How to Write Engaging Blog Content For Boring Industries
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How to Write Engaging Blog Content For Boring Industries


It’s easy to write content about sports, celebrities,
gossip. All those sexy topics? It’s so easy to write content about, but what
happens if you’re in a boring industry? How do you write content? Let’s say auto-insurance or even life insurance. Who wants to read articles about life insurance? You know what? You can write amazing content about boring
industries. Today, I’m going to teach you that. I once had a client called Lifeinsured.com
and they’re like, “Neil, we want more back links, we want more traffic. We want to do content marketing. How can you help us?” I remember I was talking to the owner and
he’s just like, “Yeah, it’s really hard. I don’t think you can write anything that’s
going to go viral on life insurance.” I’m like, “You may thinks so, but I disagree
with that.” He’s like, “All right, give it a go.” I started doing some research. I went to sites like Reddit. I typed in terms like, “Life insurance.” Quickly realized, nothing really interesting
on Reddit about life insurance, but I started typing in related terms around life insurance
such as, “Money. Death,” and then I found a ton of ideas. One of the ideas was about things you didn’t
know about death. I was like, “Hmmm, let’s take this concept
and expand upon it.” I created an article called, “19 Things You
Didn’t Know About Death.” One of the interesting facts was, when someone
dies, they’re actually conscious for another 10 to 20 seconds. That’s one example of one of the 19 things
you didn’t know about death, right? Just think about that. You’re talking to a loved one, they pass away,
it sucks, I know that. I hope that doesn’t happen to you, but it
probably will. Happens to everyone in this world. They pass away, but did you actually really
know that they’re still conscious and they can hear and understand you for roughly 10
to 20 more seconds? There’s a ton of interesting facts like that. Even how roughly 100 people a year die by
chewing a pen. That’s crazy right? That actually shows the pen is mightier than
the sword. Use sites like Reddit and Buzzsumo to type
in terms and keywords related towards your field and it’ll show you what’s popular. You can also do this with Quora. This will all give you ideas for any industry
that you’re in. Just because something is boring, doesn’t
mean there’s not content around it. I remember a year ago, I was trying to install
a bidet in my house. I always wanted one and I’m like, “Why would
I pay a plumber to install a bidet? How hard could it be to install a toilet?” I Google, “How to install bidet.” You know what? I didn’t even find one relevant article that
taught me how to install a bidet. I wished I did. I ended up paying someone to do it for me,
but if I found an amazing article not only would I have read it, I would have shared
it out, tweeted it, et cetera. That’s boring, but yet it’s informational,
educational. People like that kind of stuff. You don’t have to create sexy content to do
well. You just have to create content that educates,
teaches to do well. If you’re not sure what to write about, use
Buzzsumo, Quora and Reddit. Type in keywords related to your space. They’ll all give you ideas. If someone has an article, like a list type
of article, that breaks down 10 ways or 12 ways to do X, Y, and Z within your space,
just make sure you expand upon it and create an article that has 50 ways, 100 ways. By going above and beyond, your article will
also do well even if you’re in a boring industry.

23 Comments

  • Harry potter unboxing

    Neil if I made backlinks from your site will it rank but the way do you take guest post plzz reply

  • Swiney The Art Pig

    HI Neil! Could you please define why you decided that the Reddit forum was not "interesting" for your purposes?

  • Papp Sebastian Georgian

    Even if he is Indian or not, Canadian or UK guy…I like Neil a lot. I learned so much from him in the last 3 to 5 years, is amazing how he is always improving and actualizing things. Even if this kind of information is repeating somehow, every time I learn from Neil something, it reaches my mind and lighting up some new fresh ideas to test for my website

  • Alessandra Prata Strazzi

    That's exactly what I do! Teach stuff and add value! And today I have a blog that had 113.194 visitors last month with a 7,20% bouncing rate (true story).
    I'm a social security lawyer in Brazil and I have a digital course to teach other lawyers about how to calculate the value of their client's retirement (because our government often doesn't do that correctly). That's boring!
    But I write posts about all the kinds of social security benefits, tips for my fellow layers, etc, to help them learn social securit law (that is not an easy subject).
    The name of my blog is "Desmistificando o Direito", something like "Demystifying the Law" 😄

  • Sarah Jack

    Wouldn't you deserve to be called the best teacher in the world? Who else on earth can teach the best content within 3-4 minutes like this?

  • Morkie Flash

    Hey Neil, I wanna start my first blogging journey and I want to content outsources from market place. But my budget very low, that's why I want 600 words content. Can you tell me, 600 words content effect my project long run.

  • Essel Environmental Consulting

    Neil – great to find you on Linkedin. Great content as always. I'm revamping my company website – www.esseltek.com – and you've given some great ideas to start with the BLOG revamp.

  • Rafael Franco

    Hi Neil!! Can I use content that does not have much to do with the product as the content of my brand? For example, talk about personal development and self-awareness in my clothing brand.

  • Anil naga venkata manikanta Tirumanadham

    Sir , could you please explain the website set-up for begginers? I want to start my own business website, please guide me on this. Thanks in advance 😊

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