My name is Gordon Choi and I’m the founder of ChinaMobileSEO.com I Have previously written an SEO book. Search engine optimization is about ranking your website or web pages higher up Google’s search results. In the past SEO used to be easier because people “Googled” using the desktop computers or laptops. Now more than 50% of people are googling from their mobile phones. That’s why you cannot forget to optimize your websites SEO for mobile. Another reason mobile is more important than ever is Google’s mobile first index. What this means is Google takes what it sees of your website as it is through a mobile device. Google then decides how your website should rank mostly based on this. In the old days you didn’t have users coming through mobile. Google used to take what it sees of your site as it is through a desktop computer. That’s why from now on you must take care of how your website appear to mobile users before desktop users. That’s why it’s very important for you to make your website perform so well on your users’ mobile web browsers. Here are the 10 strategies for you to optimize your website for mobile. The first strategy is to create your website with responsive design. This approach used to be that you develop a website for desktop computers only, but this doesn’t work anymore. Mobile devices have taken off in the last few years and people are using the web browsers from their phones. Many of these desktop friendly websites don’t work well on mobile web browsers. They simply cannot display properly in the small screens of the mobile phones. So, how do you fix this? To adapt to mobile, some business went a little far and create a whole new separate website only for mobile users. This approach leaves them with two websites: a mobile site and a desktop site. which is a problem for maintenance and it’s not ideal at all. What is the better way to deal with mobile? Responsive design. With responsive design you always only have one website. Your website will display as normal on a desktops web browser. And it will fit properly on a mobile web browser and the web pages will automatically become more narrow to fit a smaller screens. And You don’t have to maintain two different websites for one business. To make responsive design happen for you, Add the viewport onto all your web pages. Just like this one. For number two, I’m just going to give you one example. The navigation of your website. Navigation of a website usually means the long bar that sits on top or close to the top of your web page. It goes all the way from the very left to the very right. And that’s how your website navigation looks like on a desktop computer. When people visit from mobile, however, your website cannot display this navigation. Instead if your website is built on WordPress, then you are going to be okay because most WordPress website templates automatically replace the wide navigation with a single button on mobile. WordPress takes care of it. If you’re not using WordPress, but some other content management system, then you must make sure your content management system can take care of the navigation. Number 3. Make sure your website loads fast. What this means is your web pages must load in four seconds Many sites these days still cannot load their pages in four seconds, but why is that? For each additional second it takes to load a page, there are more people who leave your website before a page is loaded. Also on a desktop computer, Let’s say your website loads in 6 seconds. which is not bad. But in some countries or locations where mobile connections are not fast enough, It takes longer to lower webpage. Of course, you cannot control the connection speed of the internet, but when you develop your website, make sure it can load as fast as possible. For people who have more budget for IT infrastructure, upgrade your web server, and your website will load faster. Number 4. This one is still about loading speed of your website. Optimizing this one can be easy. But many still don’t do it right. A larger image always takes longer to load. So use images that are smaller whenever you can. Many home pages, they use a large image banner and that’s the second image the page loads after the website logo. The large banner may look really good to users. But when it takes a long time to load, it slows down the loading of the whole page. What if no one opens the page because it takes too long to load? Then no one sees the large, good-looking banner. So the solution is to use a smaller header image whenever possible. Number 5. For loading speed, always test it. At least what you must do is take the most important page that your website gets the most traffic. Test it on Google’s page speed tool or other third-party speed test tools. Here are three tools from Google. Run tests on your web pages and the tools will show you the problems and give you suggestions. Number 6. Backlinks. Traffic. Backlinks are still important. They are the votes or citations from other websites to your website. Backlinks indicate how important a website is through other websites. But just buying backlinks from someone for buying is not good. What it means is you may have 10 backlinks pointing to your website, but none of them gives you any traffic. This is bad. A much better use of backlink is people on other websites actually click through the backlink and arrive at your website. When your website’s visitors come through these backlinks a lot, it indicates they are good backlinks. Not backlinks only for SEO, but backlinks also for traffic. Number 7. Google’s RankBrain. It’s about user experience. It is represented by click through rate, bounce rate and time on site. RankBrain is about user experience data. Google collects data on how users behave for different websites, apps, Google accounts. Google uses this data to rearrange search results ranking. For example, if people click the search results and get onto your website, then they click the back button on the web browser. This indicates high bounce rate and bad experience to Google. Another example. For a search query, if most people ignore the first search result and click on a second search result, then the second search result will eventually move up to replace the number one result. Because the second result has a higher click-through rate and this indicates better user experience. Number 8. Some websites only have one purpose: Lead generation. When you land on their pages, they pop up all kind of forms. They want you to sign up, subscribe, give them your email address. That is not wrong from the perspective of marketing, but it may have a problem on mobile. On a mobile phone, the screen is much smaller. So the Popup form may actually covers the whole screen. And this is bad. This indicates bad experience and Google thinks this is bad. Number 9. Some of us may develop large websites with a lot of visitors. But most of us work on niche, we build smaller websites. We have much less traffic. For smaller sites or niche, it is much more okay to use WordPress as the content management system of your website. Usually a WordPress website is mostly ready for SEO by default. There are also SEO plugins available for WordPress, such as the Yoast SEO plug-in. Install it, use it, the plugin will help you easily manage the page titles, meta descriptions and other meta tags. Number 10. Two examples of URLs. One is a bad example. The other one is good. The good URL, when you read it, it’s like reading some English words that have meaning to you and to Google. This good URL makes Google easily understand what the page is about. Shorter URL is better than longer URL. Similar reason to the above. Because Google can understand a shorter URL better If you have SEO questions, please leave comments. I have put this topic in a PDF document. Feel free to get the guide. The download link is at the end of this video Thank you very much.