Keyword Research Hack in Ahrefs’ Keywords Explorer: Go Beyond Search Volume
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Keyword Research Hack in Ahrefs’ Keywords Explorer: Go Beyond Search Volume


Hey guys and girls. I just wanted to share
a very quick tip that I think a lot of people are overlooking. So what is this
all about? Let me use our own website as an example. So what we love doing is
instead of looking at the keywords that a website is ranking for, we like to
focus on the top pages. Why? Because a single page of a website, for example,
this one about keyword research, it can rank for many different keywords which
aggregates traffic. And so, this is what you don’t see the aggregated traffic
from a total topic when you look at the keywords. But you can see the total
traffic potential of a page that is dedicated to specific topic. For example,
here’s one about an SEO audit. And because it ranks for many different synonyms and
different variants and different queries related to SEO audit, it brings in a lot
of traffic. So yeah, instead of just looking at the separate organic keywords,
it makes sense to see them aggregate by pages and replicate pages of your
competition instead of replicating just the keywords. But this is not the tip
that I wanted to show you because I think most of you guys here
know about the top pages report and why it’s valuable. I want to share with you
the same pretty much the same tip in Keywords Explorer. So, I entered two
keywords, ‘SEO reports’ and ‘tools for SEO reports’, and both of them have a very low
search volume, so I wouldn’t really go for them. If I were just looking at the search volume, but what I like to do is open the
search results (SERPs), and here I see all the metrics of the top ranking pages
and there’s a column for traffic. So what I like to do instead of just looking at
the keyword and its search volume, I like to examine the pages the rank in the
top 10 search results for that keyword and see how much traffic they get in
total. So for example, this article from HubSpot.com
immediately catches my attention, “10 SEO tools to analyze your website like
Google does” because it brings in almost three thousand visitors per month and
it ranks for over 600 keywords. Let me open and see what these keywords are. So yeah, ‘free SEO analysis’, ‘SEO analysis’, and blah, blah, blah. So yeah, I think this is a
pretty powerful tip and I think this should be the last step of your keyword
research. So when you have a short list of keywords that seem
interesting to you and super relevant to what you do and you want to target them,
the last step in identifying which ones you should target first is checking
these search results and seeing the kind of total traffic potential of a topic
based on the pages that rank there and instead of just trying to tailor your
page to the specific keyword, now you might want to research the page that ranks for it and the tailor it for a slightly different topic. In this case, we
suggest free SEO analysis. It seems to be the top keyword that this page is ranking
for. So by targeting free SEO analysis, you will also rank for
‘tools for SEO reports’ and all that stuff. So yeah, don’t just look at the search
volume of a keyword, see who ranks there, what kind of traffic they get and how
many keywords they rank for. Focus on the pages of a keyword and replicate the
pages that bring in a lot of traffic. So, that’s it. I hope you enjoyed this tip.

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