How to Find High Quality Backlink Opportunities (in Real Time)

In this video, I’m going to show you 5 effective real-time alerts that’ll help you get more backlinks. Stay tuned. [music] What’s up guys? It’s Sam Oh here with Ahrefs and I’m super
excited for today’s tutorial. Throughout this tutorial, I’ll be using
Ahrefs’ Alerts tool to set up 5 passive real-time notifications that
I think everyone should be using. Now, all of these alerts have one purpose
and that’s to find new and relevant link prospects with as little effort as possible. Now you might be wondering how monitoring
keyword mentions in new articles can help you get backlinks. The thing with marketing, particularly, link
building is that timing is a critical component in successful outreach. So, the sooner you can reach out to someone
from the time that they publish their article, the higher your chances will be to get a link placement. So with that in mind, let’s jump right in. The first alert we’re going to create is
the “brand mentions alert.” So go to the Alerts tool from the menu bar. Next, click on the “mentions” tab and
then the “Add Alert” button. This is a great way to find unlinked
mentions of your company’s name. So anytime someone mentions your brand, but
doesn’t link to your site, you can reach out to them and just ask them for the link. It’s also a highly effective way to start
building relationships with influencers and journalists who are talking about your company. And on the other spectrum, you can monitor
sites that are giving you bad press. Here, you need to enter in a search
query that you’d like to monitor. So, rather than creating a separate alert for
different variations of your brand name, you can set up a single alert by
using the “OR” search operator. For our website, we might put “ahrefs”
OR “” OR, common misspellings like “a hrefs” OR “aherfs.” And it’s important to note that when using
search operators in your query, you must use uppercase letters on the operator since they
are case sensitive. When setting the mode, you can choose to search
everywhere, just in the title, or only within the body content. So, for this alert, I recommend searching everywhere. We’ll leave the language setting to all languages and for blocked domains, we’ll actually
block our own domain since we don’t need to get alerts from our own site. For recipients, you can add people on your
team like an outreach manager or maybe a client who wants to do their own outreach. Finally, you can choose the interval to get the alerts. There’s real-time or a daily or weekly summary. So, we’ll choose real-time. Finally, we’ll save it. Now anytime someone mentions any of these
keywords within their content, we’ll get an email where we can check if they added
a link to our site with the brand mention. And if they didn’t, we can just send them
a friendly email and ask for the link. One other thing to mention is that you can
track your branded product keywords in here. So for example, if Apple were to add in their
company name, you know, they’d get a lot of irrelevant results. So instead, they could track branded keywords
like iPhone, iPad, Macintosh, and a phrase match like Apple TV. Recently, we’ve been thinking about adding
in a super cool feature that will automatically detect if the web mention is linked or not. So if you want to see that feature added to the
Alerts tool, then make sure to leave a comment. While we’re waiting for some cool sites
to mention us, let’s move on to the second alert, which is what I like to call the
“The Intruder Technique.” The principle behind this alert is to find
websites that are mentioning two of your direct competitors, but not you. Here’s how it’s done. If Mailchimp wanted to monitor sites that
are talking about their competitors, but not mentioning their tool, they could achieve
this by using boolean operators. For example, their search query might look like this: +aweber +activecampaign -mailchimp. This search query would alert Mailchimp every time a website mentioned both Aweber and Activecampaign but not Mailchimp. They could then reach out to the site owner
to “intrude” in on the party, right? Now, this is an awesome alert to find prospects
that you can send samples to, give free trials, find new affiliates, or just to bring your
company to their attention. And again, we’re just going to leave the settings
as the same as we did before. So far, we’ve covered a couple
cool company/brand mentions. But you don’t need to limit yourself to
your company’s name or branded product names. The next alert is the “related keywords alert”. At Ahrefs, one of our tools is Site Explorer,
which is well-known as our backlink checker. Then we have Keywords Explorer which is our
keyword research tool and we also have “Rank Tracker” which checks your Google
search rankings continually over time. Since people aren’t always searching for
our branded product names as much as they are these related terms, we can set up an
alert to find content mentions that are highly relevant to our products. So for our search query, I’ll type an open
bracket, “backlink checker” OR “keyword research tool” OR “rank checker” close bracket, and then -ahrefs. We’ll leave the rest of the settings as
we did in the previous examples and click the save button. You could also use this for general keywords
that are highly related to your niche. For example, at Ahrefs, we might search for
something like title:“SEO Tools”, which I’ve set as a phrase match, -ahrefs. These alerts will open up opportunities to
introduce our tool to bloggers and influencers and potentially get links to our product pages,
which are generally tougher links to get through other link building tactics. Alright, onto the last one for our mentions
alerts, which I call, “recruit the hype man.” The idea of this alert is to find people who
are reviewing your competitor’s products and services and then to recruit
them to promote your products. So, for this example, we could do a search like this: Title, colon, open bracket, your competitor’s
name, so I’ll use Salesforce as an example, space, review and close the bracket. And this will mostly send us real-time alerts
when content creators have done a full-blown review on a similar competitor. So we could reach out, offer trials and have
our products reviewed by experts and evangelists in our industry. For each of these alerts that you create,
you’ll get an email notification based on the set interval that you choose. And the beauty of these keyword trigger alerts
is that you can get as creative as you want and create hyper-targeted real-time alerts
so you’ll never miss an opportunity to get your name out there. Now, since the mentions alerts will only start
sending you new notifications from the time that you add it, you can go to Content Explorer,
which shares the same database as the Alerts tool, and use the exact same search queries
to find existing mentions. For example, if I wanted to check the “intruder
technique” example, I could type in the search query, +aweber +activecampaign -mailchimp,
and run the search. Next, I’ll click on the “one link per
domain” feature since we don’t want to pitch the same site multiple times. Then, I’ll click the “highlight unlinked
domains” drop down and in this case, I’ll type in since in our search
query, we’re looking for pages that have mentioned a couple other email
marketing tools, but not theirs. If we scroll down a bit, you can see this
one on starting a fitness blog which mentions the two competitors, but not Mailchimp. And the highlighted domain in yellow tells
us that this website has never linked to MailChimp before, which makes them a great prospect
for outreach. If we scroll back up to the top, you can also
use this date filter here and see only the mentions in the last 7, 30, 90, or whatever
date range you want to check. So if I filter for the last 30 days, then
you’ll see this recent post called, “List of Best Email Marketing Platforms,” which
also has never linked to Mailchimp. When you’re setting up your mentions alerts,
I highly recommend testing your search queries with Content Explorer first to make sure that
you get relevant results sent to your inbox. So everything we’ve covered so
far are keyword mentions alerts. But there’s one last alert that will help
you find new link opportunities. And you might already be using this one because
it seems so obvious, but let me cover it anyway, just in case you missed it. The last alert you should use is one that
helps you spy on your competitor’s fans. Alert number 5 is the Linkerati Alert. If we click on the backlinks tab here, then we can
create a new alert by clicking on this button. Next, we need to enter in the domain or URL
of a competitor we want to track. Setting this as a domain search will likely leave
you with an overwhelming amount of junk links. So I recommend using either a URL to the homepage
or to an individual article to get relevant results. For example, if I had a blog on body building,
then the kind of homepage URLs that I would be looking for are ones similar to,
which talks mainly about power lifting and bodybuilding. Now, a homepage link that I would avoid putting
in here is something like While they do talk about similar topics, they
cover a lot of other topics that would likely send me irrelevant backlink notifications. But I could track this page called “The
10 Best Back Workout Moves,” which may be relevant to an article that I’m building
links for on an ongoing basis. So I would copy and paste this URL in here,
make sure that the mode is set to URL and since I want daily alerts, I’ll leave the interval
as is and click the “add” button. Now, each time you get a notification, you
can contact relevant link prospects, quickly introduce your products or content and start
getting more backlinks to your website. I hope you enjoyed this tutorial. Make sure to hit the thumbs up button and subscribe
for more actionable SEO and marketing tutorials. Now, I know that I only covered 5 alerts here
and as you saw, you can come up with thousands of different combinations using search operators. So I want to hear from you. Leave a comment and let me know which alert
was your favorite on the list? Or if I missed a good one, I’d love to hear
from you and our smart marketing community so that everyone can grab a quick win. So until the next video, keep grinding away
and I’ll see you soon. [music]

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