How to Rank on Google’s First Page for Competitive Terms
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How to Rank on Google’s First Page for Competitive Terms

hey everyone is Neil Patel here for
another Q&A Thursday video I know let me tell you we have a topic
today that you guys are gonna love but first off I’m here with Adam Liddell
chief from viewership hello everybody and this week’s question is this is from
Mark Mitchell London’s mortgage agent clearly real estate guy based on his
picture yes he says I followed your advice watch your videos the last two
months they’ve worked wonders he’s moved from rank number 87 to number 11 on
Google for his keyword estate in his area mortgage broker London Ontario
however he’s stuck at 11 how does he get to that first page or he’s finally gonna
start driving some real traffic to his website I’ve given a lot of advice on
SEO and videos and tutorials talking about how you can increase your rankings
from things like building links to content marketing to optimizing title
tags and I’m not gonna talk about that kind of stuff on today’s video you can
look up some of the older videos yeah I’m going to teach you guys a little
piece of advice when it comes to SEO that most people don’t know when it
comes to ranking on the first page it’s really easy to go from like being in the
top thousand to top hundred it’s a bit harder to go from being number eighty
something to page two page three and what you’ll find is as you’re
continually climbing up it takes longer and longer to generate higher rankings
and get to page one in my office people have a joke especially on the
sales team and they say something they’re like do you know what the
perfect place to bury dead bodies is where page two of Google cuz no one
would look that nice right it makes sense because no one really goes there
so what Google is doing is you’re looking at a lot of user metrics not
just how many backlinks you have our social shares they’re looking at things
like how many people are clicking on your listing staying there and not
bouncing back and they’re hoping that they’re finding the answer that they’re
not doing another Google search for related query because that tells Google
that your web page solved their problem remember when someone does a search
query they’re looking for a solution to their problem so don’t think if your web
pages you’re here to sell a service or a product yes you have a product or
service but that has to be a solution to their problem
and the best way to increase your rankings is slow and steady it really
does win the race because what Google’s looking at is are you getting more
clicks than other people around you if so we should slowly and gradually
increase your rankings and the reason they do this is because on page one
there’s a lot more volume a lot more clicks so they’re more picky on what
they show on page one because if they show crap people will have a bad
experience and not use Google again if you kept seeing crap on page one of
Google would you use it no yahoo the right one or you gonna be right no one
uses any of that no one uses and that’s what I’m getting at is because the first
page is where the majority of the clicks are no one goes to page two as my sales
team says yeah you need to make sure that you’re patient because if you’re
patient if you’re not patient you’re not gonna get to the top whenever you want
sometimes it’ll take months a year or whatever it may be I have a question on
this yeah I mean interrupt you but I’m
actually just curious if you do search pay pay-per-click does that help your
ranking no it does not they don’t give you any indicators it’s
very nice huh and then on top of that as you’re slowly getting your rankings know
that you have to be patient but the biggest trick is once you figure
out how to provide more value than other people so you figured out your solution
so that way people want to stick on your website and not bounce back you got to
come up with a more appealing title tag so good at Google search console look to
see all the keywords that are driving your clicks they’ll show you the
impression count the view count make sure you’re putting the right keywords
within there and similar to YouTube marketing you want to vote curiosity you
know you want to get people to click alright if you just say something that’s
boring and stuffing keywords no one’s gonna click through but if you do
something that’s appealing like if you’re a real estate agent the number
one real estate agent and assuming it’s true on your London Ontario or whatever
the region is you’re more likely to be like oh cool this is the best guy right
or maybe like need help selling your home I’ve sold over five thousand six
hundred and twelve homes in London Ontario it’s too long of a title tag but
you get the point you could end up using that as your meta description but by
having something that’s appealing you’re gonna get more clicks and slowly you’ll
go from number eleven to number ten to nine to seven and you’ll slowly climb
because what happens is when someone is a Google search and if you click on
number two instead of number one and a thousand other people do that it tells
Google hey everyone prefers the second listing over the first one maybe we
should switch him an eventual right it’s genius and you can see your data in
Google search console once you change your layout title tag and meta tag if
you’re getting more clicks over the next thirty days because I’ll show you the
click-through rate yeah I mean it’s just like anything you know it’s all about
the user you know improve the user experience and you’re gonna win in the
end it sounds like right yep cool so that’s it thank you for watching this
week’s Q&A Thursday video if you have a question that you want answered on next
week’s video leave a comment below either way all answer it thank you for
watching subscribe comment share like I appreciate it


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