tail phrases of that term. And you want to make sure that you add it within each section. The second tip I have for you
is a land and expand approach. When you do SEO for a one page website, you’ll find that you’ll
rank for some terms, and you won’t rank for others
that you may want to rank for. And there’s a whole laundry list of terms that you wish you could rank for, but you have a one page website and you need to be realistic. So how can you ensure that you’re putting the best keywords in the page that not only drives conversions, but is going to make you the most amount of traffic as well, right? So it’s about revenue
and it’s about traffic. The way you optimize for this is you go into Google Search Console, you see all the terms
that you already rank for, and you look for which terms have the highest impression count and the lowest click count. If you feel those terms
are related to your product and service and they
can drive conversions, what I would recommend that you do is you consider adjusting your
page to include those terms. That way, you’re putting
the most valuable terms on the page to rank higher. You include those terms in your title tag. You include those terms
within your meta description. Now the third thing that
you can consider doing if you’re going to have a one page website is make sure your main
keyword is within your URL. I’m not talking about a subfolder. I’m talking about the root domain name. It’s been proven according to ClickFlow that the keyword in a domain
name creates more clicks. So when people are searching on Google, if they see the keyword
that they’re searching for in your URL, you’re more likely
to get clicks to your site. Now when you have a one page website, there’s not too much
flexibility with your URL other than your domain name. So consider picking a domain
name that has a keyword. And if you don’t have
one, consider changing your domain name to
one that has a keyword. Now the last thing I want you to do with your one page website
is continually update it. People forget to do this. Google doesn’t like ranking
old, outdated websites. When people have a one page website, they don’t tend to make a
lot of changes to the site. It’s really important
that you make changes to your site every quarter. I’m not talking about a simple change like you change a keyword here and there. I’m talking about making big changes, adding content, deleting
content, adding different images, adding videos to help
explain your message. All these things shows Google
that you’re continually updating your website,
which will help you rank higher and higher in the long run. So that’s it. If you have a one page website,
you can always check out my ad agency, Neil Patel
Digital, if you need help. We’re probably going to try to get you to add in more pages. But if you have any questions,
leave a comment below and I’ll answer it. Make sure you like this
video, share it with others, subscribe to the channel. Thank you for watching.

70 Comments

  • TECH TALKS with ABHINESH

    Hello Neil Sir, How are you ?
    How to rank affiliate website, started recently and how to write content fast with correct spelling and it was easy to read??
    Please reply sir!!

  • Rajat Agnihotri

    How you know Gujrati? Are you Indian 🇮🇳👳 !

    Lots of love ❤😘 from India 🇮🇳👍👍

    P. S. – Wish you a very Happy Diwali..!

  • Patrick Melchior

    Neil, I think you are providing valuable information to many business owners. I think your company is geared for large businesses bases on the question from your website about monthly marketing budget $5K. As a small business owner I lol. But I get it. I still enjoy your content and try to apply it to business.
    It might be a good challenge to see what you can do with a small business budget. Looking forward to the next video.

  • Sam Samo

    Hello Neil, I have a question regarding Google My Business. Can I add an explanation / animation video to a Google My Business? Or it has to be a real video in this place?

  • economy4mankind

    Bottom line: One page websites are for people who don't want to rank in a competitive market. Someone who refuses to make efforts in a really optimized website with single pages for each keyword will not have enough success to pay for services to push his business.

  • nanda

    Hey Neil, nice tips…
    I have a question, "how to regularly update real estate websites? since the property details are the same always. But, i know that i can have a blog section.

    But, i actually want to know what to update in a website without blog section."

    Appriciate your valuable feedback ✍️

  • TVM Enterprises

    That's what I'm talking about! I have a 1 page website that is perfect for what we do. Your video was right on target Neil. And it was quality:-) Good stuff as usual, thx Neil.

  • Gleb Sorokin

    Hello, Neil. I wanted to ask you a question. Im doing seo for a ecommerce website, and it has 1300+ pages, most of them(1000+) are product pages with thin and/or duplicate content. Do you think it would be a good idea to deindex them all from google and just focus on ranking pages with categories and subcategories for more generic keywords with higher search volume? So i will have like 50-100 pages with good rankings instead of 1300 pages with below average rankings. Am i missing something that might hurt me? Thanks in advance

  • RISHABH MUDGAL

    Thanks for the tips sir!
    Can you please let me know from where I can collect the facts and figures for infographics in Digital Marketing niche?

  • adnan kaif

    Hey neil sir i have dought I have selected my niche but I am confused to select a domain name ( tell me does domain name impact on seo )

    For example. My niche is animal food
    So I should take a micro niche domain like dog food or something.. Or I should go with my niche name

    Please answer me

  • Greg Narayan

    Question for anyone: Not to ask too small a question- but what do you find for anchor text being effective? Does SEO’ed text rank or should we get back links that just have our site name in the anchor text?

  • Luke A

    Please add a sort control to SD (SEO difficulty column) for UberSuggest, if possible to all columns. Thanks for keeping it free.

  • Big Blue

    I have looked at one page website before bit it did not fit with what I was dong at the time. Watching this I am going to take another look.

  • alberto garcia garcia

    hi, what is your opnion about cms shopify to do seo… i have listendes that is not a good cms because is not possible to do url seo friendly,….thanks. hello from spain

  • F5 Carpet Cleaning

    I want to build a 1-page website all about a specific pet animal. I plan to sell T-shirts Mugs and other items with pictures of the pet. should i focus on Seo Building for this site, or should I Just use paid ads on Google and Facebook?

  • Chris Dawkins

    I have a question, if I have a 1 page website and the website is my name and my name is NOT Neil Patel, should I worry about SEO? If so, does what was contained in this video still pertinent?

  • dannimac

    Neil, you're the best, thanks a million! What are some creative ways to use Ubersuggest for a small side hustle looking to sell handmade products?

  • karthickrajalearn

    Csn i use Social Media Review as a Content Updation in my Website

    Please Post Content Updation Channels for Websites

  • Dreamt Letto

    Can you make a video about "how to do digital marketing for businesses that never heard of digital marketing"? It's the first problem for developing countries!

  • Foni

    I'm confused? In tips 2, where you are discussing land and expand, If you already ranking for those keywords with high impression and low click counts in your google search console, and I then adjust my page to include those terms, how does this make sense? Surely you're not suggesting to add keywords that are already there? Could you simplify the explanation, I don't get it?

  • Maths with Muneer

    your videos are very helpful. However, the link you suggest like semrush aren't free anymore. :'( However, I got 2k subs with 29k viewers. I am looking for more

  • Josh Schermer

    Hi Neil. I’m wondering what’s the name of the plugin you recommend that lets users copy and paste a piece of code on a wordpress site onto their own site? 🙏

  • Nsikak Charles

    Hello, I need to understand something about seo.
    Does positing ads on free ads forums.
    Or making use of Craigslist help sell your products work?

  • Jeremy Lagatule

    Most marketers I know use single page sales funnels these days so this is good information.

    Thanks so much..😎👊

  • SEO Tools TV

    Wow, Neil.
    I like your real examples. All webmasters that have one page website need to watch your content.
    Albert Einstein said if you can't explain it simply, you don't understand it well enough. Neil always explains everything simply.
    I like ubersuggest and Google Console. It’s important to use them in order to find keyword ideas and check your ranking.
    It’s difficult to rank one page website because of content of big websites. They always interelink their content in order to bring more weight for each page. However, if your niche is not overwhelmed you can try. It’s better to choose not competitive keywords on Ubersuggest, create 10 times better content than your competitors have and promote your content as well.
    Good advice to choose a domain name that is related with your keywords it improves CTR.
    Want more content and good advice.

  • Alexander Lurie

    Bombs of value!!! I am inspired every time I watch your vlogs! It makes me energized and ready to jump into digital media marketing with passion and motivation!

  • Ethar Arafat

    what the best way for making backlinks? and if I use forums to get backlinks from it..can I put many external links to my website in one post or this will be spam?
    Many thanks in advance

  • Clever Energy Boilers

    I get Neil Patel's emails every day and i work in an office and we are not allowed speakers on our PCs so i can not access this content, reading is so much better to me.

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