Ranking in Google: Search Engine Optimization for Art Portfolio Websites
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Ranking in Google: Search Engine Optimization for Art Portfolio Websites


Hi artists! in this video I’m going to show
you how to use search engine optimization to make sure that your portfolio website shows
up in Google. I know it can be pretty frustrating if, you
know, you search your name and your website or your blog doesn’t show up until, like,
page four or five, right? Now, I used to think that some strange algorithm
kind of decided how things show up in Google. And while that’s partly true, there’s definitely ways that
you can kind of help your website portfolio or your blog start ranking on the first page,
maybe even as number one in Google Search. So I actually didn’t know anything about search
engine optimization until about eight months ago. It wasn’t something we talked about in art
school… nobody had ever brought it up to me before. So one day I just saw this acronym, SEO, and
I was like “What? What is that?” Since then, I’ve done some research and now
I actually help my company show up in Google Search. That way we can get traffic to our website
and attract clients! Today I will explain how I’m planning on
using search engine optimization to improve the ranking of my current portfolio website,
that way it’ll rank number one, and hopefully you can do the same! Alright, so depending on how popular nam is,
I can’t guarantee you will be number one, but there are ways to make sure that your
website shows up early on in search. So I’m going to go over the key concept
that you need to understand to start optimizing your website, and that way you have the best
chances at getting discovered when somebody searches your name. First of all, you need to do some reverse
engineering. Think about what people might be typing into
Google to find you. For example, what if your name is really common? So, say, Ashley Jones an illustrator. They might be looking at “Ashley Jones Drawing”
or “Ashley Jones Illustrator.” Stuff like that. Obviously, you know there are a million Ashley
Jones’s in a million different fields, so you probably can’t expect to show
up on that first page. If you’re like me and have a really unusual
name, you might not have that problem. Regardless, I personally still think it’s
important to make sure that somebody understands what I do and what to expect when they click
on my website portfolio. So I’ve added some powders like, “Amanda
Mollindo, artist and photographer,” that way everyone knows what my interests are and
what to expect when they look at my portfolio. So there’s a lot that goes into the Google
algorithm. There are these things called Googlebots that
are actually website crawlers. They’re just, like, little pieces of code
that gets sent into your website and then it basically, kind of, signifies where you
should be showing up when somebody searches in Google. And right now there are three known ways that
you can improve your search ranking in order to start focusing on improving your website
so that you actually show up in Search! So the very first one is authority. And authority is basically how long your website
has been active. If you’re just getting started there’s really
no way to control this typically a website is considered mature after about two years. That doesn’t mean that you’re not going to
show up in Google on first page for 2 years, but it does mean that you’re not going to
easily rank for certain keywords for a while. If you want to get around this, you could
buy a domain that has been matured. So you would probably have to buy it off of
like a third-party domain registry or something like that. But the prices are going to be ridiculously
inflated, and I wouldn’t really recommend it. Focus on the other two strategies that way
you’re not spending a bunch of time and money on something that isn’t even really guaranteed. Another way to improve your search ranking
is with inbound links. Inbound links are links that are directing
to your website found elsewhere on the web, so if you get featured online you, know your
artwork gets written about in the newspaper and it’s published online. So once people start directing back to your
website Google starts recognizing you a little bit more seeing, that your relevant to other
people and that your website brings enough value that people are linking back to it. First of all, you want to make sure that you
are connecting all of your social media channels back to your website. You know, Instagram, Facebook, really anything
that you can. That way there’s more inbound links going
to your website. You might also want to apply to online features. There are a lot of blog and online galleries
that are always looking for artists. If there are any exhibition that you’re in
and the gallery shares links to your portfolio website, you definitely want to take advantage
of that. There are lots of different ways that you
can get links directing that your website. And lastly, there is content. So you would think that, as artists we would
be really good at creating content for our portfolio website, right? Your portfolio website is a bunch of photos,
or videos, or words about your art. The problem with that is Google doesn’t recognize
photos yet. It can’t read a photo the way it reads text. So that means that if you are photographing
your work and putting that on your portfolio website, you definitely need to do a couple
of things to make sure that Google understands what is being shown in the picture. First step that you want to take is before
you ever upload any file on to your website, you want to make sure that the title of the
image explains what the photo is about. You can actually learn a little bit more about
this in my guide HOW TO ART. Another tool that you can use to help Google
understand what your images are about, is including an alt text. Alt texts are really just a space for you
to explain what is featured in the photo again you want to make sure it’s relevant. Ideally it has your name involve,d that way
when somebody looks of your name, They’ll see your work. And here’s a big mistake that I always see
artists make… I definitely see the value in hosting your
blog on Tumblr or Blogger or WordPress or something like that. I understand that there’s a community surrounding
those certain blogging sites, but if you’re blogging regularly, you definitely want to
make sure that your blog is hosted on your portfolio website so that it can help improve
your search rankings. Don’t feel like you can’t do both; you can
definitely get the benefits of hosting your own blog on your own portfolio website, and
you can still post the same content on your Tumblr, that way your Tumblr followers can
see what you’re up to you, and they can kind of engage that way. Another simple thing that you can do to improve
the content on your website is actually include your artist statement alongside each of your
portfolio galleries. If you want to learn more about artist statements,
you can go ahead and download HOW TO ART. And lastly, make sure that people want to
look at your website. One of the most important ranking factors
is if your website is actually getting traffic, and if it is active. So be sure to share your work on social media
and get people to go to your website . You can hand out business cards and talk to people
about your work in real life, and that will help drastically improve your search ranking. Again, if you would like to learn more about
setting up a website, social media, what you need to know to write an artist statement,
you can go ahead and download HOW TO ART: a Beginner’s Guide to Establishing Yourself
as an Artist! Please let me know if you have any questions. All you have to do is leave a comment below. And I will see you soon so thank you for watching!

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