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How to Stop Overthinking Your Marketing And Do The Work 5x Faster | FAST Business Growth


– Do you feel you’re
spending a lot of time on your marketing and
not getting much done? After 40, even 60, even
80 hours of just working on your marketing each and every week, just feel you’re putting in so many hours, but you’re not getting a ton of results. Well, we’re about to fix that today. Hey everyone, I’m Neil Patel and today I’m going to teach you how to stop overthink your marketing and how to do your work five times faster. (upbeat music) Before we get started, make sure you subscribe to this channel, that way when I release
more videos like this, you’ll get notified. Now you probably overthink
your marketing if: A. You’re trying to be perfect. B. You’re polishing up graphics. C. You’re polishing up your social media, text-based content or copied. D. You’re getting sad when your content piece doesn’t perform. It’s just an indicator that you need to try another approach. So, let’s go over how you
can work five times faster and more effectively. The first thing you need
to do is breakdown the overwhelming projects into baby steps. In marketing, there’s a lot
of things that take time, but they can be broken
down into baby steps. For example, when it comes to
SEO, there’s link building, there’s writing content,
there’s promoting the content, there’s things like cross-linking,
there’s on page SEO, you can break them all into
small bite size chunks. When you break it down, write it on a paper as if, hey, here’s what you
have to do for this day. Or here’s what you have
to do for this task. And what I like doing is
writing it down on paper or creating tasks and breaking
it all into bite size chunks and ideally try to make them small enough where I can complete something within 30 minutes to
an hour at the latest. When you do it, you’ll find yourself being much more efficient and
you’ll get a lot more done. When you have something that’s just so big and overwhelming, you’re just like, “All right, this is going to take a while” and then when you have
that kind of attitude and you feel that way,
things just move slow and you’re not going to
get things done as fast. The next thing I want
you to do is allows think about why you’re doing a certain activity. Do you really need to do it? See, sometimes we’re
slaves to our own list. We have all these actions
in our to-do list, we’re like, all right, we’re
going to go do this today and we break it all down, but are some of these
things even important? Well, if they are, you
should be doing them. If they’re not, you know,
double check with yourself like, “Hey, is this actually
going to move the needle?” If it’s not going to move
the needle, then don’t do it. It’s not put it on the sidelines, I’m talking about don’t do it at all. Focus on the stuff that’s
going to move the needle. And the reason you need to do that is, that’ll help you determine
what’s important, urgent, or even necessary. And once you figure that out, you’ll now know where
to prioritize your time. The next thing you want
to do, identify and focus on activities that have
caused the majority of your results so far. It’s a 80/20 rule, right? The Pareto Principle, in which, 20% of the stuff you do will produce 80% of the results. You know, it’s so funny, I talk
with a lot of my sales guys and their just like, “Yeah,
closing all these deals. “I’m on the phone, I’m
following up with everyone” and I’m like, “You’re following
up with too many people. “Why don’t you focus on the right accounts “that are going to make us
the majority of the money.” The same goes with your marketing efforts. Look at what has the biggest
impact, focus on that. That 80% of the stuff that
you’re spending your time on produces the least amount of results. The stuff that you’re
barely spending time on, is producing a lot of the results. So, you want to shift it and
spend almost all your time on the stuff that’s going
to produce the highest ROI. Next, I want you to outsource
the lowest level activities in your business. Whether that’s creating
graphics for Instagram or graphics for Facebook, or LinkedIn, or whatever it may be. Or editing your videos, or
optimizing your title tag. There’s a lot of basic stuff that you’re probably spending 10, 15 hours on that you could have
other people help you out. For example, if you’re doing a lot of research for your blog post and you’re doing it all manually, you can even use tools like Ubersuggest or you can just pay
someone 5, 10, 15 bucks and they can do that for you. So, consider outsourcing when you can. Next, I want you to
start creating processes. When you have a process in place and it could be in a form of checklists that someone has to do all these things in order to get this specific action, then what you’ll find is people
will be much more efficient. You can then figure out, all right, what part of the checklist is taking me most the time,
the least amount of time, what parts aren’t really needed? That’ll allow you to
fine tune your process so you can get faster and faster. The beautiful part about
creating these processes is, once you have them, it allows you to more effectively outsource your work and find people who can
do the work for you. The reason being is because they have processes, step-by-step. Then, you need to automate
everything you can. From social media scheduling,
there’s tools like Hootsuite. For email deliverability,
tools like CovertKit. Even email collection,
there’s tools like Hello Bar. YouTube video scheduling,
you can automate a lot of this stuff. If you do it manually,
you’re wasting time. Then, I want you to create as much content as possible in batches. Whether it’s text on social media, quotes for images on social media, podcast, for example my
marketing school podcast, we tend to record roughly 15 episodes in a two to three hour chunk. That just gives you idea of
how batching is important. It allow us to get a lot done
in a short amount of time. That way we don’t have to keep doing it. If you’re doing it on a daily basis, you’re breaking up your train of thought. The last you want to do it be like, “All right, now I got to create content. “All right, now I got to promote it. “All right, now I got
to jump to a meeting.” You want to do things in batches because that’ll allow you
to become more efficiently. Last, but not least, I want you to repurpose
more of your content. Turn your blog post into
social media quotes. Heck, you can even take your blog post and repost them on social media. Use image captions, video captions, right? Turn your blog post into
outlines for videos. I do a lot of this. Turn your videos into
social media content. You guys get the point. Now, when you do all of this,
it’ll make you more efficient. Now, if you’re struggling getting the most out of your marketing, feel free and check out my ad
agency, Neil Patel Digital and if you enjoyed this
video, like it, share it, tell other people about
it, leave a comment below. Thank you very much.

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