Learning to use transition words – SEO copywriting training
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Learning to use transition words – SEO copywriting training

We’ve discussed the theory. You’ve seen
our list of transition words – if you followed our advice that is. Now it’s
time for the difficult part: including them in your writing. Of course, that’s
something you’re going to have to learn and practice. But here are a couple of
things you can do, two ways of getting in the transition word mood, so to speak. The
first thing you should do is making transition words part of your
writing process. And that starts when you’re organizing your text. As a
previous module in this course has taught you to do, you should break your
text down into an introduction, body and conclusion, and make sure you know what
goal every paragraph serves. OK, so let’s say you have this structure: an
introduction (paragraph A), then three body paragraphs (paragraph B, C and D) and
a conclusion (paragraph E). Looking at your text like this presents you with
all kinds of transition opportunities. First of all, paragraph B, C and D should
logically support the main idea you’ve set out in paragraph A. So it’s easy to
connect paragraph B to A by introducing it as the beginning of: “firstly”, “first of
all”, “to start with”. You can then start paragraph C and D with “secondly”, “thirdly”
(or “lastly”). Don’t do this in exactly the same way for every page, though. Your
readers will get tired of it very quickly. For paragraph C and D, you can
also use words like “moreover”, “in addition”, “on top of that”, as you’re adding
arguments or ideas to the ones that you’ve already discussed. For your most
important argument or idea, you can use a transition word like “most importantly” or
“above all”. Now, once you’ve added transition words to
the body, and you get to the conclusion, it makes sense to start paragraph E with
a transition word like “to conclude”, “finally”, “in short”, or “in conclusion”. You
can likely use these words at the end of some of your body paragraphs as well. Of
course, not every page is going to follow this logical structure, but most texts
follow a similar procedure and you can use some of these tricks in lots of
cases. OK, let’s move on to the second and last tip. Once you’ve added
transition words that strengthen your text structure, you’re ready to tackle
transition words on a sentence level. For this step, it’s crucial that you think in
transition word categories. In the beginning, it might be a great idea to
keep a list of transition word categories near you. Simply go through
your text and underline or highlight sentences that form a transition.
Are there any sentences that form a contrast to each other?
Add a transition word like “however” or “but”. Is one sentence an example of
something you’ve said in the sentence before? Ad a transition word like “for
example”. Is the first sentence a cause and the second an effect? Add a
transition word like “therefore”, “as a result” or “consequently”. Systematically
consider each sentence and each category. This is going to be a lot of work at
first, but it will quickly become a more natural thing you don’t have to think
about anymore. If you struggle with this, try reading texts by other authors and
see how they use transition words. Simply imitate what they’re doing. You’ll soon
be able to do it on your own. Let’s end this video with a little warning. A lot
of people who are trying to improve their transitions, tend to struggle a bit at
first. It can be difficult to know where to add transition words and where to
leave them out. And that’s OK. Practice makes perfect.
Just try not to overdo it either. Don’t add transitions to every sentence. That
can make your text very difficult as well. Moreover, don’t add transition words if you’re not sure you’re using the right
category. No transition word is a better option than a wrong transition
word. But don’t worry. We’ve added lots of exercises you can do to get to grips
with the workings of transition words. If you study the transition words carefully
and do the exercises, you’ll quickly be able to improve the
readability of your text a lot. Good luck!


  • J B

    Very goos.
    I remember once seeing a created list of transtion words, maybe on GitHub, not sure.
    Can you put the link here for the list of transtion words pleazzzy weazzzy?

  • Satbir Singh

    I appreciate your efforts. This video helps me to understand how to use transition words. Interesting.. Thanks alot!

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