My site’s template has multiple H1 tags
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My site’s template has multiple H1 tags


[MUSIC PLAYING] JOHN MUELLER: Today’s
question comes from Germany. Markus asks, my site’s
template has multiple H1s. Is this a problem? An H1 element is commonly used
to mark up a heading on a page. There’s something to be said
for having a single, clear topic of a page, right? So how critical is it to have
just one of these on a page? The answer is short and easy. It’s not a problem. With HTML5, it’s common to
have separate H1 elements for different parts of a page. If you use an HTML5
template, there’s a chance your pages will
correctly use multiple H1 headings automatically. That said, regardless of
whether you use HTML5 or not, having multiple H1
elements on a page is fine. Semantically marking
up your page’s content to let search engines
know how it fits together is always a good idea. If you end up using
multiple headings on a page, that’s fine. You can join the discussion
in the Webmaster forum, plus check out the
links below to get even more helpful information.

28 Comments

  • Nate Harris

    One caveat: Though it may not have a direct sway on SEO, having good header hierarchy (and using H1s sparingly) really helps those with screen readers better navigate your content.

  • Amber Woods

    I'm surprised by this answer. A webpage should only have 1 main heading just like a chapter in a book. I would have thought multiple H1s would be spammy and artificially weighting other headings for keyword rankings. Even if you have "separate H1 elements for different parts of a page" wouldn't those widgets and sidebars be templated across multiple pages and duplicate content?

  • Jay Holtslander

    I believe he's referring to within a HTML5 <section> element. Each section can have an H1 within it. If there are no sections dividing them it would be a problem.

  • Subhash Jain

    Good clarification. We can use multiple H1 tags on a web page. With HTML 5 template, Mueller is explaining that it is common to have multiple H1 tags.

  • Misho

    I wonder if there was a misunderstanding here.

    I understand and agree that there is nothing wrong with marking different page parts (sections) with different H1 tags, if they serve different topics, that are not suited to be h2 subheadings.

    But when I hear "My site's template", what comes to my mind are CMS sites run on (badly) coded Themes.

    So imagine writing an important Blog post, crafting your perfect headline with care, only to find out that the theme outputs two more H1s above your headline:

    <h1>Your website business name</h1>
    <h1>Your blog's tagline</h1>
    <h1>your Article's headline</h1>

    Of course, you still have Meta title to explain to Google what you prefer to be outputted in serps, but this surely cannot be right. Right?

  • Beamtic

    Some users of screen readers may have a slightly harder time navigating, but this is a very small issue. If you want to maintain backwards compatibility, use sections+h1-h6 instead of sections+h1.

  • Antoine Girault

    Thanks for clarifying that often-asked question, but I assume that even if it is not "bad", it still is a good SEO practice to introduce the main content section with an explicit <h1> that describes and sums ups what the page is about. Once again, the question is more about what is in the <h1> markup, rather than how many <h1> appear in the same webpage.

  • Peter LaFond

    My understanding is that H tags aren't nearly as strong of a signal as they once were when looked at individually. Instead, Google looks for organizational patterns with how Headings are used across a page. Botttom-line, don't write for SEO, but present ideas/thoughts on your page in an organized fashion.

  • Seo şefi

    Thanks for the comments, my friend john, we would like to see more of the videos. The broadcast quality is very nice and it's great to see you. I love Google with you.

  • MDC

    Multiple H1's is fine, though these should fit in/around that pages content, having multiple non-contextual H1's is confusing from a user perspective and the same from search. Like a chapter in a novel, H1's should be representative of content.

  • 133faceman

    Multiple h1 tags are bad. Google says so in clear documentation as does everyone. Are u from google? This is very unclear and unhelpful

  • Damian Garcia

    This differs with Bing. Is that entering the tool for webmaster of Bing tells me that my page has several tags <h1>, hinting that this is not right and must be corrected. Also, mark it as a high error.

  • Nikhil

    nice info– thanks. I still have one query,, My blog is showing two H1 tags as it is considering title tag also as H1 tag,, due to which it is showing two h1 tags in the source code.

    is it harmful seo practice and if yes, how to rectify it..plz quide

  • Hrishikesh Dange

    Thank you for this info…now seo's wud believe in it as its come from google itself! I have seen experienced SEO's recommending strictly one H1 tag, but thanks for this clarification or an advice.

  • Brett Elliott

    John, are you saying that if you have multiple H1s on a page that it would be helpful (or necessary) to use schema markup so Google understands the main topic of the page?

  • SeoGuruji

    Yes John ,Previously it was the issue but now after HTML5, There is no issue because the semantic elements like header, footer, section etc, help representing the hierarchy perfectly and one can use one H1 tag in each such elements safely.

  • Jakki

    Soooo after years of saying only one h1 tag…now all of a sudden "it's fine" to have multiple. We need more of an explanation as to why tbh.

  • MsBluSpot

    So here's a question I've longing to ask. If I use a service like WIX am I going to get all the optimization in terms of a Great H1 built in ? It's the little things that get me ……..Didn't even know about a H1…thx much Great Series and Super Good Talk Delivery….!!!***

  • Col Burt

    But couldn't you just modify the look of <h2> / <strong> in CSS for ux??

    To me, it still makes no sense to have multiple H1's because that's like the book's title, with the chapters being H2, and the chapter subsections being H3?

    Even if google says it's fine, I feel like Multiple H1's, if not used appropriately, could flag you for keyword spamming.

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