How To Find Search Volume On Youtube?
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How To Find Search Volume On Youtube?

You want to know more about search volume
on YouTube, right? Well, there are many different keyword tools
that give you search volume for a YouTube keyword. But so many choices. Which of these should you use? Let’s have a closer look. There are these tools that give you an estimate
using public YouTube statistics. They give you a great rule of thumb to work
with but keep in mind that they do not have actual search volume data. Then there are these tools that use Google
search volume data. They are great because they have real search
volume data but keep in mind that Google is not the same as YouTube. Search behavior is different on both search
engines. For example, if people want to find out more
about a car then watching a video on YouTube makes more sense. And if they actually want to buy the car then
searching for a dealership on Google makes more sense. Two search engines for different purposes
really. Ok, then we have one single tool that actually
has real search volume for YouTube. Google Trends. Seriously, that is the only tool that has
search volume data for YouTube. YouTube does not share this data with anyone
else. However, Google Trends does not show you precise
search volume numbers. One hundred just means that this is the highest
search volume seen for this search term. Only if you compare two search terms then
you can see which one has more search volume. So it’s not perfect for our SEO purposes
but I am glad that we have it. And finally, there are the search bar suggestions. These are something special. And I will talk about them in a minute since
they are really useful. But back to the question:
Which tool should you use to determine the search volume? Okay. You start your research with a search term. A keyword. Now you want to know how much search volume
it has, right? Step 1 is to use the search bar suggestions
to find out if the search term is commonly used. You may find out that it is not. Then you have to look for a different search
term. No use to optimize your video for a search
term that no one is searching, right? But if the search bar suggestions tell you
that it is indeed a commonly used search term then go ahead. But before I explain you how to use the search
bar suggestions let me complete these steps. So the next step would be to look at Google
Trends. Although this tool has “trends” in its
name, for our purposes it is useful to see if the search volume has an all time high. Like here for example. This would be an evergreen topic. People are searching for “how to tie a tie”
all the time. Truly evergreen. Btw, make sure to select “YouTube Search”
here to look at YouTube search volume. So if you are not sure if your search term
is searched all the time then use Google Trends to verify that. And depending on what it says you may look
for a different search term or go for it. But if you already know that it is the case
then you may just skip Google Trends and proceed. Next up is using one of the additional tools
to make your final decision. So at this point you have multiple search
terms that you consider targeting, consider optimizing your video for. But which search term should you choose? Well, here is where the other tools become
useful. But big question: Which type of tool should
you use? The ones which estimate search volume on YouTube? Or the ones that give you actual search volume
on Google? Well, it depends on your niche. Do you believe that the search behavior for
your niche is the same on YouTube and Google? If yes, use one of these tools. If no or when in doubt, use one of those tools. Haha, sorry my friend. It’s a mess, right? So many different tools. But you know, that’s how it is. I also wish there was one tool that has actual
search volume for YouTube. But since there is none, we have to work with
what we got. And you may wonder why I added the search
bar suggestions as step 1. After all we could just always skip Google
Trends and choose one tool in step 3 and use only this one. Well, I am sorry to say that but all these
tools have their flaws. They can fail us. So we need the combination of the tools to
get a dependable search volume for our search term. And for that reason I am helping you with
all three steps with Morningfame. It uses the search bar suggestions, Google
Trends and a YouTube estimate. It’s not that complicated in the end. Let me show you. Here in the Morningfame keyword research tool
you enter a search term. Step one, check this symbol. It has a red cross. So that’s a no go at step one. Let’s try another search term. Green check. Excellent. That’s a commonly used search term. Onto step 2, let’s quickly check if this
one is an evergreen. On Morningfame just click this Google Trends
button here. And yes, looks good. Let’s go ahead with this search term. As I said, step 3 is all about comparing a
bunch of search terms that all have passed steps 1 and 2. So you see Morningfame’s search volume estimate
here. And now we can compare two search terms and
their search volume by clicking the “Compare with…” button. Here you go. This one has a higher search volume. By the way, you can double check your decision
by clicking the Google Trends button here. Nice, right? Here you see as well that the blue search
term has a higher search volume. Ok, that’s the three steps to find search
volume on YouTube. But wait a moment. What is it about the search bar suggestions? Morningfame uses them automatically for you
and shows the green check or the red cross. But how does this work actually? Let me show you. The green check means that the search term
has a minimum amount of search traffic. So that’s good to know because if you get
a red cross then it is likely that people are not searching for it. This is critical to know because you wouldn’t
want to optimize your video for a search term that no one is using, right? Behind the scenes Morningfame is using the
search bar suggestions. And you can actually do it yourself easily. It’s convenient to have Morningfame do it
for you but now I wanna show you how you can do it yourself. Let’s go over to YouTube. And let’s say we have the search term “how
to tie a tie”. We already know that this is a commonly used
search term. But look closely. When I start entering this search term into
the search bar then… “how to tie” space. See that! It is already suggesting “how to tie a tie”
because it is predicting that you want to enter this search term. Predicting. That’s the important word. The search bar suggestions are predicting
what you want to enter. Very likely you want to enter “how to tie
a tie” here. A little less likely but still very likely
you may want to search for “how to tie a bow tie”. But how does YouTube know that? How can it predict what you want to search? Quite simple actually: It looks at what people
searched in the past. It looks at the actual search volume. YouTube has the search volume of course. It’s not sharing the search volume with
us but through the lens of these suggestions we get a peek of what people commonly search
for. You know internally YouTube knows all the
search terms that begin with “how to tie”. And it has their search volume numbers. Then it chooses the ones with the highest
volumes and shows them in the suggestions. Let’s try another search term: “grow a
youtube channel”. But wait. I don’t enter the full search term. I enter everything except the last word. So “grow a youtube” space. And here we go: “grow a youtube channel”
is shown in the suggestions. That means it is a commonly used search term. Green check. Morningfame does the same thing. It enters the search term except the last
word. And if the full search term shows up in the
suggestions then it shows a green check. Otherwise it shows a red cross. But why should we not enter the full search
term? Well, I said in the beginning that the search
bar predicts what you want to enter. Look. It even says “search predictions” here. And that prediction only happens when you
enter just part of the search term. If you already entered the full search term
then there is nothing to predict anymore, right? And we want to make use of that prediction. It is super important. Let me explain why. Here we have a slightly different search term:
“growing a youtube channel 2018”. We enter the full search term and get these
suggestions. The problem is now that YouTube looks at all
search terms that begin with “growing a youtube channel 2018”. And it only has these five search terms. So it shows them in the suggestions even though
they may have very, very low search volume. Because there are just no other search terms
that are similar. But look at what happens when we enter the
search term expect the last word. Without “2018”. Look at that. “growing a youtube channel 2018” does
not show up. We have “in 2018” but not with only “2018”. Since we only entered “growing a youtube
channel”, well, YouTube has many more search terms to choose from now. And it suggests those that have the highest
search volume. Our original search term “growing a youtube
channel 2018” just doesn’t make it. The other search terms are more commonly used,
have higher search volume. And that is why we must not enter the full
search term. This way we cleverly use the prediction of
the search bar suggestions to get a peek into the search volume it has under the hood. So when you enter a search term then enter
it slowly. For example, let’s check if “search bar
suggestions” is a commonly used search term. We enter “search” space. It doesn’t show up. Now “bar” space. Still doesn’t show up. Okay, very slowly. “s”
Nope. Doesn’t show up. Now “u”. Bingo. It now shows up. But mmh. Is it a commonly used search term? This is actually a gray area. We already entered most of the search term
and YouTube has only 3 suggestions at this point. So it is not very commonly used. Otherwise it would show up earlier when we
entered less of the search term. But since we didn’t enter the full search
term it was predicted. A prediction took place to a certain extend. So people do search this search term. But not that many. Okay, in these special cases use your human
intuition to say if it is commonly used or not. In this particular case I decided that it
is not commonly used and that I do not optimize this video – the one you are watching right
now – for this search term. I mean the search term would be a good fit
for this video, right? But I chose to go for “how to find search
volume on youtube” instead. This search term already shows up when I enter
just “how to find search v”. Here it is very clear that we have a commonly
used search term. And of course, Morningfame shows a green check
for it. Alright, I hope this helps! But keep in mind one important thing:
Make sure to only consider search terms that have low enough competition. If you have a search term with high search
volume but at the same time it is too competitive for your channel then your video won’t rank
and you don’t get any of that search traffic. So step 0 is to find a search term that is
not too competitive. If you want to learn more about how you can
find those low competition search terms then check out this playlist. It contains all the tips I have that are particularly
useful for small channels because small channels cannot beat a lot of competition yet. Cheers my friends.


  • Daniel Batal

    This is awesome, Nico!
    I've sat for hours thinking that we can see the Google Trends graphs for Web and YT search volume and we also know Search volume data from Google Keyword Planner for at least the Google Search… if we could just find that missing link to deconstruct the graphs and solve for X.
    If only Google Trends would let us overlap those Web and YT graphs for comparison.
    There is an answer in there somewhere.
    These are the ridiculous thoughts that keep me up at night.

  • Check it Media

    Hey Nico! back on the grind again nice man good video keep it up. Always impressing. Shared on LinkedIn Oh yeah and CONGRATS 4 years i believe MorningFame.

  • subversiveasset

    great video! you should share this infographic as a sneak preview for people to get interested in it!

    I will say just one thing about why I use VidSpy Pro in addition to Morningfame, tubebuddy, etc., The benefit of vidspy to me is that it doesn't necessarily care about search; rather it shows recent views — actual views from the past day and past 7 days. These can be from any source (because VidSpy doesn't get traffic source details). So, the usefulness is that I can tell if ranking videos are still getting views recently*. A keyword that was highly searched historically but that doesn't get *recent views is not that helpful for me since my videos are trying to get views *now*. So, i like to think about search terms that have videos that are getting recent views.

    IF it is possible to build this sort of information into morningfame somehow, that would be really awesome! However, per our conversations, I don't think YouTube makes this data easily available without very expensive API calls.

  • Quote Minute

    Excellent video as always my friend! High 5 ๐Ÿ™Œ
    I've been using your tool for my last videos and it definitely helps a ton with the keyword research and metadata!
    My videos only seem to rank for a couple of days though and then not anymore… Do you know why that is Nico?

  • Lizette Baldeo

    This video was super helpful!!! ๐Ÿ˜ฌ
    Iโ€™m going to watch it again & take notes, lol…..Iโ€™m also going to watch out for google trends since I never really pay attention to google trends ๐Ÿ˜‚

    My goal this year is to continue to grow my YouTube channel ๐Ÿ˜ฌ

  • Fail Channel

    Ahh okay nice, Sag mal hast du das Tool selber entwickelt?

    Eine Frage, wie kann ich die Untertitel unter meinem Video Automatisch aktivieren, sodass Youtube diesen Text selber vorgibt. Kann man auch diesen Untertitel fรผr jede Sprache automatisch aktivieren? Hab gehรถrt soll ein Ranking Faktor sein ๐Ÿ˜€

  • Ginthian Shield

    Nico! You have done it again. This video goes into my playlist of videos that I will use as a reference for all the tools and as a reference to see how they fit together and as a reference to determine which tool to use. It is one of those videos that I will have to watch multiple times before all the information can be found, digested, and made useful. I am only 4 min 30 seconds into the video and I already have put it into the playlist for reference so I can find it again later. If you had ended the video at 4:30 it was already an incredibly useful tool and reference. Now I will watch the rest…

    …watch the whole video…

    WOW. You managed to explain how morningfame ties everything together and how it works in a clear and useful way. Well done. This is why I pay to use MorningFame. It is an awesome tool and worth every penny. It was originally suggested in a video I saw by Derrel Eves and I am so thankful that I saw that suggestion. Nico, I am amazed at the value your channel adds to your tool. You not only explain how to use the tool but more importantly why to use the tool and when to use it.

    One last thing…the playlist at the end for search terms that are not too competitive was the perfect transition (brilliant!!) and such an obvious next step. Even if I have previously seen some of the videos I now want to see them again with the information I learned from this video in mind. I have one suggestion for improvement. After you say "cheers my friend" it would be useful to just leave the screen just like it is for another 10 seconds and just have silence. You only showed the suggested playlist for the last 10 seconds of the video. YouTube lets you put it up for 20 seconds. Who cares if people leave the video during 10 seconds of silence at the end of the video. The reason I say this is that people need the 10 seconds of silence to have time to make the decision to click on the playlist. I had to go back and rewind the video so that I could see the end screens and then press pause so that I could finish my comments before I clicking on the playlist to watch next. Take advantage of the entire 20 seconds that YouTube gives you so people have time to think about it or people might miss it move on without watching the playlist. Hope that is good advice and it helps. See you around the internet.

  • Doug's Secular Dharma

    Thanks Nico! Yes, these search terms are always a problem for me since my channel tends to discuss a lot of material that isn't discussed elsewhere. It's very niche. Still, from time to time I do try to come out with a video that's optimized and then is very useful. BTW, I'm also doing education-type videos and would like to consider doing animations like the ones you're doing. What software do you use to construct them?

  • Fail Channel

    Geil, ich habe grade gesehen, dass im Suchverlauf, die Diagramm Buchstaben stehen. Kann man diese nicht auch bei der Suche nach neuen Keywords Aktivieren? Sodass diese in der Seitenleiste stehen? ist das mรถglich?

  • Alex Herrera

    excellent explanation, how green check and when became red… mentioned search traffic…..what amount make a red cross to became a green check mark…..10 vists/month….1000visits/month…..10000 visit per month? or perhaps is just green with results presents more than one suggestion and them became green……how many suggestions are needed to became green?

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