How To Setup & Verify Bing Webmaster Tools
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How To Setup & Verify Bing Webmaster Tools

Hi Chris Berkley here, I’m a digital
marketing consultant and today I’m going to show you how to set up and verify
Bing Webmaster Tools which is basically the Bing equivalent of Google Search
Console. You probably already have Google Search Console setup and if you do then
you know that it will give you a ton of amazing data including which keywords
are driving clicks to your site, you can upload an XML sitemap, and also find out
if there are any crawlability or indexation issues. Well Bing Webmaster
Tools does the same thing although I think built most people won’t think to
setup Bing Webmaster Tools because as SEOs we don’t focus on Bing nearly as
much as Google. But nevertheless it’s really important to do that because it
can save your butt if Bing does have anything preventing it from being able
to crawl and index your site. So let’s go ahead and get that set up and I’m going
to show you how. So to set up Bing Webmaster Tools the first thing you need
to do is go to the Bing Webmaster Tools website which you can find simply enough by just (ironically) Googling it and then it’s gonna bring to this page. Sign in if
you already have an account – if you don’t you need to sign up. I believe you can
use your Microsoft account if you already have one and that will save you
a little bit of time. I’m going to sign in and then once you’re in it’ll be this dashboard these will be the sites that you have access to. In
order to add a new one you can just go ahead and copy the URL, grab that come in here put it in the Add A Site bar and then click Add. Now it’s going to prompt
you to add a sitemap which you should definitely do. So if you know where the
sitemap is you can go grab the URL there for the XML sitemap, drop that in. Then
click Add and now it’s going to give you a couple options to verify ownership. This again makes sure that no geek off the street can set up a profile for
your site. So there are three options the first is you can download this XML file
and then you can take that and go into a service like FileZilla and get FTP
access to your web host. So if you host your site with somewhere like GoDaddy
your Bluehost you can log in there get your credentials to log in to the server
and then take that file and upload it to the root of your site. That’s one option.
And then the next thing you do is visit that URL that you’ve just created in
your browser to verify. Another option is you can take a meta
tag – in this case it’s just a simple HTML meta tag – and you can copy that and add
it to the home page in the header section as shown here. That’s pretty easy
to do if you have access to a CMS that has custom HTML fields, and you can do it on
a per page basis that might be the easiest option. So you can do that as a
second choice. The other one which I think may be the hardest is to add a
CNAME record to your domain DNS provider and then basically you need to
log in to again probably the site through which you bought your domain
name – that might be GoDaddy or someone else – and then add that. I personally
think that’s the most difficult way to do it so I generally try to go with
either the meta tag or the XML file. Now if you’re doing this on WordPress you’re
in luck because it is painfully easy. You can go into your WordPress site
especially if you’re using the Yoast SEO plug-in. So you go over to Dashboard and
then go over to Webmaster Tools and you’ll see it’ll give you the option to
enter both Bing Webmaster Tools and Google Search Console verification codes. So you’ll go back to Bing Webmaster Tools and copy this sequence here –
what’s inside the parentheses and the meta tag. Or not the parentheses, the quotes. Go back in there add that – make sure you Save Changes. Alright and then you
should be able to go back into Bing Webmaster Tools scroll down the bottom
and click Verify. And then you can see now you have the site set up and you can
get all kinds of click data and information about how Bingbot and Bing
in particular handle your site including click data, pages crawled, all these
other different metrics. And that’s basically it. That’s it! You’re done! Now
you’ve got Bing Webmaster Tools setup and you can have access to all the
insights about how Bing interacts with your site. If you have any questions feel
free to tweet at me I’ll gladly answer those for you
or leave a comment here and if you like videos like this and you want to
see more of them go ahead and subscribe to this channel. Thanks


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