More sites migrating to “mobile first” index – Digital Minute 04/04/18
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More sites migrating to “mobile first” index – Digital Minute 04/04/18


Hi, I’m Carrie and on today’s Digital Minute, we’ve got an update on the roll-out of Google’s mobile first index. Google announced last week that it was moving ahead with the next stage of its mobile first index this means that more sites will be ranked based on how well they perform on mobile ranking factors, rather than desktop. Google started moving a small number of websites to the mobile first index back in October, but this is the first time that the search engine has announced that a large number of sites will move to it. That, it would seem, is a sign that Google is pushing ahead towards an anticipated full roll-out this summer. Owners of sites that are moving across to the mobile first index will receive a notification in the Google Search Console, so keep an eye open for that message. Most brands are generally ready for the mobile first index and meet the best practice guidelines. But for those that aren’t, time is running out to get your site ready. Our free guide, Mastering Mobile Marketing, explains the mobile first index in more detail. Thanks for watching, I’m Carrie Webb, and that was your Digital Minute.

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