My Biggest SEO Fail (Unbelievable Rookie Mistake)
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My Biggest SEO Fail (Unbelievable Rookie Mistake)

– If you look at me you see someone who’s probably done well in SEO. Most of you guys see me as a SEO. Not really a marketer or entrepreneur, but specifically a SEO. And a lot of you guys are
like, “Hey, whatever Neil does he succeeds when it comes to SEO.” But I’ve had a really huge failure in SEO. And funny enough, it’s not just one. I’ve had many. The thing about me is I’ve gotten decent or good at SEO not because
I’m smarter than you. There’s so many people out there who know more about SEO than
me, or who are smarter. It’s that I’m relentless. I keep experimenting, testing, and trying until I figure something out. It’s just my personality. I’m obsessive. And one of the biggest failures I had was I would buy websites that were expired. I would spend a lot of money building their links, getting their rankings. And eventually Google
would hit me with a penalty ’cause I was too aggressive. I bought links that you shouldn’t have. I was using expired domain names on things like “national parks” because they had all these EDU
and government links and then turning them into a casino site. I was just asking for it. But I ranked really high up on page one for terms like “online casino.” And yeah, I did get caught. But the thing I learned about SEO, my biggest mistake was being shortsighted. It’s not necessarily a tactic because there’s a lot of tactics
that I failed with that got me quick results,
but most of the ones that got me quick results
made me quick money, but that money went away
really fast as well. And the biggest SEO mistake I made was having the mindset
of being shortsighted. With SEO, think long run. Yes it takes you a long
time to get rankings if you do it right and
you don’t take shortcuts. But the rankings stay
there for a very long time. Creates stability. Will create genuine solid income for your business that you can rely on. Don’t be shortsighted like I was when I was a kid starting out as a SEO. You can experiment, you
can do some fun stuff. I understand you can break rules. I don’t recommend it,
but if you wanna do it for experimentation and fun purposes don’t hurt anyone else. Don’t do anything unethical. Experiment. You’ll learn that way. And eventually you’ll learn that, hey, it’s the stuff that is providing value. Doing what’s best for the
user is what’s gonna rank you the highest and keep
you there in the long run. ‘Cause Google’s not
about, “Oh, if this site has more links it should
be ranked at the top.” The way Google thinks
is, hey, whatever’s best for the user is what we
wanna place at the top. That is really the core purpose
of their search algorithm. Yes, they don’t want
people manipulating it and they’re using things like links and brand signals and on-page SEO to help determine where a
website should be ranked, but if you look a the
over-arching picture, in their mind the website that provides the best value to the user, not to Google, but to the user, is who they
wanna be placed at the top. So if you do what’s best for the user, you may not get the best
results in the short-term. Heck, I would bet you’re not gonna get the best results in the short-term. But you will get the best
results in the long run.


  • Drop the Chalupa!

    My biggest dumb rookie mistake in SEO was with permalink structure and not setting up redirects at the time. Only had a year and a half of actually doing it at a small startup company. Easy to read some articles online on best SEO practices and not see the full picture of what could possibly happen. Just because it sounds good on paper doesn't mean it will work out for the client in reality.

    Learned the hard way and got a paycut cause of it, but live and learn. That moment made more interested in learning about the technical side of the field and becoming a full stack developer (which I was going to go all the way and resign from my current job regardless of whatever happened and whether I still had my raise or not) and remembering that there's always something new to learn in the field. That was my bit of shortsightedness. I also learned that blog posts alone on a website aren't always enough to really get that far in SEO, it's become a lot more about social media marketing too.

  • Shubham Sharma

    Sir is there any free SEO tool??? And Is it possible to get an AdSense Approval with a country based TLD like tk .ml etc or with a domain like .ooo????

  • Kloonike

    Neil is right. I've experienced it myself. All the spam I posted is dead, yet the "high quality" site is outranking most of the trashy competition. Quality over quantity guys.

  • Gab Jornacion

    I love how honest you are with your mistakes and sharing it to us for us to learn something from your experience. 😀
    Thank you!

  • Sachin Khanna

    I have simple strategy:
    I build 20-30 forum, comment links daily to my short run sites. It just takes me around 30-40 minutes daily. I used that tactics because it works well. But as you said these are short run. So, for my long run sites I spend 4-5 hours daily on outreach.


    It's cliché but a lot of times simply consistency and relentlessness are the "hacks" people are looking for. Thanks for this!

  • Prabhjot Singh

    Is there any Possibility that our business opponentsa re doing somehting to make our business listing out of the google maps? is it possible

  • Bhagyesh Patel

    While i was new in seo, i purchased links from fiverr. Now, that user is using same database for all new websites so that guy is earning more 💰 from new websites and i am earning more spammy links 😂. My site was like football in serp today on 2nd page, tomorrow out of results and after while back to 2nd for some time.

    I started learning SEO from moz and Neil PATEL 😎 and performed all tactics. Now my site is improving day by day.

    Thank You Neil Patel and Team.

  • Stuart Kelly

    What a humble man, Neil, I look forward to learning from you,
    I have been on the web for a long long time and know many things, but never implemented them,
    SILLY ME. Thank you for your time and sharing your knowledge.

  • punit dhawan

    Hey Neil,
    Thank you so much for sharing your experience. I would like to ask you just one question which you've not covered yet.

    Is this necessary to put keywords in H1 or h2 for SEO? I know h1 should be related to title but if i'll not put keywords in h1, will that be okay? Please reply!

    Warmest Regards,

  • Hot Clasher -COC

    Motivation Video
    Thank you sir

    Please make video on Motivation those guy's who Give up in Blogging.

    I also one of them!. I Think i could not do well. Please I requested to you motivate us🙌🙇🙏

  • Baldeep Birak

    Great to hear.. I'll keep adding value to my website for visitors. Increase repeat visitors and generate customers long term that way even if I'm not winning currently.

  • Punjabimeo

    Niel You always refer expired domains .. but told us what to should we avoid completely or we ca take it as – that domain suits to our business ..


    I wouldn't know what kind shady of tactics bring fast money, but in sure most people here are desperate to try anything lol. Great video, maybe next time say why it failed and for how long. Why the money went away as fast as it came.

  • Usman Akram

    Hey Neil, You and many other marketers often give a "Broken link" Strategy to ask for a Backlink. But it seems like people don't respond to this. I tried it and its not working very well. Any tips for getting backlinks?

  • just another girl

    Neil, do you think you might be starting an online course on blogging anytime soon? I will be interested in joining the course if and when you decide to start.


    Hey Neil, If i am ranking no.1 on google is because of you. i dont have enough money but your guidelines have helped me very much. I will never forget you. Thanks for teaching us for free. 🤗

  • Harinderpreet singh

    Hi, in my niche I have to buy backlinks from other blogs. I buy backlinks with good traffic related to my niche. There are some blogs that have Good da, pa but does not have good traffic. Should I buy backlink from that blogs

  • Sidney Silva

    I have an ecommerce, is it better to work the SEO on the product page or the category page? On a product page I have to put only the contents of the supplier

  • Barbie Figueroa

    I love these behind the scenes videos! I appreciate your honesty and it’s true.. our long term vision for success has to be about others and not about self gain! Love your content Neil! 😊😊😊

  • Shakila Reed

    How do you build backlinks in a market where everyone is your competitor? With my niche there are no forums or blogs that I can get backlinks from because the blogs/forums belongs to online store owners. And of course, who would really link to a website that could take their potential customers.

  • N.K.C org

    Hey Neil, got one qn man. Why are people paying over $100/mth for seo tools when Google provides similar tools like analytics for free?

  • Sam Samo

    When choosing a domain name, if you will buy 2 words domain, which option is the best one, using "and" or "-" or nothing, example:

    which one the best one, and which one is the bad one.


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