Link Building: How to Build POWERFUL Backlinks in 2019
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Link Building: How to Build POWERFUL Backlinks in 2019


When it comes to getting your site ranked
on Google searches, the trendy advice you hear a lot is always just to create great
content. Which is good and you should be creating great
content, but just having great content in and of itself is only going to get you so
far. So do you know what the number one factor
is after creating, excellent, relevant content for your target audience, when it comes to
search engine rankings is? It’s links. Rand from SparkToro recently did a study;
he interviewed more than 1500 SEO professionals. And they all agreed on this as it was the
number two answer they gave. But links are really hard to build. So how are you going to build them? Hey, everyone, I’m Hans van Gent of User Growth,
and if you’re not subscribed to the channel yet. It’s THE way we can hang out on a regular
basis, and how we can teach you everything we know to make your online marketing as performant
as possible. So go ahead, click the subscribe button and
the little bell icon next to it, so you never miss another lesson you need to succeed online
with your business. And now, let’s move on to today’s lesson. The reason why having people linking to your
content is such a huge ranking factor for Google, and all the other search engine out
there, is basically that it shows your website, your content is good enough to warrant sharing. When you start to look at the history of backlinking,
there were a lot of really spammy things that people used to do. With things like private blog networks and
al of this other shady stuff, Google just started really devaluing all those kind of
backlinks. And over time they’ve gotten better and better
at this, to a place where now everything is much more earned. Google is looking at all these different signals
that go with backlinks. So you really want to focus on white hat techniques,
or techniques that are done by the book, no shady stuff, and the way Google wants you
to do it so that you never end up getting penalized by Google, which of course can really
suck and it can take you a long time to recover from. So all the tips that we’ll be giving today,
are fully legit and it will keep you rising through the ranks hopefully. One final remark before we dive into the different
tips, at the beginning of this video I was talking about good quality content and that
is really a prerequisite because a lot of times it’s much harder to get people to link
to your content if your content is of terrible quality. People are a lot more likely to link to a
great article, allow you to write a guest post etc. if they see that you can produce
good quality content. So today I’m going to show you five of our
favourite ways to get these backlinks and tell Google and other search engines that
your business is the one they should be pushing to the top of your customer’s searches. I will be saving my favourite for last, so
be sure to stick around for that. So my first tip might not be that surprising,
and I already dropped a little hint about it. The first tip is about guest posting. If you’ve never heard of guest posting before,
it is basically you producing content for other people’s blogs, and then they are linking
back to your site in the author bio. The way this usually works is that you find
relevant blogs that are in your niche, and then you reach out to the blog owners, and
you pitch them your idea. So how can you identify existing websites
that are open to guest postings? Well, you can either use social media, for
example, searching for “guest post”, “guest article” or “guest author” on Twitter search
will show you publications that accept guest posts. A better way is to use special terms on Google
combined with the keywords that you want to rank for. Things like: “your keyword(s) + inurl:write-for-us”
“your keyword(s) + become a contributor” or “your keyword(s) + guest post by” Are great ways to find sites in your niche
accepting guest posts. One final tip on doing outreach to these publications,
it always works better when you warm up your audience a bit before just reaching out. Start commenting on articles on the website,
start sharing their content on Twitter and including their Twitter handle etc. This way, when you do send an outreach email,
they recognize your name, and it makes it easier to get accepted. On to tip number two. Tip number two is about this excellent website
called Help A Reporter Out. It’s a website that journalists go to when
they need help writing an article. Journalists go to Help A Reporter Out (HARO)
to post questions for the articles they are writing. If you can help them answer the questions
they have, you can get some free press. There are lots of big international websites
like entrepreneur.com, inc.com, etc. that are using HARO. This makes HARO a great place to get some
high-quality backlinks to your website. It won’t result in tons of backlinks to your
website, but the links that you do get will help you drive traffic because these are high
profiled and authoritative sites. Tip number three
Ali Mese wrote a brilliant piece some time ago on Medium called “Side Project Marketing
Is The New King”. He writes about how one small side project
(Unsplash) saved the startup Crew from going down under. So why if you’re good at the building stuff,
why not use your HTML or programming skills (or that of your founders) to create a small
tool that can be helpful and can earn you tons of organic backlinks? Coschedule did this great as well, for example,
creating a tool that analyses headline called “Headline Analyser.” This kind of tools on your website can help
to get links back when authors write about a related topic. Tip number four
In another video, we already talked about broken links and how you should fix them for
your website. But why stop there? Over the years, websites come and go. As a webmaster, it can become a challenging
task to keep on checking on your pages to see if all the links you ever included in
your articles are still working and up-2-date. This tip involves you contacting the webmaster
of a website to report broken links on his or her website. At the same time, you can recommend other
websites to replace the broken links. (see what we are doing here?) Of course, when you suggest a replacement,
this will be a link to your website. Since you’re helping out this webmaster, most
times they are more than happy to replace the broken link with the one you supplied,
because you’re doing them a great favour. You can use Google to find broken links. Just find interesting pieces of content in
your niche, then use a plugin called “Check My Link” for Chrome or “Link Analyzer” for
Firefox to find any broken links on a website. Then find the contact details of the website
owner using Find That Lead and reach out to the webmaster with a friendly email. Tip number five
10x content. If you create something epic, something so
good that it is at least ten times better than your competitor that is currently ranking
on number one of the search results page. People are inclined to change the links they
have in their current articles to updated with a better resource for their listeners. Brian Dean coined this the Skyscraper Technique. What you do, is you find a piece of content
in your industry that is ranking well and you create a better version, and I’m not talking
about any better version. If something has a piece of content about
the ten best ways to train your dog, you create a piece of content of talks about the 100
best ways to train your dog. After that, you use BuzzSumo to find anybody
that shared the original piece of content, and you start reaching out to them telling
about your piece of content. A great template to use is telling them how
much you loved their piece of content, that you loved the resource they originally shared
and in fact, you loved it so much, you wrote a similar more in-depth article around it. I will be leaving this example in full in
the description below, so you can just copy-paste it for yourself. So that’s it. Now I want to hear from you, which of these
tactics are you excited to start using to start building up some really high-quality
backlinks to your website. I want to know which one or if you have any
other tips that I’ve missed, please leave those in the comment section below as well. And if you’re not subscribed to the channel
yet, you’re not going to want to miss out on any future videos so just click the circle
icon right over here to subscribe and don’t forget to share this video with your colleagues
if you think this might be helpful to them as well. That’s it, I’m Hans van Gent of User Growth,
and I will see you in the next video.

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