Is it necessary for every page to have a meta description?
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Is it necessary for every page to have a meta description?

Today’s question comes
from the Netherlands. Walter wants to ask, is it
necessary for each single page within my website to have a
unique metatag description? Great question. OK, so the way I
would think of it is, you can either have a
unique metatag description, or you can choose to have
no metatag description. But I wouldn’t have duplicate
metatag description. In fact, if you register
and verify your site in our free Google
Webmaster Tools console, we will tell you if we see
duplicate meta descriptions. So that is something
that I would avoid. In general, it’s
probably, maybe not worth your time to come
up with a unique meta description for every
single page on your site. Like when I blog, I
don’t bother to do that. Don’t tell anybody. Oops, I told everybody. But if there are some pages
that really matter, like they’re your home page or pages that
have really important return on investment, you know,
your most featured products or something like that, or maybe
you’ve looked at the search results, and there’s a
few pages on your site that just have really bad
automatically generated snippets. We try to do our
best, but we wouldn’t claim that we have perfect
snippets all of the time. In those kinds of
situations, then it might make sense to
go in and make sure that you have a unique,
handcrafted, lovingly made, metatag description. But in general, rather than
have one metatag description repeated over and
over and over again for every page on your site,
I would either go ahead and make sure that there is a
unique one for the pages that really matter. Or just leave it
off, and Google will generate the snippet for you. But I wouldn’t have
the duplicate ones if you can help it.


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