Module 2 Lesson 1 – Keyword Magic Tool
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Module 2 Lesson 1 – Keyword Magic Tool

Hello and welcome! This is the first lesson of the ‘BUILD’
module, where you will learn how to collect ideas for your content and to best optimise
it. In this lesson, we will talk about the Keyword
magic tool. It was designed to simplify your keyword research
routine. It’s pretty easy to use. With this tool, you’ll only need ONE seed
keyword to build a whole keyword empire. Enter your seed keyword and select the desired
database. By default, you will get a list of top keywords
semantically related to your initial search. You might want to narrow down your results. This can be done with the help of match filters
– “Broad Match”, “Phrase Match”, and Exact Match. Broad Match is set by default. It includes keyword variations: all forms
of a word in any word order. Phrase Match provides keywords which may include
your seed keywords in various orders. This filter respects the format of seed keywords. Exact match is the strictest filter. It shows keywords that contain seed keywords
in the exact form and order. You can find question-based keywords that
contain your seed keyword by clicking the “Question” button. It is always useful to know what your target
audience is asking. First, if your content is optimized for question-based
keywords, your chances of winning a SERP feature become much higher. Second, by providing your audience with answers
to their most common questions, you can boost your traffic. All the keyword ideas will be organized into
groups and subgroups by search topic. For each group and subgroup the tool estimates
the keywords’ total volume and their average difficulty. Using groups will help you find long tail
keywords and explore certain niche topics you might be interested in. You can narrow down your research topic by
exploring subgroups. Any group or subgroup can be excluded from
the results. You can further specify your research topic
by using flexible filters: Include or exclude a keyword from your search. Apply Broad Match to the include/exclude keyword
filters in order to include or exclude all the forms of the inserted words. Apply Exact Match in order to include or exclude
the exact match of the inserted words. Mix all the filters as you wish. Besides, you can also filter by metrics such
as: Words count,
Volume, Keyword difficulty,
CPC, Competitive density,
SERP features Keyword Analyzer
Once you’re done with collecting keywords, send them to Keyword Analyzer. It is a kind of keyword repository where you
can view real-time keyword metrics and refine your keyword list based on that info. In the ‘Keyword Analyzer’ table, there
is a list of chosen keywords, which you can sort and filter by several parameters such
as Volume, KD or number of SERP features. You can also see the top 10 competitors for
each keyword. From Keyword Analyzer you can send keywords
to either Position Tracking, or the PPC Keyword Tool. You can also export them to an excel file. To sum up: this lesson was about the Keyword
magic tool which is a truly great tool for keyword research. Now play around with this tool and try doing
your own keyword research. Also, see the ‘read further’ section,
refer to our Knowledge Base and take a look at our blog to learn more.


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