How to Use Help a Reporter Out to Get High Quality Backlinks and Improve SEO
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How to Use Help a Reporter Out to Get High Quality Backlinks and Improve SEO

Building a solid SEO strategy is crucial to
boosting your website’s rankings in Google and bringing in organic search traffic. In order to improve your search engine rankings,
you need to get high quality websites to link back to your website. Links from high authority and trusted websites
tell Google that you are also a trusted leader in your niche. In order to determine which websites are high
quality, you need to take a look at their Domain Authority. Domain Authority, or DA, is ranked on a scale
of 1 to 100. The higher the number, the more authoritative
that website is. There are a number of tools that will tell
you what your domain’s authority is. I use Moz’s Open Site Explorer. More specifically, I use their awesome MozBar
chrome extension that shows me the DA of every site I visit. Generally speaking, you want to get links
back from websites that have a minimum DA of 30+. Anything less than that isn’t worth your
time. This is, of course, from an SEO perspective. There can still be value in getting links
on blogs with a smaller DA if it helps you reach your target audience. Now that we’ve established the value of
quality back links, let’s look at how HARO helps you get them. HARO is a service that connects reporters
with quality sources. When a journalist, writer, or blogger is looking
for credible sources for their articles, podcasts, or videos, they use HARO to find them. They will put together a brief summary of
what they’re looking for, and it will be emailed out by HARO in a daily summary. If you feel you could be a valuable source
for their content, you can reply to them with your submission via these emails. If they select you, they will use your excerpt,
quote, or interview in their content and credit you with a link back to your website or blog. Oh, and by the way, this is all completely
free. (HARO has subscription packages, but you don’t
need them) After signing up on HARO’s website, you
will be asked to fill-in the usual contact info. Along with that, you will be asked to choose
which daily email summaries you’d like to receive.Choose the ones you have the most
knowledge of and are relevant to your interests. After completing your forms, you will start
to receive your daily email summaries. These actually come 3 times a day with Morning,
Afternoon and Evening Editions.Here’s what a HARO email summary looks like. This is the Afternoon Edition of the Business
and Finance Enquiries. After searching through the 18 current requests,
I’ve spotted one that could fit my expertise. I have experience as a small business owner
and working for startups. Let’s see what this reporter is looking
for. Clicking on the link takes you further down
the email to where that request is located.Awesome! I could definitely answer this reporters query. Now, the other thing you always want to check
is which media outlet the request is for. Again, we are searching for publishers and
websites with high Domain Authority that will give us high quality back links. A quick Google search tells me that Business
Daily is indeed an authoritative website. With a DA of 83, a link from these guys would
be incredibly valuable. Now it’s time to craft our reply. If you want to be chosen by a reporter for
an article, here are a few things to keep in mind: Be genuine and honest. These are journalists we’re talking about. They can smell BS from a mile away. Add value. Picture the reporter’s objective for the
audience they’re writing for. Does your story make their job easier? Does it fit with the angle they are going
for? Be interesting. Use personal stories, examples and anecdotes. Follow instructions. Many reporters will get very specific with
what they’re looking for. Don’t deviate outside their requirements. They receive many responses and won’t have
time for people who don’t listen. If a reporter selects you, they will respond
to your email with further questions and instructions. They will almost never let you know that you
haven’t been chosen. Once their article goes live, they will send
you a link to it and possibly encourage you to share it with your audience. (which you will gladly do) And just like that,
you’ve got yourself a beauty of a back link to your website! It’s hard to say what your success rate
will be, as there are many varying factors like audience size, competition, deadlines,
etc. But if you follow these guidelines and reply
to requests regularly, you’re guaranteed to nab at least a few. I’ve been featured in many different articles. From social media to web design to entrepreneurship
to personal finance. I have a nice set of SEO tools at my disposal,
but Help a Reporter Out is still one of the easiest and lesser known ways to gain high
quality back links and grow your Domain Authority.

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