How to Rank in Google | Boost your SEO in Private Practice
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How to Rank in Google | Boost your SEO in Private Practice


What’s up guys! So I bet you saw the
title of this video and you were like, “What is SEO? Ahhh!” Don’t worry, I’ve been there. It’s not as complicated as it seems. There’s actually a free tool you that
you can use, in only a few minutes have all the information you need in order to
boost your website’s SEO. And I’m going to walk you through it. Welcome to Private
Practice Skills. I’m Dr. Marie Fang, psychologist in
private practice. I post videos offering tools I learned the hard way about
starting and growing private practice so that you don’t have to. As therapists we
can get such a bad rap for not being tech savvy. I mean, even just as recently
as five years ago most therapists didn’t even have a website. Things have changed! But you don’t have to do extra coursework in order to have a website
that your ideal client can find you through a simple google search. Okay
here we go! First: What is SEO? SEO stands for “search engine optimization.” Basically,
when you build a website Google and other search engines don’t automatically
know what your website is about, and therefore, who wants to find your website.
So you have to put in a little bit of work into your website in order to help
search engines like Google know what you’re all about and hopefully to help
your ideal client to find you. This is what SEO is all about. So in order to
build your website’s SEO you need to have a couple of things in place
beforehand. Of course you have to have a website, which means that you also need
to already know your niche and have built in your keywords into your website.
If all of that sounds like a bunch of mumbo-jumbo, I have videos on each of
those topics and I’m going to scroll through them up here so you can find
them up there or you can find them in the description box. Go ahead and watch
those first and then come back to this video. Once you have your website set up
with your keywords organically interspersed throughout, it’s time to do
an analysis of your website’s SEO. You guys, just a quick background of my own
journey trying to boost my websites SEO: I spent hours and hours taking online
courses, watching youtube videos, listening to podcasts, and I even paid a
professional to analyze and boost my website’s SEO. And after all of that and a
couple of years, I still was only showing up on the bottom of the second page of
search results for my targeted top keyword. The bottom of the second page! It wasn’t even on the first page at all! I put in endless hours of work and it was
so frustrating. I’d like to save you guys from that heartache. So eventually after
a couple of years I did find this free SEO analyzer tool. I spent about 30
minutes following its recommendations, putting them in my website, and voila I
was appearing on the first page of my primary keyword. Just like that. I’m going
to show you how to do it. Neil Patel has a completely free SEO analyzer tool.
Here’s how it works: Start by visiting neilpatel.com, scrolling to the bottom,
hovering over “tools” and selecting the “SEO analyzer.” You can also find the link
in the description. Then type in your website address. It takes a moment to
analyze the homepage of your website. It’ll give you an overall score based on
errors and warnings and it will also check out how quickly your page loads. As you scroll down, the analyzer will give you feedback about how to improve your
page’s SEO. Take a little time to follow the various recommendations and correct
any errors or warnings on your page. Backlinks are an important aspect of SEO,
but I’ll save that information for another video in the future. The keywords
section of the page is incredibly important. This reflects the words that
Google thinks your website is about. You want these words to reflect things you
think your ideal client will be typing into a search engine.
If the keywords listed here are just your name and factors unrelated to your
specialties, then your ideal client will not be able to find you in a Google
search. Keep scrolling down and check out the recommendations. As you can see, there are a few recommendations I still need to develop on my own website. This list
gives you a nice to-do list that you can tackle in your own time. Lastly, you can
compare your website to other therapists’. I won’t single anybody out in this
context, but you can see how your website fares against others who are ranking for
similar keywords. Okay, that may have felt like a lot of information coming at you,
but all of that information is contained within the analysis that you just looked
up and you can also re-watch this video as many times as you need while you
update your website. Search engines can take up to two or three weeks to recrawl
your website and update the information and your search rankings, so give it a
couple of weeks, set an alarm on your calendar, and go ahead and
do a Google search for your primary keyword and see where you land compared
to before. Then you can keep revisiting this analyzer tool as many times as you
need and updating your website until you’re finally ranking at the top of the
search result for your keyword. I hope you found this video helpful as you work
towards boosting your website’s SEO in private practice. Until next time, from
one therapist to another, I wish you well.

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