New Google Search Console: How To Begin Optimizing Your Website
Articles,  Blog

New Google Search Console: How To Begin Optimizing Your Website


Hi there! I’m Benjamin from Loves Data and in this video
we’re going to explore the new version of Google Search Console. We’re going to look at the new interface,
the most important changes you should be aware of and how you can use the ‘Performance’ report
to optimize the content on your website. The new version is rolling out globally and
Google says it’s been designed to “simplify the process of optimizing a website’s presence
on Google Search”. So let’s take a look at the new Google Search
Console and how we can use it. Let’s get started! // Here’s a quick summary of the changes you’ll
see in the new Google Search Console… It’s a complete redesign to make it easier
to optimize your website. There’s now 16 months of data available which
means you can perform year on year comparisons. If there is a problem indexing pages on your
website, you’ll be given details about the issue and the URLs effected. There are new options for validating and checking
fixes you’ve applied to your website. You can now share reports with other people
in your organization. Now let’s head to Google Search Console… The first thing you’ll notice is how clean
and streamlined the interface is – it’s much easier to get to the information you need. On the ‘Status’ page you’ll see an overview
of your website’s performance for the last 3 months. Let’s open the ‘Performance’ report… You will see a summary for the key metrics
at the top of the report. You can see total clicks, impressions, average
click-through rate and average position. You can click on each of these metrics to
include them in the reporting table. At the top of the report you can modify the
data that’s included… By default you’ll be viewing data for web
search results over the last 3 month, but you can click on these to change them. For example, you can click on ‘search type’,
to then view data for image and video search results… And you can change the date range of the report
to use other pre-defined ranges, like the ‘last 12 months’ or even all the available
data. You can also use the ‘compare’ option to compare
two date ranges to each other in the report. This is a great way to see if metrics and
performance are improving. You can also focus the report further by clicking
‘New’. For example, you can choose to focus on a
particular country or device. The table includes search queries by default,
but you can also select the ‘Pages’, ‘Countries’ and ‘Devices’ tabs to update the report. So what do you think of the changes to Google
Search Console? I’d love to know! Now let’s head back to the ‘Status’ page… Below ‘Performance’ is ‘Index Coverage’, this
shows you how many pages are being indexed, along with any errors. And ‘Enhancements’ highlights ways to improve
your website’s appearance in search results, for example errors and warnings about AMP
pages. Now that we’re familiar with the new interface,
let’s look at how we can actually use the ‘Performance’ report in Google Search Console. We’re going to look at how we can use the
report to optimize our content. Here’s what we need to do… Step 1. After you’ve selected your website in Search
Console we need to open the the ‘Performance’ report. Step 2. At the top of the report make sure that ‘Clicks’,
‘Impressions’, ‘CTR’ and ‘Position’ are all selected. This gives you all of the available data within
the report. Step 3. You will now see the search queries with the
most clicks at the top of the report. Spend time identifying search queries that
are relevant to your business that have a lower than expected CTR. I’d recommend starting with ones that have
a CTR that is less than 6 percent. This will give you a list of search queries
that you can then use to optimize your content. Also keep an eye out for search queries that
have a strong CTR, but aren’t showing an average position in the top 10 organic results. There might be opportunities to optimize for
these search queries too. Step 4. Click on the search query that you want to
optimize. This will show you the page (or pages) to
review. Make a note of the pages you want to optimize. Step 5. Now it’s time to repeat this process for your
landing pages. To do this select the ‘Pages’ tab above the
table. Look for pages that have a lower CTR (I’d
recommend below 4 percent). If you notice a page that has a high CTR,
but a low average position, these are worth taking a note of too. You will now have a list of pages that you
can optimize in order to increase their CTR. Next you’ll need to review the page titles
and descriptions. The aim here is to make them as relevant as
you can to the search queries people are using on Google. The more relevant they are, the higher the
CTR and the more likely your website will be higher in the organic rankings. You might decide to edit your page titles
and descriptions to make them more relevant and compelling for your audience. You might also want to make changes to the
content on the page too. I recommend documenting the changes you make
so that you can check back to see what you’ve changed and if the changes are achieving results. // So that’s how you can use the new Google
Search Console to identify pages to optimize on your website. The new interface is streamlined and easy
to use, and with the ability to view 16 months of data, Google Search Console has become
even more useful for improving content. What do you think of the new Google Search
Console? Do you like the changes? I’d love to know! Let me know in the comments below! And if you found this video helpful, then
please like it, so I know to make more videos like this. See you next time!

32 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *